Custom-Made Software: Advantages and Development Process

The implementation of artificial intelligence (AI) and machine learning (ML) has the potential to turn the healthcare industry upside down. And this global transformation is already beginning. Innovative technologies are being used in diagnostics and treatment. They are influencing pharmaceuticals, research work, and other aspects of medical practice.

Analysts at Global Market Insights have calculated that the AI market in healthcare is valued at $18.7 billion. However, by 2032, the situation will change. According to forecasts, its size will exceed $317 billion.

Considering this trend, we find it appropriate to explore the prospects that AI and the technologies based on it offer to medical professionals worldwide. We will also focus on the near future of AI-based medical solutions and discuss examples of digital products that are already available to specialists.

What Are Machine Learning Healthcare Projects?

Machine learning projects in the medical field involve the use of ML algorithms and models to perform various tasks for healthcare workers. These include:

• data collection and analysis;
• predicting the condition of patients and treatment outcomes;
• making decisions about the appropriateness of certain prescriptions, and more.

The effectiveness of using AI and ML in healthcare is confirmed by numerous specialized studies. Below are some examples:

• The Houston Method Research Institute used an AI-based tool for diagnostic purposes. Specifically, it was used to detect malignant breast tumors. The results shocked scientists. The system demonstrated a disease detection accuracy approaching 99%. Moreover, AI was able to analyze mammograms 30 times faster than humans.

• The Nationwide Korean Cohort Study focused on researching the effectiveness of predicting infectious disease outcomes using machine learning. The results showed that the accuracy of the applied ML model was over 90%.

• Scientists from Indiana University and Purdue University in Indianapolis developed an ML-powered system to predict the outcome of acute myeloid leukemia. The results of the model's tests demonstrated that it could predict remission with 100% accuracy. The likelihood of recurrence was correctly identified in 90% of cases.

• Researchers at BMJ Health & Care Informatics developed and tested a machine learning model for detecting NASH (non-alcoholic steatohepatitis). This disease is difficult to diagnose. However, the use of ML contributes to more accurate screening of NASH and allows for the timely application of effective treatments.

All of these statistics confirm the vast potential of machine learning in healthcare projects. So, what is this technology most often used for?

Popular Use Cases of AI Projects in Healthcare

According to Morgan Stanley Research, 94% of respondents (medical companies) reported using AI or ML in their practice.

Let’s take a look at which aspects of healthcare these technologies can optimize.

1. Pathology Detection

Machine learning models can be used to analyze various types of images. The goal is to recognize pathological conditions.

For example, they can be used to diagnose cancer, tuberculosis, and other infections.

How does this work in practice? Here are several examples of using ML in the field of pathology detection:

• A machine learning-based program analyzes tissue samples and helps identify malignant growths.
• ML algorithms recognize tuberculosis by examining sputum samples from an infected person.
• ML-based systems help differentiate between benign and malignant tumors.

An example of such software is AIM-PD-L1: an AI and ML-based tool that detects PD-L1. This protein is formed as a result of cancer cell development. Research on this solution showed that its results closely align with human diagnostics. Thus, the tool can be useful in identifying pathology.

Another solution from the same developer, PathAI, is the PathExplore panel for histopathological features. It can analyze tissue images at the pixel level. This allows it to examine millions of cells and accurately identify malignant ones.

2. Medical Imaging and Diagnostics

Healthcare machine-learning projects often use innovative technologies to analyze various images. These include CT scans, MRIs, mammograms, X-rays, and more.

Here’s how machine learning models can be used in diagnostics based on visual data:

• An ML-based system can analyze CT scan results and, with a high degree of accuracy, identify malignant tumors.
• Similarly, such platforms can diagnose ischemic strokes, such as hemorrhage, based on brain MRIs.
• Specialized ML-based tools allow for retina scans. This helps in the early detection of blindness due to diabetes, specifically diabetic retinopathy.

There are many similar solutions available on the market. Among them are Viz.ai and InnerEye.

The first, Viz.ai, is a care coordination system based on AI. It allows for automate detection of many diseases, including vascular pathologies.

The second, InnerEye,  is a solution from Microsoft that significantly speeds up work with patient images. For example, with this platform, doctors can accurately differentiate between healthy and cancerous cells. It also accelerates the start of treatment by 13 times.

