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Mobile: Native, Hybrid or Web App For Your Business | Darly Solutions
Mobile: Native, Hybrid or Web App For Your Business
November 10, 2020
 min read

With more than 2.7 billion smartphone users across the world in 2020, it’s no surprise that the mobile app industry is expended with no signs of stopping. Nowadays, smartphones have become a useful and convenient instrument that offers multiple benefits such as communication through emails and social networking, web surfing, entertainment, GPS and various other productivity apps.

In fact, studies show that the average American checks their phone every 12 minutes. 10% of people check their phones every four minutes.

We use our phones every day at work, at home, on the street, in bed, while we are eating, in our cars. You might be reading this article from a mobile device right now.

What are people doing on their phones? Well, 90% of mobile time is spent on apps.

According to these facts, many companies considering mobile apps are facing a common challenge — which app development approach to choose? Should we build a native, mobile web, or hybrid app? More importantly, which is the most appropriate app type for you and your business?

Let’s find out what are native, mobile web, and hybrid apps, analyze the differences between them, as well as the advantages and disadvantages of each. After reading, you will be able to understand which approach will be the right one for your business idea.

Web Apps

A web app is a software program that uses web technologies like HTML5, CSS, JavaScript. It exists entirely within browsers such as Safari and Chrome and is essentially a mobile website. It is therefore not possible to download them from an app store.

Also, the web app is not connected with the device’s operating system and does not use its storage. Unlike an iOS or Android app, there is no software development kit (SDK) for a developer to work with. There are templates and frameworks for developing web apps like Angular, React, and Vue.js that you can use to get a quick start.

So, here are some pros of web application

  • Developing a web app can be simple and quick. So, web apps are a cost-effective way to put your product in the hands of a lot of users.
  • Web apps can be built for all platforms as long as they can run in an appropriate web browser.
  • The user doesn’t have to manage updates manually. The newest version always loads when a user opens a web app.

And some cons:

  • Searching for an app might be difficult because the user doesn’t find it in any app store.
  • A browser is required to run a web app. It means that users have to take more steps to use a web app, whether that’s searching for the page or typing in a URL.
  • Web apps can be slower and lack a lot of benefits. They only work online and they don’t have access to as many phone features like push notifications, contacts, etc.

However, as browsers and web apps become more advanced, PWAs (progressive web apps) offer a wider functionality like:

  • Sending push messages
  • Using some touch screen elements
  • Using some of the device’s hardware
So, If your startup is on a budget and doesn’t require complex functionalities or access to operating system features, then building a web app can be the most suitable solution.

Native Apps

A native app is a software application that is built for specific platforms and is written in languages that the platform accepts. For example, Swift and Objective-C for native iOS apps, Java or Kotlin for native Android apps and C# for the most part for Windows Phone apps. Native apps are also built using the specific Integrated Development Environment (IDE) for the selected operating systems.

Advantages of the native application:

  • Native apps offer the fastest, most reliable and most responsive experience to users.
  • Good integration with the hardware of the device (e.g. camera, GPS, phone, touch screen)
  • It comes with the push notification functionality.
  • Great design and user experience possibilities. For example, the implementation of sophisticated UI/UX design and animation.
  • These apps can be downloaded from app stores and installed on mobile devices, where they can be placed as a designated icon on the home screen.
  • Native apps are also more suitable for working offline.

Disadvantages:

  • Need more than one codebase. iOS apps will not run on Android and the opposite, so you will have to work with different codebases for every platform you choose to build in.
  • Native apps are usually more expensive in developing, especially for companies that need apps on multiple OS platforms. For both platforms, it will require two separate developers or teams.
  • A lot of time is spent on development. Also, it takes time to update the app for different platforms.
  • Require constant updates to keep with the current OS versions.
  • Expensive to keep your native app updated
  • Both Apple App Store and Google Play get a 30% commission from every in-app payment.
To sum up, a bigger budget is required if you want to build your app for multiple platforms (i.e. iPhones and Android) and to keep your native app updated. Native apps are not the best option for simple applications.

By offering a great user experience, better performance and accessibility, native apps are able to offer users a more personalized product.

Hybrid apps

Hybrid apps combine the power of native and web apps to reap the benefits of both. Actually they are made, so they look and feel like native applications, but like web apps, are built with JavaScript, HTML, and CSS. Also, there is a shell that is downloadable and loads the code using a WebView.

