Top 9 Must-Have Functionalities for Web and Mobile Applications
Daria Lymanska
CEO & Founder
June 16, 2023
2
min read
Developing a web or mobile app gives a business great opportunities and provides benefits in the form of additional dividends and audience loyalty. Having a clear understanding of the end goals, it is essential to define the main functionality of the future application to achieve the business goals and effectively perform setting tasks.
How to identify core functionalities for your web/mobile application?
Before developing an application, businesses must understand what features should be included in the finished product. The efficiency of the application itself and the speed of achieving the set KPIs depend on this. What may work for one company does not resonate with the business goals of other companies. In this list, we cover what you should consider when compiling a feature list:
1. Define your business goals
What goals do you want to achieve with the app? Make a clear list of the problems your app will solve, what target audience will use it, and what preliminary results you expect.
2. Research the market and competitors
Analyze the market in your niche to understand what functionality your competitors already offer. Research and analyze their applications to understand what advantages they offer and disadvantages their products have. That will help you determine relevant features for your app to stand out in the market.
3. Make a preliminary list of features
Before development, list those features that will help you achieve your goals. Divide them into core and optional features. In the core features, list the ones without which your app won't be able to function efficiently and solve the users' problem. In the optional ones, list the ones which are not essential to the basic functionality but can add value and competitive advantage.
4. Prioritize features
Determine which features in the application are most important to achieve your initial goal. Prioritize and determine which features can be added later in later app versions. That will help you focus on developing the more essential components.
5. Conduct user research
The research will help you understand the needs and preferences of your target audience. Conduct surveys, interviews, focus groups, or analysis of user behavior in your niche. Use this data to refine and tailor your feature list to your users' needs.
6. Create user scenarios
Develop different user scenarios to better understand how users will interact with your app and what features they need to achieve their goals. For example, define how users will sign in, log in, perform specific tasks, make purchases, or interact with other users.
Top-9 Core functionalities for every web/mobile application
Multi-Device Synchronization
It is a process in which different devices work together and exchange information so that the data and settings on all devices are the same or consistent.
When devices synchronize, they usually use the Internet to exchange data. For example, you might sync your smartphone with your laptop to update contacts, calendars, and photos on both devices. When you make changes on one device, those changes are automatically transferred to other devices so that all appliances have up-to-date information.
This makes working on multiple devices as easy as possible, gives you a significant advantage in the app market, and guarantees more users.
A User-Friendly and Responsive Interface
In addition to a functional set, it is vital to think about a pleasant design and clear navigation for the user's enjoyable and convenient use of the application. In this way, interaction with the application is easy and effortless.
The user-friendly interface has clear and easily accessible buttons and menus, well-organized information, and clear instructions. This allows you to perform the necessary tasks without unnecessary complications.
The responsive interface ensures that the system responds quickly to user actions. When you press a button or perform an action, the responsive interface responds instantly and without delay. Or when you scroll through a web page or type on the keyboard, the responsive interface displays changes instantly and smoothly, with no visible delays.
The success of an application is directly related to its loading speed and the attractiveness of the interface. This is what users look for when choosing a user-friendly app.
A Search Option
This feature allows you to find the information you want in the app or on a website. When you enter keywords or phrases related to what the user is looking for, the app scans its database or content to find relevant results.
The search option saves time and effort by helping to search for specific items or information the user is looking for instead of having to browse everything manually. This option is handy on significant marketplaces to search for a particular item.
Push notifications
Push notifications typically appear on the screen of any user's device in the form of small messages or icons, including text, images, or sounds. They are designed to get your attention and notify you of updates or social media activity.
They are convenient and essential because they help you stay informed and ensure you get all the important information. However, if the user receives too many notifications, they can become intrusive or distracting. Therefore, it is crucial to provide the ability to customize their settings, which the user will set independently according to their preferences.
Offline Capabilities
With offline access, users can browse the app's content even when the device is not connected to Wi-Fi or a mobile network. For example, you can view and edit documents, listen to music, or watch videos without the Internet.
It is often the case that you cannot connect to the Internet or have no network, for example, when traveling in regions with poor coverage or when saving data traffic. Therefore, this feature will be a great advantage for those users who want to use the application offline.
Analytics Tools
Analytics tools in a web or mobile app can track various user actions, such as app launches, page views, button clicks, interaction with interface elements, and other events.
Using this data, you can make informed decisions, make changes, optimize your app, and improve its functionality to meet user needs and increase the effectiveness of your app.
Security
Security refers to the measures and mechanisms built into the application to protect data and keep users safe. This process includes data encryption, protection against unauthorized access, and user information storage in secure locations.
This is a basic but important feature that will not only keep each user's data secure and protected but will also increase trust and loyalty to your app.
