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According to a recent Deloitte study, 76% of American companies outsource their IT functions. What drives this trend? Does outsourcing truly win the in-house vs outsourcing development battle? In this article, we will explore both strategies, evaluate their advantages and disadvantages, and help you choose the approach that best suits your project.
What Is In-House and Outsourcing Software Development?
In-house development refers to the process in which a company independently creates its digital products. In this case, only the internal team is involved in development, without hiring external specialists.
Do you think this approach is ideal because all IT functions will be handled by a reliable development team that you assemble yourself? In some ways, you’re right. However, it also comes with significant responsibility and high costs. After all, you will need to hire and manage developers, designers, product and project managers, and other personnel. But we will discuss the pros and cons of this strategy in more detail later.
Outsourcing software development implies hiring an external team or individual remote specialists to work on a software solution. Depending on the budget size, required technology stack, and other project specifics, you can choose between nearshoring, offshoring, and onshoring. What do these terms mean?
Offshoring refers to delegating processes to a distant country, often on another continent. This is considered the most cost-effective outsourcing option, as service rates vary significantly across countries. However, such price differences do not always affect the quality of the final product.
Take a look at these impressive figures: In Switzerland, developers earn around $100,000 per year, whereas in Norway, Australia, and several other countries, this amount is nearly half as much. Does this mean that specialists in those regions are less qualified? Hardly.
Nearshoring—outsourcing to a neighboring country. Preferably one that borders yours or is at least located on the same continent. The goal is usually the same—to save on IT services.
Onshoring—hiring external specialists from your own country. What is the point? It’s simple. Even within the same state, the cost of creating an identical digital solution can vary significantly.
As an example, take a look at the salary range in major USA cities (data provided by Indeed):
- Columbus, OH – $142,605 per year
- Bellevue, WA – $137,206 per year
- San Jose, CA – $120,751 per year
- San Diego, CA – $118,932 per year
- Houston, TX – $98,751 per year
So, we have figured out the definitions of in-house and outsourced software development and also discussed the types of the latter. What are the key differences between these strategies?
In-House vs Outsourcing: Key Differences
In-house vs outsourcing development is a choice that many teams face. The fact is that there are several fundamental differences between these approaches. They should be taken into account when organizing the development process in a company.
This comparison highlights the strengths and weaknesses of both approaches to software development. However, to make these differences even clearer, let's take a closer look at the pros and cons of outsourcing and in-house development.
Outsourcing Software Development: Pros and Cons
Let’s start by looking at outsourcing software development – the pros and cons of this approach allow the global outsourcing market to grow at an impressive rate. This suggests that the cons of this approach are not so significant, right?
If in 2024 it was valued at $611.8 billion, it is projected to grow to $1,345.5 billion in the next 10 years.
Outsourced Development Pros
Teams that opt for outsourcing digital solution development can expect the following benefits:
1. Cost Savings.
We’ve already mentioned that companies can save by outsourcing to regions with cheaper labor.
However, that’s not all. Toptal has created a calculator to estimate the actual costs of hiring in-house developers and remote specialists. According to the calculations, even with the same hourly rate, outsourcing will cost the company 1.5 times less:
This is explained by additional expenses for office rent, employee training, providing necessary infrastructure, and so on.
2. Access to the global talent pool.
Finding a developer with the necessary skills can be challenging, especially in regions where the number of specialists is not very large.
Take a look at how the number of IT specialists differs in various countries:
Access to the global talent pool allows you to use the latest technologies that may not be widely available in your region.
3. Flexibility and scalability.
According to Indeed, the hiring process can take anywhere from a week to a month or more! Therefore, if you anticipate the need to expand or reduce your team, it is wiser to consider outsourcing.
It also makes more sense to consider a remote candidate for short-term projects if there is no further collaboration planned after the project ends.
4. Accelerating Time to Market.
Outsourcing allows you to reduce the time spent on recruiting and hiring specialists. Additionally, there is no need for training and onboarding the development team, which, as you’d agree, is also a lengthy process.
Moreover, you can engage several teams to work on the project. They will work on different aspects of the application simultaneously, bringing its release closer. An additional benefit is the ability to work around the clock due to time zone differences.
5. Optimization of company operations.
Outsourcing IT functions will allow you to focus on other activities, such as marketing, customer service, implementing financial strategies, and more.
Furthermore, outsourcing makes sense even if you have an in-house development team. Engaging external specialists will reduce the load on your team and allow you to implement innovative technologies that your developers may not be proficient in.
Outsourced Development Cons
Along with the benefits for a company, turning to IT outsourcing can lead to certain challenges:
1. Communication problems.
This issue is especially relevant with offshoring, when specialists are located in different time zones. Just imagine: you need to urgently address an issue, but it's outside your team's working hours. This can seriously affect the efficiency of development.
Another possible barrier to productive collaboration is different languages and cultural differences. Wouldn't it be difficult to understand your counterpart if their vocabulary is unfamiliar to you, or if they adhere to values and traditions that differ from yours?
2. Quality control challenges.
When an in-house team is working on a software product, they are clearly aware of the standards they need to follow. This enables them to create solutions that meet the needs of the audience and business expectations.
In the case of outsourced development, there is a risk of discrepancies in quality standards between internal and external teams, especially when communication gaps exist.
The result is an unsatisfactory final product, which may lead to another outsourcing drawback—as we'll discuss next.
3. Hidden costs.
If the final product quality is lacking, you’ll have to hire other specialists to fix defects. However, this problem can be avoided by working only with trusted providers.
Still, there is the risk of additional costs for managing remote specialists and the possibility of project expansion due to control issues.
4. Data and intellectual property (IP) security.
Collaborating with third parties on development involves sharing confidential information about your business and clients.
Again, only work with reliable partners to ensure they won’t misuse your data or share it with unauthorized individuals.
We’ve discussed the pros and cons of outsourcing software development. How does the situation look with the advantages and disadvantages of creating an in-house team?
In-House Development: Pros and Cons
Despite the growing popularity of outsourcing, many companies still prefer to develop software in-house. This approach also has its own pros and cons.
In-house Development Pros
Developing software internally offers the following advantages:
1. Full control over the development process.
The decision to hire an in-house team is a step towards complete control over the development process.
You can select the optimal tech stack, implement methodologies that you deem suitable, and track every stage of the SDLC and its duration.
2. Intellectual property security.
According to ABI Research, U.S. companies lose between $180 billion and $540 billion annually due to intellectual property theft.
In-house development minimizes the likelihood of this issue, as the company will be the sole owner, and there is no need to share data with third parties.
3. Improved communication on the project.
Teams working in a shared workspace experience fewer communication challenges. They are not hindered by cultural and language differences or time zone discrepancies.
This, in turn, helps avoid several problems. According to recent statistics, poor communication methods can lead to a number of losses for a company. Among these, 68% of work time is wasted, 42% of employees face stress and burnout, and 12% of customers leave for competitors:
4. Team engagement and a deep understanding of business nuances.
An internal development team is likely to be better informed about the company's values, culture, and target audience. This enables them to create a tailored solution that aligns with the client’s vision.
Additionally, in-house developers are more invested in the success of the project, as they are part of the business.
In-house Development Cons
If you are an advocate of in-house development, be prepared for some challenges along with the benefits. Here are a few of them:
1. High costs.
With outsourcing, the company only spends money on the developer’s rate. The situation is completely different with an in-house team.
We present a list of expenses to consider:
- hiring costs;
- total salary of the team;
- provision of necessary infrastructure;
- training fees for technologies;
- bonuses and benefits;
- software license purchases;
- overhead costs.
Overall, the difference between in-house vs outsourcing development can amount to hundreds of thousands of dollars. And as you can see, it is not in favor of the in-house team.
2. Limited resources.
In-house specialists may have limited experience and knowledge in specific areas needed for the project. There are two solutions to this issue: employee training, which again incurs additional costs and time, or opting for familiar technologies that are unlikely to yield the desired results.
Moreover, the lack of resources may become noticeable when scaling the project significantly. Hiring an in-house specialist is a lengthy and complicated process.
3. Hiring issues and employee turnover.
According to Statista's analytics, in 2023, 54% of organizations experienced a shortage of tech talent. And this is not the peak — two years ago, this figure was at a record-high 70%.
However, even if you manage to hire the best talents, don’t rush to celebrate your victory. You still need to retain them. And here’s where the real challenge begins. To attract a developer to work specifically for your company, you will need to offer a high salary (higher than your competitors), social benefits, bonuses, etc. In other words, you will be committing yourself to unforeseen expenses. Whether this is justified is up to you to decide.
So, we’ve thoroughly discussed the advantages and disadvantages of in-house development and outsourcing. Now, it’s time to determine which strategy is best suited for you.
In-House vs Outsourcing: How to Make the Right Choice?
In-house vs outsourcing software development—which one should you choose for your company’s success? Here are the types of projects optimal for each of these strategies:
For in-house development:
- Long-term projects. If a project requires constant development, support, and close collaboration, it makes sense to build an internal team. This is especially relevant for complex systems that are continuously evolving and require in-depth knowledge of their architecture.
- Projects involving confidential data. If you are dealing with confidential data, in-house development can guarantee its complete security. This is facilitated by better control over work processes and the absence of the need to share data with third parties.
However, as an alternative, you can turn to a reliable outsourcing provider who guarantees the security of confidential data on par with an in-house team.
- Projects that are critical for the business. These are projects that involve creating products that must fully reflect the vision, culture, and strategy of the company. If you are not sure that you can achieve this with external developers, it is better to opt for an in-house team.
For outsourced development:
- Projects with a limited budget. Outsourcing allows savings on developer salaries and related expenses.
- Short-term projects. If the team is only required to create a product without further updates and support, hiring in-house specialists is not advisable.
- Projects where quick time-to-market is a priority. Time savings on hiring and adaptation, the ability for round-the-clock work, and involving multiple teams contribute to faster releases.
- Projects with changing resource needs. Here, the ability of remote teams to scale quickly is key.
- Innovative projects. Access to a global talent pool enables the use of cutting-edge technologies that may not be well-developed in your region.
Thus, if you are looking to save costs, use an innovative tech stack, and outpace competitors, outsourced development will be the best choice for your company.
Darly Solutions—Your Reliable Partner in Outsourced Software Development
The Darly Solutions team is ready to be your guide in the world of creating high-quality digital solutions. We provide comprehensive services, including web and mobile development, UI/UX design, MVP development, QA and testing, and much more.
By outsourcing your project to us, you can be confident in our full immersion in your product vision, data and intellectual property security, and guaranteed adherence to project deadlines.
Contact a Darly Solutions manager, calculate the estimated costs, and start your journey to digitalization today!
Since 41% of Americans own wearable devices (smartwatches or fitness trackers), fitness isn't just a lifestyle—it's a trillion-dollar digital gold rush. From tracking 10,000 steps to crushing personalized HIIT workouts, fitness apps are the new personal trainers.
In this article, we will explore the meaning of a fitness tracker app, its key features, market overview, trends, deployment steps, and monetization tips.
Fitness Software Development Overview
The fitness app market reached $9.25 billion in 2023 alone. COVID-19 forced a shift from gyms to virtual training, and the numbers prove it: downloads soared, and daily active users hit new highs.
The fitness apps market is surging at 14.08% annually, reshaping how people stay active. Moreover, with 94% of Gen Z on board with the rise of gadget usage, ready to embrace fitness apps as their go-to wellness tool, the market growth won't stop here. By 2029, it's projected to add size at 13.2%, and the market is set to hit $10.06B.
It seems there's no turning back for digital fitness.
Understanding Fitness Tracker Apps
To understand what a fitness tracker app is, think of it as a personal digital assistant that logs physical activities and health metrics.
Fitness tracker apps use built-in or connected devices' sensors—such as accelerometers, gyroscopes, GPS, and heart rate monitors—to collect real-time data on movement, physiological changes, and sleep cycles.
If we look at how fitness tracker apps work, we will see that they visualize progress through graphs and charts—many sync with smartwatches or fitness bands to improve tracking accuracy.
Categories of Fitness Apps
Though by definition, it is clear that fitness apps monitor fitness data, they cover and support many other functions. Among them are wellness, nutrition, and mental well-being. Below, we'll break down six main categories.
Activity Tracking Apps
Activity tracking apps count each step taken. They are often paired with smartwatches or fitness bands to offer detailed activity achievements. Users can monitor their progress toward daily goals, like achieving 10,000 steps, using visual graphs and statistical data. Additionally, these apps show calories burned and may include sleep pattern analysis.
Examples: Fitbit, Google Fit, Strava.
Exercise and Training Apps
Exercise and training apps deliver structured programs for strength building, cardio improvement, and weight loss. They include video demonstrations and detailed instructions while tracking progress. Some apps extend their focus to running, cycling, and personalized nutrition plans.
Examples: Nike Training Club, MyFitnessPal.
Meal Planning and Nutrition Apps
Nutrition apps record calorie consumption and macronutrient breakdown. They include food logging, barcode scanning, and personalized meal plans. Users set clear dietary goals, whether for weight management, muscle development, or improved eating habits.
Examples: Lose It!, Yazio.
Mental Health and Mood Monitoring Apps
Mental health and mood monitoring applications help users keep track of their emotions and reduce stress. They entail mood diaries, guided meditations, breathing exercises, and CBT techniques.
