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There are about 8.93 million mobile apps worldwide, with new ones popping up daily, but not each of them has a good mobile interface design. At the same time, those who have it, win the hearts of customers and earn millions of dollars. So, how can you achieve this goal? Let’s find it out right now.

What Is Mobile App Design?

Mobile app design is the visual identity of an app tailored to the user's behavior. It has two components: UI and UX. UI (user interface) is how the application looks, and what colors, fonts, icons, buttons, or other elements it contains. UX is how an app works, responds to user actions, and helps fulfill people’s needs.

Interface design for a mobile application calls for consideration of the specifics of mobile platforms, such as screen size, data input methods, battery level, and internet connection speed. You should bear in mind that design can have a big impact on the success and popularity of the product, its usability, and its attraction to users.

Key Principles of Mobile App Design

Creating the interface of mobile applications is a truly complex and multi-layered process. It can vary dramatically depending on what project the app is created for, who the target audience is, and what functionality its owner is looking for. However, there are a few fundamentals to keep in mind when designing.

Here are top basic mobile design principles:

1. Prioritize the user’s needs 
2. Focus on visual design
3. Make the app interface convenient
4. Make the content easy to read
5. Add some interaction
6. Optimize the interface for different mobile devices

User Interface (UI) Design Principles

Let’s define the most important user interface design principles.

Simplicity

An eye-catching and straightforward user interface is ideal. There shouldn't be too many interface elements that can confuse a user. Nobody wants to explore a new interface once an application is downloaded – instead, people just want to get what they need or have fun.  All they seek is simple products that “just work”, that’s why, you have to prioritize the main parts for design and remove the unnecessary ones.

There is a simple rule of thumb: one main action per screen. Each screen you design in your application should support a single, genuinely important action for the user. This makes it easier to learn and use. One hundred clear screens are better than a single cluttered one.

Consistency 

The interface has to be intuitive and easy to navigate. You can add a great feature or content, but if people can't find it, it doesn't matter. Mobile navigation should be consistent. To ensure navigation doesn’t require any explanation, you should use the right visual metaphors, and check that each navigation item leads to the appropriate place.

Feedback and Response Time

Feedback informs users whether they are doing the proper action or not. It can be audible (the ding of a new message notification), tactile (the vibrating signal for a new email or call while your phone is set to "silent"), or just visual. Feedback should be provided after each operation to show if it was successful. 

Feedback can be useful in responding to problems in four areas:

1. Locating: Where are you?
2. Current Situation: What's happening? Is it still going on?
3. Prospects: What comes next?
4. Effects: What did you get?

Quick, insightful, and observable feedback is essential to let people know their actions were noticed. The link between the activity and its effect should be clear so that users understand what happened, and what to expect next. Feedback is supposed to optimize and complement the user's experience rather than complicate it.

User Experience (UX) Design Principles

Now, we propose to list the key UX design principles.

Usability

Usability measures how easy and convenient it is for the user to interact with the interface of an application. It depends on the ease of navigation, structure, content quality, text layout, mobile app design, and a bunch of technical features. This aspect affects users' time on an app, conversion rates, and customer loyalty. 

Here are five components of usability:

1. Learnability: how easy is it for people to perform basic tasks the first time?
2. Productivity: how quickly can people complete tasks?
3. Memorability: when people come back to an application after a time out, how easily can they recover their skills?
4. Error recovery: how many errors do users make, how serious are they, and how easily can people fix them?
5. Enjoyment: How engaging is it to use the app? Does it help people accomplish their tasks? 

User-Centric Design

User-centered design is an approach that consistently identifies user needs and translates them into a product. The core value is to focus on what people are used to, on what is “easy” for them and meets their basic needs.

Figure out what users want from your mobile application. On a food delivery app, people want to see available propositions, and discounts, place an order, track a delivery, and that’s it. They don’t want to read the history of a local family restaurant and its owners - this information may be kept in subsections. 

Accessibility 

If you want people to use your app, make it easy to reach. First, make sure it’s available on all mobile platforms and devices. Secondly, remember about inclusivity while designing for mobile devices. Partially blind or colorblind people may also use your product. So, you should help them effortlessly use it by adding voice interaction, and alternative text for images and employing color-blind oriented templates. Additionally, let customers change the text size in the app to suit their visual requirements.

