Why MVP Development Services Are Perfect for Startups

If your website has existed for a long time, this is a reason to think about redesigning it. The fact is that web development trends are constantly changing, and the things that attracted users around five years ago may seem high and dry today. 

In particular, several years ago, the independent web resource GoodFirms conducted a survey among designers to find the reasons why users leave their websites. It turns out that about 40% of respondents were sure that this was due to the outdated design. Do you need to look for more explanations as to why you need a redesign? If you don’t, this article is for you. 

What Is a Website Redesign?

Website redesign is a modernization that involves changes in the design, content, and functionality of a specific web resource. There may be not only a change in color scheme but also in the website’s structure, which also implies a certain optimization of the HTML code.

Redesign can be done every two years, or less often, every three or four years. However, when the appearance of your website remains the same for five years or more, your users are likely to begin to believe that your business is idle and, therefore, will likely choose a more successful competitor.

Why Is a Site Redesign Important?

Let's imagine that when you launched your website first, it generally satisfied its visitors. However, after a few years, its traffic began to gradually decline, although the quality of your service and/or goods did not decrease. Most likely, the problem is that your website’s design is outdated. Although this may seem to be the only reason why you need a redesign, there are several other reasons that also lead to it:

• You are going to migrate your website to a new engine;
• Despite regularly taking SEO measures, your website is not ranking well in search engines;
• You are planning to expand your audience reach and scale your business;
• Your company has rebranded, and now, this should apply to your website as well;
• You are entering a new market;
• Your product range or the concept of its promotion has completely changed.

Why You Need a Website Redesign Project Plan

In general, there are many goals that you can achieve through a redesign. The benefits of website redesign include improving the user experience, rebranding, increasing reputation, optimizing traffic indicators, conversions, etc., involving the website in marketing campaigns, and so on. 

At the same time, whatever goal you pursue, its achievement must be consistent, and each step must be justified from the point of view of business and available resources. Otherwise, you will act chaotically, and the result of these actions will most likely not live up to your desires. To prevent this from happening, you actually need a project plan for website redesign.

How to Redesign a Website: Applying Key Principles for Success

Now, it's time to find out what five sequential phases the correct redesign strategy includes. 

Setting Clear Objectives

Any well-thought-out project plan for website redesign implies matching goals and needs to redesign tasks to be completed.

Understanding the Need for Redesign

At the very beginning, you will need to correctly identify the reasons for the redesign. For example, this could be an outdated design, a not-mobile-friendly user experience, the functionality update and complicated website structure related to it, etc. You need to describe all these reasons as precisely as possible to make it easier for your team of designers (and possibly developers) to decide on the scope of work.

Defining Your Goals

Once the reasons are clear, you can define SMART (specific, measurable, achievable, relevant, and time-bound) goals. Special cases of such goals may be increasing traffic, achieving better conversion rates, improving user experience, etc.

Research and Preparation

At this stage, you will have to complete more complex tasks that will lay a solid foundation for your team's further work. They will also help you understand how competitive your website is at the moment and which aspects of it have the highest priority.  

Analyzing the Current Website

Your website is probably already connected to some analytics system where you can evaluate the dynamics of its traffic, conversion rates, abandoned carts, and so on. Thus, you have to collect this data, evaluate its changes for better or worse over the last year, and compare these changes with seasonal and local trends in your niche to get the most objective assessment of your website.

Competitor Analysis

You will also have to analyze the websites of your main competitors to understand in what they are good at and what needs optimization. Through this analysis, you will be able to prioritize the tasks that your technical team will have to deal with.

Target Audience Identification

Refine your audience data – this is especially important if you're looking to enter new markets or scale your online business. However, even if your goals are less ambitious, you'll still need to refresh information about your potential customers – their demographics, pain points, goals, needs, etc.

Content Audit

Finally, you should conduct a global content audit – for this, you'll probably need the help of SEO experts. Specifically, if your website's main problem is low search engine rankings, it's likely due to poor-quality content that will need to be optimized or replaced with a new one.

Planning and Strategy Development

Actually, you are left with the last steps before you hand over your website rebuild project to your technical team.

Site Structure and Navigation

Based on the key indicators of your website displayed in the analytics, you will be able to determine which of your website’s navigation elements and structure components need to be changed.

Visual Design Considerations

If your current website seems visually outdated, you will need to identify relevant examples from your competitors and indicate which graphical aspects of their websites you like the most.