Examples: Headspace, Calm.
Yoga and Meditation Apps
Yoga and meditation apps deliver structured yoga sessions and meditation guidance. They feature pose libraries and allow customized audio or video instruction sessions. Users benefit from increased flexibility, reduced stress, and clearer mental focus.
Examples: Down Dog, Insight Timer, and Asana Rebel.
Personal Coaching Apps
Personal coaching apps link users with professional coaches or trainers for customized fitness and health advice. The apps provide one-on-one support, personalized workout or nutrition plans, and scheduled accountability check-ins. This makes them suitable for people with specific objectives, like marathon training or long-term weight loss. Apps blend technology with human coaching to create a tailored experience and interactivity.
Examples: Noom, Trainerize.
Key Features of a Fitness Tracker App
A standout fitness tracker app grabs users with bold tools and electric energy. Here's what every app demands:
Activity and Step Tracking
Monitors daily motion and calorie consumption, presenting progress and history through simple visuals like graphs and charts.
Health Monitoring
Top apps track health data like heart rate and stress. They use sensors to give users accurate, ongoing updates and alerts.
Sleep Tracking and Analysis
A must-have for understanding sleep patterns—duration, quality, and stages (light, deep, REM). Top apps analyze this data to offer actionable tips for better rest, like adjusting bedtime routines.
Goal Setting and Progress Tracking
Allows users to set custom goals (e.g., 10,000 steps/day or 8 hours of sleep) and track progress over time, with visual milestones or rewards to enhance engagement.
Routes and Mapping
Uses GPS to map routes, track pace, and log elevation for outdoor enthusiasts like runners or cyclists. Plus, it allows them to review or share their paths.
Notifications
Timely reminders to move, drink water, or hit daily targets keep users on track. The app should balance usefulness with avoiding notification fatigue.
Integration with Wearable Devices
Ensures seamless syncing with smartwatches or fitness bands (e.g., Apple Watch, Fitbit), providing a unified experience across devices.
Social and Gamification Features
It adds leaderboards, challenges, and friend connections to make fitness fun and competitive, with gamification like earning badges—boosting long-term use.
Personalized Insights and AI-Based Recommendations
The AI analyzes workouts, sleep, nutrition, and progress trends to give personalized advice. For example, it might recommend a recovery day after heavy exercise or adjust goals based on well-being.
Tech Stack For Creating Fitness Apps
A strong front-end, back-end, database, APIs, and cloud hosting lay the groundwork for long-term success. Below we’ve outlined tips on the best tech stack:
Front-end
Craft a captivating user experience with the right front-end tools. Whether you're building for mobile or web, these technologies will help you create intuitive and visually stunning interfaces.
- Swift: Unlock native iOS performance and seamless integration with Apple services.
- Kotlin: Leverage robust Android development with Google's support.
- Flutter: Build cross-platform apps with a single codebase for cost-effective development.
- React Native: Rapidly develop cross-platform apps with a shared codebase.
For web apps:
- React.js/Next.js: Deliver responsive and dynamic web experiences.
- Vue.js: Enjoy a lightweight alternative with a more straightforward learning curve.
Back-end
A robust back-end powers your app's core functions. From data storage to real-time interactions, these technologies ensure your app runs smoothly and efficiently.
- Node.js & Express.js: Perfect for real-time interactions like chat support and live sessions.
- Django: Supports AI-driven recommendations for personalized insights.
- Firebase: Cost-effective and ideal for startups, offering real-time data sync.
- AWS Lambda: Go serverless to reduce maintenance costs.
Database
Choose the right database to store and manage user data effectively. Whether you need structured data or flexibility, these options have covered you.
- PostgreSQL: Ideal for structured data like exercise logs and progress reports.
- MongoDB: Flexible for apps with user-generated content.
- Google Firestore: Real-time syncing for social and community features.
- TimescaleDB: Optimized for analyzing long-term fitness trends.
APIs and Integrations
Integrate third-party services seamlessly with APIs. Enhance your app's functionality without extensive development.
- HealthKit & Google Fit: Track fitness metrics like workouts and heart rate.
- Strava API: Monitor running, cycling, and community challenges.
- TensorFlow/OpenAI API: Unlock AI-driven insights for personalized workouts.
- Google Speech-to-Text API: Enable voice logging for workouts and reminders.
Payment Gateways
Secure transactions are crucial for subscriptions and in-app purchases. These gateways protect financial information and ensure smooth processing.
- Stripe, PayPal, Apple Pay, Google Pay: Secure and reliable payment options.
Push Notifications
Keep users engaged with timely reminders, updates, and challenges. Push notifications boost interaction and retention.
- Firebase Cloud Messaging (FCM): Send real-time notifications.
- OneSignal: Personalize notifications based on user activity.
Cloud and Hosting
Ensure your app scales efficiently with the right cloud hosting. From secure infrastructure to cost-effective solutions, these options support growing applications.
- AWS: Secure and scalable cloud hosting.
- Google Cloud Platform (GCP): Integrates analytics and AI capabilities.
- Firebase Hosting: Fast deployment for small apps.
- DigitalOcean: Cost-effective for early-stage apps.
Fitness Tracker App Development Process
Behind every great fitness tracking app is a rock-solid plan—here’s how to craft one that dominates the market.
Market Research and Target Audience Analysis
This initial phase will lay the groundwork for understanding how to develop a fitness app effectively. Explore the fitness tech industry, research competitors, and identify user habits to shape a product that resonates. Whether targeting everyday gym-goers or elite athletes, ensure the app meets real needs yet is unique.
Pro Tips: Use Google Trends and Statista for keyword insights, survey 200+ users with a 60/40 quantitative-qualitative split, and analyze at least 5 top competitor apps (e.g., Fitbit, Strava) on app stores, focusing on user reviews with 3-star ratings to spot unmet needs.
Defining Core Functionalities
Once research findings are clear, define core features like step tracking, calorie counting, and wearable integration while adding unique elements—personalized workouts or gamified challenges—to solve real user problems without clutter.
Pro Tips: Keep core features between 5 and 7. Focus 70% of fitness application development on essentials like accurate step tracking, and test early with 20-30 beta users.
Choosing the Right Technology Stack
Tech stack can make or break your app. Go native with Swift (iOS) or Kotlin (Android) for top-tier performance, or use Flutter or React Native for a cross-platform edge. Power the backend with Firebase for simplicity or AWS for enterprise muscle. Ensure seamless integration with Apple Health, Google Fit, and future expansions.
Pro Tips: Optimize for 80% of wearable users via Apple & Fitbit APIs, slash dev time by 40% using Flutter, and benchmark response times under 200ms for real-time accuracy.
UI/UX Design for an Engaging User Experience
Turn concepts into a sleek, intuitive app with fluid navigation, bold visuals, and a dashboard that highlights key fitness metrics. Additionally, fine-tune details with real user feedback for a flawless experience.
Pro Tips: Use a 60-30-10 color rule for balance, ensure 48x48px tap targets for accessibility, and run usability tests with 5-8 users to catch issues.
Development and Testing Phase
Here, development takes center stage. Engineers implement features, integrate APIs, and fine-tune performance while testers identify and resolve issues rigorously. The goal is a stable, high-performing app that remains reliable under real-world stressors like network fluctuations and peak traffic.
Pro Tips: Ensure crash-free sessions with Crashlytics, test on 10+ devices covering 90% of users.
Launch and Post-Launch Support
It’s release time! Publish on the Apple App Store and Google Play, track feedback, and squash bugs fast. Upgrade features and fine-tune performance to keep users engaged.
Pro Tips: Optimize App Store metadata with 3-5 high-traffic keywords, try to respond to all reviews within 24 hours for the first month, and schedule updates every 6-8 weeks based on usage data to maximize engagement.
Average Cost of Fitness App Development
A fitness app’s price tag correlates with its technical ambition. Entry-level builds (3–6 months) focus on MVP essentials—profile setup, exercise demos, goal tracking, and email/SMS alerts—costing $38K–50K. Mid-range projects (6–9 months) embed dynamic plans, device interoperability, leaderboards, and microtransactions, averaging $50K–75K.
High-complexity apps (9+ months) deploy AI posture correction, telehealth integrations, and enterprise dashboards, starting at $75K and rising. Freelancers may undercut agencies but risk fragmented deliverables. Invest in a vetted team with full-cycle development experience for scalable architecture and compliance.
How to Monetize a Fitness App
Revenue growth in fitness tracking app development is supported by:
- Paid Apps.
Charge users an upfront fee to download and access the app. Pricing depends on the app’s features, content, and platform.
- In-App Purchases.
Sell additional content such as workout plans, meal recipes, or motivational music to enhance the user experience.
- Premium Subscriptions (Freemium Model).
Offer a free version with basic features while reserving advanced fitness plans, personal coaching, and exclusive content for paying subscribers.
- Advertisements.
Display relevant ads without disrupting user experience. Fitness-related promotions work best to maintain engagement.
- Sponsored Content.
Partner with gyms, trainers, or fitness brands to distribute their content within the app in exchange for payment.
- eCommerce Integration.
Sell branded fitness gear, accessories, or custom fitness trackers through the app or an external store.
Most Popular Fitness Tracker Apps 2025
Explore the top fitness apps, their standout features, and key takeaways from their success.
MyFitnessPal
MyFitnessPal is more than a calorie counter—it’s a complete nutrition and fitness tracking tool. AI-driven meal analysis scans food photos for accurate macros, while seamless wearable integration adjusts calorie goals based on recovery data.
Best For: Users who want precise food tracking and adaptive nutrition guidance.
Nike Training Club (NTC)
NTC delivers personalized workouts that adapt mid-session based on heart rate. "Smart Form Check" analyzes posture in real time, while AR integration brings guided workouts into any space.
Best For: Users seeking smart, adaptive training with real-time feedback.
Strava
Strava is the top choice for runners and cyclists, offering in-depth performance insights. New features track how terrain affects effort and monitor gear wear to prevent injuries.
Best For: Outdoor athletes looking for advanced performance tracking.
Fitbod
Fitbod creates strength-training plans based on fatigue and progress. It predicts recovery needs, suggests optimal weight increases, and highlights neglected muscle groups with 3D mapping.
Best For: Strength trainers wanting a data-driven, adaptive workout plan.
Headspace
Headspace connects mindfulness with fitness. It tracks stress, recommends pre-workout meditation, and logs post-exercise reflections to improve focus and recovery.
Best For: Athletes prioritizing mental resilience and recovery.
Challenges in Fitness Tracker App Development
Fitness tracker apps have revolutionized health monitoring, but their development is fraught with challenges. Four key hurdles stand out:
Ensuring Accuracy of Health Data
Accuracy of the health data is the backbone of any fitness tracking app. Users depend on metrics like step counts, heart rate, and calorie burn to make informed health decisions. Inaccurate data can mislead users, erode trust, or even pose health risks. Poor sensor quality, flawed algorithms, and inconsistent user input contribute to this challenge.
Solutions:
- High-Quality Sensors and Algorithms: Developers should use reliable sensors and collaborate with health experts to design precise algorithms. These algorithms must be validated against benchmarks to ensure metrics align with real-world outcomes.
- User Input Optimization: Create intuitive interfaces that encourage users to input accurate details (e.g., age, weight) and include calibration features to account for variables like terrain or weather.
- Continuous Refinement: Regularly update algorithms based on user feedback and emerging research to maintain accuracy over time.
User Privacy and Data Security Compliance
Health data is highly sensitive, and users expect it to be protected. Developers must comply with strict regulations like GDPR (General Data Protection Regulation) and HIPAA (Health Insurance Portability and Accountability Act) while safeguarding against cybersecurity threats. A breach can damage user trust and result in legal consequences.
Solutions:
- Robust Encryption: Implement strong encryption for data both in transit (e.g., during syncing) and at rest (e.g., in storage) to prevent unauthorized access.
- Regulatory Compliance: Secure explicit user consent for data collection and anonymize data used for research or analytics to meet legal standards.
- Proactive Security: Use two-factor authentication and conduct regular security audits to stay ahead of evolving threats.
Device Compatibility and Integration Issues
Fitness tracking apps must function seamlessly across various devices, operating systems (e.g., iOS, Android), and third-party platforms (e.g., Apple Health, Google Fit). Variability in hardware, differing OS APIs, and high battery consumption complicate this process, potentially leading to inconsistent user experiences.
Solutions:
- Cross-Platform Development: Use modular designs and frameworks (e.g., Flutter, React Native) to adapt to hardware differences and ensure compatibility across operating systems.
- Third-Party Integration: Follow platform-specific protocols to integrate smoothly with external services, enabling data syncing without disrupting functionality.
- Battery Optimization: Minimize resource usage by optimizing code and reducing background processes to prevent excessive battery drain.
Keeping Users Engaged Long-Term
Since the market has its established leaders, it is tough to compete, surprise, and engage users. Many abandon apps due to a lack of motivation or repetitive experiences. Developers must find ways to unify their product to stay relevant over time.
Solutions:
- Personalization: Tailor fitness plans and recommendations to individual user goals (e.g., weight loss, endurance) and preferences, enhancing relevance.
