Why a Website is The Best Solution for Business Promotion?
Daria Lymanska
CEO & Founder
October 7, 2020
2
min read
Nowadays, having a company website is as essential as having an office, domain or telephone number. By 2020, approximately 4.5 billion people, or more than half of the world’s population, are connected in some way to the World Wide Web in order to satisfy their entertainment, education, research and consumer needs.
If your business does not have a website, we provide a number of benefits to you:
1. It sets the first impression
When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you can make a positive or negative impact on your audience. The impression you make on them can either get them to remain on your page and learn about your business, or leave your page and turn to a competitor.
2. Cost-Effective
Use your website to sell goods and services directly to consumers without various forms such as printed media, radio, television, etc. Having the website will make promoting much easier and less expensive.
3. Online 24/7
Anyone, anywhere and anytime, has access to your website and gets business information and details about your products and services.
4. Advertising and Increase Sales
SEO and online advertising are a great way to be the first company that a potential new customer sees when searching for a product or service online. An effective website with great content can attract many more people and increase sales.
5. Customer Service Online
Websites provide an easier way to handle customer service. In the modern world, people buy products and services using mobile phones to browse the internet. So, it might help customers find your location while they are on the move. This is especially important for restaurants, cafes, and other eateries, but is also relevant for other businesses.
However, there are a few disadvantages of having a website for your business:
1. Reliability
The information on your website might be updated on a regular basis. Otherwise, you will lose some part of potential customers due to unreliable information on the website.
2. Bad Publicity
If customers are unhappy with your products or services, they may feel the need to reference your website in their reviews or comments. This could potentially be damaging, hurting your reputation and your search engine ranking. Of course, nothaving a website won’t prevent such things from happening, but it might allow you to monitor and be aware of it.
3. Right development team
It is no secret that there are lots of companies that can design and develop a website. Among the sea of designers and developers, you need to find a team that will understand your business goals and the needs of your customers and convert them into a beautiful website.
Having read that, you might come to the conclusion that having a website is a crucial thing in the digital world, and it is a great opportunity to raise your sales.
Darly team understands this fact, and we are going to show how we can provide your business and your potential customers with a great experience.
At Darly Solutions, we offer two main approaches to creating a website:
Creating a website from scratch
Required knowledge and tools:
1. HTML (Hyper Text Markup Language)
HTML is the basic structure of web pages and web applications, which makes the content semantic to the web browser. Every web page you see on the Internet is written using one version of HTML code or another.
2. CSS (Cascading Style Sheets)
CSS is the language for describing the presentation of Web pages, including colors, layout, and fonts. Without CSS, a web page would look like a large white page with some unordered text and image on it. CSS is the thing that makes it all look pretty.
3. Scripting Languages
HTML and CSS cannot be interactive without scripting languages. To make a dynamic web page that will respond to user actions, you need languages like JavaScript and jQuery. Server-side languages like PHP, Python and Ruby might also be needed over time.
4. Database Management
Database Management allows to organize, store and retrieve data from a computer. Database Management Systems like MySQL, MongoDB and PostgreSQL are used on the server-side to do this job efficiently.
5. FTP (File Transfer Protocol)
FTP is a standard Internet protocol for transmitting files between computers on the Internet over TCP/IP connections. FTP is used to transfer a website’s source files to its hosted server more easily.
Creating a website with CMS
WordPress is extremely powerful and can run most types of websites. Statistics show that WordPress is currently the most popular CMS (Content Management System) in the world. It powers 27.8% of all sites on the web, with about 50,000 new sites being created daily. With more and more people viewing sites on their smartphones and other mobile devices, it’s really important to have a site that is responsive to these digital demands. With WordPress, most themes come mobile friendly by default. Usually, WordPress is used for creating blogs where you have to work with a big amount of texts and need to edit them all the time.
Design
The success of any website entirely depends on how good its web design is. It is important so much that 38% of the visitors will leave a website if they find the design unattractive. When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.
You can think of web design like selling a car – it could have the most incredible engine, but if the appearance is hideous, people will not be interested in buying it.
Good website design needs a wide range of professionals having expertise in different areas.
Here in this article, we’ll outline the 5 steps to create the perfect design.
1. Set your goal and strategy
2. Research the latest web design trends
3. Select a team for cooperation
4. Decide on your branding
5. Think about positioning and optimization of your content
We’ll run through all the steps in detail below.
Set your goal and strategy
Before you jump head-first into designing your website, you need to be clear on its purpose. Keep in mind that your visitors want to understand what your business is all about in the blink of an eye. Having multiple main objectives is likely to result in confusion.
Once your purpose is clear, the focus shifts towards what action you want visitors to take when they land on your website. Is your site there just to display information? To sell products? To get sign-ups? The answer to this will ultimately dictate how your website looks and feels. Using E-Commerce as an example, one crucial element of your design is your landing page.
Research the latest web design trends
It’s important to note that just because a web trend is current, it doesn’t mean it’s necessarily right for you. You can look at what competitors are doing and analyze the things and features that you like and dislike. Each sector will have different styles, so it’s important to consider this fact.
Select a team for cooperation
Design of your website plays a vital role in your online marketing campaign’s success. If you want to drive the best results for your business, you must invest in designing a website that encourages people to learn more about your business. At Darly Solutions, we have over 4 years of experience designing websites.