Best Practices in Mobile App Design

Creating an interface that is both attractive and user-friendly is a challenge and an art. To achieve a delicate balance between aesthetics and functionality, designers need to utilize best practices. 

User Interface and Navigation 

Navigation in a mobile application must be intuitive. Each button or link has to state its purpose clearly. All icons must be recognizable and standardized. 

Mobile UX design's best practice for icons is to tag them with text. Tagged icons ensure that the purpose is conveyed quickly and easily.  You can see this in the most popular apps like YouTube, Spotify, and TikTok. 

Content Organization and Data Entry

When directing user attention across the application interface, use visual hierarchy. Distinguish important elements from less significant ones by varying size and spacing. Features that stand out attract attention, and clustering related items makes them easier to understand. For better readability and differentiation between titles, subheadings, and body content, designers should use the proper font sizes and styles. 

As for good examples of great content organization, we’d like to pay attention to Airbnb, an illustration of minimalism and simplicity. People love it for its aesthetic graphic design, balanced font sizes and colors, and the absence of flashy elements or bright banners. Airbnb has also made booking real estate clear: users understand what they are paying for.

Input fields and forms are the basic parts of mobile apps and are also crucial in mobile design principles. Improving the total user experience requires making these elements efficient and usable. Make a user type as little as possible by utilizing default values and input masks. Give consumers immediate feedback on validation so they can fix mistakes quickly. To help users fill out forms correctly, provide them with informative error warnings and visual clues.

Usability and Accessibility 

If you choose the right color palette, you can greatly improve the user experience. Remember about color blindness and test how your app looks to users with different types of color perception. Use contrasting colors for text and background to make content easy to read for anyone and anywhere. Add some extra explanations if needed. 

For example, the choice of clothing color in an online store should have a text explanation to be understood by people with a violation of color perception. Also, consider how the interface will look on small screens.

Performance and Responsiveness 

Take into account a diverse range of screen sizes and resolutions. Your design should be adaptive to ensure perfect display on any device. To check adaptability, test your design on a tablet, smartphone, and computer: this way you can adjust the display of elements in the interface and understand what and where to improve. Make sure the elements are not overlapping and are scaled correctly.

Platform Conformance

Research iOS and Android operating system guidelines. A guideline is a set of rules that determine how mobile apps are designed within an operating system. The iOS and Android systems have recognizable elements that users expect to see, so the guidelines help to create optimal UX and UI. Also, it will speed up the development process and reduce bugs.

Tools for Designing for Mobile Devices

As for the most popular tools designers use to implement solutions for mobile devices, we can consider the next four.

Figma 

Figma is an application for all kinds of graphical works: from creating website layouts to developing mobile interfaces and prototyping. Its biggest advantage is an opportunity to work directly in a browser, allowing access to projects from any computer or platform. You don’t have to buy multiple licenses or install the software. Another plus of the application is the collaboration feature that allows simultaneous changes to the project design by several users without the need to upload files locally.

Adobe XD

XD is designed from scratch to meet the requirements of modern UX/UI design with many features not available in other graphic applications. It solves the main problem that competitors can't cope with: it provides interaction with non-static elements and allows you to implement thoughtful dynamics on the page. Adobe XD is ideal for vector UI design, wireframe modeling, implementing engagement with interactive elements, and prototyping.

Sketch

Sketch is a simple vector tool. Designers and front-end developers use it to create UX/UI components. Sketch is simple and easy to learn, has an intuitive interface, and offers cross-platform design tools. It has a preview feature to see how the project will look on different devices. It has many good plugins and resources, plus some useful functions for working in the cloud.

InVision

InVision is a versatile design tool that focuses on maximizing UX for apps. It can be used to create automatically customized interactive prototypes for different devices. InVision Studio has tools for working with vector drawing, interactive design, and built-in animation. The application can be installed on macOS and Windows.

Mobile Application Design Process

UI UX mobile app design is a complex process that requires a thorough approach to ensure it is visually appealing and compatible with various devices and operating systems. You also need to make sure it’s handy for both experienced users and newcomers and meets modern trends in app design. So, what are the stages of mobile design?

