The Importance of Ukrainian Developers for Global Success

In today's world, social platforms have become an integral part of our everyday lives. They provide the opportunity to communicate, share information and create communities, making them a powerful tool for business. Their popularity and influence on modern society have led many companies to realize the potential of social platforms in the context of B2B solutions.

Let's break down the process of implementing such social platforms step by step:

• Defining goals and requirements

The first step in developing social platforms for B2B businesses is to define specific goals and requirements for your project. You need to be clear about what features and capabilities should be available on your social platform. These include user profiles, sharing features, instant messaging, community building, and more. Determine what specific goals you want to achieve, such as expanding your network, attracting potential customers, or strengthening customer relationships. Understanding your goals will further guide your overall strategy and implementation. Prioritize and develop an action plan to address all the requirements of your B2B business.

• Choosing the right technology platform

The next step is to choose the right technology platform for developing a social platform. Many frameworks and tools can help you in this process. For example, you can use popular open-source frameworks such as Ruby on Rails, Django, or Laravel or choose ready-made social platforms such as BuddyPress for WordPress or Sharetribe for developing marketplaces. The appropriate choice of technology platform depends on your needs and your company's capabilities.

• Designing the architecture and database

After choosing a technology platform, it is essential to design the architecture of your social platform. This includes creating the database structure, defining modules and system components, and establishing interactions. A modular approach is recommended to ensure the flexibility and scalability of your social platform. Divide functionality into modules such as authentication, user profiles, messaging, community management, and others. This approach will simplify your platform's development, testing, and support.

• Designing the user interface

The user interface is a key element of any social platform. Designing an attractive and intuitive user interface will help attract and retain users on your platform. Remember your company's brand identity when designing and ensure user-friendly navigation and clear and attractive interface elements.

• Implementing functionality

At this stage, you can start implementing the basic functionality of your social platform. Provide the ability to customize user profiles, set access rights, filter content, and other features necessary to ensure the platform's security and usability. Create modules for registering users, creating profiles, sending messages, forming communities, and other elements that meet your requirements.

• Integration with external systems

Integrating with external systems is a crucial step when implementing a social platform in a B2B business. Enable data exchange between the social platform and external systems to provide a unified flow of information and improve the efficiency of your business. These can be CRM systems, electronic payment systems, analytics tools, and other applications your company uses.

• Testing and launching

Conduct thorough testing before launching your social platform to detect and fix possible bugs and issues. Perform functional testing, compatibility testing with various browsers and devices, and security testing. Once testing is successfully completed, you can begin launching your social platform. Install the necessary server resources and configurations, and configure the security and scalability of the system. As you launch, monitor the process and ensure all components work correctly.

• Support and update

Developing and implementing a social platform is just the beginning. It's essential to continue to provide support and updates to your platform as needed. Regularly release updates, fix bugs, and add new features and enhancements to meet the needs of your audience. Provide timely support to users, answer their questions, and guide how to use the platform.

• Analysis and optimization

Integrating social platforms into B2B solutions provides an opportunity to collect valuable data and metrics. Analyze this data to understand which features are used most often, what issues arise, and what improvements can be made. Use analytics tools to measure the effectiveness of your social platform and make informed decisions to optimize it.

Summary

Incorporating social platforms into B2B solutions can significantly benefit your business. However, for this process to be successful, you need to properly plan, design, and implement a social platform, taking into account your company's technical aspects and requirements. By following the steps outlined above and paying attention to detail, you can create a powerful tool to help strengthen your business connections, expand your customer base, and make your company more competitive in your business domain.

Imagine your website as a guide for people looking for healthcare answers. But, too much text, complex navigation, and poor mobile layout can stop them from getting the help they need. Who are these visitors about to pick your services, and how do we ensure they find what they're looking for?

• 77% initiate their healthcare journey via search engines.
• 60% of these explorers click through to websites brimming with the healthcare insights they're after.
• 71% feel disappointed with healthcare websites that fall short on information.

These figures send a clear message to healthcare providers: A strong online presence is vital. To engage and keep potential patients' trust, your website should be accessible and filled with the information they need.

What is a Good Healthcare Landing Page?

A landing page has two key goals: promoting and advertising. Here, we put together a short guide to share our insights, knowledge, and everything else you need to create a high-converting healthcare landing page.

Mobile-Friendliness

Studies show that the average American checks their phone every 12 minutes. Nowadays, a mobile-friendly website is a must-have for every business. 

Responsive Web Design (RWD) makes your website attractive for users with any screen, device, or browser. It automatically adjusts the layout and content based on the screen size, ensuring a user-friendly experience on phones and tablets, without the need for zooming or extensive scrolling.