We are a full-service IT company that specializes in web development, mobile app development, UI/UX design and so on. Our team of experts will bring their knowledge and expertise to your campaign. We know the importance of web design and can help you create a website you’ll love.
Wireframes, prototypes and mockups form three of the earlier steps of product design. The great way to explain them is to imagine a parallel between them and the human body. The wireframe is the skeleton or the structure of the product. The prototype is the brain or the organ that decides how the human should move and interact with something. The mockup is the skin, hair, and facial features, or brand, that make the human instantly recognizable.
Decide on your branding
Color is one of the brand’s biggest communication tools. In fact, according to Color Matters, a signature color can boost brand recognition by 80%. There’s a lot of psychology behind people’s perception of color, so it’s important to understand how it’s used in relation to your industry.
Most brands have one dominant color, then two or three secondary colors. Blue is the most popular color, with one third of the top 100 brands using it in their logo.
There are many factors that should be considered like colors, font style, imagery etc. In this case, a professional designer can help and suggest a solution based on your business and your requirements.
Think about positioning and optimization of your content
There are two things that you need to consider: positioning and optimization.
Recent research shows that website users scan a page in a shape that resembles an ‘F’. This is why navigation bars on websites are nearly always displayed across the top of the page. It’s the first thing people are drawn to when landing on the site.
Optimization is the process that helps content rank higher on search engines (primary example being Google). Search Engine Optimization (SEO) can increase the quality or quantity of people landing on your pages.
Conclusion
After all of that, congratulations! Your website is now live. You can publish it, but it’s time to check if everything works before you go live! Ask your family, friends, and colleagues to test the site in preview mode (all website builders and E-Commerce platforms will have this), and see if they find anything wrong. You can even get members of the public to test it too. Always take the time to properly check your website. After that, you’re ready: publish your site!
Now, you’re the owner of a live website. But, if you think that you can kick back and relax now, you are quite wrong. Regularly checking the growth and performance of the site will be your responsibility.
However, you can connect your website to tracking tools or at least have an analytic app to install. Alternatively, you can connect your site to Google Analytics.
The truth is, a web designer’s job is never truly done. If you just sit back and admire your work, others will overtake you. So, you need to keep on top of your site’s performance and check for design trends updates.
Why is a website essential for business promotion?
A website acts as your business's digital front door. It gives potential customers their first impression, showcases your products and services, and allows you to promote your business 24/7.
What makes a website more cost-effective than other promotional methods?
Unlike printed materials or media ads, a website is a one-time investment that lets you promote your products and services indefinitely. Plus, it's easier to update and maintain, reducing long-term costs.
How does having a website increase my sales?
By optimizing your website with SEO (Search Engine Optimization), you can rank higher in search results. This makes your business more visible to potential customers looking for your products or services, which can directly lead to more sales.
Can a website improve customer service?
Yes! A website allows you to provide information, FAQs, or support 24/7. It also makes it easy for customers to contact you and learn about your business on their own time, improving the overall customer experience.
The implementation of artificial intelligence (AI) and machine learning (ML) has the potential to turn the healthcare industry upside down. And this global transformation is already beginning. Innovative technologies are being used in diagnostics and treatment. They are influencing pharmaceuticals, research work, and other aspects of medical practice.
Analysts at Global Market Insights have calculated that the AI market in healthcare is valued at $18.7 billion. However, by 2032, the situation will change. According to forecasts, its size will exceed $317 billion.
Considering this trend, we find it appropriate to explore the prospects that AI and the technologies based on it offer to medical professionals worldwide. We will also focus on the near future of AI-based medical solutions and discuss examples of digital products that are already available to specialists.
What Are Machine Learning Healthcare Projects?
Machine learning projects in the medical field involve the use of ML algorithms and models to perform various tasks for healthcare workers. These include:
data collection and analysis;
predicting the condition of patients and treatment outcomes;
making decisions about the appropriateness of certain prescriptions, and more.
The effectiveness of using AI and ML in healthcare is confirmed by numerous specialized studies. Below are some examples:
The Houston Method Research Institute used an AI-based tool for diagnostic purposes. Specifically, it was used to detect malignant breast tumors. The results shocked scientists. The system demonstrated a disease detection accuracy approaching 99%. Moreover, AI was able to analyze mammograms 30 times faster than humans.
The Nationwide Korean Cohort Study focused on researching the effectiveness of predicting infectious disease outcomes using machine learning. The results showed that the accuracy of the applied ML model was over 90%.
Scientists from Indiana University and Purdue University in Indianapolis developed an ML-powered system to predict the outcome of acute myeloid leukemia. The results of the model's tests demonstrated that it could predict remission with 100% accuracy. The likelihood of recurrence was correctly identified in 90% of cases.
Researchers at BMJ Health & Care Informatics developed and tested a machine learning model for detecting NASH (non-alcoholic steatohepatitis). This disease is difficult to diagnose. However, the use of ML contributes to more accurate screening of NASH and allows for the timely application of effective treatments.
All of these statistics confirm the vast potential of machine learning in healthcare projects. So, what is this technology most often used for?
Popular Use Cases of AI Projects in Healthcare
According to Morgan Stanley Research, 94% of respondents (medical companies) reported using AI or ML in their practice.