Online Payments
Online payments allow you to purchase in online stores, pay bills for services, send money to others, and much more. It is convenient because the user can make payments at any time and from any place with Internet access. To do this, it is necessary to connect an electronic payment system through which the payment will take place.
Due to the growing number of online stores, stores, and food delivery companies—the need to implement this function is increasing.
Integrations
Integration refers to the creation of links and interactions between different software components. This allows them to exchange data, transfer information, and use each other's functionality.
For example, suppose you have a hotel booking site. In that case, you can integrate it with maps and geolocation systems to offer users the nearest available hotels and show them on a map. Integrating various features and services into web and mobile apps makes the user experience easier and better.
Integrations help create more useful and powerful apps, extend functionality, and enable easy data exchange with other systems or services.
Summary
Mobile and web apps allow users to access information, interact with others, shop, automate workflows, simplify daily activities, and more through a user—friendly interface and unique features.
Which features you choose depends on your business, its needs, and the app's purpose. Everything is tailored individually. Combining all of the above features can be the perfect modern app to meet the needs of your customers. But if, for some reason, one of the items doesn't work for you, use something that will definitely increase the efficiency of your product.
Why is multi-device synchronization important in an app?
Multi-device synchronization allows users to access updated information across all their devices, making their experience seamless and convenient, no matter where they are or what device they use.
What security measures should be included in an app?
An app should include data encryption, protection against unauthorized access, and secure storage of user information to build trust and ensure users’ data remains safe.
Why are online payments a must-have feature for many apps?
Online payments let users make purchases directly in the app, whether it's shopping, paying bills, or sending money. This feature adds convenience and increases the likelihood of transactions.
How do I determine the core features for my app?
Start by defining your business goals, understanding your target audience, and researching competitors. Prioritize features that help you achieve your goals and can evolve with your app.
Statistics claim there are 8,945 programming languages, yet we bet neither developers nor businesses need all of them to get market traction. As we enter Q1 of 2025, the programming world hasn't changed much; almost every programming languages rating is still shaped by a mix of established languages and modernized classics like Java and Python. However, it has shifted to include innovative tools like AI, blockchain, data science, and IoT.
To cut through the clutter, we've analyzed the latest trends and compiled a list of the top 10 programming languages for 2025, an overview of different rankings, and the best ideas on choosing a programming language for a project. Read on for success.
Programming Languages Ratings
As of early 2025, some programming language rankings are still based on 2024 data. However, developers, businesses, and educators can leverage PYPL, TIOBE, and GitHub insights to guide learning efforts, hiring strategies, and project development.
Read all the ranking lists and find the most desired programming language in 2025.
PYPL Ranking 2025
The PopularitY of Programming Language (PYPL) index is a Google-powered snapshot of programming language popularity. It tracks tutorial searches, giving a clear view of which skills are in demand—a crucial tool for tech trend analysis.
As per the PYPL report, 5 five most popular programming languages are:
The TIOBE Ranking 2025
The TIOBE Index provides a monthly snapshot of programming language popularity. It ranks languages by global developer presence, educational material availability, and industry adoption based on search trends from platforms like Google, YouTube, and Wikipedia. Amazon and Baidu.
According to TIOBE, the five most popular programming languages are:
The GitHub Ranking 2025
GitHub is a global code hub shaped by Fortune 50 companies. While GitHub doesn't provide rankings, tools like GitRanking organize repositories, and DevRank measures developer influence. Here are the dynamics of popularity from the latest GitHub report:
IEEE Spectrum Ranking 2025
From GitHub commits to Stack Overflow threads, this annual roundup analysis cuts through the noise of top programming languages with three crystal-clear metrics: established giants, breakthrough performers, and market demand. Here is the latest technical ranking IEEE report:
RedMonk Ranking 2025
RedMonk ranks programming languages twice a year, blending GitHub code usage with Stack Overflow engagement. They track adoption trends and developer preferences by combining code usage with developer discussions. Over 45% of software companies use these quarterly rankings to guide their technology decisions.
Here are the latest insights from their programming language RedMonk rankings:
Stack Overflow Developer Survey 2025
The Stack Overflow Developer Survey collects data from over 30,000 developers to explore their opinions and habits. It highlights trends in technology usage and preferences, illustrating how new tools and frameworks rise in popularity each year while others fade away.
According to this survey, the five most popular programming languages here are:
What Affects Programming Language Rankings?
Language rankings depend on GitHub stats, Stack Overflow activity, and job demand. Tech giants can elevate a language overnight. Community support ensures good documentation, while technical strengths drive relevance in AI, cloud, and mobile. Overall, enterprise adoption hinges on commercial investment in tools and frameworks.
Why Do Developers Switch Languages?
Market demand and salary potential often trigger language switches. New projects at work may require learning unfamiliar stacks. Some developers migrate when they hit technical walls with their current language. Others switch purely out of curiosity to explore fresh programming concepts. Better developer experience—from cleaner syntax to powerful debugging tools—can seal the deal.
