The Complete Guide to Planning Your Website Redesign Project

There are about 8.93 million mobile apps worldwide, with new ones popping up daily, but not each of them has a good mobile interface design. At the same time, those who have it, win the hearts of customers and earn millions of dollars. So, how can you achieve this goal? Let’s find it out right now.

What Is Mobile App Design?

Mobile app design is the visual identity of an app tailored to the user's behavior. It has two components: UI and UX. UI (user interface) is how the application looks, and what colors, fonts, icons, buttons, or other elements it contains. UX is how an app works, responds to user actions, and helps fulfill people’s needs.

Interface design for a mobile application calls for consideration of the specifics of mobile platforms, such as screen size, data input methods, battery level, and internet connection speed. You should bear in mind that design can have a big impact on the success and popularity of the product, its usability, and its attraction to users.

Key Principles of Mobile App Design

Creating the interface of mobile applications is a truly complex and multi-layered process. It can vary dramatically depending on what project the app is created for, who the target audience is, and what functionality its owner is looking for. However, there are a few fundamentals to keep in mind when designing.

Here are top basic mobile design principles:

1. Prioritize the user’s needs 
2. Focus on visual design
3. Make the app interface convenient
4. Make the content easy to read
5. Add some interaction
6. Optimize the interface for different mobile devices

User Interface (UI) Design Principles

Let’s define the most important user interface design principles.

Simplicity

An eye-catching and straightforward user interface is ideal. There shouldn't be too many interface elements that can confuse a user. Nobody wants to explore a new interface once an application is downloaded – instead, people just want to get what they need or have fun.  All they seek is simple products that “just work”, that’s why, you have to prioritize the main parts for design and remove the unnecessary ones.

There is a simple rule of thumb: one main action per screen. Each screen you design in your application should support a single, genuinely important action for the user. This makes it easier to learn and use. One hundred clear screens are better than a single cluttered one.

Consistency 

The interface has to be intuitive and easy to navigate. You can add a great feature or content, but if people can't find it, it doesn't matter. Mobile navigation should be consistent. To ensure navigation doesn’t require any explanation, you should use the right visual metaphors, and check that each navigation item leads to the appropriate place.

Feedback and Response Time

Feedback informs users whether they are doing the proper action or not. It can be audible (the ding of a new message notification), tactile (the vibrating signal for a new email or call while your phone is set to "silent"), or just visual. Feedback should be provided after each operation to show if it was successful. 

Feedback can be useful in responding to problems in four areas:

1. Locating: Where are you?
2. Current Situation: What's happening? Is it still going on?
3. Prospects: What comes next?
4. Effects: What did you get?

Quick, insightful, and observable feedback is essential to let people know their actions were noticed. The link between the activity and its effect should be clear so that users understand what happened, and what to expect next. Feedback is supposed to optimize and complement the user's experience rather than complicate it.

User Experience (UX) Design Principles

Now, we propose to list the key UX design principles.

Usability

Usability measures how easy and convenient it is for the user to interact with the interface of an application. It depends on the ease of navigation, structure, content quality, text layout, mobile app design, and a bunch of technical features. This aspect affects users' time on an app, conversion rates, and customer loyalty. 

Here are five components of usability:

1. Learnability: how easy is it for people to perform basic tasks the first time?
2. Productivity: how quickly can people complete tasks?
3. Memorability: when people come back to an application after a time out, how easily can they recover their skills?
4. Error recovery: how many errors do users make, how serious are they, and how easily can people fix them?
5. Enjoyment: How engaging is it to use the app? Does it help people accomplish their tasks? 

User-Centric Design

User-centered design is an approach that consistently identifies user needs and translates them into a product. The core value is to focus on what people are used to, on what is “easy” for them and meets their basic needs.

Figure out what users want from your mobile application. On a food delivery app, people want to see available propositions, and discounts, place an order, track a delivery, and that’s it. They don’t want to read the history of a local family restaurant and its owners - this information may be kept in subsections. 