Let’s take a look at which aspects of healthcare these technologies can optimize.
1. Pathology Detection
Machine learning models can be used to analyze various types of images. The goal is to recognize pathological conditions.
For example, they can be used to diagnose cancer, tuberculosis, and other infections.
How does this work in practice? Here are several examples of using ML in the field of pathology detection:
A machine learning-based program analyzes tissue samples and helps identify malignant growths.
ML algorithms recognize tuberculosis by examining sputum samples from an infected person.
ML-based systems help differentiate between benign and malignant tumors.
An example of such software is AIM-PD-L1: an AI and ML-based tool that detects PD-L1. This protein is formed as a result of cancer cell development. Research on this solution showed that its results closely align with human diagnostics. Thus, the tool can be useful in identifying pathology.
Another solution from the same developer, PathAI, is the PathExplore panel for histopathological features. It can analyze tissue images at the pixel level. This allows it to examine millions of cells and accurately identify malignant ones.
2. Medical Imaging and Diagnostics
Healthcare machine-learning projects often use innovative technologies to analyze various images. These include CT scans, MRIs, mammograms, X-rays, and more.
Here’s how machine learning models can be used in diagnostics based on visual data:
An ML-based system can analyze CT scan results and, with a high degree of accuracy, identify malignant tumors.
Similarly, such platforms can diagnose ischemic strokes, such as hemorrhage, based on brain MRIs.
Specialized ML-based tools allow for retina scans. This helps in the early detection of blindness due to diabetes, specifically diabetic retinopathy.
There are many similar solutions available on the market. Among them are Viz.ai and InnerEye.
The first, Viz.ai, is a care coordination system based on AI. It allows for automate detection of many diseases, including vascular pathologies.
The second, InnerEye, is a solution from Microsoft that significantly speeds up work with patient images. For example, with this platform, doctors can accurately differentiate between healthy and cancerous cells. It also accelerates the start of treatment by 13 times.
3. Personalized Medicine
Each patient is unique due to the following characteristics:
genetic predisposition;
medical history;
lifestyle;
comorbid health issues, and more.
Machine learning-based platforms are able to take all these factors into account when selecting treatment methods.
Here’s how this can work in practice:
ML models analyze genomic data and recommend individualized treatment methods for oncological diseases.
Thanks to predictive analytics, AI-based tools can adjust insulin dosage. This is possible through constant monitoring of its level in the patient.
Machine learning algorithms help choose the optimal antidepressant based on the patient's psychological state and genetic predispositions.
As an example, let's look at IBM Watson for Oncology. This is a machine learning-based system that considers many factors when recommending cancer treatments. These include the compatibility of prescribed medications, possible side effects, and the effectiveness of treatment in each specific case. As a result, the system provides healthcare professionals with several therapy options from which they can choose the most optimal.
4. Drug Discovery Process
The use of ML can accelerate the invention of new pharmaceuticals. Specialized systems show excellent results in discovering the medicinal properties of various substances. They can also analyze the interactions of drug components and optimize clinical trials.
AI in healthcare projects can be used for this purpose as follows:
ML models accelerate the search for antibiotics and antiviral drugs.
AI-based modeling helps reduce the number of failed clinical trials, thus saving time and resources.
Machine learning algorithms can analyze the structure of substances, assisting in the development of new drugs.
A notable example of using AI and ML in creating new drugs is AlphaFold by DeepMind. This tool is designed to determine the structure of proteins, which are the foundation of biological processes in every living organism. Currently, the platform is successfully used for:
fighting malaria;
searching for a treatment for Parkinson's disease;
counteracting bacteria resistant to existing drugs.
5. Epidemic Prediction
One of the capabilities of ML models is analyzing patterns and making predictions about outbreaks of various diseases.
Here are some examples of using ML-powered solutions:
Such systems can predict global pandemics. To do this, they analyze data on population movement and disease statistics.
ML algorithms track seasonal disease spikes, such as the flu.
“Smart” platforms can predict outbreaks of specific diseases in high-risk areas. For example, they can forecast cases of malaria or dengue fever.
EPIWATCH is one of the leading examples of such platforms. This tool uses artificial intelligence to predict epidemics that could reach a global scale. The system collects and processes extensive infectious disease data in real time. It has proven effective in providing early warnings about potential pandemics.
6. Remote Patient Monitoring
In recent years, IoT (Internet of Things) devices have become widely used in medicine. These are objects equipped with sensors that can collect and transmit data wirelessly without human intervention.
According to Yahoo!Finance, the IoT market in healthcare, was valued at $58.8 billion in 2024, and by 2032, it is expected to exceed $305.5 billion.
This situation is explained by the fact that AI and ML enhance the efficiency of wearable devices and health monitoring systems in general.
The use of ML in remote monitoring includes the following cases:
Smartwatches can track irregular heart rhythms and detect instances of sleep apnea.
ML models can analyze ECG data in real time. Based on the obtained data, they can predict a heart attack.
AI-based inhalers can track the patient’s readings and warn about an asthma attack.
There are many such solutions on the market. These include popular devices like the Apple Watch and Fitbit. These smart bracelets can monitor heart rhythms and detect uncontrolled breathing stops.