- Gamification: Introduce rewards, challenges, or badges to make fitness fun and encourage consistent use.
- Community and Feedback: Build social features (e.g., leaderboards, group challenges) and provide actionable progress reports to foster a sense of connection and achievement.
Future Trends in Fitness Tracker Apps
The fitness app race is heating up. According to a fitness app market analysis by Grand View Research, top startups are betting on mHealth (hydration, women’s health, safety) and techs like AI, VR, and wearables. Miss these trends, and you lose. Read on for a detailed overview of trends:
Mental Health & Wellness
Mental wellness is now a core focus in developing a fitness app. Sensor Tower’s 2024 data shows rising demand for stress relief and mindfulness tools. Apps include meditation, breathwork, and sleep options. At the same time, Headspace and other platforms are adding fitness routines, which results in a well-rounded approach to health.
Women in Focus
With women making up almost 60% of users, fitness apps are stepping up. Sweat features top female trainers. HARNA customizes workouts based on menstrual cycles, providing a unique fitness approach.
Smart Personalization with AI & ML
AI-driven apps now customize workouts, predict the best recovery plans, and enhance motivation. Thus, Freeletics tailors schedules, MyFitnessPal adds competition, and Future delivers real-time coaching for next-level training.
VR and AR Revolution
VR and AR revolutionize fitness by making workouts an immersive and engaging experience. Instead of staring at a screen, users can cycle through 3D landscapes (Zwift) or boxes in an interactive arena (Liteboxer VR).
Seamless Wearable Integration
Fitness apps and wearables combine and extend their functionality beyond mere exercise trackers. With Fitbit, Apple Watch, and Whoop leading the charge, biometric data, such as sleep quality, heart rate, recovery, and exertion levels, helps them meet their fitness goals.
Gamification for Engagement
Gamification keeps users motivated with points, challenges, and rewards. Strava fuels competition with leaderboards, while Nike Run Club celebrates milestones with achievement badges, making every workout a victory.
Eco-Conscious
Gen Z demands sustainability, and fitness apps are stepping up. Low-carbon workouts, green brand partnerships, and impact tracking are redefining fitness. Plogga turns runs into clean-up missions, while Ecosia Active plants trees with every workout.
Build a Fitness Tracker App with Darly Solutions
Fitness platforms are close to one of our core specializations—healthcare and wearable app development. We follow a structured process to ensure a high-quality, user-centric product that meets your business goals.
1. Initial Consultation and Requirement Analysis.
Contact Darly Solutions to discuss your app vision. Their team will assess your objectives, target audience, and desired features to align the final product with market demands.
2. Concept Design and UI/UX Development.
Darly Solutions designs intuitive, engaging interfaces that enhance user experience. Their FitSync concept demonstrates expertise in crafting user-friendly fitness applications with personalized fitness plans.
3. Custom Software Development.
As a custom software development company, Darly Solutions builds scalable fitness tracker apps using the latest technologies to ensure smooth device performance.
4. Feature Integration.
Key functionalities include activity tracking, goal setting, data visualization, and wearable device integration. These features enhance user engagement and provide valuable fitness insights.
5. Quality Assurance and Testing.
Rigorous testing ensures a reliable, bug-free application that delivers optimal performance.
6. Deployment and Ongoing Support.
After launch, Darly Solutions provides continuous updates, security enhancements, and technical support to keep the app competitive.
7. Cost Considerations.
Development costs depend on complexity, features, and timeframe. Darly Solutions offers insights into budgeting to help you make informed investment decisions.
Partnering with Darly Solutions ensures a standout fitness tracker app that drives user engagement and success in the health and wellness market. Do you want to create your own fitness app, yet don’t know where to start? Darly Solutions will assist you with the right expertise and tech stack!
Bespoke software is the future, and the numbers speak for themselves. In 2024, the market was valued at $44.52 billion and is expected to grow to $54.26 billion in 2025, with a staggering 21.9% CAGR. More businesses are choosing customized solutions to stay ahead.
This guide will walk you through everything—from the benefits to the challenges and emerging trends—will clarify what a bespoke application is, and help you make the best decision for your business on bespoke application development vs. off-the-shelf solutions.
What is Bespoke Application Development?
Bespoke or custom software development is the process of creating software from scratch, from concept to final implementation. It often comes with a higher cost and entails requirement gathering, planning, design, development, testing, deployment, and maintenance. It suits those who prioritize precision and uniqueness over speed and affordability.
However, the meaning of a bespoke application is not limited to creating a full, ground-up, purpose-built line of business application. It can also include:
- Custom integration with existing systems.
- Minor extensions or plug-ins for pre-built systems.
- Intuitive interfaces or forms connected to back-end databases.
- Data extraction reports from established systems.
- Extensive personalization of enterprise solutions.
Darly Solutions takes it all—cross-platform development, custom healthcare hardware integrations, device-agnostic UI/UX frameworks, and secure data transmission. Moreover, we offer PWAs for healthcare services, native and hybrid mobile apps for patient and provider engagement, and seamless integration with cloud-based health records and data analytics platforms.
What is Off-the-Shelf Application Development?
Off-the-shelf application development refers to pre-built software solutions that are readily available for purchase and use. These applications are designed for mass use, are commercially available, and can be implemented quickly without significant customization.
While they offer comprehensive features to streamline operations across industries, they might not fully address specialized business requirements. Especially if it is an open-source solution that requires integration or customization. In this case, the help of an external team expert is a must.
Bespoke Application Development vs Off-the-Shelf Solutions: What to Choose
The choice between bespoke software and off-the-shelf tools hinges on whether your business needs a scalpel or a Swiss Army knife. While prebuilt solutions promise convenience, custom-built software offers precision. Here’s how to navigate the trade-offs.
Prebuilt tools thrive in environments where standardization works. Small businesses that need a basic CRM to track leads might find Salesforce or HubSpot perfectly adequate. These platforms offer turnkey functionality, rapid deployment, and predictable subscription costs—ideal for generic tasks like HR ticketing, document management, or simple e-commerce.
The catch? One-size-fits-all tools often force compromises. A SaaS sales platform might lack multilingual support for global teams or impose rigid workflows that clash with your sales cycle. Over time, subscription fees for unused features can add up, and scaling might hit walls, like hitting user limits or lacking API access for critical integrations.
Even flexible off-the-shelf tools come with invisible trade-offs. A retail chain using a popular POS system might struggle to customize loyalty programs to meet regional customer preferences. A logistics company could waste hours daily navigating cluttered interfaces filled with irrelevant freight-management tools. Worse, gaps in compliance (e.g., GDPR or industry-specific regulations) might emerge, requiring costly workarounds.
Bespoke software sidesteps these pitfalls by design. For instance, a custom-built CRM for a luxury real estate agency could integrate AI-driven lead scoring tailored to high-net-worth client behavior—something no generic CRM offers.
Off-the-shelf tools are like renting a suit: convenient, affordable, and fine for occasional use. Bespoke software is a tailored wardrobe: designed to fit perfectly, adapt as you grow, and reflect your identity. Choose rental for temporary needs; invest in tailoring when the stakes—and your vision—are permanent.
Key Features of Bespoke Applications
Bespoke software should feature solutions that fulfill current requirements and future ambitions, emphasizing adaptability, security, and performance. And features don’t end here; read on for more:
- Scalability. Bespoke software adjusts to business growth, adding capacity without a complete redesign.
- Custom UI/UX. Tailored UI/UX enhances user interaction, improving efficiency and adoption.
- System Integration. Bespoke software integrates with existing systems (CRM, ERP), streamlining workflows.
- Robust Security. Custom software offers encrypted storage, access controls, and regulation compliance (e.g., GDPR, HIPAA).
- Advanced Analytics. Custom analytics tools deliver insights that inform smarter business decisions.
- Automation. Bespoke software automates repetitive tasks, improving efficiency and reducing errors.
Benefits of Bespoke App Development
Mass-market software can't keep up with unique business needs, and it shouldn't since the world has bespoke app development. It delivers purpose-built solutions with superior performance, scalability, and customization. Thus, businesses can benefit from operational improvements to strategic gains. And the benefits don't end here. Let's review all of them in detail.
Tailored to Your Business Needs
Bespoke apps development delivers a solution that fits your business like a glove. Generic software often has a one-size-fits-all design, which means companies have to either adjust their workflows or give up on features that don't suit their needs.
In contrast, a bespoke app is built to meet your exact needs, from unique customer interactions to niche operations and industry-specific challenges.
For example, retail businesses might benefit from apps that sync inventory with personalized rewards, and healthcare providers might need secure platforms that meet strict regulations. Custom solutions strip away the excess, ensuring every feature adds real value.
Improved Efficiency and Productivity
Put simply, generic software slows you down—bespoke apps speed you up. Built for your business, they reduce waste, automate jobs, and smooth workflows.
Picture this: A logistics company cuts delivery times with real-time route optimization. A manufacturer uses a streamlined dashboard to monitor production with ease. No more wasted clicks or guesswork, fewer mistakes, and a team ready to drive the business forward.
Competitive Advantage
In a crowded market, standing out is everything. A bespoke app gives you an edge by delivering unique features, seamless branding, and faster decision-making tools—advantages competitors can't match.
For instance, a bespoke e-commerce app might include exclusive features like AI-driven product recommendations tailored to your audience, setting you apart from rivals that still use standard platforms.
Exclusivity sets you apart, earns loyalty, and solidifies your reputation as an industry trailblazer.
Better Integration with Existing Systems
Off-the-shelf software rarely plays well with others, forcing clunky workarounds. A custom solution is designed to sync seamlessly with your CRM, databases, and accounting tools—eliminating data silos and tech headaches for good.
For example, a custom financial app can plug directly into legacy systems for instant reports, while a retail app keeps point-of-sale and online inventory in perfect sync. No delays, no errors—just smooth, real-time operations.
Challenges in Bespoke App Development
Yet, while bespoke app development offers many benefits, it often comes with a set of challenges. Here are some common:
Significant Upfront Investment
Unlike off-the-shelf software with fixed pricing, custom apps demand investment in design, development, and deployment. Skilled teams and specialized tools drive up costs, but the long-term value makes it worthwhile.
Extended Development Timeline
A custom app is rarely built overnight. The process demands time, sometimes over a year, from defining features to coding and testing. Unexpected challenges like unforeseen technical issues, scope changes, or resource constraints can pop up. However, proper planning and teamwork will result in a super-fit solution.
Challenges With System Integration
Bespoke apps promise seamless compatibility, but legacy systems and outdated software can throw a wrench in the process. Without careful planning, expect workflow breakdowns, data silos, and functionality gaps. A smart strategy keeps your tech running like clockwork.
Continuous Maintenance and Support
Once the app is deployed, the work doesn’t stop. A bespoke app needs regular fixes, upgrades, and compatibility checks. Even the best custom software falls behind without a dedicated support team or budgeting for regular developer input.
Bespoke Software Development Workflow
The workflow of bespoke software development may vary from project to project. Yet, the basic step-by-step guide involves key phases we follow to ensure your project is delivered successfully:
Initial Consultation and Requirement Gathering
This phase kicks off the process. We meet with you to discuss your business goals, challenges, and specific needs. We gather the requirements that will shape your software through detailed conversations and analysis to ensure the software meets your requirements.
Project Planning and Design
With precise requirements, the project moves into planning. Our developers and designers create wireframes, prototypes, and system architectures to visualize the app's structure. A roadmap outlines milestones, timelines, and deliverables for efficient execution.
Development Phase
Here's where the coding happens. Our developers turn the design into functional software, writing high-quality code based on the agreed specifications. Using agile development methodologies, we refine the product through iterative improvements and ongoing feedback.
Testing and Quality Assurance
Quality is non-negotiable. In this phase, we rigorously test the software to catch and fix bugs, verify it meets your requirements, and ensure it performs well under various conditions. Functional, usability, and stress tests verify a seamless user experience across different devices and environments.
Deployment and Implementation
After passing all quality checks, the software moves to production. The implementation process includes data migration, system integration, and user onboarding to ensure a smooth transition with minimal disruptions.
Post-Launch Support and Maintenance
Bespoke software requires ongoing updates, security patches, and performance optimizations. This ensures your software stays effective, secure, and aligned with your business over time.
Real-Life Examples of Successful Bespoke Applications
Now that we've covered the basics, let's see bespoke software in real-world cases.
Shopify
Bespoke software isn't just for niche businesses. Shopify, Amazon, and eBay all started with custom platforms to stand out. Shopify offers powerful templates, but its customization is what sets it apart. Businesses can personalize their stores with custom themes, apps, and tools for inventory and marketing. Shopify's Liquid engine lets companies add custom website features, delivering a totally unique experience.
Mayo Clinic's Custom Oncology Treatment Software
Partnering with SimBioSys, they are building next-gen oncology software that uses AI, biophysical modeling, and patient imaging to customize cancer care. The software aims to reshape precision medicine by improving surgical strategies, refining drug selection, and sharpening risk assessments for breast cancer.
Tesla's Vehicle Operating System (OS)
Tesla builds bespoke software for its electric vehicles, including the vehicle operating system (OS) that manages navigation, entertainment, autopilot features, and over-the-air updates. This custom software ensures flawless integration with Tesla's hardware for an optimal user experience.