Accessibility 

If you want people to use your app, make it easy to reach. First, make sure it’s available on all mobile platforms and devices. Secondly, remember about inclusivity while designing for mobile devices. Partially blind or colorblind people may also use your product. So, you should help them effortlessly use it by adding voice interaction, and alternative text for images and employing color-blind oriented templates. Additionally, let customers change the text size in the app to suit their visual requirements.

Best Practices in Mobile App Design

Creating an interface that is both attractive and user-friendly is a challenge and an art. To achieve a delicate balance between aesthetics and functionality, designers need to utilize best practices. 

User Interface and Navigation 

Navigation in a mobile application must be intuitive. Each button or link has to state its purpose clearly. All icons must be recognizable and standardized. 

Mobile UX design's best practice for icons is to tag them with text. Tagged icons ensure that the purpose is conveyed quickly and easily.  You can see this in the most popular apps like YouTube, Spotify, and TikTok. 

Content Organization and Data Entry

When directing user attention across the application interface, use visual hierarchy. Distinguish important elements from less significant ones by varying size and spacing. Features that stand out attract attention, and clustering related items makes them easier to understand. For better readability and differentiation between titles, subheadings, and body content, designers should use the proper font sizes and styles. 

As for good examples of great content organization, we’d like to pay attention to Airbnb, an illustration of minimalism and simplicity. People love it for its aesthetic graphic design, balanced font sizes and colors, and the absence of flashy elements or bright banners. Airbnb has also made booking real estate clear: users understand what they are paying for.

Input fields and forms are the basic parts of mobile apps and are also crucial in mobile design principles. Improving the total user experience requires making these elements efficient and usable. Make a user type as little as possible by utilizing default values and input masks. Give consumers immediate feedback on validation so they can fix mistakes quickly. To help users fill out forms correctly, provide them with informative error warnings and visual clues.

Usability and Accessibility 

If you choose the right color palette, you can greatly improve the user experience. Remember about color blindness and test how your app looks to users with different types of color perception. Use contrasting colors for text and background to make content easy to read for anyone and anywhere. Add some extra explanations if needed. 

For example, the choice of clothing color in an online store should have a text explanation to be understood by people with a violation of color perception. Also, consider how the interface will look on small screens.

Performance and Responsiveness 

Take into account a diverse range of screen sizes and resolutions. Your design should be adaptive to ensure perfect display on any device. To check adaptability, test your design on a tablet, smartphone, and computer: this way you can adjust the display of elements in the interface and understand what and where to improve. Make sure the elements are not overlapping and are scaled correctly.

Platform Conformance

Research iOS and Android operating system guidelines. A guideline is a set of rules that determine how mobile apps are designed within an operating system. The iOS and Android systems have recognizable elements that users expect to see, so the guidelines help to create optimal UX and UI. Also, it will speed up the development process and reduce bugs.

Tools for Designing for Mobile Devices

As for the most popular tools designers use to implement solutions for mobile devices, we can consider the next four.

Figma 

Figma is an application for all kinds of graphical works: from creating website layouts to developing mobile interfaces and prototyping. Its biggest advantage is an opportunity to work directly in a browser, allowing access to projects from any computer or platform. You don’t have to buy multiple licenses or install the software. Another plus of the application is the collaboration feature that allows simultaneous changes to the project design by several users without the need to upload files locally.

Adobe XD

XD is designed from scratch to meet the requirements of modern UX/UI design with many features not available in other graphic applications. It solves the main problem that competitors can't cope with: it provides interaction with non-static elements and allows you to implement thoughtful dynamics on the page. Adobe XD is ideal for vector UI design, wireframe modeling, implementing engagement with interactive elements, and prototyping.

Sketch

Sketch is a simple vector tool. Designers and front-end developers use it to create UX/UI components. Sketch is simple and easy to learn, has an intuitive interface, and offers cross-platform design tools. It has a preview feature to see how the project will look on different devices. It has many good plugins and resources, plus some useful functions for working in the cloud.

InVision

InVision is a versatile design tool that focuses on maximizing UX for apps. It can be used to create automatically customized interactive prototypes for different devices. InVision Studio has tools for working with vector drawing, interactive design, and built-in animation. The application can be installed on macOS and Windows.