There are also more complex systems available to healthcare professionals. For example, SafeBeing from Somatix. Thanks to wearable devices, this platform responds to patient gestures and draws conclusions about their health condition.
7. Virtual Assistants
Not everyone can visit a medical facility in a timely manner. Moreover, many people need assistance and support after being discharged from the hospital. AI handles these challenges effectively. Developers are actively creating digital assistants with integrated ML algorithms. These assistants are capable of providing first-aid and consulting patients after treatment.
What can such tools do?
These platforms help assess health status independently and suggest possible diseases.
Smart chatbots help schedule doctor visits, remind patients to take medications, and more.
Virtual assistants help monitor the progress of chronic diseases.
There are many such solutions available to patients. Let’s look at the features of Ada Health as an example. This platform helps assess symptoms and provide preliminary diagnoses using machine learning algorithms. It can:
track changes in the body over time;
provide recommendations regarding treatment and a healthy lifestyle.
8. Psychiatric Assistance
ML algorithms help diagnose and treat various psychiatric disorders, including those used in the fight against depression and anxiety.
Practical examples of ML usage in psychiatry:
Intelligent chatbots can mimic real-world conversations. They can answer patients' questions and provide recommendations.
ML models can analyze user behavior on social media and detect suicidal tendencies.
These digital solutions can analyze human speech and identify early signs of Alzheimer’s disease.
Woebot is a smart chatbot that helps people with mental health disorders. It can assess a user’s mood and emotions. Among its functions are conducting conversations with patients and providing personalized strategies for coping with difficulties.
9. Robotic Surgery
Just imagine. Surgeons no longer need to be in the operating room. All procedures are performed by a robot. Sounds like a scene from a sci-fi movie? Nevertheless, this is our reality. Developers have already created robotic systems based on AI that enhance the accuracy of surgical interventions and reduce rehabilitation time.
What can such software do?
Smart surgical systems can perform minimally invasive surgeries.
AI-based software shows excellent results in neurosurgery and orthopedics.
ML models predict potential surgical risks and possible complications.
Here, we cannot fail to mention the famous Da Vinci surgical robot created by Intuitive Surgical. This robotic system offers medical professionals incredible possibilities in the field of minimally invasive surgery. Its features include fluorescence visualization, integrated table movement, a vision cart, and more. This allows for precise and effective surgical interventions.
10. Automation of Administrative Tasks
Routine tasks such as organizing document flow or billing require a lot of time, diverting medical staff from their primary duties — treating patients. The implementation of machine learning-based software allows automation of these processes, reducing the time spent by medical personnel.
AI-powered systems are handling numerous administrative tasks:
Platforms based on NLP can extract data from medical records and update patient electronic charts.
ML algorithms analyze insurance cases, minimizing fraudulent claims.
Smart scheduling systems efficiently manage hospital resources.
An example of such software is the Optum system. It offers numerous solutions for the healthcare business, including a platform for Revenue Cycle Management. Its capabilities include billing, increasing revenue efficiency, medical coding, and documentation.
Benefits of Machine Learning for Healthcare Analytics Projects
The use of ML models in healthcare allows for the analysis of large amounts of medical data. Furthermore, such models are continuously trained and improved. The implementation of tools based on these models brings a number of benefits to both medical professionals and patients:
Early Disease Diagnosis
Identifying serious diseases at early stages reduces mortality, improves the quality of life for patients, and increases the likelihood of full recovery or sustained remission. For medical institutions, this helps reduce their expenses and saves time.
ML models excel at early diagnosis. They analyze medical images, test results, and patient medical histories. They then track patterns and detect even the slightest deviations from the norm.
Improvement in Patient Care Quality
This is facilitated by AI-based digital solutions for personalized care, virtual assistants, and chatbots. They help maintain a person's health outside of the hospital, for instance, after discharge or before visiting a specialist.
At the same time, such platforms help reduce the workload on medical institutions. They can provide the patient with an initial consultation and allow medical professionals to remotely monitor the patient's condition.
Development of the Pharmaceutical Industry
Innovative technologies allow for faster development of new medications. This is a step toward effectively combating various diseases. This is particularly relevant during global epidemics.
Cost Reduction
ML automates many processes in healthcare, from documentation management in clinics to diagnostics and treatment prescriptions. Additionally, the use of smart technologies helps reduce human errors and allows for some patients to switch to home care. As a result, medical institutions can increase the number of patients served and their profits.
Improvement in Treatment Effectiveness
In medicine, predictive models are used, which are trained on large sets of historical patient data. Such models can predict:
the likelihood of recurrence;
the need for hospitalization;
the tendency for the disease to progress.
Medical professionals can use all this data to adjust the prescribed treatment to improve its effectiveness.
Key Challenges in Healthcare Machine Learning Projects
The implementation of machine learning in healthcare projects opens up many opportunities for the industry. We have already seen this today. However, alongside numerous advantages, some challenges may arise for innovators.
Security of Confidential Data
The digitalization of healthcare has led to a particularly sharp issue. We mean the preservation of medical confidentiality and the privacy of patient data. The use of virtual tools implies entering personal information into the system, which increases the risk of data leakage.
To mitigate these risks, maximum anonymity should be maintained. For example, financial and insurance data, as well as the patient's address, should not be included. It is also important to implement reliable data encryption methods and threat notification mechanisms on the platforms.