Key Factors for Picking the Right Bespoke Software Developer
Selecting the right developer is pivotal. Here are key factors to consider:
Expertise and Experience
The right developer blends experience with technical know-how. Review their portfolio for similar projects, confirm their proficiency in your tech stack, and ensure they understand your industry’s requirements. Look for certifications that prove their expertise in cloud platforms like AWS and Microsoft Azure.
Communication and Collaboration
A great developer listens, translates, and updates. They ask thoughtful questions to clarify your vision, keep you informed with consistent updates, and simplify complex ideas. Fast responses show respect for your time and keep the project moving smoothly.
Proven Track Record and Reputation
A developer’s reputation is a window into their capability. Check reviews on Clutch or LinkedIn to gauge client satisfaction, ask for case studies detailing their challenges and solutions, and request references to hear directly from past clients.
Project Management and Timeliness
For on-time software delivery, look for a developer who excels in project management. A clear timeline with milestones, practical tools like Monday.com, and Agile methodologies are a must.
Cost Transparency and Budget Alignment
Don’t just chase the cheapest option—focus on the value a developer brings. Request a breakdown of costs and ensure there are no hidden fees. Compare their rates with industry standards, but remember, a slightly higher price for skilled expertise can save you from costly fixes later.
Ongoing Support and Maintenance
Bespoke software isn’t complete once it’s launched. Your developer should offer comprehensive post-launch support, including quick response times, bug fixes, and updates. Ensure they’ll be available for emergencies and future enhancements. Well-organized documentation empowers your team to troubleshoot and manage the system.
Adaptability and Flexibility
Software projects shift. Choose a developer who listens, solves problems, and adapts quickly—one who can adjust timelines, budgets, and features without missing a beat.
Upcoming Trends in Bespoke Application Development
New tech and business shifts are pushing bespoke app development into the future. Here’s what’s driving the next wave.
Low-Code and No-Code Platforms
Low-code and no-code platforms are set to dominate bespoke software, making custom applications faster, cheaper, and more accessible than ever. Businesses can now build and adapt solutions instantly, eliminating traditional development roadblocks.
Artificial Intelligence (AI) and Machine Learning (ML) Integration
Custom software now learns, predicts, and automates with AI and ML. These technologies automate repetitive tasks, provide predictive analytics, and power features like chatbots and recommendation systems. AI and ML transform apps into intelligent systems that streamline operations and elevate user experiences.
Cloud Computing and Serverless Architectures
Cloud-based solutions and serverless architectures reshape custom app development with instant scalability, cost savings, and flexibility. These technologies let businesses adjust apps to fluctuating workloads without managing complex infrastructure.
Enhanced Security and Data Privacy
As cyber threats and data regulations intensify, bespoke development is shifting towards stronger security. Encryption, multi-factor authentication, and compliance are leading the way in ensuring data privacy in custom applications.
Agile Methodologies and DevOps Practices
Agile and DevOps are the new standards for bespoke applications. These methods drive faster rollouts, higher-quality software, and continuous adaptability to keep pace with ever-changing business demands.
Darly Solutions Bespoke Software Development Services
Darly Solutions delivers bespoke software that meets your specific needs. Our team excels in creating efficient back-end systems, dynamic front-end interfaces, and web solutions that drive success and growth. Let’s look at some essential steps in our bespoke software development:
Backend Development. A great web application needs both style and substance. Our back-end developers bring years of experience to create everything from simple payment gateways to complex user portals.
Front-end Development. Our front-end developers craft visually stunning, functional interfaces, using designs and prototypes to deliver exceptional quality quickly.
Web Development. With full-stack expertise, we use the latest technologies to create digital products that deliver on your unique business goals.
Web Design. Our UX/UI designers create clean, powerful designs that improve user engagement and conversions. Mockups and prototypes offer a sneak peek of your final product.
If you’d like to explore Darly Solutions’ cases, please visit our portfolio.
Wrapping up
Generic software simply doesn’t cut it when it comes to business success. Darly Solutions offers custom-built software that perfectly aligns with your unique business requirements, ensuring scalable, efficient solutions that grow with you. Our bespoke offerings help you gain a competitive edge over those relying on off-the-shelf solutions. With Darly Solutions, you invest in a software solution that adapts to your business, delivering long-term value and flexibility to stay ahead. Reach out today to discuss your project, and let’s build something exceptional together.
The right tools in software development can make or break your setup fundamentals, especially when it comes to open-source control systems. If we take GitHub, it thrives as a collaborative hub for open-source innovation and hosts giants like TensorFlow and React. About 58% of GitHub users adopt third-party Actions.
Meanwhile, GitLab attracts teams that value privacy and automation. About 73% of its users use the built-in CI/CD pipelines.
But what is the difference between GitHub and GitLab on a deeper level, and why does this choice matter in 2025?
- Community: By late 2024, GitHub hit 4.5 billion contributions globally. For context, that’s 12,328 commits per minute.
- Trust: Over 90% of Fortune 100 companies use GitHub for key code. They appreciate its ecosystem for scalability and easy third-party integrations.
- Network: GitHub has over 1 million active monthly contributors from North America, Brazil, India, and China. This setup makes cross-border teamwork easy, which is great for distributed teams.
- Compliance: GitLab reduces audit prep time by 40% for regulated industries like healthcare.
This article breaks down the key features, security protocols, and real-world performance. It helps you choose the right platform for your 2025 strategy. Focus on what matches your goals, not just the latest trends.
Git vs GitLab vs GitHub: The Basics
Both platforms are made to streamline software development. They provide various tools for version control, continuous integration, and teamwork. Let's start with a closer look at each platform.
What is Git?
Git is a free and open-source distributed version control system used by teams worldwide. It works equally well for minor fixes and large projects. Unlike older systems,
Git gives every developer a complete project copy, making teamwork faster and more flexible. Git runs smoothly even on basic computers, outperforming tools like Subversion and Perforce with features like cheap local branching, convenient staging areas, and multiple workflows.
Key Features of Git
- Distributed Development: Each developer has their full local copy of the repository and all its history. This allows offline work and eliminates reliance on a central server.
- Snapshots Over Diffs: Git keeps data as snapshots of the entire project. This method helps with efficient storage and quick retrieval.
- Branching and Merging: Git lets developers create lightweight branches. This way, they can experiment on their own. Later, they can merge changes easily into the main codebase.
- Performance: Git is optimized for speed, which makes operations like committing, branching, merging, and comparing versions highly efficient.
- Collaboration: Its distributed nature allows multiple developers to work simultaneously without conflicts. Changes can be reviewed, tracked, and merged quickly.
- Data Integrity: SHA-1 hashing checks every file change. This ensures the data stays intact and avoids corruption.
What Is GitLab?
GitLab is an open-source DevOps platform. Built on Git (the same system GitHub uses), it’s designed to help teams manage every step of creating apps or programs—from brainstorming ideas to launching updates. It offers project planning, continuous integration/continuous deployment (CI/CD), security testing, and monitoring.
From conception to implementation, GitLab leads the way and helps teams reduce the development cycle from weeks to minutes. As a result, teams cut costs, accelerate time-to-market, and create more secure and standards-compliant software.
Who Created GitLab?
Frustrated by too complex or unreliable tools, GitLab co-founder Dmytro Zaporizhets decided to build something that just worked. In 2011, right from his home in Ukraine, Dmytro teamed up with Valeriy Sizov to create GitLab. Their first code commit on October 8, 2011, marked the start of a platform that would grow into a global DevOps powerhouse.
What began as a personal project to simplify collaboration has since transformed how teams worldwide build, test, and deploy software.
Many wondered—is GitLab owned by Microsoft? No, GitLab is not owned by Microsoft. The owners of GitLab Inc. include institutional investors, internal shareholders of the company, and a broad range of private investors. Microsoft acquired GitHub in 2018, one of the most popular code-hosting platforms. However, they remain independent companies despite GitLab and GitHub operating in a similar field. GitLab continues to operate separately, offering its own set of tools and services for DevOps.
Features of GitLab
- Planning. Powerful tools help unite all process participants. They set up work using epics, groups, stages, and roadmaps. You can also see progress in real-time.
- Maintenance. Built-in issue tracking and support system for continuous feedback within DevSecOps processes.
- Design Management. Centralized storage for project materials helps teams work together. It allows them to improve the product quickly during development.
- Requirements Control. Established requirements management system.
- Product Quality. Track testing, analyze results, and adjust processes directly on a single platform.
- Wiki. Each GitLab project comes with its own wiki. This allows users to easily create, store, and manage documentation alongside their code.
- Text Editors. GitLab offers two types of editors: Plain Text Editor (PTE) and Rich Text Editor (RTE). Both are key to the Knowledge Group's plan to turn GitLab into a full AllOps platform.
- Value Stream Management. The system tracks key metrics throughout all stages of development. It analyzes how efficient the process is and finds bottlenecks. Comparing best practices among teams helps improve workflows. This leads to faster, more valuable solutions for users.
- DORA Metrics. Tracking and visualizing DORA metrics helps teams make smart, data-driven choices. This boosts efficiency in their DevOps processes.
- DevOps Reports. GitLab’s flexibility makes it suitable for both small teams and large enterprises, providing simple and effective management from Waterfall to DevSecOps.
Pros and Cons of GitLab
GitLab vs GitHub remains among the best solutions for DevOps due to their extensive automation capabilities and user-friendly tools for efficient team collaboration.
What Is GitHub?
GitHub is a platform for code storage, collaboration, and version control. It allows you and other developers to collaborate on projects, coordinate changes, and improve the code. The GitHub website and app have version control, source code management, and change-tracking features.
The fundamentals of the platform are the Git system. GitHub serves as a space for developer to interact and share their projects. It remains the most popular version control system (VCS) in programming due to its user-friendly interface, open structure, and ease of use.
Who Created GitHub?
The idea of GitHub originated in 2005 thanks to Finnish-American software engineer Linus Torvalds. Looking for an efficient way to manage Linux code, he created Git, which took just over a week. Git became a distributed version control system with open-source code.
Unlike previous solutions that stored code in a single repository, Git allows each user, regardless of location, to view the source code, history of changes, bug fixes, and integration plans. GitHub developed this idea by creating a single open platform for developers to collaborate to view different projects and improve their code.
The gap between the creation of Git in 2005 and the launch of GitHub in April 2008 became a period when new users gradually learned the system. Their work was coordinated by the lead maintainer, Japanese programmer Junio Hamano. Torvalds acknowledges that Hamano made the most significant contribution to Git's improvements.
Features of GitHub
- Community: GitHub is known for its active developer community and many open-source projects.
- GitHub Copilot: GitHub offers an AI-powered code completion tool called GitHub Copilot that provides code suggestions directly in the editor, significantly increasing developer productivity.
- Packages: GitHub integrates package management into the platform, allowing users to host and manage software packages and use them as dependencies in other projects, all within GitHub.
- Security and code scanning: GitHub provides security tools like Dependabot for automated dependency update code and secret scanning.
- Integration with third-party tools: GitHub offers many integrations with popular development tools such as Slack, Trello, etc.
- Community: GitHub is known for its active developer community and many open-source projects.
- GitHub Copilot: GitHub offers an AI tool known as GitHub Copilot. It gives code suggestions right in the editor, which helps developers work faster and more efficiently.
- Packages: GitHub lets users manage packages right on the platform. You can host your software packages and keep them organized. Plus, you can use these packages as dependencies in other projects, all in GitHub.
- Security and code scanning: GitHub has tools like Dependabot. It automates updating dependencies and scans for secrets.
- Integration: GitHub easily connects with third-party tools like Slack and Trello.
Pros and Cons of GitHub
Let's consider the key differences between GitHub vs GitLab.
Git vs GitLab vs GitHub: Similarities
Both platforms from our GitLab vs GitHub comparison have a lot in common, making them popular choices for developers:
Thus, we conclude they have many similarities when comparing GitLab vs. GitHub.
Key Difference Between Git, GitHub, and GitLab
Are GitHub and GitLab the same? Despite the similarities, there is a critical difference between Git, GitLab vs GitHub:
Thus, consider these differences between Git vs GitHub vs GitLab when working on your project.
Git, GitHub, and GitLab Cost in 2025
Let's look at Git vs GitHub vs GitLab in 2025.
- Git—free, open source.
- GitHub is offered with plans starting from $4 per user per month.
- GitLab vs GitHub is the more expensive platform, with plans starting at $21 per user per month.
This price difference between GitHub and GitLab reflects GitLab's focus on integrated DevOps features and enterprise-grade solutions. That is why it is higher. However, it's important to note that GitLab offers a transition price of $24 per user per month for existing Premium customers renewing within the first year after the price increase.
Git vs GitLab vs GitHub: Which Is the Best Option?
In short, the choice between GitLab vs. GitHub depends on your project's specific needs. However, diving deeper, we will see that GitHub is widely favored for open-source projects, individual developers, and small to medium-sized teams. This is because of its large community, ease of use, and extensive third-party integrations. These features make it ideal for quick collaboration and straightforward workflows, particularly for those who put accessibility and a vibrant ecosystem first.