Technical Requirements

If you find that your website's performance is suffering or, for example, the website itself is not fully displayed on some mobile devices, optimizing these aspects will require the participation of web developers.

SEO and Content Strategy

If the problem is the poor quality of the content (lack of necessary keywords in the texts, low-quality images, outdated data, etc.), you will need to involve SEO specialists in the project as well.

The Design and Development Process

Now, it’s the practical part of your website redesign roadmap, which requires the involvement of technical specialists and the designers themselves.

Wireframing and Prototyping

Now that the project is in the hands of the designers, they can start creating wireframes according to your requirements for the updated version of the website. As your requirements become more detailed, they will build prototypes based on these wireframes.

Design Mockups

An intermediate stage between the development of wireframes and prototypes can be the creation of mockups. Essentially, these are medium-fidelity sketches of your project that, like wireframes, schematically demonstrate the main components of the website but already have a pre-defined color palette and some graphic objects. Typically, this intermediate stage is necessary for websites with a complex and/or non-trivial structure.

Development and Coding

If your site requires migration to a new CMS or you have discovered problems in the previous stages that can only be solved through changes in its program code, you will have to involve developers to eliminate these bottlenecks.

Testing and Quality Assurance

And, of course, don’t forget to staff your project team with quality assurance specialists who will check if the updated version of your website works correctly before it goes public.

Launch and Post-Launch Strategy

Finally, you can begin preparing for the website relaunch.

Preparing for Launch

If your updated website looks the way you like and all the inconsistencies have been ironed out, it makes sense to check its effectiveness on the representatives of its target audience. This way, you may get additional insights about optimization that can still be implemented before your website’s launch.

Launching the Website

Now, developers can upload a new version of the website to the hosting. It may require you to choose a new hosting provider or a new tariff plan from the old one – this makes sense if you plan to expand the reach of your audience.

Post-Launch Activities

This stage will last exactly until the next redesign. In particular, you will have to monitor the analytics of your update to see whether the new key indicators meet your original business requirements. You will also need to constantly work on your website's SEO by regularly uploading new, relevant content.

Conclusion

We hope that in this article, we have helped you understand how to website revamp, and now, you can begin this procedure as consciously as possible. If you are looking for specialists ready to take on not only the planning task but also the implementation of your redesign project, feel free to contact us, and our team will bring your most ambitious goals to life within your budget and timeline.

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If you have an efficient booking app, it brings your business to the 21st century. Nowadays, a website reservation system or a mobile booking app is a must-have for most industries.

Let’s look at the statistics

• E-Travel industry grows by 7.5% every year. Accordingly to this fact, the researchers conclude that the market will reach $1.5B by 2023. In addition, the revenue share of sales channels of the global travel and tourism market will increase up to 72% by 2025. This includes only websites and applications for hotels and transportation. Other online scheduling software like appointment apps and scheduling websites are planned to see a similar boost.
• More than 80% of bookings are made via mobile applications if are talking about travel booking. Because of that, mobile apps are the first choice for people to book tickets and organize the trip.
• According to Statistic Brain Research Institute, every year people spend an average of $148 million on travel bookings online.

What is clear: this is a promising prospect for everyone that thinks about creation a booking website or app.

What are the benefits that can be delivered?

• Gathering information on the clients – with the growing number of clients that like the idea of using online scheduling software, you have collecting data for personalization. It is a great opportunity to come up with special offers and increase sales.
• Building the brand – booking is the first point of contact with your company and your chance to make a first good impression on the clients. If the service and online booking system are user-centricity and convenient in use, have high-quality standards and security, users will have positive feedbacks that increase the number of users and, consequently, promote your band.
• Multiple revenue streams – with an online booking system, you can multiply profits via additional monetization models, such as income from fees, commissions, subscriptions, affiliate programs, ads, etc.

The article demonstrates a detailed guide on how to make a booking app that walks you through all of the essential points.

8 practices for your online booking system

Go through the following list of features to focus on some important aspects regarding how to make a booking website and app successfully. Choosing features that are essential not just for you but also for your customers is the next stage of the production cycle.

Convenient navigation, searching and reservation

User doesn’t like to waste time and wants to make a reservation, so your app should be as intelligible as possible. For better convenience, your app can also include a geolocation option, various spelling options and enable searches by different categories and filters. Good advice to eliminate zero search results by adding suggestions on locations, dates, services etc. – depends on your business.