Quality of Data for Model Training
The effectiveness of ML models depends on the data input into the system. Inaccurate input data can lead to incorrect diagnoses, wrong treatments, and even death.
To prevent this problem, machine learning software should be used under the supervision of highly qualified medical staff.
Skepticism of Healthcare Professionals and Patients
Since machine learning projects in the medical field are still in the early stages of gaining ground, many doctors and patients are not fully confident in its capabilities. The main concerns include inaccurate diagnostics and the complete replacement of human involvement in medical practice.
To build trust, continuous training for healthcare professionals and patients is necessary. It is also important to notify people about the chosen treatment methods.
As for the complete replacement of human labor, this is highly questionable. Scientists believe that innovative technology will, in fact, expand the role of healthcare professionals. Their duties will include overseeing the operation of ML models and interpreting their results.
Difficulty of Integration with Existing Software
To ensure the smooth operation of medical institutions, new software products need to be seamlessly integrated into the existing infrastructure. The task becomes more complex because clinics may be using outdated systems that are not compatible with new technologies.
To solve this problem, investment in qualified IT personnel and gradual replacement of old software with new ones is necessary.
Technologies Used in Machine Learning Projects in Healthcare
Such high efficiency in AI projects in healthcare is achieved thanks to the wide range of technologies used in specialized software. Let's look at the main ones.
Computer Vision
This is the ability of a machine to understand and interpret visual information from the external world. In healthcare, it is used for analyzing medical images for subsequent diagnosis and treatment.
Examples of use:
detection of tumors in X-rays, CT scans, or MRIs;
analysis of biopsy results to identify malignant formations.
Robotic Process Automation (RPA)
This involves using bots (software robots) to perform repetitive tasks. In medicine, this technology is applied to automate administrative processes.
Examples of use:
processing insurance claims;
billing;
inputting data into electronic patient records.
Logistic Regression
This is a statistical machine learning algorithm that is effective for predicting the probability of disease and classifying ailments.
Examples of use:
assessing the risk of developing diabetes;
determining the likelihood of cardiovascular diseases.
Support Vector Machines (SVM)
This is a supervised machine learning algorithm that is best suited for classification, i.e., separating data into different categories. It is used in medicine for diagnostic purposes.
Examples of use:
differentiating between benign and malignant tumor cells based on biopsy data;
classifying genes to identify genetic disorders.
Natural Language Processing (NLP)
This is a field of artificial intelligence that enables computers to understand, interpret, and generate human language. It is used to process medical text, such as doctor’s notes or specialized literature.
Examples of use:
analyzing electronic medical records to extract patient data;
virtual assistants and chatbots to assist patients outside medical facilities.
Large Language Models (LLM)
These are a specific type of machine learning models trained on large datasets. Their capabilities include understanding and generating human-like language.
Examples of use:
answering complex medical questions;
automating clinical documentation.
Deep Learning (DL)
A subset of machine learning that uses neural networks with multiple layers to perform tasks. It is applicable for image recognition and speech processing. It is widely used in medical imaging, as well as in fields such as genomics and pharmaceuticals.
Examples of use:
developing new medications;
diagnosing diseases based on visual data.
Reinforcement Learning (RL)
A type of machine learning where an agent learns by interacting with its environment, in other words, through trial and error. This technology helps optimize the effectiveness of treatment strategies.
Examples of use:
robotic surgical systems;
personalized treatment for various diseases.
The powerful potential of AI-based technologies suggests that the future of healthcare lies in them.
Future Trends in AI and Machine Learning in Healthcare Projects
It is predicted that in the coming years, AI and machine learning will continue to strengthen their position in healthcare. This is facilitated by:
better awareness of these technologies among doctors and patients;
an increase in the number of developers capable of creating and integrating innovative systems;
a growing demand for skilled healthcare services and medications.
What can we expect in the near future?
Transformation of Primary Healthcare
AI and machine learning systems will take on more responsibility during a patient's initial visit to the doctor. They will classify patients based on their risk level, using examination results. Patients with a low probability of illness will be notified immediately. Those with a high risk will be referred to specialists.
This will reduce the waiting time for referrals and ease the burden on specialists.
Improvement of Healthcare Accessibility
According to the International Labour Organization, 56% of people living in rural areas have no access to healthcare. In cities, the situation is better but still concerning, with 22% of the population unable to access medical services.
AI and machine learning have the potential to fundamentally change this situation. This will be possible through telemedicine and mobile health services.
Focus on Data Security
AI system developers understand the importance of ensuring data security in healthcare. The HIPAA Journal states that in 2023, over 133 million medical records were exposed due to data breaches. This means the problem is becoming global in scale.
As a result, IT specialists will work on enhancing the reliability of the security measures being implemented.
Progress in Early Disease Detection
Modern intelligent software is capable of recognizing symptoms at the very early stages of disease development. However, in the near future, AI capabilities will go even further. The first steps in this direction are already being taken. An example is the Sybil tool developed by scientists from the Massachusetts Institute of Technology. It can predict the development of lung cancer within a year with 94% accuracy.
This is a huge breakthrough in healthcare. It has the potential to save millions of lives.