1. Gathering data and design requirements. Research is a crucial part of the design effort, guiding the development of a product concept that accurately defines the market niche, functionality, monetization, and usage scenarios. 
2. Planning the architecture and navigation of the application. UX specialists create architecture based on application usage scenarios, ensuring navigation and consistency. This design stage is crucial for the end-user, as it directly affects the app's navigation and overall user experience.
3. Development of prototypes. Mockups are created for prototyping a mobile application, allowing for easy modification and identification of best solutions. This process involves discussing the architecture with the team and client, and later involving a team of developers to evaluate the technical design.
4. Testing the prototype. Interactive prototypes allow testing the app design to ensure it is suitable for the target audience, allowing for detailed feedback and understanding of user behavior patterns. This stage of development helps identify non-obvious patterns and improves the product's overall functionality.‍
5. Final refinements and development. Next, the agreed prototype is handed over to designers to make the product more attractive, refine the styling, and improve small user interactions, taking into account the final UI of a product. The final design is passed to developers who do the technical part.

Get Some Inspiration with Our Case Studies

Below, we invite you to check out some of our projects where we have successfully implemented all the ideas described above:

• Booking beauty appointment platform
• Takeout food delivery app
• Social network
• Advertising placement system
• Vehicle rental mobile app
• Smart city mobile app

Conclusion

Creating an aesthetically pleasing design is not enough. You also need to make it user-friendly and inclusive, bearing in mind mobile device demands.  Your target audience will be captivated and delighted by the appealing, highly engaging, and intuitive mobile applications if you carefully adhere to mobile app design principles and never stop learning from real-world examples of great mobile applications.

If you are currently looking for a web agency that you can safely entrust with your task regardless of its complexity and scale, this article is for you. Below, we will find out how to identify the best web design agencies and also consider several aspects that will lead you to the best choice.

What Sets Apart Top Web Design Companies

So, what distinctive features should top web development agencies have? In general, you have to check four fundamental ones. 

Innovative Design and Cutting-Edge Technology

If we are talking about a top web solutions agency, you should visit and analyze its website – this way, you will be able to understand whether its specialists follow web design trends, use modern technologies, and whether all this is reflected in the design of their website as well. Just check how modern their website looks, and also visit the Blog, Our Services, and Niches We Cover sections – here, you can get a complete picture of how regularly these guys up their skills.

Client-Centric Approach and Custom Solutions

The best web agencies should have a client-focused design approach, and this is always reflected in their values and mission, which can be described either in the same sections of the website or in the more general About Us block. You can also look through their web design portfolio to make sure that the projects they worked on look diverse and do not repeat the same or a couple of good templates. 

Case Studies: Success Stories

In general, today, it is difficult to find digital web agencies whose websites do not have a blog with case studies (or a private resource where they are posted and to which you can get access upon request), but exceptions do exist. Ultimately, you are better off avoiding those who fall into the second category because no matter how visually attractive their works are, the benefit of the created UX designs can always be measured by specific metrics. This means that if this analysis was not carried out on any of the previous projects, the same thing could happen to yours, and you will simply get pretty pictures instead of an innovative design that will provide you with the necessary conversion rates, user traffic, etc.

Client Testimonials

Finally, you will need to check reviews about cooperation with web development agencies of your choice, left by real clients. It is better to do this on third-party independent web resources where companies post their short presentations, such as Clutch, Upwork, etc. This way, you will be sure that the insights you received are honest and that you did not just read the praises left by employees of the specific agency about themselves.

Key Considerations When Choosing a Web Design Agency

If, after the research briefly described above, you already have a couple of agencies in mind, you can easily narrow down your choice for one by clarifying the following details.

Setting the Right Budget

If you think that you have already found your ideal web design agency and you truly like its ultimate web designs, make sure that your budget allows cooperation with it. The fact is that the pricing policies of agencies can differ greatly from region to region, as well as depend on their position in the market (experienced ones usually have a higher price tag because of their positive reputation and image).

Performing a Thorough Agency Search

If you had several agencies in mind, you may have filtered out the vast majority (or even all) of them in the previous step. In this case, in order not to be limited to a small sample, you will need to expand your list. To do this, you can use not only Google search results (although this is quite an effective tool for such tasks) but also all kinds of online rating platforms, LinkedIn, and, of course, your personal business connections. It is recommended that, at this stage, you have at least five agencies under consideration.

Asking the Right Questions

Now, it is the time to communicate with representatives of your chosen agencies personally and discuss issues that are critical to your possible cooperation with them. They are typically related to experience in your business niche, experience working on projects of your size, understanding your vision for the financial solution, and the supporting collaboration models and types of services (custom design, redesign, template-based design, etc.) that suit you best.

