How to Hire the Best FinTech Website Development Company?
Daria Lymanska
CEO & Founder
April 22, 2024
2
min read
These days, Fintech is becoming one of the world's fastest-growing industries. Every year, the number of new Fintech startups increases. In 2024, more than 13,000 such enterprises were recorded in the Americas.
Financial technologies include online banking applications, lending platforms, trading platforms, and robo-advisor apps for investing and budget planning. All these innovations demand top-notch Fintech solutions to serve customers, so aspiring Fintech startups need to find a talented team that can build an advanced product.
Key considerations when hiring
Before hiring a FinTech development company, it’s crucial to ensure the specialists have all the essential hard and soft skills. This way, the Fintech application project will have more chances to succeed. So, to hire reliable developers for your project, you need to understand the essential compliance requirements, which you will need to check.
What are the must-have competencies of web development companies for Fintech?
Technical knowledge. The company's developers must be well-versed in all the necessary coding languages, frameworks, technologies, and security norms.
Background in your niche. Check if a company has a portfolio of projects related to the financial field.
Familiarity with applicable finance legislation. The company must know industry norms such as PCI DSS and GDPR.
Social skills. Seek a team that is able to ensure transparent communication, flexibility, well-organized teamwork, and attention to detail.
Experience in FinTech
Familiarity with the industry is obligatory for financial services development because the specialists must comprehend the main finance principles. A deep understanding of monetary standards and risk management allows developers to craft solutions that meet the niche requirements. Look for a company that has worked on apps or websites for mobile banking, budget management, cryptocurrency wallets, or other products related to Fintech app development.
Technical Expertise
First of all, make sure the tech specialists know the necessary programming languages. For instance, frontend development for Fintech may require knowledge of JavaScript, libraries and frameworks such as React.js, adaptive and cross-browser layouts, as well as principles of responsive web design and great user experience. At the same time, Python paired with Node.js may be useful for backend development for Fintech.
Secondly, developers must ensure the product's security. To achieve this, they must understand finance APIs and data encryption protocols. Similarly, implementing secure coding methods and following best practices are critical to providing data security. Additionally, expertise in cloud and blockchain technologies can be vital for the safe and reliable launch and scaling of Fintech products.
Security and Compliance Knowledge
Fintech solutions must meet the latest regulations and standards for user data security. Since Fintech startups and online banks carry sensitive customer data, they are often victims of cyber attacks. That’s why there are legal regulations aimed at the safety of clients and ensuring secure accounting transactions. So, to get secure Fintech development services, check if a company has relevant experience and understanding of the best practices in data protection along with industry norms such as PCI DSS and GDPR.
Communication and Collaboration
Effective communication is crucial for successful Fintech website development. A simple and streamlined interaction provides quick response, the ability to adjust tasks quickly, and full transparency of their implementation. Also, the tech team members must evolve their problem-solving skills, be adaptable, and demonstrate excellent collaborative skills. The last thing can be reached only by an experienced provider, so you should assess the management style in a company.
Research Potential Partners
Before hiring a Fintech development company, conduct research on your own. A company must have a website providing all the information about its expertise, portfolio, and contact details. Besides, don’t forget to check customers’ testimonials to determine the quality of the services provided. Likewise, case studies of Fintech projects will best demonstrate a company’s expertise and outcomes achieved.
Develop a Request for Proposal
When you already have a candidate for possible cooperation, the next step is to write a project proposal. Initially, you need to define the project's goals, target audience, desired functionality, and budget. This process will help your possible contractor fully understand your business demands and provide you with a personalized offer.
Conduct Interviews
While conducting a technical interview, ask detailed questions about the development process to check your possible contractor’s skills. Secondly, the organization's leadership style and structure should be analyzed. Inquire about any cross-functional initiatives the company has worked on.
It’s also important to find out who is on the team. In addition to the usual members of a tech team, such as a technical lead, developers, and QA testers, there should also be an expert who works on UI/UX design for Fintech. And, of course, don’t forget to ask about their previous experience in the niche and evaluate their grasp of your business needs and vision of the product.
Portfolio Review
When selecting a software development company, experience is a key consideration. And the easiest way to assess it is by checking the portfolio. Companies that have been on the market for a while usually have numerous projects. However, you need to pay the strongest attention to those connected to the Fintech industry. Check for mobile banking apps, home loan calculators, or trading tools technologies to make sure their design, usability, and the achieved results are close to your goals and needs.
Conclusion
Developing a Fintech product is not an easy task. Besides the fact you need to retain customers by providing an outstanding service, you also have to worry about things like regulations and data security. That’s why it’s essential to learn how to recruit decent Fintech development specialists. By following the clues given above, you will be able to find suitable candidates.