On the other hand, GitLab caters to large enterprises and teams that look for a robust, all-in-one DevOps platform. Its built-in CI/CD pipelines, self-hosting flexibility, and advanced project management tools streamline complex workflows. Plus, many organizations with intricate development and deployment needs hugely benefit from GitLab.
Meanwhile, hosting options differ: GitHub operates exclusively in the cloud, while GitLab offers both cloud-based and self-hosted solutions, granting greater control over infrastructure.
GitHub’s strength lies in its vast array of third-party plugins and integrations, which simplify extending functionality. Meanwhile, GitLab emphasizes deep, native integration with DevOps tools, reducing reliance on external services. For open-source collaboration or rapid project initiation, GitHub remains the top choice. On the other hand, GitLab excels in managing advanced CI/CD processes and meeting enterprise-scale demands, positioning it as the go-to for teams needing end-to-end DevOps automation and customization.
After all, selecting a platform hinges on your project’s unique needs—not just features. Evaluate team size, integration requirements, and CI/CD workflows to choose the best fit.
GitLab and GitHub Alternatives
In fact, GitLab and GitHub are not the ones that thrive in the effective management of repositories. Some of the alternatives of GitLab and GitHub are:
- Bitbucket: Offers integration with Jira, making it convenient for teams that use this tool for project management. In addition, Bitbucket supports Mercurial, which can be helpful for teams using this version control system.
- SourceForge: This site is famous for open-source projects and has an extensive software archive. It allows users to host projects and provides tools for version management and code collaboration, which makes it attractive for open-source developers.
- Azure DevOps: This is a comprehensive platform for DevOps from Microsoft that provides a complete set of tools to manage application development, testing, and deployment. Azure DevOps integrates with other Azure services, making it an excellent choice for organizations already using Azure infrastructure.
Conclusion
Undeniably, both GitLab and GitHub stand as powerful tools for managing repositories that have transformed how software is developed and shared.
GitLab excels with its DevOps toolkit and granular control, while GitHub offers a streamlined developer experience and unmatched open-source reach. In addition to these two popular options, it is worth mentioning other platforms such as Bitbucket, SourceForge, and Azure DevOps, each with its characteristics and advantages.
To find out which will fit your needs perfectly, evaluate the specifics of your project, integration requirements, and number of participants. With the right choice of platform, you can boost the team's efficiency, ensure the final product's quality, and contribute to the success of your project as a whole.
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In today's world, companies are actively seeking ways to automate and optimize their business processes with the help of software. When choosing how to implement such solutions, the question arises is whether to create custom software or buy a ready-made solution. Both approaches have their cons and pros, but each has its own application for a specific purpose. The final decision on the choice between these approaches will depend on the client's individual needs and the business goals.
Let's look at both approaches in more detail, which may help to choose favor of one of them.
Build custom software
The essence of this approach is that the company orders software product development from an IT company's specialized development team. It has a clear plan of action and a list of requirements for the future product. Also, a digital product created from scratch can fully automate specific business processes of the client company, taking into account the specifics of the industry.
Pros of the approach
Tailored to individual needs
The company will receive a solution fully customized to its unique needs and requirements. That can be registration forms, buttons, visual elements, individual blocks, custom graphics or dashboards, unique designs, and more. The company can also define the required functionality, architecture, design, and integration with other systems according to specific business processes.
Flexibility and scalability
The customer company controls the whole development process and can make changes and expansions as needed. That allows them to respond quickly to changes in business requirements and scale the system as the company grows.
Security
Developers can implement data protection mechanisms and use advanced encryption methods to ensure high security in the finished system.
Ability to integrate
The development of a digital product from scratch provides the ability to fully integrate with the company's other systems. That allows for efficient data exchange between different systems and increases the overall efficiency of the client's company.
Ownership of intellectual property
The company has complete intellectual property rights associated with the created product. That gives the company control over it and the ability to develop and monetize it further.
Cons of the approach
High price
The development of any product usually requires a significant financial investment. A company must consider the cost of hiring experienced developers, conducting requirements analysis, designing, developing, testing, and supporting the product. That can lead to significant costs, especially for smaller companies with limited budgets. Nevertheless, a business development investment quickly pays off for the company.
Development duration
Creating software is a lengthy process, especially for complex and large-scale projects. The time required for requirements analysis, design, development, and testing can be significant, which delays the implementation and use of the finished product in the business.
When a business needs custom development from scratch
Customized needs
If a company has unique business needs that cannot be met by ready-made solutions on the market, developing a customized digital product allows them to create a solution that fully meets the requirements and goals of the company.
Competitive advantage
A unique software solution created specifically for a company can provide more efficient and innovative functionality, an engaging user experience, or improved processes, which helps stand out in the market and attract new customers.
Long-term strategy
Instead of relying on third-party vendors and ready-made solutions, a company can create a product that it can control, develop and scale according to its needs and changes in the business.
Business process optimization
Specialized software allows companies to automate routine tasks, improve interaction between departments and increase the company's efficiency as a whole.
Buy ready-made solution
Ready-made software solution usually has a wide range of functionality that can be applied to various business tasks. That allows companies to save development time and start using the software almost immediately after purchase. When choosing a ready-made solution, a company should carefully evaluate its functionality and flexibility to ensure it meets its basic requirements.
Pros of the approach
Customizable functionality
That includes adding modules, integrating with other systems, and customizing program parameters.
Time-saving
Digital turnkey products are already developed, tested, and ready to use. Purchasing this product saves the company's time they usually spend on requirements analysis, development, and testing solution.
Fast start-up
Ready-made digital products have already been developed and tested, allowing companies to use and benefit quickly. The company can quickly incorporate the product into its business processes and get results without waiting for development to be completed.
Low costs
Buying a ready-made digital product is usually cheaper than developing a solution from scratch. In this case, the company avoids the high costs of hiring developers, requirements analysis, and the development process, which can significantly reduce costs and improve budgetary performance.
Proven solution
Ready-made digital products are usually thoroughly tested and have a proven track record. By purchasing such a product, a company gets a proven solution that has already been used by other customers and has demonstrated its effectiveness.
Cons of the approach
Business process mismatch
The turnkey solution may not meet the company's exact needs or require additional customization and integration with existing systems. In some cases, the company may need help adapting the turnkey solution to specific business processes, which can result in a loss of time and resources.
Limited customization and integration
Ready-made digital products may offer limited customization and integration with other systems or applications to meet unique customer requirements, which may require additional modifications.
Vendor dependency
Buying a ready-made product can create dependence on the supplier of that product. The company will rely on the vendor for support, updates, and bug fixes if any are encountered. If the vendor is unable or unwilling to continue to develop and support the product, the company may find itself in a quandary.
High licensing costs
Buying a ready-made solution can incur significant licensing costs, especially if the company plans to use the product on several workstations or for a large number of users. That can impact the company's budget and reduce financial efficiency.
When a business needs to buy a ready-made digital solution
Urgency
When a company has urgent needs for a specific functional solution, buying a ready-made product can quickly meet those needs. That is especially true if there is no time or resources to develop their solution.
Limited budget
If a company has a limited budget to develop its digital solution, buying a ready-made product can be more cost-effective. It avoids the cost of development and hiring developers and reduces the risks associated with budget and development time.
No need for unique features
Buying a ready-made digital solution may be enough if a company doesn't require specific features and capabilities only available when developing its solution. If the solution offers all the features the company needs, it can avoid developing and testing its product.
Narrow specialization
Some industries have specialized, ready-made digital solutions designed for specific vertical markets or industries. In such cases, buying such a solution specifically tailored to the needs of an enterprise may be preferable because it already meets that industry's specific requirements and standards.
Summary
Ultimately, choosing between creating custom software and buying a ready-made solution depends on a company's specific needs and goals. If a company has unique business processes or needs full software customization, custom software creation may be preferable. That will allow the company to get a solution that best meets its requirements and contributes to optimizing business processes.
However, ready-made software may be the best option if a company requires a faster, more cost-effective solution. It is essential to carefully study the market for this kind of solution to choose the one that best meets the company's needs and is flexible enough to adapt to individual requirements. It's also important to consider company resources, budget, and timeline.
Ideally, companies can combine both approaches, using ready-made solutions as a foundation and complementing them with custom development to meet unique needs. For example, a company might purchase an off-the-shelf customer relationship management (CRM) system and complete it with the custom development of a module specific to its industry or business process. That strikes a balance between efficiency and flexibility.
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The year 2023 is when technology continues to overturn the existing order of things in the digital environment. Developers look for new ways to push development boundaries every year. From web development to machine learning, the languages we'll discuss today offer a wide range of possibilities and allow developers to turn their creative ideas into reality.
The most popular programming languages in 2023
Languages, once considered groundbreaking, are becoming the standard, while new versions are constantly emerging to meet the needs of the most demanding projects of all sizes. The rapid development of the digital world in all areas of business and industries leads to a constant demand for powerful programming languages that can be used to create innovative products that simplify the work processes of any business. And also increasing the level of efficiency through the automation of work processes.
In this dynamic programming landscape, some languages are rapidly gaining popularity because of their strengths and ability to meet modern developers' needs. At the same time, some traditional languages remain relevant and continue to play an essential role in the programming world. It is important not to lose the balance between "classics" and new languages that complement the development process and make it more straightforward.
We analyze the top programming languages shaping the technology landscape of 2023 and enabling developers to build high-performance applications, create intelligent algorithms and machine learning, develop web applications, and process massive amounts of data.
Whether you're a seasoned programmer or just starting out in the development world, these popular languages offer you the opportunity to explore new horizons in technology. Let's take a look at what programming languages are worth learning and using in 2023 to stay at the forefront of innovation and successfully implement your projects.
- Python continues to hold its position as one of the most popular programming languages. With its simple syntax, Python is ideal for developing web applications, data analysis, machine learning, and artificial intelligence. With an extensive ecosystem of libraries such as NumPy, Pandas, TensorFlow, and PyTorch, it provides powerful tools to solve diverse problems.
- JavaScript remains an integral part of web development and continues to hold an important place in the programming world. Because of its versatility and widespread use in frontend and backend development, JavaScript is a significant component for creating interactive user interfaces and web applications. Frameworks and libraries such as React, Angular, and Vue.js make developing JavaScript web applications effortless.
- Java is one of the most popular programming languages, especially in enterprise environments. Because of its reliability, portability, and extensive support from the developer community, Java is used to develop scalable applications, web services, and mobile applications on the Android platform. Java also offers a rich selection of frameworks, such as Spring, that simplify application development and management.
- TypeScript, a programming language built on top of JavaScript, will continue to gain popularity in 2023. It adds static typing to JavaScript, which helps developers identify errors at compile time and create more robust code. TypeScript is widely used to develop large projects and applications. Its support in popular integrated development environments (IDEs) such as Visual Studio Code makes it an attractive choice for many developers.
- Go (or Golang) is a relatively new programming language gaining popularity in 2023. Developed at Google, Go provides simplicity and efficiency, enabling the creation of high-performance applications and services. Because of its competitive performance and ability to scale quickly, Go is often used to create web servers, micro-services architecture, and big data processing.
Summary
These five programming languages are leading the development world this year. They provide developers with powerful tools for creating various applications and solutions, including web apps, mobile apps, and large-scale digital projects. The choice of programming language depends on the specific needs of the project and the developer's preferences. Still, these five leaders provide a solid foundation for success in today's technology environment.
The technological landscape is constantly changing, and programming languages are also evolving. New languages emerge, and existing ones are updated and adapted to changing needs. Therefore, developers need to remain flexible, adapt to the rapidly changing technological environment, keep abreast of the latest trends, and learn new technologies and programming languages to successfully implement projects of any complexity.
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In the world of business and analytics, data plays a crucial role in making important decisions. Visualization tools such as charts, graphs, and dashboards are used to understand data better and make informed decisions.
What types of dashboards and charts exist
Charts and dashboards are graphical representations of data that can be used to show trends, compare data, or show relative proportions. Some of the most common types of charts include:
- Line charts - are used to show changes in the values of a variable over time. They are often used to show trends, such as changes in sales over time.
- Bar charts - are used to compare the values of a variable between several categories. For example, you can use bar charts to compare sales of different products in your company.
- Pie charts - used to show relative shares. For example, a pie chart might show what percentage of sales were made in a particular region.
Dashboards are sets of graphs, charts, and tables that show key performance indicators of a company. They allow you to visualize data and provide a broader view than individual charts. It can be used to monitor performance, track goals, and plan business strategies.
Many dashboards include financial, sales, marketing, operations, and others. Each type is designed to display a company's specific performance metrics.
For example, a financial dashboard might contain information about financial metrics such as profits, losses, budgets, and cash flows. A sales dashboard might show the number of sales, average checks, conversion rates, etc. A marketing dashboard can include information about traffic, conversions, cost of customer engagement, etc. An operational dashboard can display data on production capacity, resource efficiency, latency levels, etc.
Regardless of the type of chart or dashboard used, the key is to present the data intelligently. Data visualization should be clear and easy to interpret to facilitate decision-making. Therefore, when creating charts and dashboards, you need to consider the audience, purpose, and context in which these tools will be used.
The functions they perform
On the technical side, charts and dashboards are tools for visualizing data and presenting information in a clear and user-friendly format.
Charts are usually created using specialized libraries and software tools that allow you to generate graphical elements such as charts, graphs, pie charts, etc. Chart data can come from various sources, including databases, Excel files, APIs, etc.