3. Personalized Medicine

Each patient is unique due to the following characteristics:

• genetic predisposition;
• medical history;
• lifestyle;
• comorbid health issues, and more.

Machine learning-based platforms are able to take all these factors into account when selecting treatment methods.

Here’s how this can work in practice:

• ML models analyze genomic data and recommend individualized treatment methods for oncological diseases.
• Thanks to predictive analytics, AI-based tools can adjust insulin dosage. This is possible through constant monitoring of its level in the patient.
• Machine learning algorithms help choose the optimal antidepressant based on the patient's psychological state and genetic predispositions.

As an example, let's look at IBM Watson for Oncology. This is a machine learning-based system that considers many factors when recommending cancer treatments. These include the compatibility of prescribed medications, possible side effects, and the effectiveness of treatment in each specific case. As a result, the system provides healthcare professionals with several therapy options from which they can choose the most optimal.

4. Drug Discovery Process

The use of ML can accelerate the invention of new pharmaceuticals. Specialized systems show excellent results in discovering the medicinal properties of various substances. They can also analyze the interactions of drug components and optimize clinical trials.

AI in healthcare projects can be used for this purpose as follows:

• ML models accelerate the search for antibiotics and antiviral drugs.
• AI-based modeling helps reduce the number of failed clinical trials, thus saving time and resources.
• Machine learning algorithms can analyze the structure of substances, assisting in the development of new drugs.

A notable example of using AI and ML in creating new drugs is AlphaFold by DeepMind. This tool is designed to determine the structure of proteins, which are the foundation of biological processes in every living organism. Currently, the platform is successfully used for:

• fighting malaria;
• searching for a treatment for Parkinson's disease;
• counteracting bacteria resistant to existing drugs.

5. Epidemic Prediction

One of the capabilities of ML models is analyzing patterns and making predictions about outbreaks of various diseases.

Here are some examples of using ML-powered solutions:

• Such systems can predict global pandemics. To do this, they analyze data on population movement and disease statistics.
• ML algorithms track seasonal disease spikes, such as the flu.
• “Smart” platforms can predict outbreaks of specific diseases in high-risk areas. For example, they can forecast cases of malaria or dengue fever.

EPIWATCH is one of the leading examples of such platforms. This tool uses artificial intelligence to predict epidemics that could reach a global scale. The system collects and processes extensive infectious disease data in real time. It has proven effective in providing early warnings about potential pandemics.

6. Remote Patient Monitoring

In recent years, IoT (Internet of Things) devices have become widely used in medicine. These are objects equipped with sensors that can collect and transmit data wirelessly without human intervention.

According to Yahoo!Finance, the IoT market in healthcare, was valued at $58.8 billion in 2024, and by 2032, it is expected to exceed $305.5 billion.

This situation is explained by the fact that AI and ML enhance the efficiency of wearable devices and health monitoring systems in general.

The use of ML in remote monitoring includes the following cases:

• Smartwatches can track irregular heart rhythms and detect instances of sleep apnea.
• ML models can analyze ECG data in real time. Based on the obtained data, they can predict a heart attack.
• AI-based inhalers can track the patient’s readings and warn about an asthma attack.

There are many such solutions on the market. These include popular devices like the Apple Watch and Fitbit. These smart bracelets can monitor heart rhythms and detect uncontrolled breathing stops.

There are also more complex systems available to healthcare professionals. For example, SafeBeing from Somatix. Thanks to wearable devices, this platform responds to patient gestures and draws conclusions about their health condition.

7. Virtual Assistants

Not everyone can visit a medical facility in a timely manner. Moreover, many people need assistance and support after being discharged from the hospital. AI handles these challenges effectively. Developers are actively creating digital assistants with integrated ML algorithms. These assistants are capable of providing first-aid and consulting patients after treatment.

What can such tools do?

• These platforms help assess health status independently and suggest possible diseases.
• Smart chatbots help schedule doctor visits, remind patients to take medications, and more.
• Virtual assistants help monitor the progress of chronic diseases.