User’s personal profile

Account page provides access to reservation history and enables custom settings, like currency, language, etc. Because of that, user page is a great place for marketing – it allows you to collect statistics, send newsletters about upcoming events or special offers and many others. However, the user registration process is a pitfall for many businesses. Here’s why: it gives the first impression and users decide if they will stay or drop the app. Make this process as easy as possible and require users to fill out only the key information. It is a great idea of authorization via social networks, for examples Facebook and Instagram, and allows a user to register with only one click.

Multi-language & global currency support

These days, online payment is a required functionality on the booking app. Before considering how to make a booking app, think over payment methods to include. It must be a safe and convenient way to book rooms, tickets, services, tours directly through an application or website. So, the process must be fast, flexible, and transparent, so be sure to include all possible payment methods, such as PayPal, credit card, cash, and design a user-friendly one-page checkout system. A reservation system that offers a secure payment portal will exactly improve your business performance. Also, auto-detected language can increase the user experience.

Data security

During the booking process, app collects a lot of sensitive information like personal information (email, phone), payment information, etc. This data can become a source of immense possibilities for hackers. One thing is clear: invest in security!  

Auto-replies  

Currently, automatic emails are seen as additional and mainly useful tool for business owners in various fields. Email reminders, feedback requests or tips are just a few examples of how companies improve communication with clients using modern technologies.

In-app messenger

In-app messenger is an excellent feature for any booking app, whether it is a travel booking website or appointment scheduler. For the best results, you need to have a support team shooting responses or a pre-programmed chatbot to cover customer questions. By utilizing AI and machine learning technologies, it is possible to provide instant and qualified feedback. However, note that this functionality may take a considerable amount of time and cost to implement.

Push notifications

A well-thought-out notification system makes life easier for users. Check-in and check-out alerts, friendly reminders, or recommendations can increase the level of customer satisfaction. As well, you may include weather notifications, price discounts, and other relevant notifications.

Create a booking website

For making your app perfect and increase prospects for success, the experienced business owner might want to also create a booking website. Usually, a properly built website extends the functionality and offers clients possibilities like access to information on success stories, high-resolution images, reviews, etc. When considering whether to create a booking website, think of the benefits you can get:

1. Presentation of the brand
2. SEO and digital marketing practices for promotional strategies
3. Insight information about user behavior and broad data collection for company strategies
4. Wider audience outreach that provides increasing sales because of cross- and up-selling.
5. Collect customer base via browser searches

So, the idea to create a booking website makes a lot of sense. It is possible to build a web platform in the first product version along with iOS and Android apps. Alternatively, you can plan to launch the booking website in a subsequent version.

Generally, any app functionality, simple or advanced, should be in line with customer expectations.

Talking a little bit about app development

It’s important to discuss and figure out what tech stack of your app, based on your requirements. Tech Stack is the group of technologies used to build mobile or web applications. It is a combination of programming languages, UX/UI design, development environment, framework, utilities, servers, tools, and services used by the development team.

Before designing an application, it is important to think about scope of your project, time to deliver the market, security perspective and scalability. Depending on these factors, you need to choose the technology solution that has the potential to solve these problems.

Important backend development

Building a stronger back-end helps to enhance your front-end as most of the tasks in the front-end are fully dependent on the back-end. Here are some important back end tasks:

• API designing and documentation
• API implementation
• Building business logic
• Database retrieval and storage
• Defining permissions
• Creating test script
• Deployment

Keep your Front-end design simple and intuitive

Your front-end application must be clean and appealing. Here are some tips to build an amazing front-end application.

• Use professional graphics designing tools
• Keep the entire application design relevant and should match the concept.
• Ensure there are no typography errors
• Ensure relevant content should have the same design
• Focus on quality rather than quantity
• Try to match the original design and make the design pixel perfect
• Create an app landing page showcasing the value of your application and encouraging people to download it.

That’s it

The development of a booking system is a complicated process that requires multiple details. Forward-thinking brands have applied these strategies to their campaigns to deliver the best user experiences while achieving high brand promotion. Drop us a line, and we’ll be glad to discuss your idea.

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These days, Fintech is becoming one of the world's fastest-growing industries. Every year, the number of new Fintech startups increases. In 2024, more than 13,000 such enterprises were recorded in the Americas.