On the other hand, dashboards are usually created using specialized software tools that allow you to combine data from various sources and display it in a user-friendly format. Dashboards can include multiple widgets such as graphs, tables, text boxes, etc., which can be customized and linked to quickly display data.
Regarding function, charts and dashboards can perform different tasks depending on business needs. They can be used to monitor performance, track sales, manage resources, predict trends, etc. In addition, they can be configured to automatically alert users of potential problems and delays in processes, allowing you to react quickly and correct the situation.
What problems do charts and dashboards solve
Charts and dashboards are powerful tools that help businesses solve many problems. Here are some of them:
Resource Management: Dashboards and charts can help businesses manage their resources, such as money, time, people, etc. That allows a company to use its resources more efficiently and increase productivity.
Planning and Strategy: They can help businesses develop plans and strategies based on data analysis. Also, their use can help identify trends, predict future events, and make fact-based decisions.
Identifying potential problems: They can help businesses identify potential problems and risks. That allows the company to take steps to prevent them or reduce their possible impact.
Improve communication: Dashboards and charts can help improve communication within a business by allowing employees to share information quickly and efficiently. They can also help enterprises to understand customer needs and expectations better.
Workflow automation with advanced charts and dashboards
In today's dynamic business environment, workflow automation is becoming increasingly necessary for businesses of all sizes. By automating repetitive tasks and streamlining business processes, companies can save time, reduce costs and increase efficiency. It's also a convenient way to display and process collected data.
The first step in automating a workflow is identifying which one can be automated. The workflow should be well-defined, with clear inputs and outputs. Defining the metrics that need to be tracked is also important. Metrics such as time-to-completion, task completion rate, and error rate can help businesses measure the effectiveness of the workflow.
The next step is to choose the right tools for automating the workflow. There are several advanced charts and dashboard applications available in the market, each with its own features and capabilities. Businesses should choose a tool that meets their specific needs and is easy to use. Some popular advanced chart and dashboard applications include Tableau, Power BI, and Google Data Studio.
When it comes to developing custom charts for a finished product or business idea from scratch, it's important to understand what requirements they must meet. Selecting appropriate chart types and configuring data visualizations are important to ensure that the insights generated by the dashboards are easy to understand and act upon. For example:
- Ease of use
- Compatibility with existing systems
- Cost
- Customization options
- Support and training
- Which metrics are most important?
- Which chart types will best represent the data?
- What colors and visualizations will be used?
- What level of detail is required?
The next step is to connect data sources to the advanced charts and dashboards. This stage can involve integrating existing systems or importing data from spreadsheets or databases. Once the data sources are connected, the application can start to generate real-time insights into the workflow. It is important to ensure that the data is accurate and up-to-date.
The dashboards should be monitored in real-time to ensure the workflow runs smoothly. The metrics generated by the dashboards can help businesses make informed decisions and take corrective action if necessary. Real-time monitoring can also help identify issues or bottlenecks in the workflow, allowing them to make changes quickly.
To ensure the success of workflow automation with advanced charts and dashboard applications, businesses should follow some best practices. These include regularly reviewing the workflow and its metrics to identify areas for improvement, ensuring that the dashboards are easy to understand and act upon, and involving stakeholders in the automation process.
Summary
Automating workflows with advanced charts and dashboard applications can help businesses save time, reduce costs, and improve efficiency. By following the steps outlined in this guide and adopting best practices, businesses can make the most of workflow automation and gain valuable insights into their data. By automating repetitive tasks and streamlining business processes, they can focus on critical tasks, improve productivity, and stay ahead of the competition.
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In today's world of IT technologies, cooperation with Ukrainian developers is becoming more and more relevant and promising. Ukraine is ranked as one of the world's top IT service providers and continues to hold that position.
Ukrainian IT market overview
Today, the Ukrainian IT market has positive growth dynamics, as Ukraine is a more favorable center of cooperation than other countries. Why is this so? It is due to our specialists' high level of education, scientific potential, the country's proximity to the European market, and favorable tax conditions. The close geographical location to Europe also ensures faster and more efficient communication between clients and developers. All this makes it possible to double Ukraine's export revenues in the next 4 years.
Currently, more than 200,000 Ukrainian developers work in the international market. That demonstrates the high level of qualification and professionalism of IT specialists who successfully work on projects of any scale and complexity.
In 2021-2022, the IT industry grew by 36%, from $5 billion to $6.8 billion in exports. Over the past three years, these figures have almost doubled, and the growth trend is quite stable. Despite the war and issues many IT companies face nowadays, the IT sector is still a driving force in the Ukrainian economy and continues to develop.
The majority of IT companies today work remotely. But this does not prevent participants in the development process from creating digital products, being in touch with the client, and providing timely updates on the work done. During the full-scale invasion of the aggressor country, all Ukrainian companies have adapted to the new reality and are ready for force-majeure situations at any level.
Our company did not disrupt any project over the past year and delivered all developed products to each customer. Moreover, our practical work resulted in the support of foreign customers who want to cooperate only with Ukrainian companies on convenient terms.
Development tasks that Ukrainian developers solve
Ukrainian developers today are among the most in-demand in the world. Through continuous development and training, top-notch IT specialists contribute to developing international products and participate in their launch and maintenance. They successfully solve many development tasks and problems, including:
- Complex technical projects
Ukrainian developers have high technical expertise and can implement projects of any complexity. They use the most advanced technologies and programming languages, such as Java, Python, Ruby, JavaScript, etc.
- Mobile application development
A significant amount of experience is available among Ukrainian developers in developing mobile applications for iOS and Android platforms using React Native, Ionic, and other technologies. They know how to create intuitive, user-friendly interfaces that satisfy users' needs. They also specialize in developing cross-platform applications that run on multiple operating systems, which can significantly speed up the development process and reduce project costs.
- E-commerce platform development
Ukrainian developers also have considerable experience in developing online stores and e-commerce platforms. They are familiar with major CMS systems such as Magento, Shopify, and WooCommerce.
- Software development
It is well known that Ukrainian developers create high-quality software. They know how to write code that will work quickly, efficiently, and reliably. They also have experience in various areas, such as web development, mobile development, artificial intelligence, and more. Ukrainian developers often use modern technologies and development methods such as Agile, Scrum, and DevOps to ensure high quality and fast development time.
- Integration and maintenance
Besides developing new software, Ukrainian developers integrate it with existing systems and maintain them. They are ready to solve problems during the operation and ensure the smooth operation of the applications.
- Cybersecurity
Ukrainian developers actively work in cybersecurity, providing reliable protection of information and data. They know how to protect applications from threats like hacker attacks, viruses, and other malware. And also use modern technologies and methods such as data protection, encryption, and authentication to keep software secure.
Advantages of cooperation with Ukrainian developers
Cooperation with Ukrainian developers today is one of the most advantageous options for companies looking for reliable and experienced IT specialists. Ukraine is one of the world's leaders in the IT services market, thanks to its talented and highly qualified developers capable of fulfilling tasks of any complexity.
- One of the main advantages of working with Ukrainian developers is the high quality of their work. Ukrainian developers have an extensive experience in various fields of IT. They follow the latest trends and use the most advanced technologies. Due to this, they can realize tasks of any complexity, including creating complex websites, mobile applications, software development, and much more.
- In addition, Ukrainian developers are known for their speed and efficiency. They strive to complete their projects on time without compromising the quality of their work. Ukrainian IT companies are also ready to provide flexible working conditions, including working in different time zones, which makes cooperation with them even more convenient and effective.
- One more advantage of cooperation with Ukrainian developers is their price competitiveness. Ukraine offers more favorable conditions for cooperation than other countries while maintaining a high quality of work and professionalism. That allows companies to save on costs without losing quality.
- Flexible cooperation conditions are another advantage of Ukrainian developers. Many of them work remotely, which makes their services more flexible and accessible to clients from all over the world. That reduces the cost of organizing work with remote teams and the time required to find the right specialists. In addition, even remote communication with Ukrainian developers allows you to respond quickly to changes in the project and solve any problems that may arise. Also, communication with Ukrainian developers is in English, which facilitates interaction with customers from around the world.
Summary
Ukraine is one of Europe's largest exporters of IT services, with an excellent knowledge base, great motivation, and great opportunities. Despite the Russian invasion, Ukrainian IT companies continue to provide quality services, support the economy, and maintain a high rate of development and continuous growth.
Cooperation with the Ukrainian company is not only a guarantee of quality work but also support for Ukrainian businesses and Ukraine as a whole. Numerous IT companies survived difficult times and are gaining momentum in their activities due to the trust of international customers and the continuous work of the development team.
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Getting started with the ChatGPT
Many of you have heard about Artificial Intelligence from OpenAI - ChatGPT. No wonder because all the social networks and the Internet, in general, are full of headlines about a newfangled tool that conquered the whole world with its capabilities. Before we give a more detailed description of this tool, let's go over the basics of this technological wonder.
To get started with the chat, you need to register in the system. The process is similar to registration in social networks and takes little time. And then, you just need to enter a request on the principle of communication with a live person. In fact, he can answer any of your questions, but keep in mind that the request must be accurate and precise. The robot will catch the context of the request and give you a text response.
The model uses a neural network architecture called a transformer, trained on a large corpus of text data. The transformer learns patterns and connections between words and phrases in the text data, which allows it to generate new connected and grammatically correct text.
ChatGPT is changing the world by making communication more accessible and efficient. Using natural language processing, it can understand language much higher than traditional methods. This means that ChatGPT-based chatbots can respond to users more naturally and human-likely.
ChatGPT areas of opportunity
OpenAi has transformed the digital world with ChatGPT. With it comes more and more opportunities for developers, marketers and designers, business owners, office workers, and others. The ability of AI chatbots to understand our language makes interacting with technology more accessible.
Let's look at ChatGPT areas where it can be most helpful:
Blogging
If you have a blog or plan to create one, this tool is handy. It helps you generate blog topics, rubrics, and texts for them. We recommend making additional edits to the generated texts to add individuality and better promotion in search engines.
Content marketing
Marketers can safely draw ideas and inspiration here with a well-formulated query to the system. This is not a panacea for all marketer's problems but a great helper for creating creative content or themes. It's essential to use GPT-generated content as a starting point and to carefully review and edit the text to ensure that it meets your standards and accurately represents your brand or message.
Chatbots
When a business needs to communicate with customers or effectively put the process of ordering goods or services - chatbots are the perfect solution to close this issue. Since chatbots and ChatGPT are identical, you'll have no problem incorporating them into your business. And the GPT tool will compose questions and answers for prospective conversations with your customer.
Trading
It can collect market data to identify patterns and predict future market trends, analyze social media and news articles to determine market sentiment and identify potential risks in the market, which can be used to make strategic decisions to minimize losses and maximize profits.
Code writing
In addition to plain text, this chatroom can even write code for a program. Users have already tested it to write code for Angular, Python, and other developing technologies. And HTML/CSS is a piece of cake.
Incredible things that you can do with the help of ChatGPT
ChatGPT has revolutionized research and development with its idea generation, data analysis, and simulation creation capabilities. It can generate natural text that sounds like it is spoken by a human, providing personalized support in various sectors, from healthcare to customer service. In addition to these powerful features, ChatGPT offers excellent benefits for market research and automating tasks such as content creation or customer interaction on social media sites. Pretty impressive right?
The basic list of what you can create with it includes the following items:
Text Generation
ChatGPT can generate human-like text of any complexity. It can be used to create creative works, scripts, articles, stories, poems, and other forms of text content.
Translation to other languages
Just enter the desired text and specify a request for its translation with the specific parameters, if any, for translation.
Text Summarization
ChatGPT can summarize significant lengthy texts into shorter versions explaining the main points and thoughts.
Ending a text
If you have a beginning of a text or a code, you can complete it in your desired direction by specifying this in the chat request. Be as specific as possible in your request, so the answer matches the expected result.
Answering questions
ChatGPT can answer questions based on the context you set, which is helpful for customer service chatbots. Also, it provides information on a wide range of topics.
So what's the bottom line: replace or implement?
In recent months, discussions about ChatGPT taking over all spheres and professions, which are somehow related to the content, have been raging on the Web. Such drastic changes will certainly not happen soon, and here's why:
- ChatGPT can be great for dealing with fundamental customer service issues and providing quick information, but more complex or sensitive issues require human involvement. Customers want a personalized experience, so real people answering their questions are still needed.
- ChatGPT can't provide a different level of empathy, judgment, and problem-solving than a human customer service representative. In addition, its responses are limited to pre-programmed scripts that need to be more flexible for different customer needs rather than people who can offer more adaptive solutions.
- ChatGPT can help improve customer service, but it will never replace the value of human interaction and expertise.
As AI continues to evolve, there will be an increasing need for individuals who can design, develop, and maintain these systems. AI also creates new job opportunities in data science, machine learning, and robotics. These jobs require specialized skills and knowledge that are in high demand. People may need to adapt to new roles that require more advanced skills, such as managing and maintaining AI systems.