There are many such solutions available to patients. Let’s look at the features of Ada Health as an example. This platform helps assess symptoms and provide preliminary diagnoses using machine learning algorithms. It can:

• track changes in the body over time;
• provide recommendations regarding treatment and a healthy lifestyle.

8. Psychiatric Assistance

ML algorithms help diagnose and treat various psychiatric disorders, including those used in the fight against depression and anxiety.

Practical examples of ML usage in psychiatry:

• Intelligent chatbots can mimic real-world conversations. They can answer patients' questions and provide recommendations.
• ML models can analyze user behavior on social media and detect suicidal tendencies.
• These digital solutions can analyze human speech and identify early signs of Alzheimer’s disease.

Woebot is a smart chatbot that helps people with mental health disorders. It can assess a user’s mood and emotions. Among its functions are conducting conversations with patients and providing personalized strategies for coping with difficulties.

9. Robotic Surgery

Just imagine. Surgeons no longer need to be in the operating room. All procedures are performed by a robot. Sounds like a scene from a sci-fi movie? Nevertheless, this is our reality. Developers have already created robotic systems based on AI that enhance the accuracy of surgical interventions and reduce rehabilitation time.

What can such software do?

• Smart surgical systems can perform minimally invasive surgeries.
• AI-based software shows excellent results in neurosurgery and orthopedics.
• ML models predict potential surgical risks and possible complications.

Here, we cannot fail to mention the famous Da Vinci surgical robot created by Intuitive Surgical. This robotic system offers medical professionals incredible possibilities in the field of minimally invasive surgery. Its features include fluorescence visualization, integrated table movement, a vision cart, and more. This allows for precise and effective surgical interventions.

10. Automation of Administrative Tasks

Routine tasks such as organizing document flow or billing require a lot of time, diverting medical staff from their primary duties — treating patients. The implementation of machine learning-based software allows automation of these processes, reducing the time spent by medical personnel.

AI-powered systems are handling numerous administrative tasks:

• Platforms based on NLP can extract data from medical records and update patient electronic charts.
• ML algorithms analyze insurance cases, minimizing fraudulent claims.
• Smart scheduling systems efficiently manage hospital resources.

An example of such software is the Optum system. It offers numerous solutions for the healthcare business, including a platform for Revenue Cycle Management. Its capabilities include billing, increasing revenue efficiency, medical coding, and documentation.

Benefits of Machine Learning for Healthcare Analytics Projects

The use of ML models in healthcare allows for the analysis of large amounts of medical data. Furthermore, such models are continuously trained and improved. The implementation of tools based on these models brings a number of benefits to both medical professionals and patients:

Early Disease Diagnosis

Identifying serious diseases at early stages reduces mortality, improves the quality of life for patients, and increases the likelihood of full recovery or sustained remission. For medical institutions, this helps reduce their expenses and saves time.

ML models excel at early diagnosis. They analyze medical images, test results, and patient medical histories. They then track patterns and detect even the slightest deviations from the norm.

Improvement in Patient Care Quality

This is facilitated by AI-based digital solutions for personalized care, virtual assistants, and chatbots. They help maintain a person's health outside of the hospital, for instance, after discharge or before visiting a specialist.

At the same time, such platforms help reduce the workload on medical institutions. They can provide the patient with an initial consultation and allow medical professionals to remotely monitor the patient's condition.

Development of the Pharmaceutical Industry

Innovative technologies allow for faster development of new medications. This is a step toward effectively combating various diseases. This is particularly relevant during global epidemics. 

Cost Reduction

ML automates many processes in healthcare, from documentation management in clinics to diagnostics and treatment prescriptions. Additionally, the use of smart technologies helps reduce human errors and allows for some patients to switch to home care. As a result, medical institutions can increase the number of patients served and their profits.

Improvement in Treatment Effectiveness

In medicine, predictive models are used, which are trained on large sets of historical patient data. Such models can predict:

• the likelihood of recurrence;
• the need for hospitalization;
• the tendency for the disease to progress.

Medical professionals can use all this data to adjust the prescribed treatment to improve its effectiveness.

Key Challenges in Healthcare Machine Learning Projects

The implementation of machine learning in healthcare projects opens up many opportunities for the industry. We have already seen this today. However, alongside numerous advantages, some challenges may arise for innovators.