How Do Trends Impact Programming Language Rating?
Tech trends reshape the programming landscape constantly. Cloud computing favors languages that handle concurrency well. Mobile development boosts cross-platform-friendly languages. AI and ML create demand for specialized numerical computing capabilities. Modern software architecture—like microservices and serverless—influences language choice based on performance needs. Open source momentum can make or break a language's trajectory. Universities follow these shifts, molding new developers' skills accordingly.
Why Do Some Languages Rise or Fall in Popularity?
Languages surge when they solve pressing problems—like Rust addressing memory safety. Corporate champions (Google with Go, Microsoft with TypeScript) accelerate adoption through resources and integration. Growing ecosystems create network effects, attracting more developers and tools. Languages decline when they stagnate or lose their edge to newer alternatives. Yet some persist through enterprise inertia, particularly in legacy systems. Success hinges on balancing innovation with stability while nurturing a vibrant developer community.
Top 10 Most Popular Programming Languages in 2025
From crunching data and financial management apps to renewable energy systems, optimizing solar panel efficiency, and reducing carbon footprints—programming spans different fields of humankind.
But here's the million-dollar question: with so many programming languages out there, which ones are worth learning? We turn to the database of the most desired and loved programming languages from Stack Over Flow. Here is the list of the top 10 below:
1. Python
With clean syntax and broad applications, Python is a go-to language for web development, AI, and data science. Supports procedural, object-oriented, and functional programming, consistently placing it at the top of programming language rankings.
Pros:
Easy to Learn: Simple syntax makes it beginner-friendly.
Extensive Libraries: Large collection of standards and toolkits available.
Integration: Works well with languages like C and C++.
High Demand: Especially among startups.
Cons:
Slower Speed: Slower compared to compiled languages.
Limited Concurrency: Global Interpreter Lock (GIL) limits true parallelism.
High Memory Use: Consumes more memory than some alternatives.
Complex Debugging: Dynamic typing can complicate the debugging process.
Poor for Certain Applications: Less suitable for mobile, embedded, and real-time systems due to efficiency concerns.
Common Use Cases of Python:
Thanks to TensorFlow, Python excels in data science and web development, particularly in AI and ML. From Instagram to Dropbox, it powers a wide range of applications. We bet that in years ahead, we'll still see Python as the number №1 solution, ranked in most ratings.
2. JavaScript
Among all the most popular programming languages, JavaScript remains the "default" one for web developers. Born for the browser, JavaScript now dominates both frontend and backend, thanks to Node.js and a massive npm ecosystem. In 2025, it will continue to dominate as a leader on GitHub in terms of code volume.
Pros:
Versatile & Rich Ecosystem: Works for front-end, back-end (Node.js), and mobile, with a vast array of frameworks and libraries (React, Angular, Vue).
Client-Side Responsiveness: Executes directly in the browser, reducing server load and improving user experience.
Interactive Web Pages: Enables dynamic features, animations, and real-time updates.
Large, Active, and Supportive Community: Ensures ample resources and solutions.
Cons:
Security Vulnerabilities: Client-side code is visible and susceptible to attacks (XSS).
Inconsistent Browser Behavior: Code may render differently across browsers.
Performance Limitations: Heavy client-side JavaScript can impact loading times.
Debugging Complexity: Client-side debugging can be challenging.
Single-Threaded Constraints: Limits performance for complex, concurrent operations.
Common Use Cases of JavaScript:
JavaScript powers web development with React, Angular, and Vue.js for interactive interfaces and single-page apps. Node.js extends its reach to server-side development, real-time apps, and microservices.
3. TypeScript
TypeScript is a Microsoft-backed superset of JavaScript that adds static typing and class-based object-oriented programming. It compiles to JavaScript and runs anywhere JavaScript does. Strong type safety and advanced tooling make it a top choice for large-scale development. In 2025, it will remain in the first position of top programming languages.
Pros:
Type Safety: Static typing helps catch errors during development rather than runtime.
Enhanced IDE Support: Better code completion, refactoring, and error detection in development tools.
JavaScript Compatibility: Can use all JavaScript libraries while adding type safety.
Enterprise-Ready: Perfect for large codebases and team collaboration.
Improved Code Quality: By catching errors early, TypeScript reduces the likelihood of bugs in production.
Better Collaboration: Type annotations make code more self-documenting, making it easier for teams to understand and work on the same codebase.
Scalability: TypeScript is particularly well-suited for large and complex applications.
Cons:
Type Definition Files: Some libraries may lack or have outdated type definitions.
Complexity: Initial installation and setup might be a bit tricky.
Development Time: Writing types can slow down initial development speed.
Compilation Step: TypeScript code needs to be compiled into JavaScript before it can be executed.