Clear Content

Ensure your content is focused and minimalistic, directly conveying your business's offerings. A healthcare landing page must be clean, emphasizing key points. 

Include a prominent Call-to-Action (CTA) - a brief, compelling phrase that encourages visitors to take the next step. This CTA must stand out, guiding users clearly on what to do. 

Remember, visitors quickly form opinions; make those initial moments count with straightforward information, ensuring they find what they need swiftly.

Direct Navigation

To enhance your landing page's navigation, focus on a seamless user experience. Use an active voice to directly guide visitors to their desired information through simple, intuitive steps. 

Incorporate clear labels, a straightforward layout, and visual cues to ensure easy navigation. 

Regularly test your navigation with real users to identify and fix any hurdles, ensuring your landing page is as direct and user-friendly as possible.

Top 5 CMS Platforms to Create a Landing Page

Building an effective landing page is key to a successful marketing strategy, and selecting the right CMS platform can greatly enhance your ability to connect with your audience. Here's a top list of CMS platforms ideal for crafting landing pages, each providing distinct features to meet different requirements:

1. WordPress

The most popular CMS in the world, known for its flexibility and extensive plugin ecosystem. WordPress offers both simple functionalities for beginners and advanced solutions for experienced developers and complex products. 

With over 58,000 plugins and thousands of themes, WordPress offers rich opportunities for customization. You can use SEO and analytic tools, social media integration, and contact forms — everything you need for a healthcare landing page.

2. Wix

Wix is renowned for its simplicity, featuring a drag-and-drop interface and stylish templates. It offers an intuitive platform that requires no prior coding or design knowledge.

Ideal for small business owners and web development & design newbies. Wix’s simple platform will enable even a private healthcare practitioner to create a professional-looking landing page.

3. Velo by Wix

For more experienced users, Wix offers an advanced Velo development platform. It provides rich customization options, allowing direct editing of HTML, CSS, and JavaScript, giving full control over the website's look and feel. 

Velo also allows for the integration of APIs and external databases, making it possible to build dynamic, data-driven healthcare landing pages.

4. HubSpot CMS

HubSpot CMS shines by integrating powerful marketing tools directly with website management. This includes email marketing, SEO strategies, and other inbound marketing techniques, all within one platform. 

It's ideal for marketers and businesses looking for a single platform to manage their website creation and ongoing marketing activities.

5. Webflow

Webflow offers complete control over website design and interactive features through an easy-to-use visual editor, so you don't need to know how to code. It's great for designers and developers who want the freedom to create without complexity. 

With Webflow, you can design unique healthcare landing pages that stand out and communicate effectively, thanks to its detailed design capabilities and responsive design options.

Conclusion

The landing page is the connecting bridge between the online, digital marketing message, and the visitors’ next step. The landing page must look good on a smartphone, have informative content, and clear navigation. 

For medical businesses and practitioners, it’s essential to have a landing page for each service they’re offering. Are you a doctor, a medical center, or a big healthcare corporation? Contact us for a consultation on attracting more patients. 

With more than 2.7 billion smartphone users across the world in 2020, it’s no surprise that the mobile app industry is expended with no signs of stopping. Nowadays, smartphones have become a useful and convenient instrument that offers multiple benefits such as communication through emails and social networking, web surfing, entertainment, GPS and various other productivity apps.

In fact, studies show that the average American checks their phone every 12 minutes. 10% of people check their phones every four minutes.

We use our phones every day at work, at home, on the street, in bed, while we are eating, in our cars. You might be reading this article from a mobile device right now.

What are people doing on their phones? Well, 90% of mobile time is spent on apps.

According to these facts, many companies considering mobile apps are facing a common challenge — which app development approach to choose? Should we build a native, mobile web, or hybrid app? More importantly, which is the most appropriate app type for you and your business?

Let’s find out what are native, mobile web, and hybrid apps, analyze the differences between them, as well as the advantages and disadvantages of each. After reading, you will be able to understand which approach will be the right one for your business idea.

Web Apps

A web app is a software program that uses web technologies like HTML5, CSS, JavaScript. It exists entirely within browsers such as Safari and Chrome and is essentially a mobile website. It is therefore not possible to download them from an app store.

Also, the web app is not connected with the device’s operating system and does not use its storage. Unlike an iOS or Android app, there is no software development kit (SDK) for a developer to work with. There are templates and frameworks for developing web apps like Angular, React, and Vue.js that you can use to get a quick start.