Emphasis on Personalized Treatment Plans
Doctors will increasingly move away from general prescriptions that do not account for the specific characteristics of individual patients. AI systems will be used to analyze medical histories, genetics, and other factors. Based on this analysis, personalized treatment methods will be selected.
This approach is particularly relevant for treating complex diseases such as cancer.
Darly Solutions Case Studies
Finally, we would like to share the experience of the Darly Solutions team. Our custom healthcare software development company has implemented many successful AI-powered projects for healthcare.
A company approached us with concerns about patient safety during the diagnosis of infectious diseases. They decided to rely on AI and machine learning for the accuracy and safety of their research.
The Darly Solutions development team created a platform for the client that can achieve 99.9% accuracy in clinical diagnostics. To achieve such impressive results, we used the following technology stack:
Python for machine learning and data analytics;
JavaScript and React for creating an intuitive user interface;
WordPress for backend development.
We successfully implemented predictive tools, high-quality data visualization, and a user-centered UI/UX design in the diagnostic solution. As a result of our collaboration, the client’s goals were met. The company received a flexible, scalable, and highly efficient system.
Conclusion
It can be confidently stated that machine learning projects in the medical field are the future of global healthcare. Intelligent solutions have the potential to revolutionize disease diagnosis and treatment, patient care, and drug development.
Do you want to follow the latest trends and provide the highest quality services? Now is the perfect time to find an expert team to develop an AI and machine learning-based medical application.
The Darly Solutions team is ready to assist you with this! Contact our manager to discuss the project details and receive a digital solution that will exceed all your expectations.
Hey, are you here to find a solution for a consolidated and easy-to-access “home” for your business information, which is usually transferred from different places, often unrelated to each other? Then, you probably need to think about creating a digital space where it will be integrated, cleaned, structured, and stored accordingly, for further use in your regular business operations. But what is this space? Let’s find it out right now.
What Is Data Warehousing?
In a nutshell, it is a repository where your business data comes from disparate sources, where it is brought to the proper quality, and where it is stored, providing individuals with the appropriate rights with easy and fast access to it. Typically, such repositories serve as one of the central components in automated analytical solutions, but, as practice shows, the range of their application can be much wider.
Key Components of a Data Warehouse
In general, its main components are considered to be the following:
Sources, from which structured and unstructured information comes – these can be third-party databases, tables, systems, applications, etc.;
Data Extraction, Transformation, and Loading (ETL) tools, which define scenarios for extracting, transforming, and loading the information;
Data warehouse database, which is the main repository (usually in the form of a database management system, DBMS) with already prepared, i.e., cleaned and structured data, that can be used for analytics, reporting, and other business tasks without additional manipulation;
Metadata repository, which includes the permissible data types and the rules according to which this data will be used;
Query and reporting tools, which define algorithms for fast and unified access to data, as well as its analysis;
Data mart, a subset of the data warehouse that is used for individual business tasks (this can imply, for example, marketing data warehouse design) which formation occurs either directly through the collection from disparate sources or pre-preparing within a consolidated space.
Core Principles of Data Warehouse Design
Now, let's talk about the main data warehouse design principles:
A clear definition of business requirements and goals, as well as metrics that allow you to objectively assess the degree of their achievement;
Understanding how information is integrated from multiple sources and what should be the unified format after its transformation;
Choosing the right type of data modeling – these can be star schemas, snowflake schemas, fact tables, and so on;
Choosing the right methods and data warehouse software to ensure the quality and consistency of information, in particular, the methods of cleansing, validation, and supplementing of data;
Planning, scaling, and managing the performance through various methods of indexing, partitioning, compression, etc.;
Choosing the right tools for metadata management to simplify and improve access to the information;
Ensuring security and access based on policies and rules (usually, this is achieved through the implementation of advanced encryption algorithms, the introduction of access policies for different user groups, as well as providing reliable authentication and authorization methods);
Implementing end-to-end monitoring for ensuring data quality and security, performance of processes occurring within the data warehouse, and so on.
Steps in Data Warehouse Design
In this section, we invite you to consider the key steps leading to a successful and agile data warehouse design.
Requirement Gathering
According to the principles to design a data warehouse we defined above, the key to effective data warehouse design is to gather business requirements and clear business goals that it should fulfill. It is also important to identify the requirements for security, scalability, and performance of the repository.
Data Modeling
This is not yet a practical stage, but it still requires the participation of specialists – in particular, it implies the identification of entities, their attributes, as well as possible relationships between them. After this, the most suitable type of DBMS implementation needs to be selected – for example, in the form of tables, columns, indexing, etc. After this, you have to make sure that the selected type performs all the tasks assigned to it according to the predetermined requirements.
ETL Process Design
We have already explained above what the ETL process means, and this stage actually involves choosing the right tools and scenarios for their use.
In particular, you will need to define methods for extracting information from disparate sources (these can be database queries, API calls, file transfers, etc.), methods for bringing data to a single format and ensuring its proper quality (since you will most likely have to deal with big data, there may be many inconsistencies), methods for aggregating data to create complex information structures, automation methods for bulk loading of data (this can be full or incremental loading, and so on) with the usage of temporary storage areas, methods for detecting and eliminating data errors, as well as methods for checking data for completeness and accuracy.