Mobile Application Design Process

UI UX mobile app design is a complex process that requires a thorough approach to ensure it is visually appealing and compatible with various devices and operating systems. You also need to make sure it’s handy for both experienced users and newcomers and meets modern trends in app design. So, what are the stages of mobile design?

1. Gathering data and design requirements. Research is a crucial part of the design effort, guiding the development of a product concept that accurately defines the market niche, functionality, monetization, and usage scenarios. 
2. Planning the architecture and navigation of the application. UX specialists create architecture based on application usage scenarios, ensuring navigation and consistency. This design stage is crucial for the end-user, as it directly affects the app's navigation and overall user experience.
3. Development of prototypes. Mockups are created for prototyping a mobile application, allowing for easy modification and identification of best solutions. This process involves discussing the architecture with the team and client, and later involving a team of developers to evaluate the technical design.
4. Testing the prototype. Interactive prototypes allow testing the app design to ensure it is suitable for the target audience, allowing for detailed feedback and understanding of user behavior patterns. This stage of development helps identify non-obvious patterns and improves the product's overall functionality.‍
5. Final refinements and development. Next, the agreed prototype is handed over to designers to make the product more attractive, refine the styling, and improve small user interactions, taking into account the final UI of a product. The final design is passed to developers who do the technical part.

Get Some Inspiration with Our Case Studies

Below, we invite you to check out some of our projects where we have successfully implemented all the ideas described above:

• Booking beauty appointment platform
• Takeout food delivery app
• Social network
• Advertising placement system
• Vehicle rental mobile app
• Smart city mobile app

Conclusion

Creating an aesthetically pleasing design is not enough. You also need to make it user-friendly and inclusive, bearing in mind mobile device demands.  Your target audience will be captivated and delighted by the appealing, highly engaging, and intuitive mobile applications if you carefully adhere to mobile app design principles and never stop learning from real-world examples of great mobile applications.

The future of healthcare is digital. In 2022 alone, the global patient portal market reached $2.9B, as the Grand View Research reports. By  2030, it’s projected to grow even higher — at a CAGR of 19.44%. This trend reflects how public and private healthcare organizations strive to digitize paper documentation and automate everyday business operations.

Indeed, the stakes in healthcare are high. Even minor errors can lead to incorrect diagnoses and worsen patients’ conditions. This is where patient portal software greatly minimizes errors, particularly those caused by human factors. 

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Below, read on how to create a patient portal. We’ll analyze the target audience’s needs, dive into the most successful examples of its implementation, and examine the nature of the target audience's requirements.

What is a patient portal system?

An online patient portal is a web or mobile solution (usually for Android and iOS platforms) that gives patients access to medical records, helps schedule appointments in a few clicks, and easily communicate with healthcare providers at any time. 

By automating the interaction between the parties via the patient portal, organizations can improve the quality of care while making their services more accessible and convenient for patients.

In particular, modern patient portal requirements are:

• Fast and secure access to their medical data and records with guaranteed privacy protection.
• High-quality medical services without the need to wait in long queues.
• A clear understanding of the treatment plan and progress.

Healthcare organizations instead aim to:

• Reduce their administrative costs – in particular, for maintaining paper documentation.
• Maximize personnel efficiency without the risk of burnout.
• Increase patient satisfaction through transparent interaction and remote patient monitoring.
• Comply with the healthcare regulations.
• Reach a new level of income by reducing expenses and attracting new patients.

That is why the patient portal system is the one-stop solution that, if implemented correctly, covers all the above-mentioned needs. This is typically achieved through the following features:

• Access to medical records (including medical history and test results).
• Appointment booking (with the option to select the date, time, and doctor).
• Online consultations (for example, via video calls and chats with doctors).
• Repeat prescription orders (automatic issuance of electronic prescriptions and reminders for refills).
• Online bill payment.
• Personal data management (including patient contact information).
• Push notifications (reminders for upcoming visits, tests, vaccinations, etc.).
• Educational materials.
• Feedback tools (surveys for patient satisfaction and forms for submitting complaints, etc.).

Types of patient portals: Which fits your healthcare needs?