Advantages of the hybrid apps:

  • Hybrid apps don’t need a web browser like web apps.
  • With a hybrid app, you only have one codebase to manage. So, instead of building two apps like with native apps, you’re building one app, and it works on both platforms.
  • Hybrid app developers are often less expensive than native application developers. You will probably require half the number of developers two native apps would have required. Or, with the same number of developers, a hybrid app could be published in half the time.
  • Hybrid is a great option for developers that create visually intense applications, for instance, games
  • Hybrid apps let you retain the same ability to access device features as with native apps.
  • Easy to work with, maintain and upgrade
  • Because of their native infrastructure, hybrid apps can work offline.
  • Hybrid apps are easier to scale to another platform. Once you’ve built for one platform, you can launch on another, like Windows Mobile.

The downside:

  • Getting your hybrid app to run appropriately on each platform generally takes substantial work. Sometimes, the total cost might become comparable to that of fully native apps. It all depends on how close you want to get to the “native user experience” or how simple your app is.
  • Hybrid apps can be slower than native apps.
  • Need to customize to a large number of exciting browsers
  • Inability to implement complex features (e.g. in-app analytics, charts, diagrams)
  • These hybrid systems make bug fixing more difficult.
  • Hybrid apps load in a WebView, so performance can be worse than native applications.
Say you have an idea for an app, and you don’t know if people will like it or not. If you understand that a web app doesn’t really allow you to test this app, the simple version of the hybrid app will be a good solution for you.

You give to people to download and use the app on their device, although you are short on resources. Usually, a startup project is decided to create a hybrid app that in the startup world, this is called an MVP, or minimum viable product.

Conclusion

There are many different directions in which you can take your app, all of which have their pros and cons. The choice between web, native, and hybrid development is dependent on a number of factors, including business needs, app requirements, developer skill, budget and timelines. What’s important is to spend enough time thinking and analyzing before you start building because the apps are expensive enough. So, you may only have one go at getting it right. Find out the information as much as you can about the different kinds of apps and the development stages.

Why a Website Is Essential for Business Promotion | Darly Solutions
Why a Website is The Best Solution for Business Promotion?
October 7, 2020
 min read

Nowadays, having a company website is as essential as having an office, domain or telephone number. By 2020, approximately 4.5 billion people, or more than half of the world’s population, are connected in some way to the World Wide Web in order to satisfy their entertainment, education, research and consumer needs.

If your business does not have a website, we provide a number of benefits to you:

1.  It sets the first impression

When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you can make a positive or negative impact on your audience. The impression you make on them can either get them to remain on your page and learn about your business, or leave your page and turn to a competitor.

2.  Cost-Effective

Use your website to sell goods and services directly to consumers without various forms such as printed media, radio, television, etc. Having the website will make promoting much easier and less expensive.

3. Online 24/7

Anyone, anywhere and anytime, has access to your website and gets business information and details about your products and services.

4. Advertising and Increase Sales

SEO and online advertising are a great way to be the first company that a potential new customer sees when searching for a product or service online. An effective website with great content can attract many more people and increase sales.

5. Customer Service Online

Websites provide an easier way to handle customer service. In the modern world, people buy products and services using mobile phones to browse the internet.  So, it might help customers find your location while they are on the move. This is especially important for restaurants, cafes, and other eateries, but is also relevant for other businesses.

However, there are a few disadvantages of having a website for your business:

1. Reliability

The information on your website might be updated on a regular basis. Otherwise, you will lose some part of potential customers due to unreliable information on the website.

2. Bad Publicity

If customers are unhappy with your products or services, they may feel the need to reference your website in their reviews or comments. This could potentially be damaging, hurting your reputation and your search engine ranking. Of course, not having a website won’t prevent such things from happening, but it might allow you to monitor and be aware of it.

3. Right development team

It is no secret that there are lots of companies that can design and develop a website. Among the sea of designers and developers, you need to find a team that will understand your business goals and the needs of your customers and convert them into a beautiful website.

Having read that, you might come to the conclusion that having a website is a crucial thing in the digital world, and it is a great opportunity to raise your sales.

Darly team understands this fact, and we are going to show how we can provide your business and your potential customers with a great experience.

At Darly Solutions, we offer two main approaches to creating a website:

Creating a website from scratch

Required knowledge and tools:

1. HTML (Hyper Text Markup Language)

HTML is the basic structure of web pages and web applications, which makes the content semantic to the web browser. Every web page you see on the Internet is written using one version of HTML code or another.