Database Schema Design
There are several well-known data warehouse design patterns, such as:
Star, which has a fact table at its center and dimension tables associated with it around it;
Snowflake, which is a more complex Star and also implies additional dimension tables that surround each base dimension table;
Galaxy, which contains two fact tables and the dimension tables between them.
Data Integration
Now, you can start integrating the data using the previously defined ETL tools and technologies. At this step, you need to make sure that everything works as intended, and the data is transformed into the required unified format.
Data Storage Solutions
At this stage, you need to choose specific data storage solutions according to your requirements for the expected data volume, performance, scalability, and cost. Usually, the choice is made between relational databases, columnar databases, data lakes, and cloud data warehouse solutions.
Data Presentation Layer
Finally, to design data warehouse, you will need to understand what your data presentation layer will be – the layer at which end users will be able to seamlessly access the data and use it to solve specific business problems. This includes developing interfaces, dashboards, reports, and various data visualization tools.
Conclusion
Now that you have a clear guide to data warehouse design, you can begin implementing it with a full understanding of the principles and stages on which it is based. If you would like to delegate this comprehensive task to seasoned data warehouse development specialists, just contact us.
The HealthTech inductry is developing rapidly: according to Statista, by the end of 2024, its global capitalization is expected to reach a record 610.20 billion US dollars. This growth is driven by increasing demand for advanced healthcare solutions, especially as the number of digital offerings in this sector rises. With this growth comes intensified competition, pushing organizations to focus on building user loyalty by enhancing the quality of their services. In the healthcare context, providing a top-tier user experience (UX) becomes essential for driving user satisfaction and engagement. This article delves into the principles, challenges, and best practices for crafting exceptional UX in MedTech, telemedicine, and digital health solutions.
HealthTech Market Overview
One of the largest segments of the medtech market is medical equipment, which is projected to reach $511.20 billion in capitalization by 2024. Key areas of development include:
Diagnostics and intervention: Innovative tools for early detection and treatment of diseases.
Genetic research: Advanced solutions to decode and leverage genetic data.
Patient mobility: Technologies that improve access and convenience for patients, especially those with chronic conditions.
This evolution is largely influenced by an aging global population, which drives sustained investment in healthcare technology. To remain competitive, medtech companies must integrate cutting-edge systems and focus on wearables, telemedicine, and personalized healthcare UX design to deliver unparalleled user experiences.
The Role of Telemedicine in Healthcare UX
Telemedicine has transformed healthcare delivery by enabling remote consultations, diagnosis, and treatment through digital platforms. Its success depends heavily on intuitive UX design, ensuring that both patients and healthcare providers can interact seamlessly.
Key UX Considerations for Telemedicine:
Real-Time Accessibility: Patients and doctors must connect effortlessly through video calls, chats, and data-sharing interfaces, regardless of their device or location.
Intuitive Navigation: Complex interfaces can delay care. Clear layouts and straightforward workflows are essential for urgent medical situations.
Security and Compliance: Telemedicine platforms must protect sensitive health data, adhering to HIPAA, GDPR, and other regulatory standards.
Integration with EHR/EMR Systems: To provide seamless care, telemedicine solutions must integrate with electronic health records, ensuring real-time access to patient histories and reports.
User Support: Telemedicine systems should include built-in assistance features, such as chatbots or FAQs, to guide users through the platform.
In turn, a well-thought-out medical UX design can speed up the execution of targeted actions by users, minimize the risk of errors, and generally reduce the cognitive load that new users of a particular digital solution face the first time.
Digital Health and Personalized Care
Digital health encompasses a broad range of solutions, including fitness apps, chronic disease management platforms, and AI-driven diagnostic tools. Personalization is at the heart of digital health, enabling tailored care for individual patients.
Key Elements of Personalization in Digital Health UX:
Adaptive Dashboards: Dashboards that adjust to display metrics relevant to specific users, such as glucose levels for diabetics or activity levels for fitness enthusiasts.
AI-Powered Recommendations: Leveraging wearable data and patient history to provide personalized health insights, such as medication reminders or lifestyle adjustments.
Behavioral Nudges: Notifications and reminders based on real-time data from wearables, such as prompts to stay active or alerts for irregular heart rates.
Collaborative Tools: Features that allow patients to share health progress with their healthcare providers, enabling more informed decision-making.
Data Visualization: Simplified visuals, such as graphs and heat maps, to help patients understand complex health data without requiring medical expertise.
Integration with Wearables
Wearable devices are enabling real-time data collection and fostering proactive patient care. These devices, including fitness trackers, smartwatches, and specialized medical wearables, provide essential metrics such as heart rate, blood pressure, sleep patterns, and oxygen levels.
To stay relevant in the modern healthcare ecosystem, medtech systems must:
Seamlessly integrate with wearables: Facilitate data synchronization from devices to centralized healthcare systems.
Enable flexibility: Support compatibility with various devices to cater to diverse patient needs.
Enhance real-time insights: Convert wearable data into actionable metrics that healthcare providers and patients can use to make informed decisions.
Integration with wearables empowers healthcare providers to:
Leverage AI-powered analytics to predict health deterioration.
Tailor personalized care plans based on real-time patient data.
What Is HealthTech UX Design?