Generally, there are two global types of patient portals: integrated and standalone. The former is presented as a component of electronic health records (EMR/EHR) and is fully tied to the infrastructure of a healthcare facility. Integrated portals ensure uninterrupted data exchange between doctors and patients but, in the case of ready-made solutions, are limited by the functionality offered by the specific healthcare provider.

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Standalone portals, however, come in two forms: SaaS and on-premise. The former are hosted in the cloud and are available by subscription, which is especially convenient for healthcare providers within small organizations. Their advantage is quick deployment and configuration. At the same time, their customization options are often limited. 

As for the second category, these are software solutions installed on local servers of a specific healthcare organization. They provide comprehensive control over data but require significant infrastructure and support costs. They can also be difficult to scale and integrate with third-party solutions.

It is worth noting that every medical organization has its own regular processes and specific business tasks distributed among different departments. In particular:

• The reception desk keeps track of patient records.
• Laboratories collect, process, and store test results.
• The finance department is responsible for payments and insurance processes.
• Doctors and medical personnel work with medical records and appointments.

All the above processes can rarely be integrated into a single system, which makes it difficult to automate them using only one off-the-shelf patient portal. Moreover, medical institutions vary greatly in specialization (including clinics, dentistry, laboratories, hospitals, etc.), and ready-made products do not always meet their needs. 

If we add to this the need to comply with regional security standards for patient data, it becomes clear that out-of-the-box solutions may not be viable. This is the main reason why healthcare organizations are increasingly resorting to custom healthcare portal development.

Patient portal requirements: Key features and functionalities

Now, let's check the main functionalities and features that should be integrated into a patient portal.

User authentication and access management system

This portal component uses OAuth 2.0 and OpenID Connect for secure login. It protects users' credentials and enables multi-factor authentication. Usually, developers provide multi-level access with restrictions based on user roles (including patients, doctors, administrators, etc.). 

At the same time, when implementing role-based access, it is important to adhere to widely recognized patient data security policies, such as HIPAA and GDPR. Specifically, doctors and administrators should have full access to all patient data. In contrast, individual patients should only be able to view, edit, and delete their info.

Medical data storage

The storage is located on local or cloud servers using AES-256 and TLS 1.3 for data encryption. By the way, many cloud vendors have ready-made solutions for healthcare organizations that meet the standards of patient data privacy (including AWS HealthLake, Azure Healthcare, and others). It is also crucial to ensure that such storage is protected against data misuse and unauthorized access.

Integration with EHR systems

This integration is necessary for consolidating patient data. Thus, developers must adhere to FHIR and HL7 standards to ensure compatibility and data exchange. As for the integration itself, if we are not talking about legacy solutions, it is carried out through an API. 

Finally, to ensure that the patient portal system complies with the requirements of the National Coordinator for Health Information Technology (particularly, the ONC's Cures Act), it is essential that the platform could get full access to the patient, with all the ability to edit and delete.

Appointment schedules, doctors’ cards, and telemedicine tools

The first two components involve creating a catalog with therapists’ information and a scheduling system where patients can book visits. This can be achieved through RESTful API to synchronize with hospital calendars. Also, integrating with trusted video communication platforms like Zoom Healthcare can facilitate direct communication between patients and doctors.

Automation of bill calculations and online payments

Online payments are processed through integrations with payment gateways like Stripe or PayPal. In general, they must support PCI DSS standards. As for the automated billing system, this is essentially a regular calculator that “pulls up” data on the cost of services selected by the patient and sums them up (minus insurance and benefits, if any).

Integration with wearable devices

This is necessary so that doctors can monitor the condition of patients in real time. To do this, developers use APIs to collect data from devices (for example, from Apple HealthKit or Google Fit, as well as more specialized IoT equipment). At the same time, they must also implement a mechanism for obtaining prior patient consent to collect personal data.

Messaging 

It also makes sense to integrate a chat (with the ability to attach media files) for interaction with doctors, supporting end-to-end encryption (E2E) and using WebSockets protocols that provide real-time messaging.

User dashboards

The patient portal needs an interface for each user role. Basically, it should adapt the data and tools for doctors, admins, and patients. Among other things, it can also be enriched with advanced analytical tools. For example, Power BI or Tableau can be used to generate reports and visualize data (assessing attendance dynamics, treatment results, patient satisfaction, etc.).