Increased Code Size: Type annotations can increase the size of your code.
Runtime vs Compile time: while Typescript catches many errors at compile time, it does not guarantee that there will be no errors at runtime.
Common Use Cases of TypeScript:
It's the default for Angular and powers tools like Visual Studio Code and Slack. Its compatibility with Node.js makes it a top choice for full-stack development, prioritizing type safety.
4. Rust
Rust, developed by Mozilla Research, delivers memory safety, high speed, and a growing ecosystem. Its ownership model eliminates memory vulnerabilities without a garbage collector. Adopted by startups and major tech firms, Rust is a rising star that won't stop raising its popularity for performance-critical development.
Pros:
Memory Safety: Catches errors before runtime, not during production crashes.
Performance: Matches C/C++ speeds with higher-level abstractions.
WebAssembly Ready: First-class support for the web's low-level powerhouse.
Cons:
Learning Cliff: Ownership and lifetimes concepts demand serious study.
Unforgiving Compiler: The "fighting the borrow checker" experience is real.
Build Times: Complex codebases can test your patience during compilation.
Young Ecosystem: Some specialized tools are missing in the standard of mature languages.
Common Use Cases of Rust:
Rust shines in critical infrastructure: Firefox's core engine, Discord's real-time systems, and cutting-edge blockchain platforms. It's the go-to choice for projects where failure isn't an option—embedded systems, operating system kernels, and game engines pushing performance boundaries.
5. Go (Golang)
Go, developed by Google, is a high-performance language known for simplicity, efficiency, and scalability. In 2025, Go continues to rise with native scaling and a lightweight yet productive design, often chosen over Java or C# for backend and DevOps. While Rust challenges C++, Go is a streamlined alternative for modern software teams. Consequently, in recent years, it frequently tops each rating of programming languages.
Pros:
Simplicity: Clean and straightforward syntax, easy to learn.
Concurrency: Excellent built-in support for goroutines and channels.
Performance: Fast compilation and execution speeds, comparable to C++.
Garbage Collection: Automatic memory management, reducing the risk of memory leaks.
Static Typing: Catches type-related errors at compile time.
Standard Library: Comprehensive and well-documented standard library.
Cross-Compilation: Easy to compile for different platforms.
Cons:
Lack of Generics: Limited code reuse for different data types (now addressed but still evolving).
Verbose Error Handling: Requires explicit error checking, which can lead to verbose code.
Limited Expressiveness: Some developers find the language less expressive than others. Dependency Management: Older dependency management was considered cumbersome (now improved with modules).
Smaller Ecosystem: While growing, the ecosystem is smaller than more established languages.
Common Use Cases of Go:
Go is widely used in cloud-native development, web development (server-side), and network programming. It's popular for building microservices, distributed systems, and command-line tools. Companies like Google, Docker, and Kubernetes utilize Go for their infrastructure and tooling.
6. C#
C# is a modern, object-oriented coding language developed by Microsoft as part of the .NET platform. It blends the robustness of C++ with the simplicity of Visual Basic, featuring strong type safety, versioning, and scalability support. In 2025, C# will remain the strongest language in the Microsoft ecosystem and seems not to lose its popularity.
Pros:
Type Safety: A strong static typing system prevents common runtime errors and improves code reliability.
Rich Ecosystem: Extensive standard library and NuGet package ecosystem for nearly any functionality.
Cross-Platform: .NET Core/.NET 5+ enables true cross-platform development and deployment.
Performance: High-performance capabilities, especially with recent memory management and compilation improvements.
Modern Features: Pattern matching, nullable reference types, LINQ, and continuous language evolution.
Cons:
Platform Dependencies: While cross-platform, some libraries still have Windows dependencies.
Resource Usage: Higher memory footprint compared to lower-level languages.
Compilation Required: Must be compiled before execution, adding a build step.
Learning Curve: Complex features and patterns can be challenging for beginners.
Verbose Syntax: More ceremonial code compared to dynamic languages.
Common Use Cases of C#:
C# is widely used in enterprise software development, particularly in the Microsoft ecosystem. It powers everything from ASP.NET web applications to Unity game development, Windows desktop applications, and cloud services on Azure.
7. C/C++
C and C++ pioneers of modern computing remain unmatched in hardware control. C provides procedural efficiency while C++ adds object-oriented features; both deliver raw performance critical for systems development. In 2025, it remains first among the 10 top programming languages.
Pros:
Zero-Overhead Abstraction: Efficient execution with direct hardware access.
Precise Memory Control: Fine-grained resource management without a garbage collector.
Cross-Platform Compatibility: Runs on diverse architectures and operating systems.
Extensive Legacy Codebase: Decades of existing libraries and software.
Deep System Integration: Ideal for OS development, embedded systems, and performance-critical applications.