That is why it makes sense to talk not about replacing the central employees with a chat room but introducing AI technology into the company. It should not be a substitute for specialists, but a technical addition, which will increase the work process's efficiency and help you find new ideas and rely on when making business decisions. Moreover, the chat cannot exist separately from the person because its system needs to be updated, cleaned, and worked with when necessary. There is a possibility of creating a collaboration of human and AI that significantly increases the productivity of any company.
Summary
ChatGPT is a powerful and unique tool that can be incredibly useful in many contexts. However, as with any technology, it is essential to use it responsibly and to be critical of its limitations and potential biases. It has already brought significant benefits, such as increased efficiency and productivity, improved decision-making, and quality of life.
In any case, we should not rely solely on the work of Artificial Intelligence. It is important to critically evaluate its results and format it to the necessary level. After all, no one has yet been able to recreate the human mind. So use this tool wisely, maximize work quality, and simplify your workflow. ChatGPT handles this perfectly.
Webflow is an all-inclusive web design platform that permits users to create responsive websites without requiring any coding skills. It merges the simplicity of drag-and-drop editors with the flexibility of coding to present a straightforward web design experience to users. Webflow is particularly beneficial for small businesses, startups, and freelancers who need to establish professional-looking websites swiftly and resourcefully.
What website types can be created with Webflow?
The possibilities are practically limitless! Webflow lets you create almost any kind of website:
- Corporate websites;
- Portfolios;
- Blogs for web designers or photographers;
- E-commerce websites for online sales;
- Landing pages that attract customers or business card sites with job information;
- Educational tool.
Essential features that Webflow offers to users
Webflow offers users several key features, including a drag-and-drop interface, responsive design, CMS integration, animation and interaction, and SEO optimization. Marketing agencies, online stores, and creative companies are the industries that most often use the web flow builder. Let's take a closer look at these features:
- Thanks to its drag-and-drop interface, Webflow simplifies the process of design creation. With this amazing tool, you can drag and drop elements directly onto the canvas and arrange them in any way that works best for your project - no coding required! But if you want to improve your coding skills, you can add custom code to your designs and be more creative.
- Websites in Webflow look great on any device - large, small, or full-size. You have the ability to preview how your design looks on different screens to ensure perfect responsiveness across all devices.
- CMS integration allows users to create and manage dynamic pages, content, collections, and custom fields without coding.
- Bring your design to life with Webflow's easy-to-use interactions and animations! You get hover, interaction, and animation effects in one place to make any project fun and interactive.
- You can add meta titles and descriptions, customize images and content, or create sitemaps to maximize your SEO optimization efforts.
- With Webflow, you can build and manage an online store connected to platforms like Shopify or Foxy without ever leaving your site.
Regardless of the industry or business, Webflow is a great choice for building customized websites, web applications, and landing pages. Its versatility and integration with other marketing tools make it ideal for companies of all sizes.
What industries most often use this platform?
Webflow is quickly becoming the tool of choice for web designers and developers, startups, small businesses, e-commerce stores, and nonprofits that prioritize design and user experience over development efficiency. A popular choice for those who prioritize design and user experience. It is used by creative agencies, small businesses, and online stores. In addition, the low learning curve makes it extremely affordable and ideal for non-profit organizations or educational institutions looking to promote their cause or educate their audience. In short, Webflow is an incredibly powerful tool with a lot of flexible options for web designers/developers, regardless of the size of the industry.
Create your website with Webflow in 5 steps
We would like to share with you our experience of how we have built a website on Webflow.
Step 1
Ask yourself: "What do you want to do?". Start your project with one of the ready-made Webflow templates or create something completely new.
Step 2
Think about the page structure, add blocks and elements necessary for each page. For example, on the home page, you can add a banner to welcome visitors, write customer reviews, or showcase services and products. On the About page, you can post information about your company, photos and videos of employees, etc.
Step 3
Design a website layout in Webflow with the controls. Move, resize, and change colors on elements to your heart's content.
Step 4
Fill your website with content. Don't forget about high-quality photos and videos, unique text, and SEO keywords.
Step 5
Before submitting, you'll want to make sure your website is mistake-free. Webflow has a quick and easy error checker to scan for issues like broken links, misplaced content, etc.
Your website is all set to go live! Webflow gives you the option of using your own domain or their subdomain.
Did you know that our website is built on Webflow?
We took a while to pick a platform for publishing. We carefully weighed the pros and cons of other platforms when choosing to publish on Webflow. Despite other platforms' benefits, Webflow was our choice because of its performance-oriented design and flexibility & customization. It's designed for performance, which translates into faster loading times and a smooth user experience that keeps your audience engaged. Webflow also gives us maximum flexibility to create original websites tailored to each client—from design, layout, functionality & UX - so you get exactly what you need from your website. We are confident that Webflow is the best choice for our clients due its quality features, speed & customizability; it guarantees a high-performing site that gets results!
Summary
To summarize, Webflow is the perfect choice for website development. It offers design flexibility, a user-friendly interface, powerful SEO tools, mobile responsiveness, and fast, secure hosting to help you achieve your business goals. Do you want to create a stunning and professional website that will attract the attention of your audience and help you grow your business? Our team of experts will make it happen in no time with Webflow - without compromising on quality. With our team and powerful tools, we'll help you create the perfect online presence in no time. Contact us today to learn more about how we can build the perfect website for you with Webflow.
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Venture companies face a large volume of tasks and the need to make decisions quickly daily, which is due to the specifics of such companies. Some tasks require a quick response with only employees. For others, it is necessary to select a tool from the technology field that can significantly improve the company's efficiency and avoid possible risks. Conventionally, they can be divided into websites and mobile applications, which equally solve the tasks set by the company. There can be many such problems because there is the factor of unpredictability, which a company must take into account when organizing the workflow of the whole team.
As a technology service provider, we have experience working with venture capital companies and know their challenges. We have compiled a list of the main ones that can be solved with a mobile app:
- Lack of information
Venture capital funds often need more information about potential projects, industries, and trends. Finding potential projects is a responsible task that takes a lot of time. And knowing industries and trends will help a company stay one step ahead of its competitors and run its business more efficiently. Therefore, developing a mobile application can help collect and process a large amount of data quickly and efficiently, allowing the fund to make informed investment decisions.
- Slow decision-making process
The decision-making process in venture capital funds can be slow and time-consuming. That is due to the slow pace of information gathering, analysis, and drawing conclusions based on the data. Venture capital funds have a tremendous amount of internal information. Analyzing it manually requires a considerable amount of time and people, which slows down the overall pace of the company. In this case, developing a mobile application will help automate the process of collecting and processing information, speeding up the decision-making process and helping reduce the time and money spent on this work.
- Ineffective portfolio management
Venture capital firms have a lot of investments, and managing a portfolio can be a daunting task. You need to consider the total number of projects, their dynamics, and all changes to react quickly if necessary. Automating these processes will make it easier for a company to manage its business and take on new projects. In this case, you need an application that will track and analyze the effectiveness of each project in the portfolio and track its dynamics to help the company manage it more efficiently.
- Limited access to investors
Venture capital funds may need more access to potential investors and partners. Each new project requires significant investments. Therefore, venture capital funds must attract reliable funding sources. But this process also requires time and labor to analyze and select investors interested in a long-term cooperation. The app's development will help funds reach more potential investors, and partners will expand their circle of contacts.
The latest trends in mobile apps for investors and venture capitalists
Ventures are directly related to investing in promising startups and, accordingly, in cutting-edge technology. To keep up with the times, tech-savvy investors are integrating mobile apps into the workflow of VCs.
Typically, these applications include functionality to manage and track portfolio financials, manage business contacts and communications, analyze data, and predict investment success. Moreover, they can provide access to experts and industry leaders for advice and mentorship, which can help accelerate the development of startups and increase their chances of future success.
Here are examples of mobile apps used by VCs mostly:
- Mobile applications for productivity & collaboration
Business is only complete with communication with colleagues and partners. Many applications help to establish and maintain communication between all participants in business processes. They improve communication within the team, help receive timely information, and also help to strengthen business relationships with partners and clients. And that can increase efficiency and lead to new opportunities for venture-backed businesses. They can also help companies solve problems such as a lack of information about potential projects and investment news.
The main objectives of such applications are to simplify the workflow as much as possible, to significantly reduce the number of emails for more critical issues, to automate the processes of searching and analyzing potential startups, and to create an environment for interaction between investors and entrepreneurs.
Usually, such applications include essential functions such as messaging, video conferencing systems, and social networks for professional communication.
- Networking mobile applications
These apps typically serve as a platform to connect entrepreneurs, investors, and other stakeholders in the startup ecosystem. The main problem they solve is expanding the circle of investors and partners for the long term.
The main tasks of such applications are to provide users with a platform to communicate with others involved in the investment process, facilitate funding opportunities, and support the growth of innovative companies.
Talking about the specific functionality of such applications, we can include the basic set, such as profile and networking creation, according to users' business needs, event management by investment interests, content sharing, tracking investment portfolio progress with analytics and metrics, and protecting confidential user information.
- CRM & Automation mobile applications
This type of application is designed to optimize and automate sales, marketing, and customer service processes. They are of great help to companies when there is a problem with the automation of internal processes, such as investment portfolio management or information collection and processing.
The main tasks of such applications are to optimize and automate sales, marketing, and customer service processes, improve efficiency and productivity, and provide information for data-driven decision-making.
From the general functionality, we can highlight the following: the ability to manage leads and information about them, automation of such tasks as sending emails and scheduling meetings, automation of marketing tasks, automation of customer service tasks (case management, chatbot support), the ability to track sales performance, the ability to integrate with other tools and platforms that are used by venture capital companies.
- Contacts Management mobile applications
These applications help users organize and manage their contacts, including customers, investors, partners, and other stakeholders. They will help companies that have certain problems with collecting and processing information about potential investors, as well as do not have an established automated process for working with partners.
The main tasks here are to help users organize and manage their contacts more effectively, improve communication and collaboration, and build stronger relationships with their network of stakeholders.
The functionality of such applications includes the ability to create and store contact information; segment their contacts based on various criteria; import and export contact lists from other tools and platforms; track communication with each contact, including emails, phone calls, and meetings; set reminders and receive notifications about follow-up tasks and collaborate with other team members in contact management.
- Company Research mobile applications
Venture research applications are designed to help users research and analyze potential investment opportunities. In other words, to help find new investment sources and opportunities for promising projects. If a company needs to invest in current projects or has the plan to expand investment capital in the future, an app to find such potential opportunities will be an urgent need.
The main tasks are to help users make informed investment decisions by providing access to detailed information and insights into potential investment opportunities.
The functionality of such applications covers the following list: the ability to access a database of companies that meet their investment criteria; select companies by various measures, such as stage of funding, revenue, and market size; conduct market research on specific industries and trends to help inform their investment decisions; and analyze the competitive landscape for each company; manage their investment portfolio, including tracking performance, monitoring news and events, and analyzing trends; users also can collaborate with other team members when researching companies, such as sharing notes and opinions.
Summary
Each venture capital firm is unique and has different goals, so venture capital software reflects the additional functionality built into it from the beginning. The key takeaway is that mobile apps and their customized functionality help automate the collection of investment market information, attracting funding sources through new partners, creating financial reports, and displaying them conveniently for the company.
As the investing world becomes increasingly digital, apps can help venture capitalists do their day-to-day work optimally. There is also a high demand for mobile apps and other digital tools to minimize repetitive tasks, increase productivity and streamline the deal-making process.
All this is the basis for the company's effective functioning, and the data collected by the program is the basis for making investment decisions.
It was 4 years of exciting experience, teamwork, challenges, and constant development. We have achieved a lot, implemented many successful projects. And these are our common victories!
A little about the company’s results in numbers
- 30+ English-speaking professionals are serving our customers from all over the world;
- 40+ completed projects;
- 3 startups took from idea to life;
- 5 stars as an indicator of the quality of our service.
Ahead of our shared celebration, we interviewed the heart of the company — our CEO Daria Lalaiants, who kindly shared her thoughts and plans for the future.
Why did you choose this business direction?
I’m so excited about dynamic changes in this field. It’s going on all the time: every day, every hour, every minute. IT helps look into the future and keep up with the times. That is why I decided to work with the direction of IT.
How did you get the idea to start the company?
I’ve always dreamed of the perfect work environment, from my point of view, of course. So, I realized that I could create something like that.
What are the main competitive advantages of your business?
There are flexibility, a creative way of working and a working speed.
Does your company have international connections?
Sure, 90% of our customers are international companies from The USA, Germany, and Australia. That was our initial goal, to go international.
What is the secret of a successful leader?
I think it’s an optimistic attitude to work, persistence and hard work.
Do you have your own motto or mission statement?
I always say to my team that you can always do much better than you think you can. Our mission is to help other businesses to find the best solution for them. There’s a reason we’re called Darly Solutions.
What are your plans for the future?
All my plans are global. I want to find a balance between our processes and creative approaches. When one does not interfere with the other.
Additionally we would like to thank our team, for all the support that they gave, full devotion and dedication to the service. To have a team like that is worth a lot!
Also, we express our gratitude to our clients and partners for their trust, fruitful cooperation, experience and opportunity to grow together! We will do our best to let you achieve new successes in your business in cooperation with our Company.
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Darly Solutions team wishes to all of our clients and business partners – professional growth, successful projects, peace and prosperity and many happy moments during next year! We would like to share everything that we have accomplished in 2021.