2. CSS (Cascading Style Sheets)

CSS is the language for describing the presentation of Web pages, including colors, layout, and fonts. Without CSS, a web page would look like a large white page with some unordered text and image on it. CSS is the thing that makes it all look pretty.

3. Scripting Languages

HTML and CSS cannot be interactive without scripting languages. To make a dynamic web page that will respond to user actions, you need languages like JavaScript and jQuery. Server-side languages like PHP, Python and Ruby might also be needed over time.

4. Database Management

Database Management allows to organize, store and retrieve data from a computer. Database Management Systems like MySQL, MongoDB and PostgreSQL are used on the server-side to do this job efficiently.

5. FTP (File Transfer Protocol)

FTP is a standard Internet protocol for transmitting files between computers on the Internet over TCP/IP connections. FTP is used to transfer a website’s source files to its hosted server more easily.

Creating a website with CMS

WordPress is extremely powerful and can run most types of websites. Statistics show that WordPress is currently the most popular CMS (Content Management System) in the world. It powers 27.8% of all sites on the web, with about 50,000 new sites being created daily. With more and more people viewing sites on their smartphones and other mobile devices, it’s really important to have a site that is responsive to these digital demands. With WordPress, most themes come mobile friendly by default. Usually, WordPress is used for creating blogs where you have to work with a big amount of texts and need to edit them all the time.

Design

The success of any website entirely depends on how good its web design is. It is important so much that 38% of the visitors will leave a website if they find the design unattractive. When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.

You can think of web design like selling a car – it could have the most incredible engine, but if the appearance is hideous, people will not be interested in buying it.

Good website design needs a wide range of professionals having expertise in different areas.

Here in this article, we’ll outline the 5 steps to create the perfect design.

1. Set your goal and strategy

2. Research the latest web design trends

3. Select a team for cooperation

4. Decide on your branding

5. Think about positioning and optimization of your content

We’ll run through all the steps in detail below.

Set your goal and strategy

Before you jump head-first into designing your website, you need to be clear on its purpose. Keep in mind that your visitors want to understand what your business is all about in the blink of an eye. Having multiple main objectives is likely to result in confusion.

Once your purpose is clear, the focus shifts towards what action you want visitors to take when they land on your website. Is your site there just to display information? To sell products? To get sign-ups? The answer to this will ultimately dictate how your website looks and feels. Using E-Commerce as an example, one crucial element of your design is your landing page.

Research the latest web design trends

It’s important to note that just because a web trend is current, it doesn’t mean it’s necessarily right for you. You can look at what competitors are doing and analyze the things and features that you like and dislike. Each sector will have different styles, so it’s important to consider this fact.

Select a team for cooperation

Design of your website plays a vital role in your online marketing campaign’s success. If you want to drive the best results for your business, you must invest in designing a website that encourages people to learn more about your business. At Darly Solutions, we have over 4 years of experience designing websites.

We are a full-service IT company that specializes in web development, mobile app development, UI/UX design and so on. Our team of experts will bring their knowledge and expertise to your campaign. We know the importance of web design and can help you create a website you’ll love.

Wireframes, prototypes and mockups form three of the earlier steps of product design. The great way to explain them is to imagine a parallel between them and the human body. The wireframe is the skeleton or the structure of the product. The prototype is the brain or the organ that decides how the human should move and interact with something. The mockup is the skin, hair, and facial features, or brand, that make the human instantly recognizable.

Decide on your branding

Color is one of the brand’s biggest communication tools. In fact, according to Color Matters, a signature color can boost brand recognition by 80%. There’s a lot of psychology behind people’s perception of color, so it’s important to understand how it’s used in relation to your industry.

Most brands have one dominant color, then two or three secondary colors. Blue is the most popular color, with one third of the top 100 brands using it in their logo.

There are many factors that should be considered like colors, font style, imagery etc. In this case, a professional designer can help and suggest a solution based on your business and your requirements.

Think about positioning and optimization of your content

There are two things that you need to consider: positioning and optimization.

Recent research shows that website users scan a page in a shape that resembles an ‘F’. This is why navigation bars on websites are nearly always displayed across the top of the page. It’s the first thing people are drawn to when landing on the site.

Optimization is the process that helps content rank higher on search engines (primary example being Google). Search Engine Optimization (SEO) can increase the quality or quantity of people landing on your pages.

Conclusion

After all of that, congratulations! Your website is now live. You can publish it, but it’s time to check if everything works before you go live! Ask your family, friends, and colleagues to test the site in preview mode (all website builders and E-Commerce platforms will have this), and see if they find anything wrong. You can even get members of the public to test it too. Always take the time to properly check your website. After that, you’re ready: publish your site!