Cons:
Manual Memory Management: Prone to leaks and undefined behavior.
Complex Syntax: Challenging constructs like C++ templates.
Slow Compilation: Long build times for large projects.
Security Risks: More exposure to vulnerabilities like buffer overflows.
Steep Learning Curve: Requires deep understanding of low-level concepts.
Common Use Cases of C/C++:
These languages drive OS development, game engines, embedded systems, real-time applications, and high-performance computing, including Chrome's V8 and major databases.
8. R
R is an open-source language for predictive analytics and data visualization, built with C, C++, Fortran, and R. It features S3 and S4 frameworks for flexible data modeling and method dispatching, which allows for flexible data modeling and method dispatching.
Pros:
Statistical Analysis: Built-in capabilities.
Visualizations: Publication-ready.
Packages: Extensive scientific libraries.
Math Operations: Advanced support.
Community Support: Favorite among researchers.
Cons:
Big Data Performance: Struggles with big data performance.
R dominates biotech labs and research institutions. Companies like Pfizer and Merck crunch clinical trial data while hedge funds model risk. Academia relies heavily on R for peer-reviewed research and statistical validation.
9. Java
Java is a high-level, object-oriented language known for its platform independence. With ongoing improvements, including syntactic enhancements and advancements in GraalVM and WebAssembly, Java is expanding beyond traditional backend development to stay competitive.
In 2025, Java will steadily retain its leadership in the top 10 programming languages as a workhorse for enterprises and large high-load systems. If you plan to work with large corporations, the banking sector, or any system that requires stability, Java is an excellent choice.
Pros:
Platform Independence: Code runs anywhere via the JVM.
Rich Ecosystem: Extensive libraries and frameworks like Spring and Hibernate.
Security Features: Strong protections make it ideal for web and enterprise applications.
Community Support: A large user base ensures abundant resources and tools.
Cons:
Verbose Syntax: Requires more code compared to modern languages like Python.
Performance Overhead: Slower than lower-level languages due to JVM interpretation.
Memory Intensive: Consumes more memory than C or C++.
Common Use Cases of Java:
Java is everywhere—from Google's backend to Fortune 500 banks. It's vital for Android, Spring, and high-load systems, and with cloud innovations, it continues shaping enterprise tech, big data, and finance.
10. PHP
Once a simple scripting language, PHP now drives much of the web, including WordPress and Facebook. Modern frameworks like Laravel have refined it, making PHP more efficient and scalable than ever.
Pros:
Web Integration: Excellent integration with HTML and web servers.
Easy Deployment: Simple setup and hosting requirements.
Large Community: Extensive documentation and community support.
Framework Ecosystem: Modern frameworks like Laravel provide robust development tools.
Cost-Effective: Wide availability of hosting and developers.
Cons:
Inconsistent Design: Historical inconsistencies in function naming and parameter ordering.
Security Concerns: Easier to write insecure code if not following best practices.
Type System: Weak typing can lead to subtle bugs (though improving with recent versions).
Performance: Not as performant as compiled languages for complex applications.
Legacy Code: Many older codebases use outdated practices.
Common Use Cases of PHP:
PHP continues to dominate CMS, e-commerce, and traditional web development. Ideal for small to mid-sized projects, it remains the backbone of WordPress, Wikipedia, and countless content-driven platforms.
How to Choose a Programming Language for a Project?
While language wars rage on Twitter, programming languages ratings "hustle-and-bustle with numbers," successful tech leads know it's not about which language is "best" – it's about which one serves your specific mission. Let's delve into tips on how to figure out what programming language suits your business best.
Project Type
Identify the target platform (e.g., web, mobile, desktop, or multi-platform).
Define the application's purpose and user environment.
Language Features
Evaluate performance, functionality, and built-in capabilities.
Assess support for modern coding paradigms (e.g., functional, object-oriented).
Ecosystem
Explore the availability of tools, plugins, and development environments.
Investigate the breadth of open-source contributions and ecosystem maturity.
Scalability
Analyze how well the language supports large-scale applications.
Consider its ability to handle increased user loads or data growth efficiently.
Learning Curve
Determine how intuitive the language is for new developers.
Assess the time required to become proficient compared to alternatives.
Compatibility
Verify how seamlessly it integrates with existing systems and APIs.
Check for cross-platform support and interoperability with other technologies.
Industry Demand
Research hiring trends and industries actively using the language.
Examine its prevalence in job postings and developer surveys.
Support
Review the quality and availability of official documentation.
Look into active communities, forums, and professional support channels.
Future Trends
Monitor the language's adoption of cutting-edge technologies (e.g., AI, blockchain).
Analyze its trajectory in developer rankings and long-term viability.