Conclusion

Now, you know the main criteria by which you can distinguish top web design agencies, and you can safely go in search of such one. And, of course, we cannot miss the opportunity to recommend ourselves to you. In particular, you can clarify the considerations that we provided above with our sales representative to gain confidence that your project will fall into the right hands.

Imagine your website as a guide for people looking for healthcare answers. But, too much text, complex navigation, and poor mobile layout can stop them from getting the help they need. Who are these visitors about to pick your services, and how do we ensure they find what they're looking for?

• 77% initiate their healthcare journey via search engines.
• 60% of these explorers click through to websites brimming with the healthcare insights they're after.
• 71% feel disappointed with healthcare websites that fall short on information.

These figures send a clear message to healthcare providers: A strong online presence is vital. To engage and keep potential patients' trust, your website should be accessible and filled with the information they need.

What is a Good Healthcare Landing Page?

A landing page has two key goals: promoting and advertising. Here, we put together a short guide to share our insights, knowledge, and everything else you need to create a high-converting healthcare landing page.

Mobile-Friendliness

Studies show that the average American checks their phone every 12 minutes. Nowadays, a mobile-friendly website is a must-have for every business. 

Responsive Web Design (RWD) makes your website attractive for users with any screen, device, or browser. It automatically adjusts the layout and content based on the screen size, ensuring a user-friendly experience on phones and tablets, without the need for zooming or extensive scrolling.

Clear Content

Ensure your content is focused and minimalistic, directly conveying your business's offerings. A healthcare landing page must be clean, emphasizing key points. 

Include a prominent Call-to-Action (CTA) - a brief, compelling phrase that encourages visitors to take the next step. This CTA must stand out, guiding users clearly on what to do. 

Remember, visitors quickly form opinions; make those initial moments count with straightforward information, ensuring they find what they need swiftly.

Direct Navigation

To enhance your landing page's navigation, focus on a seamless user experience. Use an active voice to directly guide visitors to their desired information through simple, intuitive steps. 

Incorporate clear labels, a straightforward layout, and visual cues to ensure easy navigation. 

Regularly test your navigation with real users to identify and fix any hurdles, ensuring your landing page is as direct and user-friendly as possible.

Top 5 CMS Platforms to Create a Landing Page

Building an effective landing page is key to a successful marketing strategy, and selecting the right CMS platform can greatly enhance your ability to connect with your audience. Here's a top list of CMS platforms ideal for crafting landing pages, each providing distinct features to meet different requirements:

1. WordPress

The most popular CMS in the world, known for its flexibility and extensive plugin ecosystem. WordPress offers both simple functionalities for beginners and advanced solutions for experienced developers and complex products. 

With over 58,000 plugins and thousands of themes, WordPress offers rich opportunities for customization. You can use SEO and analytic tools, social media integration, and contact forms — everything you need for a healthcare landing page.

2. Wix

Wix is renowned for its simplicity, featuring a drag-and-drop interface and stylish templates. It offers an intuitive platform that requires no prior coding or design knowledge.

Ideal for small business owners and web development & design newbies. Wix’s simple platform will enable even a private healthcare practitioner to create a professional-looking landing page.

3. Velo by Wix

For more experienced users, Wix offers an advanced Velo development platform. It provides rich customization options, allowing direct editing of HTML, CSS, and JavaScript, giving full control over the website's look and feel. 

Velo also allows for the integration of APIs and external databases, making it possible to build dynamic, data-driven healthcare landing pages.

4. HubSpot CMS

HubSpot CMS shines by integrating powerful marketing tools directly with website management. This includes email marketing, SEO strategies, and other inbound marketing techniques, all within one platform. 

It's ideal for marketers and businesses looking for a single platform to manage their website creation and ongoing marketing activities.

5. Webflow

Webflow offers complete control over website design and interactive features through an easy-to-use visual editor, so you don't need to know how to code. It's great for designers and developers who want the freedom to create without complexity. 

With Webflow, you can design unique healthcare landing pages that stand out and communicate effectively, thanks to its detailed design capabilities and responsive design options.

Conclusion

The landing page is the connecting bridge between the online, digital marketing message, and the visitors’ next step. The landing page must look good on a smartphone, have informative content, and clear navigation. 

For medical businesses and practitioners, it’s essential to have a landing page for each service they’re offering. Are you a doctor, a medical center, or a big healthcare corporation? Contact us for a consultation on attracting more patients.