How to develop a patient portal software: From concept to launch

When it comes to custom solutions, our telehealth website development services are provided in several subsequent stages. Let’s consider them in detail.

Ideation and requirements analysis

At this stage, our team consolidates the portal concept of custom healthcare portal development, according to your business goals, unique aspects of your internal business processes and IT infrastructure, the needs of the target audience, and an analysis of competitors’ strengths and weaknesses. Based on this blueprint, we create documentation indicating functional and non-functional requirements.

Architecture design

From now on, our patient portal development team has everything ready to define the project's technological stack (for the frontend, backend, and database) and choose a specific architectural approach. We also approve the necessary third-party Integrations (including EHR, payment gateways, telemedicine solutions, etc.). 

Finally, we select tools and protocols to ensure our portal has a proper security level, including data encryption, user authentication/authorization methods, diagrams of interaction between components, etc.

UI/UX design

This stage involves building interface prototypes and gradually transforming them into a full-fledged design after usability testing. At the same time, our patient portal app development experts always take into account the requirements for the accessibility of the user interface. Basically, they are most accurately outlined in the WCAG 2.1 and ADA guidelines.

Development

Now, we can start working on the frontend and backend of the patient portal. Once individual functional modules are ready, we conduct unit testing to prevent hard-to-fix bugs at later stages of the project. This stage also involves the implementation of security mechanisms and integration with third-party solutions.

Testing and quality control

When the code base is ready, our patient portal development experts conduct rigorous testing, including functional, load, security, usability, etc. This stage ensures that the solution meets the best specs and software quality standards in healthcare.

Deployment and launch

Before launching the portal, we prepare all the necessary infrastructure, build a CI/CD pipeline, and set up a monitoring system. If needed, we can train your staff on how to use the portal. After all the previous stages are checked — we usually start deployment.

Post-release support and updates

To better understand ​​​​its further optimization, our patient portal development experts regularly check the portal’s logs and metrics, collecting feedback. In addition, as post-release bugs are discovered, we fix them and, if necessary, implement new features.

Understanding the needs of your patients

A patient portal and medical website design should fully adapt to the target audience's problems. That is why it is essential to define them in advance. Based on our experience, we would like to highlight the following ones:

• Long wait time when making an appointment.
  Patients often encounter long wait times in phone and in-person queues. A patient portal can help. It lets users book online appointments 24/7 and choose a specialist. In addition, it sends SMS or push notifications to remind patients about upcoming visits.
• Lack of full access to medical data.
  Many patients are forced to visit clinics because healthcare organizations still document their test results manually. The patient portal gives access to electronic medical records, test results, and doctor recommendations, which can be easily downloaded or saved (for offline access).
• Lack of understanding of the treatment plans.
  Patients may find it difficult to track their treatments' progress, which may result in forgotten, delayed, or canceled visits and procedures. To prevent this, portals display the treatment plan and the current status of therapy. In addition, patients get notifications about upcoming procedures, calendars, and recommendations, which is very smart.
• Difficulties in paying for medical services.
  The need for patients to be physically present makes offline payments resource-intensive. Patient portals eliminate this headache with integrated payment systems, allowing users to view their payment history and current bills in just a few clicks.
• Insufficient communication with the attending physician.
  In-person appointments to explain test results and treatment plans can be time-consuming for both patients and healthcare providers. Patient portals streamline this process with online chat and video calling capabilities.

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• Weak control over the treatment of chronic conditions.
  Patients with chronic conditions often lack convenient tools for regular monitoring. Portals can address this with real-time health data visualization, medication reminders, and appointment scheduling, as well as integrating with wearable devices for continuous data collection.
• Low involvement in the treatment process. 

Since some patients find it difficult to understand how their actions affect treatment results, the patient portal development team can also add interactive tools to the portal to track patients' treatment progress or provide educational materials.
Gamification elements can enhance the effect.

Patient portal development challenges and solutions

In this section, we will analyze the most typical challenges of patient portal software development and the most effective ways to overcome them.