Here is a detailed overview of the area domain and programming language features and connections:
Don't Fall Behind With the Wrong Programming Language
In most cases, when it comes to real development projects—it's not just about code but performance, scalability, and future growth. Checking the most popular programming language ratings ensures a wise, future-proof decision. Choose a language that fits your needs, leverages your team's expertise, and keeps you ahead of the curve. With Darly Solutions, you're always one step ahead.
Backed by deep industry knowledge and hands-on experience, we help businesses navigate the ever-changing tech landscape. Whether launching a startup or scaling an enterprise, don't let the wrong decisions hold you back—let's build for the future together.
If you have ever used ChatGPT to find answers to your text queries or DALL-E to generate images, you are already familiar with generative AI. In a nutshell, this type of artificial intelligence is capable of creating unique text, images, and other media as a response to a user query, using training datasets. Despite the advancement of such solutions, they are not without their drawbacks. In particular, one of the key problems with using such solutions is, unsurprisingly, the privacy of user data, which we will actually discuss below.
What Are Some Challenges of Generative AI
So, what are the challenges of generative AI? Let's find out right now.
Ethics of generative AI models. The ethics of models used by generative artificial intelligence means, first of all, the absence of bias in their responses, as well as ensuring their objectivity and transparency. In practice, providing the first two properties can be difficult—mainly because a service provider developing an AI model usually has limited data samples. As for transparency, it also indirectly depends on the size of the data samples—the more limited and narrowly specialized they are, the greater the risk that the generated solution to the user problem will not consider generally accepted provisions and axioms.
Using someone else's intellectual property. Generative AI always uses some sample of data for training. This data, in turn, may be protected by copyright—therefore, there may be a difficulty in transferring ownership of the generated content. Actually, this highlights a larger issue that questions the integrity of the use of AI, especially for commercial purposes. If we add to this the blurring of the geographical boundaries of laws related to the generative AI applications, it becomes clear that the solution to this problem must be taken at the international level.
Potential harm from generated responses. Some organizations in the healthcare, financial, legal, and other sectors, using generative AI, expose their consumers to certain risks—the fact is that the answers it produces may contain potentially dangerous recommendations. Moreover, due to the possible differences in the context of user queries, identifying those answers that can cause harm to users can be quite difficult. That is why, along with the careful development of generative AI models, it is also important for these organizations to pay attention to the implementation of other mechanisms that would set delimitations for the generated answers.
Compliance with generally accepted user data privacy policies. Finally, if you plan to gradually expand the geographic reach of your AI solution, you will need to ensure that it meets the user data security and privacy standards in the region where the specific user is located. Specifically, these may include the EU General Data Protection Regulation (GDPR), the EU Artificial Intelligence Act (EU AI Act), the California Consumer Privacy Act (CCPA), and so on. But that’s not all: currently, due to the popularization of AI in various fields, a lot of new legislative provisions are being developed, such as the UK’s AI and Data Protection Risk Toolkit, the NIST AI Risk Management Framework, China’s Generative AI Measures, India’s Ethical Guidelines for AI in Healthcare and Biomedical Research, and so on. That’s why long-term fixing user privacy issues in generative AI solutions may be quite challenging.
Solutions for Data Security in Generative AI
In this section, we propose to understand how you can overcome the above-described obstacles in AI data security or, at least, mitigate the consequences of encountering them.
Creating ethical AI solutions. Data for training models is collected from people who may introduce their own biases. Moreover, AI itself can create biases according to its own algorithms for interpreting the data used for training. Thus, to ensure the transparency of the answers produced by a solution based on generative AI, it is important to additionally implement algorithms for comparing this data with third-party reliable sources of information.
Introduction of comprehensive data security AI mechanisms. Any data considered to be someone else's intellectual property and used by generative AI for learning may cause harm or loss to its owners who provide it. To prevent this, you should take care in advance of non-disclosure of your users' information and, as an option, provide them with clear and understandable notifications about for what purpose, by whom, and how their data may be used by your software in the future.
Eliminating harm from generated responses. To ensure that the responses made by your AI-powered solution are safe for end users, you need to pre-define the rules and parameters that the AI must follow when generating them, as well as implement checking and verification mechanisms to make the generated content safe. And, of course, do not forget to introduce an AI and data security system for monitoring your solution’s operation, which would allow you to fix situations with potentially harmful responses – this will give you a direction for further optimizing your training model.
Compliance with AI regulations. The first thing to start with is to ensure reliable user data access control and compliance with the most strict encryption and privacy standards. However, due to the constant discovery of new vulnerabilities even in the most reliable generative AI security mechanisms, you will need to conduct regular checks and audits of the operation of your AI driver solution. Finally, you will need to train the team working on your project on generally accepted rules for using AI and data for its training.
Conclusion
Now, being aware of the most common generative AI security risks, you can start working on your project, keeping it with all necessary policies and standards in time. Also, if you are looking for a service provider to delegate secure AI development without unnecessary doubts, feel free to contact us.