Healthcare UX design focuses on creating digital healthcare solutions that are functional, visually appealing, and accessible to all users, including patients and medical staff. A well-executed healthcare UX design reduces cognitive load, minimizes errors, and speeds up workflows in stressful environments.
“When designing for the Healthcare industry, it is crucial to keep in mind that every solution you create affects your users’ health – therefore, you cannot afford to produce half-baked or generic solutions as it puts someone’s well-being at risk. Cater to your users, make your design accessible, and ensure that your solutions are consistent and flexible across all mediums – that’s how you create a truly excellent and literally life-changing product”
Ivan Hohanov, Head of UX
Providing a premium user experience should be one of the fundamental goals in any business sector. However, when it comes to the provision of medical services, often the achievement of this goal is the only possible option to provide some patients with a specific service, which can be explained either by temporary restrictions in mobility or by the presence of permanent mental or physical disabilities. This actually causes the need to create digital solutions according to the principles of simplicity, intuitiveness, and ergonomics.
It is noteworthy that medical personnel are no less in need of advanced user experience in healthcare software products, as they are often forced to act urgently in stressful situations and follow error-free decisions.
Key Principles of HealthTech UX Design
Let's look at a few fundamental principles underlying effective UX design for healthcare:
Accessibility: patients should be able to fully use the functionality of a particular digital solution, regardless of their physical and mental disabilities.
Conciseness: the user interface should not be overloaded – instead, it should demonstrate only those functions that the user currently needs.
Mobility: users must be able to access at least some of the services provided by a particular healthcare organization remotely.
Consistency: the functionality of a specific digital solution must be presented consistently and logically.
Control: user actions within a specific digital solution must be controlled to prevent errors.
Context: the interface of digital solutions must be context-sensitive so that users can intuitively perform targeted actions in it.
Best Practices in HealthTech UX Design
In this paragraph, we suggest that you consider a number of best practices that will help you bring HealthTech UX design to life.
Focus on the end user
Before you start working on a design, you will need to try to perceive it from the point of view of the end user to understand what possible problems they may encounter and what solutions will be optimal for them. Design thinking methods such as user research, as well as creating user personas and user flows based on surveys, personal data, etc., can help you with this.
Don't overload your screens
You should not place all the functions that have to be presented in your digital solution on the same screen. Instead, try to create a convenient, context-sensitive hierarchy and, according to it, divide the functionality into groups, placing each of them on a separate screen.
Create intuitive navigation
Your users must understand intuitively how to perform this or that action. Typically, the “rule of three” is used for this – that is, to complete a particular task, the user must complete no more than three steps. If this is not possible, make sure that your product contains clear and unambiguous hints leading to the goal.
Maintain balance
The visual component of your product also plays an important role: in particular, the user interface should look well-balanced, harmonious, and have a consistent style without being annoying.
Ensure compliance with data security standards and regulations
Make sure that while using your product, consumers cannot accidentally leak personal data (that is, every operation requiring their personal data must be performed by them consciously, after obtaining their consent). To do this, you will need to focus your design development process on FDA recommendations, HIPAA, GDPR, and ISO 62366.
Provide alternative control and navigation tools
Your users may have certain limitations in using the vast majority of digital solutions, so your main task will be to help them overcome them within your product. In particular, we are talking about ensuring product usability and accessibility by providing alternative navigation and control tools (for example, through voice input). More information on how to achieve accessibility in interaction design can be found in the WCAG 2.0 guidelines.
Consider implementing responsive design
If you consider launching your solution on multiple platforms (for example, on mobile and desktop devices), you will need to implement a responsive medical app design that will scale the screens of this solution to the dimensions and orientation of a specific user device.
Base on user feedback
As you complete the prototyping stage and/or launch new versions of your ready-made solution, you need to collect feedback from real users and optimize the UX design in accordance with their complaints, needs, goals, and wishes.
Challenges Of UX Design For HealthTech
Along with following the principles described above, you should also understand what challenges you will have to overcome during the UX design implementation.
Bringing complex workflows into the digital plane
Many workflows in the healthcare sector are multi-step and require the participation of multiple parties. In this regard, one of the most difficult tasks of UX designers is to transfer them to the digital plane, accompanied by simplification and reducing the risk of errors. As for overcoming this challenge, most often, teams have to start their work on a project by creating its tree-like architecture - this is the easiest way to remove unnecessary steps and correctly group functionality that requires the same actions on the part of the end user.
Ensuring regulatory compliance
When designing a user interface, designers must take into account standards that ensure the protection of private user data and prevent its abuse. The same applies to providing accessibility for solutions that patients with disabilities can use. After work on the project is completed, it will need to obtain a certificate of conformity from an independent authority authorized to issue such certificates.
Data visualization
If a particular digital solution operates on large volumes of data and generates analytical conclusions based on them, UX designers may well encounter difficulties in presenting them in a simple and understandable form for the end user. Usually, this problem is solved by testing several visualization options: charts, line graphs, pie charts, etc., and choosing the one that seemed most convenient for the vast majority of respondents.
Final Thoughts
We hope that now, you understand the differences between the process of developing a UX design for a medical sector and the usual one. That’s why it’s so important when looking for a UX design healthcare contractor to turn to specialists who already have experience creating digital products in this niche. In particular, you can contact us, and we will bring your idea to life in accordance with all standards and regulations accepted in your region.
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