The end of the year it’s about summing up and making plans for the future. This tradition creates opportunities to estimate activities for the previous year and also make reference points for the future.
During 2021 our team continued fruitful cooperation with companies in different spheres, we set goals, achieved them and did sophisticated tasks.
Developers from our team felt free with new projects and successfully ended them, getting positive feedbacks from the clients. We make professional progress in wide scopes and give a field for developing to our staff. So, what it was the year for Darly Solution?
Our projects
We had a great success in a B2C marketplace product for the beauty and wellness industry, which match all requirements, technologies and design solutions from the customer. Users use this responsive website to book appointments in nearby venues, get consultations and pay for their hair and beauty cosmetic treatments. This website is included registration, login, payments, Google Maps, email/SMS, analytics etc. All your appointments are stored securely within the Glamezy App, accessible at your fingertips. They are easily trackable. You can also pay for your appointments through this app and just turn up at your favorite Salon.
Also, we provided UI/UX design services for a food app. Our team did a preliminary needs assessment and completed the project over a series of milestones. We paid great attention to creating easy-to-use and fast experience which would run well on iPads as well. Our UI/UX designer and a team created eye-catching design with opportunities to choose ingredients with your own taste, from extensive menu options. Also, we used our experience for creating a search system where customers can find this food place. At each step of this project, we identified and solved all problems ASAP. As a result we have satisfied client, numerous app’s customers and another one successfully solved task.
We collaborated with a software development company to create their advertising platform. The team used Ionic, React, Strapi, and Node.js for frontend and backend development. The software contains many useful options to create own advertisement with a set of different functions. This service gives you the opportunity to create unique advertising, based on age, interests, genres, and so on.
Personal achievements of our company and a team
The main achievement of our company – is our team of professionals, who are not afraid of complicated tasks and experiments. They are always ready for new trials with all their skills and experience. The policy of our organization provided the English lessons for all our staff as well with high-qualified tutors. We appreciate desire to learn and develop professional skills. High level experts held thematically tech-talks to discuss technical issues and novelties in IT-technologies. This practice helps to know something new, share own experience and promotes the principle of team-building.
Important events for our company
During this year, Darly Solutions had a series of internal changes, which generally brought a positive influence. We expanded our staff, provided team-buildings for our workers. A big decision was made: restructuring all departments and updating working processes. Along with this, we successfully expanded stack technologies and continued to develop our business lines.
Gained knowledge and useful skills
Additionally, we would like to celebrate our company’s progress in improving programming skills on different levels and directions, implementing creative solutions in multitask mode. Our managers improve their business negotiating skills all the time and also followed the principle of customer centricity, what matters for sure in cooperation with customers.
It was a year with a variety of events, achievements and victories. And for sure next year will be better! Happy holidays to all of you! Let’s make something great together!
With best wishes,
your Darly Solutions ✨
Today, web applications are changing how we approach education, making learning more accessible and engaging for everyone. These digital tools are proving invaluable for educational organizations and learners alike, offering numerous benefits:
- Customized Learning. Web apps adjust to each student’s learning speed and preferences, making lessons more engaging and successful.
- 24\7 Availability. Students can study whenever and wherever they like, overcoming obstacles like distance and scheduling conflicts.
- Cost-Efficiency. By using less physical space and materials, web apps help schools save money, which could also lower costs for students.
- Data-Driven Teaching. Teachers get detailed reports on how students are doing, helping them provide the right support and improve their teaching methods.
- Interactive Collaboration. Web apps create a community where students and teachers can easily share ideas and help each other, making learning a shared effort.
Why trending websites and apps are popular with tens of thousands of companies nowadays? Including those that provide educational services in various sectors.
Today's advancements in computer technology are reshaping every aspect of our lives, including education. IT companies are constantly expanding their offerings, providing applications and websites that make learning more accessible than ever. With these tools, you can master foreign languages, dive into various programming languages, explore themed literature, or even learn to play the piano.
Types of Teaching Platforms
As education adapts to digitalization, our company keeps pace by providing web solutions for all kinds of educational needs. We create platforms for corporate training, online courses, and live webinar services, all designed to meet the unique needs of today's learners and educators:
- Corporate Training. Designing platforms for the corporate sector, focusing on staff training with features for conducting webinars, such as iSpring Learn and Teachbase.
- Distance Learning Course Creation. Developing sites for high-quality distance learning courses tailored for educational institutions, similar to Moodle and Google Classroom.
- Webinars and Online Lessons. Creating platforms for hosting webinars, online lessons, and open seminars, with options for managing and checking homework, comparable to GetCourse.
Our Development Approach
We focus on really understanding what our customers need. We pick the best technologies for each project, making sure our solutions work well and aim for the highest success. We show our dedication to quality by:
- Technology Selection. We carefully choose technologies that align with our client's specific needs, aiming for solutions that are both practical and effective.
- UI/UX Design Excellence. Our projects stand out for their user-friendly and engaging interfaces, a testament to our commitment to superior UI/UX design.
- Benchmarking Against the Best. We benchmark our work against industry standards, aspiring to match the design quality and functionality of leaders like ZeBrains and Wezom.
- Creativity and Style. We infuse each platform with creative designs and stylish patterns, aiming to enhance user engagement and experience.
Examples
Explore how digital education is changing the way we learn with our selection of innovative platforms. These examples cover everything from general education and coding to language learning and creative arts, showing the impact of technology on making learning more accessible and engaging. See how education is evolving and how our experience can help you successfully launch your educational IT product.
Khan Academy
Khan Academy, based in Mountain View, USA, provides free, comprehensive educational resources online. Covering subjects from math to humanities, its interactive exercises and videos allow learners of all ages to study at their own pace. Khan Academy is dedicated to making education accessible to everyone, anywhere.
Sputnik ATX
Sputnik ATX VC’s 13-week accelerator teaches startups how to sell and gain traction. They help founders reach their full potential by creating an ecosystem to attract hard-working nerds, connecting them with investors, and training them for success. Their program provides start-up training, mentoring, and support to successful applicants.
CodeCraft
CodeCraft Academy, based in San Francisco, excels in digital education with its coding and software development courses. Offering interactive challenges, hands-on projects, and mentorship from experts, it serves all levels of learners, from beginners to advanced. Its focus on web development and data science is complemented by a unique portfolio-building feature, enabling students to showcase their skills to potential employers.
DuoLingo
Duolingo, a renowned language learning app from Pittsburgh, USA, stands out for its engaging and scientifically-backed approach. It uses gamification, brief lessons, and instant feedback to make language learning enjoyable and effective. Offering courses in over 30 languages, including both popular and lesser-known ones, Duolingo serves millions of users globally, making it an essential resource for language learners and professionals.
MasterClass
MasterClass delivers unmatched online learning in arts, music, writing, cooking, and more, with courses led by famous experts and celebrities. Its piano lessons, for example, are taught by renowned musicians. High-quality videos, interactive tasks, and community engagement let learners progress at their own speed, connecting with others. MasterClass makes top-tier education accessible worldwide, offering inspiration and expertise directly to learners' homes.
To find out how you can successfully launch your educational IT product – just contact us. Our team has great experience in this area, and we are also time-efficient, result-oriented, budget-friendly, and our staff work at an expert level. Our motto is “Less hassle, more work”!
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If you have an efficient booking app, it brings your business to the 21st century. Nowadays, a website reservation system or a mobile booking app is a must-have for most industries.
Let’s look at the statistics
- E-Travel industry grows by 7.5% every year. Accordingly to this fact, the researchers conclude that the market will reach $1.5B by 2023. In addition, the revenue share of sales channels of the global travel and tourism market will increase up to 72% by 2025. This includes only websites and applications for hotels and transportation. Other online scheduling software like appointment apps and scheduling websites are planned to see a similar boost.
- More than 80% of bookings are made via mobile applications if are talking about travel booking. Because of that, mobile apps are the first choice for people to book tickets and organize the trip.
- According to Statistic Brain Research Institute, every year people spend an average of $148 million on travel bookings online.
What is clear: this is a promising prospect for everyone that thinks about creation a booking website or app.
What are the benefits that can be delivered?
- Gathering information on the clients – with the growing number of clients that like the idea of using online scheduling software, you have collecting data for personalization. It is a great opportunity to come up with special offers and increase sales.
- Building the brand – booking is the first point of contact with your company and your chance to make a first good impression on the clients. If the service and online booking system are user-centricity and convenient in use, have high-quality standards and security, users will have positive feedbacks that increase the number of users and, consequently, promote your band.
- Multiple revenue streams – with an online booking system, you can multiply profits via additional monetization models, such as income from fees, commissions, subscriptions, affiliate programs, ads, etc.
The article demonstrates a detailed guide on how to make a booking app that walks you through all of the essential points.
8 practices for your online booking system
Go through the following list of features to focus on some important aspects regarding how to make a booking website and app successfully. Choosing features that are essential not just for you but also for your customers is the next stage of the production cycle.
Convenient navigation, searching and reservation
User doesn’t like to waste time and wants to make a reservation, so your app should be as intelligible as possible. For better convenience, your app can also include a geolocation option, various spelling options and enable searches by different categories and filters. Good advice to eliminate zero search results by adding suggestions on locations, dates, services etc. – depends on your business.
User’s personal profile
Account page provides access to reservation history and enables custom settings, like currency, language, etc. Because of that, user page is a great place for marketing – it allows you to collect statistics, send newsletters about upcoming events or special offers and many others. However, the user registration process is a pitfall for many businesses. Here’s why: it gives the first impression and users decide if they will stay or drop the app. Make this process as easy as possible and require users to fill out only the key information. It is a great idea of authorization via social networks, for examples Facebook and Instagram, and allows a user to register with only one click.
Multi-language & global currency support
These days, online payment is a required functionality on the booking app. Before considering how to make a booking app, think over payment methods to include. It must be a safe and convenient way to book rooms, tickets, services, tours directly through an application or website. So, the process must be fast, flexible, and transparent, so be sure to include all possible payment methods, such as PayPal, credit card, cash, and design a user-friendly one-page checkout system. A reservation system that offers a secure payment portal will exactly improve your business performance. Also, auto-detected language can increase the user experience.
Data security
During the booking process, app collects a lot of sensitive information like personal information (email, phone), payment information, etc. This data can become a source of immense possibilities for hackers. One thing is clear: invest in security!
Auto-replies
Currently, automatic emails are seen as additional and mainly useful tool for business owners in various fields. Email reminders, feedback requests or tips are just a few examples of how companies improve communication with clients using modern technologies.
In-app messenger
In-app messenger is an excellent feature for any booking app, whether it is a travel booking website or appointment scheduler. For the best results, you need to have a support team shooting responses or a pre-programmed chatbot to cover customer questions. By utilizing AI and machine learning technologies, it is possible to provide instant and qualified feedback. However, note that this functionality may take a considerable amount of time and cost to implement.
Push notifications
A well-thought-out notification system makes life easier for users. Check-in and check-out alerts, friendly reminders, or recommendations can increase the level of customer satisfaction. As well, you may include weather notifications, price discounts, and other relevant notifications.
Create a booking website
For making your app perfect and increase prospects for success, the experienced business owner might want to also create a booking website. Usually, a properly built website extends the functionality and offers clients possibilities like access to information on success stories, high-resolution images, reviews, etc. When considering whether to create a booking website, think of the benefits you can get:
- Presentation of the brand
- SEO and digital marketing practices for promotional strategies
- Insight information about user behavior and broad data collection for company strategies
- Wider audience outreach that provides increasing sales because of cross- and up-selling.
- Collect customer base via browser searches
So, the idea to create a booking website makes a lot of sense. It is possible to build a web platform in the first product version along with iOS and Android apps. Alternatively, you can plan to launch the booking website in a subsequent version.
Generally, any app functionality, simple or advanced, should be in line with customer expectations.
Talking a little bit about app development
It’s important to discuss and figure out what tech stack of your app, based on your requirements. Tech Stack is the group of technologies used to build mobile or web applications. It is a combination of programming languages, UX/UI design, development environment, framework, utilities, servers, tools, and services used by the development team.
Before designing an application, it is important to think about scope of your project, time to deliver the market, security perspective and scalability. Depending on these factors, you need to choose the technology solution that has the potential to solve these problems.
Important backend development
Building a stronger back-end helps to enhance your front-end as most of the tasks in the front-end are fully dependent on the back-end. Here are some important back end tasks:
- API designing and documentation
- API implementation
- Building business logic
- Database retrieval and storage
- Defining permissions
- Creating test script
- Deployment
Keep your Front-end design simple and intuitive
Your front-end application must be clean and appealing. Here are some tips to build an amazing front-end application.
- Use professional graphics designing tools
- Keep the entire application design relevant and should match the concept.
- Ensure there are no typography errors
- Ensure relevant content should have the same design
- Focus on quality rather than quantity
- Try to match the original design and make the design pixel perfect
- Create an app landing page showcasing the value of your application and encouraging people to download it.
That’s it
The development of a booking system is a complicated process that requires multiple details. Forward-thinking brands have applied these strategies to their campaigns to deliver the best user experiences while achieving high brand promotion. Drop us a line, and we’ll be glad to discuss your idea.
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