There are about 8.93 million mobile apps worldwide, with new ones popping up daily, but not each of them has a good mobile interface design. At the same time, those who have it, win the hearts of customers and earn millions of dollars. So, how can you achieve this goal? Let’s find it out right now.
What Is Mobile App Design?
Mobile app design is the visual identity of an app tailored to the user's behavior. It has two components: UI and UX. UI (user interface) is how the application looks, and what colors, fonts, icons, buttons, or other elements it contains. UX is how an app works, responds to user actions, and helps fulfill people’s needs.
Interface design for a mobile application calls for consideration of the specifics of mobile platforms, such as screen size, data input methods, battery level, and internet connection speed. You should bear in mind that design can have a big impact on the success and popularity of the product, its usability, and its attraction to users.
Key Principles of Mobile App Design
Creating the interface of mobile applications is a truly complex and multi-layered process. It can vary dramatically depending on what project the app is created for, who the target audience is, and what functionality its owner is looking for. However, there are a few fundamentals to keep in mind when designing.
Here are top basic mobile design principles:
Prioritize the user’s needs
Focus on visual design
Make the app interface convenient
Make the content easy to read
Add some interaction
Optimize the interface for different mobile devices
User Interface (UI) Design Principles
Let’s define the most important user interface design principles.
Simplicity
An eye-catching and straightforward user interface is ideal. There shouldn't be too many interface elements that can confuse a user. Nobody wants to explore a new interface once an application is downloaded—instead, people just want to get what they need or have fun. All they seek is simple products that “just work”, that’s why, you have to prioritize the main parts for design and remove the unnecessary ones.
There is a simple rule of thumb: one main action per screen. Each screen you design in your application should support a single, genuinely important action for the user. This makes it easier to learn and use. One hundred clear screens are better than a single cluttered one.
Consistency
The interface has to be intuitive and easy to navigate. You can add a great feature or content, but if people can't find it, it doesn't matter. Mobile navigation should be consistent. To ensure navigation doesn’t require any explanation, you should use the right visual metaphors, and check that each navigation item leads to the appropriate place.
Feedback and Response Time
Feedback informs users whether they are doing the proper action or not. It can be audible (the ding of a new message notification), tactile (the vibrating signal for a new email or call while your phone is set to "silent"), or just visual. Feedback should be provided after each operation to show if it was successful.
Feedback can be useful in responding to problems in four areas:
Locating: Where are you?
Current Situation: What's happening? Is it still going on?
Prospects: What comes next?
Effects: What did you get?
Quick, insightful, and observable feedback is essential to let people know their actions were noticed. The link between the activity and its effect should be clear so that users understand what happened, and what to expect next. Feedback is supposed to optimize and complement the user's experience rather than complicate it.
Usability measures how easy and convenient it is for the user to interact with the interface of an application. It depends on the ease of navigation, structure, content quality, text layout, mobile app design, and a bunch of technical features. This aspect affects users' time on an app, conversion rates, and customer loyalty.
Here are five components of usability:
Learnability: how easy is it for people to perform basic tasks the first time?
Productivity: how quickly can people complete tasks?
Memorability: when people come back to an application after a time out, how easily can they recover their skills?
Error recovery: how many errors do users make, how serious are they, and how easily can people fix them?
Enjoyment: How engaging is it to use the app? Does it help people accomplish their tasks?
User-Centric Design
User-centered design is an approach that consistently identifies user needs and translates them into a product. The core value is to focus on what people are used to, on what is “easy” for them and meets their basic needs.
Figure out what users want from your mobile application. On a food delivery app, people want to see available propositions, and discounts, place an order, track a delivery, and that’s it. They don’t want to read the history of a local family restaurant and its owners—this information may be kept in subsections.
Accessibility
If you want people to use your app, make it easy to reach. First, make sure it’s available on all mobile platforms and devices. Secondly, remember about inclusivity while designing for mobile devices. Partially blind or colorblind people may also use your product. So, you should help them effortlessly use it by adding voice interaction, and alternative text for images and employing color-blind oriented templates. Additionally, let customers change the text size in the app to suit their visual requirements.
Best Practices in Mobile App Design
Creating an interface that is both attractive and user-friendly is a challenge and an art. To achieve a delicate balance between aesthetics and functionality, designers need to utilize best practices.
User Interface and Navigation
Navigation in a mobile application must be intuitive. Each button or link has to state its purpose clearly. All icons must be recognizable and standardized.
Mobile UX design's best practice for icons is to tag them with text. Tagged icons ensure that the purpose is conveyed quickly and easily. You can see this in the most popular apps like YouTube, Spotify, and TikTok.
Content Organization and Data Entry
When directing user attention across the application interface, use visual hierarchy. Distinguish important elements from less significant ones by varying size and spacing. Features that stand out attract attention, and clustering related items makes them easier to understand. For better readability and differentiation between titles, subheadings, and body content, designers should use the proper font sizes and styles.