• Ensuring compliance with regulations.
  Telemedicine hugely relies on strong data protection, first — to comply with laws like HIPAA and GDPR, and second — obviously, it is for patient trust. End-to-end encryption, role-based access control (RBAC), and multi-factor authentication are key practices, along with regular system audits and penetration testing to ensure security.
• Integration with existing solutions in the organization's IT infrastructure.
  Many healthcare providers still use older systems that don't easily connect with modern software. To solve this, developers can build 'middleware' — software that acts as a bridge — to automate data transfer between patient portals and other systems, ensuring everything works smoothly.
• Ensuring high performance and scalability.
  Many portals frequently freeze when user traffic exceeds the original design capacity. To solve this, developers can host the portal in a cloud environment that scales as users grow and use a microservice architecture to balance the workload across the portal's services. Additionally, they can optimize a database through indexing and caching.
• Ensuring intuitiveness. 

Since the target audience of patient portals is diverse (including the elderly, people with disabilities, and people with no technical literacy), there should be universal access to the full use of all portal functionality. To solve this, during the development of the patient portal software, the team should conduct user research and surveys to guide and optimize the software effectively. They should also adhere to the compliance of this software with the WCAG 2.1 guidelines. 

• Accessibility on mobile OSes.
  As patients increasingly manage their healthcare on digital devices, patient portals must offer a seamless mobile experience. Poor mobile optimization can lead to slow loading times and display issues. Developers can address this by building progressive web apps (PWAs) or cross-platform solutions, implementing offline access for key features, and optimizing content loading with techniques like lazy loading and data compression.

Patient portal software cost: What to expect

The cost of telemedicine app development depends on project complexity,  the team involved in the patient portal software development process, geographic location, development timeline, and the scope of features. Let's examine each of the points that influenced the cost in detail:

1. Project complexity

• Basic consultation apps with user registration, appointment scheduling, video calls, and messaging: $30K — $100K.
• Advanced telehealth platforms with multi-user portals, integrated EHR, and health analytics: $100K —  $300K+.
• Telemedicine platforms with IoT/AI integration: $250K — $500K.

2. Team composition

A typical team for creating a basic patient portal usually includes:

• 2-3 developers: Where 1-2 are front-end developers, and 1 back-end developer.
• The project manager: Tracks the project goals and wins. 
• QA specialist: Tests the app to make sure it works correctly.

3. Development timeline

The time it takes for patient portal software development also affects costs. Most telemedicine apps take between 2 to 6 months to develop:

• Simple apps usually take about 2-3 months.
• More complex apps may take up to 6-12 months.

4. Geographic location

American tech experts can be expensive. For example, a front-end developer might earn over $100K annually, about $8K monthly. He might charge between $70K — $80K for a three-month project.

Hiring remote developers can save you money. For instance, Eastern European developers or other regions often charge between $2,500 and $3,500 monthly. You can easily hire a similar team for about $30K to $40K for the same project.

If you want to find out the patient portal software cost in your case, please fill out this contact form. 

Improving patient outcomes with data management: A case by Darly Solutions

From theory to practice — let's examine our relevant Darly Solutions experience through a top case from our portfolio.

In particular, we were approached by a HealthTech company specializing in consolidating unstructured medical data for organizations in the healthcare sector. They needed a custom digital solution to monitor clinical data. 

Faced with a tight deadline and the need for high precision, we meticulously planned and assigned all the UX/UI design, web development, QA, and project management tasks. We also reviewed the team's work schedule, as some members had to work overtime. Finally, we carefully chose the technology stack. We settled on Angular, HTML, CSS, Docker, ngRx, TailwindCSS, NGX Pagination, and JSON. 

Finally, our efforts paid off. We launched the product on time and met all design, functionality, and quality standards. As a result, the client has a competitive product with all the chances to thrive in the innovative telemedicine sector.

Find out more about this case here.

The future of patient portal development

In general, the future of patient portal software development is closely connected with the fast development of modern technologies, such as:

• Artificial intelligence and machine learning. 