Security of Confidential Data

The digitalization of healthcare has led to a particularly sharp issue. We mean the preservation of medical confidentiality and the privacy of patient data. The use of virtual tools implies entering personal information into the system, which increases the risk of data leakage.

To mitigate these risks, maximum anonymity should be maintained. For example, financial and insurance data, as well as the patient's address, should not be included. It is also important to implement reliable data encryption methods and threat notification mechanisms on the platforms.

Quality of Data for Model Training

The effectiveness of ML models depends on the data input into the system. Inaccurate input data can lead to incorrect diagnoses, wrong treatments, and even death.

To prevent this problem, machine learning software should be used under the supervision of highly qualified medical staff.

Skepticism of Healthcare Professionals and Patients

Since machine learning projects in the medical field are still in the early stages of gaining ground, many doctors and patients are not fully confident in its capabilities. The main concerns include inaccurate diagnostics and the complete replacement of human involvement in medical practice.

To build trust, continuous training for healthcare professionals and patients is necessary. It is also important to notify people about the chosen treatment methods.

As for the complete replacement of human labor, this is highly questionable. Scientists believe that innovative technology will, in fact, expand the role of healthcare professionals. Their duties will include overseeing the operation of ML models and interpreting their results.

Difficulty of Integration with Existing Software

To ensure the smooth operation of medical institutions, new software products need to be seamlessly integrated into the existing infrastructure. The task becomes more complex because clinics may be using outdated systems that are not compatible with new technologies.

To solve this problem, investment in qualified IT personnel and gradual replacement of old software with new ones is necessary.

Technologies Used in Machine Learning Projects in Healthcare

Such high efficiency in AI projects in healthcare is achieved thanks to the wide range of technologies used in specialized software. Let's look at the main ones.

Computer Vision

This is the ability of a machine to understand and interpret visual information from the external world. In healthcare, it is used for analyzing medical images for subsequent diagnosis and treatment.

Examples of use:

• detection of tumors in X-rays, CT scans, or MRIs;
• analysis of biopsy results to identify malignant formations.

Robotic Process Automation (RPA)

This involves using bots (software robots) to perform repetitive tasks. In medicine, this technology is applied to automate administrative processes.

Examples of use:

• processing insurance claims;
• billing;
• inputting data into electronic patient records.

Logistic Regression

This is a statistical machine learning algorithm that is effective for predicting the probability of disease and classifying ailments.

Examples of use:

• assessing the risk of developing diabetes;
• determining the likelihood of cardiovascular diseases.

Support Vector Machines (SVM)

This is a supervised machine learning algorithm that is best suited for classification, i.e., separating data into different categories. It is used in medicine for diagnostic purposes.

Examples of use:

• differentiating between benign and malignant tumor cells based on biopsy data;
• classifying genes to identify genetic disorders.

Natural Language Processing (NLP)

This is a field of artificial intelligence that enables computers to understand, interpret, and generate human language. It is used to process medical text, such as doctor’s notes or specialized literature.

Examples of use:

• analyzing electronic medical records to extract patient data;
• virtual assistants and chatbots to assist patients outside medical facilities.

Large Language Models (LLM)

These are a specific type of machine learning models trained on large datasets. Their capabilities include understanding and generating human-like language.

Examples of use:

• answering complex medical questions;
• automating clinical documentation.

Deep Learning (DL)

A subset of machine learning that uses neural networks with multiple layers to perform tasks. It is applicable for image recognition and speech processing. It is widely used in medical imaging, as well as in fields such as genomics and pharmaceuticals.

Examples of use:

• developing new medications;
• diagnosing diseases based on visual data.

Reinforcement Learning (RL)

A type of machine learning where an agent learns by interacting with its environment, in other words, through trial and error. This technology helps optimize the effectiveness of treatment strategies.

Examples of use:

• robotic surgical systems;
• personalized treatment for various diseases.

The powerful potential of AI-based technologies suggests that the future of healthcare lies in them.

Future Trends in AI and Machine Learning in Healthcare Projects

It is predicted that in the coming years, AI and machine learning will continue to strengthen their position in healthcare. This is facilitated by:

• better awareness of these technologies among doctors and patients;
• an increase in the number of developers capable of creating and integrating innovative systems;
• a growing demand for skilled healthcare services and medications.