As for good examples of great content organization, we’d like to pay attention to Airbnb, an illustration of minimalism and simplicity. People love it for its aesthetic graphic design, balanced font sizes and colors, and the absence of flashy elements or bright banners. Airbnb has also made booking real estate clear: users understand what they are paying for.
Input fields and forms are the basic parts of mobile apps and are also crucial in mobile design principles. Improving the total user experience requires making these elements efficient and usable. Make a user type as little as possible by utilizing default values and input masks. Give consumers immediate feedback on validation so they can fix mistakes quickly. To help users fill out forms correctly, provide them with informative error warnings and visual clues.
Usability and Accessibility
If you choose the right color palette, you can greatly improve the user experience. Remember about color blindness and test how your app looks to users with different types of color perception. Use contrasting colors for text and background to make content easy to read for anyone and anywhere. Add some extra explanations if needed.
For example, the choice of clothing color in an online store should have a text explanation to be understood by people with a violation of color perception. Also, consider how the interface will look on small screens.
Performance and Responsiveness
Take into account a diverse range of screen sizes and resolutions. Your design should be adaptive to ensure perfect display on any device. To check adaptability, test your design on a tablet, smartphone, and computer: this way you can adjust the display of elements in the interface and understand what and where to improve. Make sure the elements are not overlapping and are scaled correctly.
Platform Conformance
Research iOS and Android operating system guidelines. A guideline is a set of rules that determine how mobile apps are designed within an operating system. The iOS and Android systems have recognizable elements that users expect to see, so the guidelines help to create optimal UX and UI. Also, it will speed up the development process and reduce bugs.
Tools for Designing for Mobile Devices
As for the most popular tools designers use to implement solutions for mobile devices, we can consider the next four.
Figma
Figma is an application for all kinds of graphical works: from creating website layouts to developing mobile interfaces and prototyping. Its biggest advantage is an opportunity to work directly in a browser, allowing access to projects from any computer or platform. You don’t have to buy multiple licenses or install the software. Another plus of the application is the collaboration feature that allows simultaneous changes to the project design by several users without the need to upload files locally.
Adobe XD
XD is designed from scratch to meet the requirements of modern UX/UI design with many features not available in other graphic applications. It solves the main problem that competitors can't cope with: it provides interaction with non-static elements and allows you to implement thoughtful dynamics on the page. Adobe XD is ideal for vector UI design, wireframe modeling, implementing engagement with interactive elements, and prototyping.
Sketch
Sketch is a simple vector tool. Designers and front-end developers use it to create UX/UI components. Sketch is simple and easy to learn, has an intuitive interface, and offers cross-platform design tools. It has a preview feature to see how the project will look on different devices. It has many good plugins and resources, plus some useful functions for working in the cloud.
InVision
InVision is a versatile design tool that focuses on maximizing UX for apps. It can be used to create automatically customized interactive prototypes for different devices. InVision Studio has tools for working with vector drawing, interactive design, and built-in animation. The application can be installed on macOS and Windows.
Mobile Application Design Process
UI UX mobile app design is a complex process that requires a thorough approach to ensure it is visually appealing and compatible with various devices and operating systems. You also need to make sure it’s handy for both experienced users and newcomers and meets modern trends in app design. So, what are the stages of mobile design?
Gathering data and design requirements. Research is a crucial part of the design effort, guiding the development of a product concept that accurately defines the market niche, functionality, monetization, and usage scenarios.
Planning the architecture and navigation of the application. UX specialists create architecture based on application usage scenarios, ensuring navigation and consistency. This design stage is crucial for the end-user, as it directly affects the app's navigation and overall user experience.
Development of prototypes. Mockups are created for prototyping a mobile application, allowing for easy modification and identification of best solutions. This process involves discussing the architecture with the team and client, and later involving a team of developers to evaluate the technical design.
Testing the prototype. Interactive prototypes allow testing the app design to ensure it is suitable for the target audience, allowing for detailed feedback and understanding of user behavior patterns. This stage of development helps identify non-obvious patterns and improves the product's overall functionality.
Final refinements and development. Next, the agreed prototype is handed over to designers to make the product more attractive, refine the styling, and improve small user interactions, taking into account the final UI of a product. The final design is passed to developers who do the technical part.
Get Some Inspiration with Our Case Studies
Below, we invite you to check out some of our projects where we have successfully implemented all the ideas described above:
Creating an aesthetically pleasing design is not enough. You also need to make it user-friendly and inclusive, bearing in mind mobile device demands. Your target audience will be captivated and delighted by the appealing, highly engaging, and intuitive mobile applications if you carefully adhere to mobile app design principles and never stop learning from real-world examples of great mobile applications.
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