These technologies will personalize the portal and related healthcare services. AI-powered chatbots, including ones with recognition of human voice commands, will assist with scheduling appointments and answering FAQs. In advance, machine learning can also analyze patient data and symptoms to provide preliminary diagnoses.
Blockchain.
The introduction of blockchain technologies in patient portals can be aimed at more secure storage of their medical records and ensuring access to them only to authorized users. In addition, with its help, each interaction with data (adding, editing, and deleting) will be recorded, increasing the system's transparency.

• Virtual and augmented reality.
  These technologies can form the basis of next-generation telemedicine solutions. In particular, in the future, patients will be able to interact with doctors at a distance without reducing the quality of service. AR interfaces will also help inform patients about upcoming treatment plans.
• Internet of Things and integration with wearable devices.
  IoT solutions can provide end-to-end RPM in real-time (for example, portals will be able to collect and analyze data on the patient's pulse, blood pressure, oxygen level, and activity). Based on this data, doctors can receive instant notifications of critical changes regardless of patients' locations.
• Big data and business intelligence.
  Examples of patient portals use big data to identify trends, such as tracking the rise in the incidence of a particular virus or assessing the effectiveness of treatments. Also, end-to-end medical data analysis ensures timely prediction of exacerbation of chronic diseases. Finally, doctors and administrators of healthcare institutions will be able to monitor departments' workloads and optimize appointment scheduling.
• Biometric identification.
  Biometric mechanisms can give users access to the portal through fingerprint, face, or voice scanning, making the authorization process more secure and easier.

Conclusion

Now you know everything about patient portal development and can safely choose an off-the-shelf solution or search for a team to implement a custom one. If the second option is closer to you but you would not like to turn the search process into a real headache, you can contact us, and we will be happy to discuss the details of our future cooperation to implement your idea.

If your website has existed for a long time, this is a reason to think about redesigning it. The fact is that web development trends are constantly changing, and the things that attracted users around five years ago may seem high and dry today. 

In particular, several years ago, the independent web resource GoodFirms conducted a survey among designers to find the reasons why users leave their websites. It turns out that about 40% of respondents were sure that this was due to the outdated design. Do you need to look for more explanations as to why you need a redesign? If you don’t, this article is for you. 

What Is a Website Redesign?

Website redesign is a modernization that involves changes in the design, content, and functionality of a specific web resource. There may be not only a change in color scheme but also in the website’s structure, which also implies a certain optimization of the HTML code.

Redesign can be done every two years, or less often, every three or four years. However, when the appearance of your website remains the same for five years or more, your users are likely to begin to believe that your business is idle and, therefore, will likely choose a more successful competitor.

Why Is a Site Redesign Important?

Let's imagine that when you launched your website first, it generally satisfied its visitors. However, after a few years, its traffic began to gradually decline, although the quality of your service and/or goods did not decrease. Most likely, the problem is that your website’s design is outdated. Although this may seem to be the only reason why you need a redesign, there are several other reasons that also lead to it:

• You are going to migrate your website to a new engine;
• Despite regularly taking SEO measures, your website is not ranking well in search engines;
• You are planning to expand your audience reach and scale your business;
• Your company has rebranded, and now, this should apply to your website as well;
• You are entering a new market;
• Your product range or the concept of its promotion has completely changed.

Why You Need a Website Redesign Project Plan

In general, there are many goals that you can achieve through a redesign. The benefits of website redesign include improving the user experience, rebranding, increasing reputation, optimizing traffic indicators, conversions, etc., involving the website in marketing campaigns, and so on. 

At the same time, whatever goal you pursue, its achievement must be consistent, and each step must be justified from the point of view of business and available resources. Otherwise, you will act chaotically, and the result of these actions will most likely not live up to your desires. To prevent this from happening, you actually need a project plan for website redesign.

How to Redesign a Website: Applying Key Principles for Success

Now, it's time to find out what five sequential phases the correct redesign strategy includes. 

Setting Clear Objectives

Any well-thought-out project plan for website redesign implies matching goals and needs to redesign tasks to be completed.

Understanding the Need for Redesign

At the very beginning, you will need to correctly identify the reasons for the redesign. For example, this could be an outdated design, a not-mobile-friendly user experience, the functionality update and complicated website structure related to it, etc. You need to describe all these reasons as precisely as possible to make it easier for your team of designers (and possibly developers) to decide on the scope of work.