What can we expect in the near future?

Transformation of Primary Healthcare

AI and machine learning systems will take on more responsibility during a patient's initial visit to the doctor. They will classify patients based on their risk level, using examination results. Patients with a low probability of illness will be notified immediately. Those with a high risk will be referred to specialists.

This will reduce the waiting time for referrals and ease the burden on specialists.

Improvement of Healthcare Accessibility

According to the International Labour Organization, 56% of people living in rural areas have no access to healthcare. In cities, the situation is better but still concerning, with 22% of the population unable to access medical services.

AI and machine learning have the potential to fundamentally change this situation. This will be possible through telemedicine and mobile health services.

Focus on Data Security

AI system developers understand the importance of ensuring data security in healthcare. The HIPAA Journal states that in 2023, over 133 million medical records were exposed due to data breaches. This means the problem is becoming global in scale.

As a result, IT specialists will work on enhancing the reliability of the security measures being implemented.

Progress in Early Disease Detection

Modern intelligent software is capable of recognizing symptoms at the very early stages of disease development. However, in the near future, AI capabilities will go even further. The first steps in this direction are already being taken. An example is the Sybil tool developed by scientists from the Massachusetts Institute of Technology. It can predict the development of lung cancer within a year with 94% accuracy.

This is a huge breakthrough in healthcare. It has the potential to save millions of lives.

Emphasis on Personalized Treatment Plans

Doctors will increasingly move away from general prescriptions that do not account for the specific characteristics of individual patients. AI systems will be used to analyze medical histories, genetics, and other factors. Based on this analysis, personalized treatment methods will be selected.

This approach is particularly relevant for treating complex diseases such as cancer.

Darly Solutions Case Studies

Finally, we would like to share the experience of the Darly Solutions team. Our custom healthcare software development company has implemented many successful AI-powered projects for healthcare.

A company approached us with concerns about patient safety during the diagnosis of infectious diseases. They decided to rely on AI and machine learning for the accuracy and safety of their research.

The Darly Solutions development team created a platform for the client that can achieve 99.9% accuracy in clinical diagnostics. To achieve such impressive results, we used the following technology stack:

• Python for machine learning and data analytics;
• JavaScript and React for creating an intuitive user interface;
• WordPress for backend development.

We successfully implemented predictive tools, high-quality data visualization, and a user-centered UI/UX design in the diagnostic solution. As a result of our collaboration, the client’s goals were met. The company received a flexible, scalable, and highly efficient system.

Conclusion

It can be confidently stated that machine learning projects in the medical field are the future of global healthcare. Intelligent solutions have the potential to revolutionize disease diagnosis and treatment, patient care, and drug development.

Do you want to follow the latest trends and provide the highest quality services? Now is the perfect time to find an expert team to develop an AI and machine learning-based medical application.

The Darly Solutions team is ready to assist you with this! Contact our manager to discuss the project details and receive a digital solution that will exceed all your expectations.

If you have ever used ChatGPT to find answers to your text queries or DALL-E to generate images, you are already familiar with generative AI. In a nutshell, this type of artificial intelligence is capable of creating unique text, images, and other media as a response to a user query, using training datasets. Despite the advancement of such solutions, they are not without their drawbacks. In particular, one of the key problems with using such solutions is, unsurprisingly, the privacy of user data, which we will actually discuss below.

What Are Some Challenges of Generative AI

So, what are the challenges of generative AI? Let's find out right now.