Now, you’re the owner of a live website. But, if you think that you can kick back and relax now, you are quite wrong. Regularly checking the growth and performance of the site will be your responsibility.

However, you can connect your website to tracking tools or at least have an analytic app to install. Alternatively, you can connect your site to Google Analytics.

The truth is, a web designer’s job is never truly done. If you just sit back and admire your work, others will overtake you. So, you need to keep on top of your site’s performance and check for design trends updates.

Key Facts About Darly Solutions | Darly Solutions
Key Facts About Darly Solutions
September 16, 2020
 min read

Darly Solutions is a software development company based in Ukraine. Throughout extensive expertise, we build excellent web and mobile applications to empower your business and deliver results.

We work with locations worldwide and have already helped many businesses start their activities or increase the performance of existing ones. Our customer focus allows us to create unique solutions that provide a competitive advantage in the market.

Key facts about us:

✔ Founded in 2017
✔ 20+ English-speaking professionals are serving our customers from all over the world
✔ 40+ completed projects
✔ Took 3 startups from idea to life

Industries we work with:

✔ Manufacturing
✔ SaaS
✔ FinTech
✔ Healthcare

Our services:

✔ Web development
✔ Mobile development
✔ UI/UX Design
✔ Quality Assurance
✔ Project Management

Technologies we use:

✔ Frontend: Angular, Ionic, React, Vue
✔ Backend: Node.js, Ruby, Ruby on Rails, PHP (Laravel)
✔ Databases: PostgreSQL, MySQL, MongoDB
✔ Our focus has always been a clear process and measurable progress to deliver the best in class solutions.

Top 5 reasons why you should work with us:

✔ Time efficient
✔ Expert level
✔ Result oriented
✔ Budget-friendly
✔ Less hassle, more work

Let’s put the best ideas into action together!

Darly Solutions CEO Meets with British Ambassador | Darly Solutions
CEO of Darly Solutions Meets the British Ambassador
August 9, 2020
 min read

Daria Lalaiants, CEO of Darly Solutions, met with Her Majesty’s Ambassador to Ukraine Melinda Simmons on 8th of September 2020.

As a member of YBC, the Ukrainian top closed community for young entrepreneurs, Daria shared insights about building IT business in Ukraine as well as how COVID impacted Darly Solutions and the industry overall.

The venue for the meeting was a 5 start hotel Kharkiv Palace which back in 2018 has been awarded as the best business hotel 5* in Europe conveniently located in the heart of the city, just a block away from Darly Solution office.

About Darly Solutions: Who We Are and What We Do
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Learn More About Darly Solutions
December 25, 2019
 min read

Hello dear Guest! We are here to tell you a short story about Darly Solutions team.

We are a friendly team of passionate professionals committed to delivering reliable software solutions for customers from all around the world.

Our company started in 2016 as a team of Angular Frontend developers. We made every effort in providing only the best experience for our customers and realized that we want to take our services to the next level and cover backend development as well. Treating our clients’ challenges as our own, we’ve never been satisfied until an excellent solution is found. Eventually, we gained the ability to manage complex large-scale projects and kept on improving and growing professionally.

Clutch already recognizes our company as one of the fastest-growing in its region in 2023. We successfully implement cases of any complexity in such industries as FinTech, Healthcare, SaaS, and Manufacturing.

Darley Solution always keeps up with the times, so attending the most trendy events in the industry is a must-have for the company's management, and improving the qualifications of all personnel is an integral part of the corporate culture.

Here are the things contributing to our well-being and job satisfaction:

  • Individual approach to everyone
  • Focus on soft skills, emotional intelligence
  • Promoting self-development (internal workshops, English with a native speaker, Speaking Club, etc.)
  • Mentorship (guidance by an experienced and trusted colleague)
  • Business trips to meet customers in person
  • Professional equipment (MacBooks for work)
  • Individual/flexible schedule
  • 50% of training costs coverage (conferences, meetups, etc.)
  • Paid vacation and sick leaves
  • Assistance with taxation and accountability
  • Creative and diverse corporate events not only for the team: our overseas customers enjoy coming over to us!

Keeping customers happy is another focus at Darly. Although our project management is driven by the Agile approach, our clients’ comfort and satisfaction remain the top priority.

Simply put, in our work we keep up with new technologies and do not forget to share expertise!

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