So, here are some pros of web application

• Developing a web app can be simple and quick. So, web apps are a cost-effective way to put your product in the hands of a lot of users.
• Web apps can be built for all platforms as long as they can run in an appropriate web browser.
• The user doesn’t have to manage updates manually. The newest version always loads when a user opens a web app.

And some cons:

• Searching for an app might be difficult because the user doesn’t find it in any app store.
• A browser is required to run a web app. It means that users have to take more steps to use a web app, whether that’s searching for the page or typing in a URL.
• Web apps can be slower and lack a lot of benefits. They only work online and they don’t have access to as many phone features like push notifications, contacts, etc.

However, as browsers and web apps become more advanced, PWAs (progressive web apps) offer a wider functionality like:

• Sending push messages
• Using some touch screen elements
• Using some of the device’s hardware

So, If your startup is on a budget and doesn’t require complex functionalities or access to operating system features, then building a web app can be the most suitable solution.

Native Apps

A native app is a software application that is built for specific platforms and is written in languages that the platform accepts. For example, Swift and Objective-C for native iOS apps, Java or Kotlin for native Android apps and C# for the most part for Windows Phone apps. Native apps are also built using the specific Integrated Development Environment (IDE) for the selected operating systems.

Advantages of the native application:

• Native apps offer the fastest, most reliable and most responsive experience to users.
• Good integration with the hardware of the device (e.g. camera, GPS, phone, touch screen)
• It comes with the push notification functionality.
• Great design and user experience possibilities. For example, the implementation of sophisticated UI/UX design and animation.
• These apps can be downloaded from app stores and installed on mobile devices, where they can be placed as a designated icon on the home screen.
• Native apps are also more suitable for working offline.

Disadvantages:

• Need more than one codebase. iOS apps will not run on Android and the opposite, so you will have to work with different codebases for every platform you choose to build in.
• Native apps are usually more expensive in developing, especially for companies that need apps on multiple OS platforms. For both platforms, it will require two separate developers or teams.
• A lot of time is spent on development. Also, it takes time to update the app for different platforms.
• Require constant updates to keep with the current OS versions.
• Expensive to keep your native app updated
• Both Apple App Store and Google Play get a 30% commission from every in-app payment.

To sum up, a bigger budget is required if you want to build your app for multiple platforms (i.e. iPhones and Android) and to keep your native app updated. Native apps are not the best option for simple applications.

By offering a great user experience, better performance and accessibility, native apps are able to offer users a more personalized product.

Hybrid apps

Hybrid apps combine the power of native and web apps to reap the benefits of both. Actually they are made, so they look and feel like native applications, but like web apps, are built with JavaScript, HTML, and CSS. Also, there is a shell that is downloadable and loads the code using a WebView.

Advantages of the hybrid apps:

• Hybrid apps don’t need a web browser like web apps.
• With a hybrid app, you only have one codebase to manage. So, instead of building two apps like with native apps, you’re building one app, and it works on both platforms.
• Hybrid app developers are often less expensive than native application developers. You will probably require half the number of developers two native apps would have required. Or, with the same number of developers, a hybrid app could be published in half the time.
• Hybrid is a great option for developers that create visually intense applications, for instance, games
• Hybrid apps let you retain the same ability to access device features as with native apps.
• Easy to work with, maintain and upgrade
• Because of their native infrastructure, hybrid apps can work offline.
• Hybrid apps are easier to scale to another platform. Once you’ve built for one platform, you can launch on another, like Windows Mobile.

The downside:

• Getting your hybrid app to run appropriately on each platform generally takes substantial work. Sometimes, the total cost might become comparable to that of fully native apps. It all depends on how close you want to get to the “native user experience” or how simple your app is.
• Hybrid apps can be slower than native apps.
• Need to customize to a large number of exciting browsers
• Inability to implement complex features (e.g. in-app analytics, charts, diagrams)
• These hybrid systems make bug fixing more difficult.
• Hybrid apps load in a WebView, so performance can be worse than native applications.

Say you have an idea for an app, and you don’t know if people will like it or not. If you understand that a web app doesn’t really allow you to test this app, the simple version of the hybrid app will be a good solution for you.

You give to people to download and use the app on their device, although you are short on resources. Usually, a startup project is decided to create a hybrid app that in the startup world, this is called an MVP, or minimum viable product.

Conclusion

There are many different directions in which you can take your app, all of which have their pros and cons. The choice between web, native, and hybrid development is dependent on a number of factors, including business needs, app requirements, developer skill, budget and timelines. What’s important is to spend enough time thinking and analyzing before you start building because the apps are expensive enough. So, you may only have one go at getting it right. Find out the information as much as you can about the different kinds of apps and the development stages.

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