• Ethics of generative AI models. The ethics of models used by generative artificial intelligence means, first of all, the absence of bias in their responses, as well as ensuring their objectivity and transparency. In practice, providing the first two properties can be difficult – mainly because a service provider developing an AI model usually has limited data samples. As for transparency, it also indirectly depends on the size of the data samples – the more limited and narrowly specialized they are, the greater the risk that the generated solution to the user problem will not consider generally accepted provisions and axioms.
• Using someone else's intellectual property. Generative AI always uses some sample of data for training. This data, in turn, may be protected by copyright – therefore, there may be a difficulty in transferring ownership of the generated content. Actually, this highlights a larger issue that questions the integrity of the use of AI, especially for commercial purposes. If we add to this the blurring of the geographical boundaries of laws related to the generative AI applications, it becomes clear that the solution to this problem must be taken at the international level.
• Potential harm from generated responses. Some organizations in the healthcare, financial, legal, and other sectors, using generative AI, expose their consumers to certain risks – the fact is that the answers it produces may contain potentially dangerous recommendations. Moreover, due to the possible differences in the context of user queries, identifying those answers that can cause harm to users can be quite difficult. That is why, along with the careful development of generative AI models, it is also important for these organizations to pay attention to the implementation of other mechanisms that would set delimitations for the generated answers.
• Compliance with generally accepted user data privacy policies. Finally, if you plan to gradually expand the geographic reach of your AI solution, you will need to ensure that it meets the user data security and privacy standards in the region where the specific user is located. Specifically, these may include the EU General Data Protection Regulation (GDPR), the EU Artificial Intelligence Act (EU AI Act), the California Consumer Privacy Act (CCPA), and so on. But that’s not all: currently, due to the popularization of AI in various fields, a lot of new legislative provisions are being developed, such as the UK’s AI and Data Protection Risk Toolkit, the NIST AI Risk Management Framework, China’s Generative AI Measures, India’s Ethical Guidelines for AI in Healthcare and Biomedical Research, and so on. That’s why long-term fixing user privacy issues in generative AI solutions may be quite challenging.

Solutions for Data Security in Generative AI

In this section, we propose to understand how you can overcome the above-described obstacles in AI data security or, at least, mitigate the consequences of encountering them.

• Creating ethical AI solutions. Data for training models is collected from people who may introduce their own biases. Moreover, AI itself can create biases according to its own algorithms for interpreting the data used for training. Thus, to ensure the transparency of the answers produced by a solution based on generative AI, it is important to additionally implement algorithms for comparing this data with third-party reliable sources of information. 
• Introduction of comprehensive data security AI mechanisms. Any data considered to be someone else's intellectual property and used by generative AI for learning may cause harm or loss to its owners who provide it. To prevent this, you should take care in advance of non-disclosure of your users' information and, as an option, provide them with clear and understandable notifications about for what purpose, by whom, and how their data may be used by your software in the future.
• Eliminating harm from generated responses. To ensure that the responses made by your AI-powered solution are safe for end users, you need to pre-define the rules and parameters that the AI ​​must follow when generating them, as well as implement checking and verification mechanisms to make the generated content safe. And, of course, do not forget to introduce an AI and data security system for monitoring your solution’s operation, which would allow you to fix situations with potentially harmful responses – this will give you a direction for further optimizing your training model. 
• Compliance with AI regulations. The first thing to start with is to ensure reliable user data access control and compliance with the most strict encryption and privacy standards. However, due to the constant discovery of new vulnerabilities even in the most reliable generative AI security mechanisms, you will need to conduct regular checks and audits of the operation of your AI driver solution. Finally, you will need to train the team working on your project on generally accepted rules for using AI and data for its training.

Conclusion

Now, being aware of the most common generative AI security risks, you can start working on your project, keeping it with all necessary policies and standards in time. Also, if you are looking for a service provider to delegate secure AI development without unnecessary doubts, feel free to contact us.

If you have a great idea, and it involves creating something innovative, aiming at solving standard problems using unconventional methods and tools, it’s probably worth bringing it to life gradually. This way, you will move from priority features to secondary ones, relying on real users’ opinions – both positive and negative ones. Actually, here, we described the essence of the MVP development process. Below, we will explain its definition and check its benefits and specifics of implementation. 

Understanding MVP in Software Development

If you are going to build an MVP, you should first understand exactly what it is.

In a nutshell, a minimum viable product (MVP) is a product that has basic functionality to satisfy some needs of the target audience. Its main goal is to attract first users, determine their impression of interacting with it, and think through a further strategy for its development.