Defining Your Goals

Once the reasons are clear, you can define SMART (specific, measurable, achievable, relevant, and time-bound) goals. Special cases of such goals may be increasing traffic, achieving better conversion rates, improving user experience, etc.

Research and Preparation

At this stage, you will have to complete more complex tasks that will lay a solid foundation for your team's further work. They will also help you understand how competitive your website is at the moment and which aspects of it have the highest priority.  

Analyzing the Current Website

Your website is probably already connected to some analytics system where you can evaluate the dynamics of its traffic, conversion rates, abandoned carts, and so on. Thus, you have to collect this data, evaluate its changes for better or worse over the last year, and compare these changes with seasonal and local trends in your niche to get the most objective assessment of your website.

Competitor Analysis

You will also have to analyze the websites of your main competitors to understand in what they are good at and what needs optimization. Through this analysis, you will be able to prioritize the tasks that your technical team will have to deal with.

Target Audience Identification

Refine your audience data – this is especially important if you're looking to enter new markets or scale your online business. However, even if your goals are less ambitious, you'll still need to refresh information about your potential customers – their demographics, pain points, goals, needs, etc.

Content Audit

Finally, you should conduct a global content audit – for this, you'll probably need the help of SEO experts. Specifically, if your website's main problem is low search engine rankings, it's likely due to poor-quality content that will need to be optimized or replaced with a new one.

Planning and Strategy Development

Actually, you are left with the last steps before you hand over your website rebuild project to your technical team.

Site Structure and Navigation

Based on the key indicators of your website displayed in the analytics, you will be able to determine which of your website’s navigation elements and structure components need to be changed.

Visual Design Considerations

If your current website seems visually outdated, you will need to identify relevant examples from your competitors and indicate which graphical aspects of their websites you like the most.

Technical Requirements

If you find that your website's performance is suffering or, for example, the website itself is not fully displayed on some mobile devices, optimizing these aspects will require the participation of web developers.

SEO and Content Strategy

If the problem is the poor quality of the content (lack of necessary keywords in the texts, low-quality images, outdated data, etc.), you will need to involve SEO specialists in the project as well.

The Design and Development Process

Now, it’s the practical part of your website redesign roadmap, which requires the involvement of technical specialists and the designers themselves.

Wireframing and Prototyping

Now that the project is in the hands of the designers, they can start creating wireframes according to your requirements for the updated version of the website. As your requirements become more detailed, they will build prototypes based on these wireframes.

Design Mockups

An intermediate stage between the development of wireframes and prototypes can be the creation of mockups. Essentially, these are medium-fidelity sketches of your project that, like wireframes, schematically demonstrate the main components of the website but already have a pre-defined color palette and some graphic objects. Typically, this intermediate stage is necessary for websites with a complex and/or non-trivial structure.

Development and Coding

If your site requires migration to a new CMS or you have discovered problems in the previous stages that can only be solved through changes in its program code, you will have to involve developers to eliminate these bottlenecks.

Testing and Quality Assurance

And, of course, don’t forget to staff your project team with quality assurance specialists who will check if the updated version of your website works correctly before it goes public.

Launch and Post-Launch Strategy

Finally, you can begin preparing for the website relaunch.

Preparing for Launch

If your updated website looks the way you like and all the inconsistencies have been ironed out, it makes sense to check its effectiveness on the representatives of its target audience. This way, you may get additional insights about optimization that can still be implemented before your website’s launch.

Launching the Website

Now, developers can upload a new version of the website to the hosting. It may require you to choose a new hosting provider or a new tariff plan from the old one – this makes sense if you plan to expand the reach of your audience.

Post-Launch Activities

This stage will last exactly until the next redesign. In particular, you will have to monitor the analytics of your update to see whether the new key indicators meet your original business requirements. You will also need to constantly work on your website's SEO by regularly uploading new, relevant content.

Conclusion

We hope that in this article, we have helped you understand how to website revamp, and now, you can begin this procedure as consciously as possible. If you are looking for specialists ready to take on not only the planning task but also the implementation of your redesign project, feel free to contact us, and our team will bring your most ambitious goals to life within your budget and timeline.

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