Financial technologies include online banking applications, lending platforms, trading platforms, and robo-advisor apps for investing and budget planning. All these innovations demand top-notch Fintech solutions to serve customers, so aspiring Fintech startups need to find a talented team that can build an advanced product.

Key considerations when hiring

Before hiring a FinTech development company, it’s crucial to ensure the specialists have all the essential hard and soft skills. This way, the Fintech application project will have more chances to succeed. So, to hire reliable developers for your project, you need to understand the essential compliance requirements, which you will need to check. 

What are the must-have competencies of web development companies for Fintech?

• Technical knowledge. The company's developers must be well-versed in all the necessary coding languages, frameworks, technologies, and security norms. 
• Background in your niche. Check if a company has a portfolio of projects related to the financial field. 
• Familiarity with applicable finance legislation. The company must know industry norms such as PCI DSS and GDPR.
• Social skills. Seek a team that is able to ensure transparent communication, flexibility, well-organized teamwork, and attention to detail.

Experience in FinTech

Familiarity with the industry is obligatory for financial services development because the specialists must comprehend the main finance principles. A deep understanding of monetary standards and risk management allows developers to craft solutions that meet the niche requirements. Look for a company that has worked on apps or websites for mobile banking, budget management, cryptocurrency wallets, or other products related to Fintech app development. 

Technical Expertise

First of all, make sure the tech specialists know the necessary programming languages. For instance, frontend development for Fintech may require knowledge of JavaScript, libraries and frameworks such as React.js, adaptive and cross-browser layouts, as well as principles of responsive web design and great user experience. At the same time, Python paired with Node.js may be useful for backend development for Fintech.

Secondly, developers must ensure the product's security. To achieve this, they must understand finance APIs and data encryption protocols. Similarly, implementing secure coding methods and following best practices are critical to providing data security. Additionally, expertise in cloud and blockchain technologies can be vital for the safe and reliable launch and scaling of Fintech products.

Security and Compliance Knowledge 

Fintech solutions must meet the latest regulations and standards for user data security. Since Fintech startups and online banks carry sensitive customer data, they are often victims of cyber attacks. That’s why there are legal regulations aimed at the safety of clients and ensuring secure accounting transactions. So, to get secure Fintech development services, check if a company has relevant experience and understanding of the best practices in data protection along with industry norms such as PCI DSS and GDPR.

Communication and Collaboration

Effective communication is crucial for successful Fintech website development. A simple and streamlined interaction provides quick response, the ability to adjust tasks quickly, and full transparency of their implementation. Also, the tech team members must evolve their problem-solving skills, be adaptable, and demonstrate excellent collaborative skills. The last thing can be reached only by an experienced provider, so you should assess the management style in a company.

Research Potential Partners 

Before hiring a Fintech development company, conduct research on your own. A company must have a website providing all the information about its expertise, portfolio, and contact details. Besides, don’t forget to check customers’ testimonials to determine the quality of the services provided. Likewise, case studies of Fintech projects will best demonstrate a company’s expertise and outcomes achieved. 

Develop a Request for Proposal

When you already have a candidate for possible cooperation, the next step is to write a project proposal. Initially, you need to define the project's goals, target audience, desired functionality, and budget. This process will help your possible contractor fully understand your business demands and provide you with a personalized offer.

Conduct Interviews

While conducting a technical interview, ask detailed questions about the development process to check your possible contractor’s skills. Secondly, the organization's leadership style and structure should be analyzed. Inquire about any cross-functional initiatives the company has worked on.

It’s also important to find out who is on the team. In addition to the usual members of a tech team, such as a technical lead, developers, and QA testers, there should also be an expert who works on UI/UX design for Fintech. And, of course, don’t forget to ask about their previous experience in the niche and evaluate their grasp of your business needs and vision of the product.

Portfolio Review

When selecting a software development company, experience is a key consideration. And the easiest way to assess it is by checking the portfolio. Companies that have been on the market for a while usually have numerous projects. However, you need to pay the strongest attention to those connected to the Fintech industry. Check for mobile banking apps, home loan calculators, or trading tools technologies to make sure their design, usability, and the achieved results are close to your goals and needs. 

Conclusion

Developing a Fintech product is not an easy task. Besides the fact you need to retain customers by providing an outstanding service, you also have to worry about things like regulations and data security. That’s why it’s essential to learn how to recruit decent Fintech development specialists. By following the clues given above, you will be able to find suitable candidates.