Key advantages of an MVP approach

When you decide to build MVP, you get the following benefits:

• Ability to confirm or refute hypotheses about the product
• Attracting investors through accelerated confirmation of the idea’s viability
• Help in analyzing the target audience
• Reduction of financial risks
• Development costs reduction thanks to proper prioritization of the product’s features
• Faster engagement of the target audience, long before the launch of a finalized product version
• Early bug fixing
• Reduced time to market

Thus, by resorting to MVP building, you can start to earn faster. At the same time, the development of a minimum marketable product is especially relevant for startups as it allows you to find out the real needs and pain points of your target audience in practice.

Developing Your MVP: Focus on Core Functionality

Now, let's find out what the MVP process looks like.

Identify your target audience

No matter how universal your solution is, its audience still has something in common, be it goals, pain points, demographics, or something else. Therefore, before you hone your product concept, you will have to define who it will be intended for – that is, conduct user research. To do this, you need to draw up a detailed portrait of the client – gender, age, place of work, hobbies, income level, desires, needs, problems, etc.

Come up with core functionalities

Surely, you have already seen a picture on the Internet that reflects the essence of MVP – a skateboard gradually turning into a car. Formally, this means that you need to understand which functions will be fundamental, that is, without which no user will be able to implement the task assigned to your product. These will be your MVP requirements. Then, as you receive reviews from real users, you can add features of less priority that make your solution more usable than the previous version.

Prioritize correctly

Before you start to develop MVP, think about which stages of your project are the most resource-intensive – they will need to be implemented first. As resources become available, you can assign lower-priority tasks to individual members of your team. Actually, this prioritization will determine your product roadmap. Thanks to this approach, you will eliminate downtime in your work processes and will be able to bring the MVP software launch date closer.

Define tools and resources

Finally, you should determine what tools you will use in development and what resources will be needed for this. We are talking about programming languages, wireframing and software development tools, platforms for project management, business messengers, etc.

Iterating Based on User Feedback

Any MVP strategy consists of iterations – that is, constant repetition of the development cycle based on user feedback received after testing its previous version. Let's look at the nuances of implementing these iterations.

Data collection methods

Depending on the resources available, you can collect data from real users by applying different methods. This could be live interviews, questionnaires, A/B product testing, supervised and unsupervised testing, and so on.

Feedback analysis and prioritization

Once the data has been collected, you will need to identify which reviews should be processed first and which ones can be postponed. In fact, everything is simple: the highest priority belongs to those that indicate that the user cannot perform the target action in your solution at all. Second in priority are reviews related to the complexity of the functionality – that is, those in which users claim that they did not immediately figure out what to click, or that they had to spend too much time to perform a simple operation. Everything else that does not affect the accessibility and simplicity of functionality can be optimized later, in subsequent updates.

The importance of iteration

Since building MVP for startups involves creating a primitive version of a full-scale solution, most likely, you will have to deal with a lot of negative feedback. Some will not like the typography, some will find the navigation inconvenient, and some will not even understand what actions need to be performed to achieve the goal. This is okay. At the same time, those who leave you reviews now are likely to use your solution after its optimization, too – therefore, in order not to lose their loyalty, you should constantly improve it. This will show your audience that you appreciate their opinion and that they also contribute to your project.

Launching Your MVP: Getting It Out There

Each iteration that brings your MVP closer to its finalized version must fulfill a specific business task – this could be confirming or refuting hypotheses, testing functionality, attracting users, choosing the best version from several proposed ones, identifying competitive advantage, etc.

This means that with each new iteration, you may have to take different approaches to each stage of the development cycle, from MVP planning, as well as choosing development tools and startup methodology, to testing and determining methods for collecting user feedback. Ultimately, this flexibility will open up further development prospects for your minimum viable prototype and reduce the risks of its possible failure.

Conclusion

Generally speaking, the benefits of creating an MVP from a business point of view cannot be overestimated. This approach helps reduce the risks of failure, attract investors, ensure a more moderate expenditure of the project budget, evaluate its competitiveness, and much more. In addition, it allows you to quickly enter the market because instead of the time-consuming development, you can spend less time creating its primitive version and, thus, more quickly test its viability and prospects in practice.

If you are just considering the possibility of implementing your business idea in MVP format, feel free to contact us. We will take on all stages of its implementation, from concept approval to usability testing and launch, and will repeat iterations until it transforms into a full-fledged product.