In software development, selecting the proper version control and collaboration platform is crucial and can significantly influence a project's success. Today, numerous solutions are available on the market, but two of the most popular choices are GitHub and GitLab. Both platforms offer powerful features for managing code repositories, yet they possess unique characteristics tailored to different needs and project types. The choice of platform depends not only on the development team's convenience and efficiency but also on development speed, product quality, and scalability.
This article compares GitLab vs GitHub features, similarities, and differences to help you determine which option is best in 2024. We will examine both platforms' essential aspects, analyze their strengths and possible shortcomings, and provide recommendations for choosing a platform based on your project's specific requirements.
GitLab vs GitHub: The Basics
Before moving on to the details, it is essential to understand the fundamental aspects of both GitHub and GitLab. Both platforms are designed to simplify the software development process by offering a variety of tools for version control, continuous integration, and collaboration. Let's start with a closer look at each platform.
What Is GitLab?
GitLab is a comprehensive DevSecOps platform and software repository designed to facilitate the entire software development lifecycle, from planning and coding to testing, security, and deployment.
Launched in 2011 as a simple Git-based version control system, today GitLab is more of an “all-in-one” platform that supports every stage of development. This includes not only DevOps practices such as continuous integration and continuous deployment (CI/CD), but also project management, security testing, and monitoring, making it a robust solution for all phases of software development.
Here are the main functions of GitLab:
Comprehensive DevSecOps platform: GitLab integrates development, security, and operations in a single platform, providing a complete toolkit for DevOps workflows.
Compliance and audit management: GitLab helps manage compliance and audit requirements with automated compliance pipelines, audit logs, and policy management features.
Built-in security features: GitLab offers built-in security features like Static Application Security Testing (SAST), Dynamic Application Security Testing (DAST), container scanning, dependency scanning, and secrets detection that are integrated directly into CI/CD pipelines.
Project management tools: GitLab offers extensive project management features such as issue tracking, milestones, task boards, and roadmaps to help organize and track projects.
Remote development and Web IDE: GitLab supports remote development with features like the Web IDE, which allows developers to code, commit, and collaborate directly in the browser.
What Is GitHub?
Established in 2008, GitHub is a web platform that provides GitHub repository hosting, version control, and collaboration tools. Renowned for its user-friendly interface and thriving community, GitHub has emerged as a pivotal platform for open-source projects and individual developers.
The main functions of GitHub include:
Strong community and emphasis on open source: GitHub is known for its active developer community and many open-source projects.
GitHub Copilot: GitHub offers an AI-powered code completion tool called GitHub Copilot that provides code suggestions directly in the editor, significantly increasing developer productivity.
Packages: GitHub integrates package management into the platform, allowing users to host and manage software packages, and use them as dependencies in other projects, all within GitHub.
Security and code scanning: GitHub provides security tools such as Dependabot for automated dependency updates, code and secrets scanning.
Integration with third-party tools: GitHub offers many integrations with popular development tools such as Slack, Trello, etc.
GitLab vs GitHub: Similarities
Both platforms from our GitLab vs GitHub comparison have a lot in common, making them popular choices for developers:
Git-based version control: GitHub and GitLab use Git for version control, allowing developers to track code changes and collaborate on projects.
Collaboration tools: Both platforms provide collaboration features, such as pull requests, merge requests, code review tools, and issue tracking.
Continuous integration and delivery: GitHub and GitLab support tools for continuous integration and delivery, which helps automate the development process.
Key Difference Between GitHub and GitLab
Despite the similarities, there is critical difference between GitHub and GitLab:
Hosting: GitLab offers the option of self-hosting, allowing users complete control over their repositories, while GitHub mainly focuses on cloud hosting.
Pricing: GitLab provides a free version with many features, while GitHub has a more limited free version with advanced features in paid plans.
Open source: GitLab itself is open-source software, allowing anyone to study its code and participate in its development, while GitHub offers some open-source components but is not fully open-source.
UI/UX: GitHub’s interface is known for being simple and user-friendly, making it easy for new users to navigate, especially for open-source projects, while GitLab’s interface is more complex due to its wide range of features, which can make it more difficult for beginners to learn initially.
GitLab vs GitHub: Which Is the Best Option?
The choice between GitHub and GitLab depends on your project's specific needs. GitLab is preferred for teams looking for a comprehensive DevOps platform with built-in CI/CD tools, self-hosting capabilities, and additional features for project management. For example, large enterprise projects that require an integrated approach to continuous integration and deployment will find robust deployment tools and extensive workflow customization options in GitLab. Essential aspects of choosing GitLab are the possibility of self-hosting and integration with other project management systems.
On the other hand, GitHub is ideal for open-source projects, individual developers, service providers and teams who want to take advantage of a large community, a broad ecosystem of integrations with popular third-party tools and ease of use. This makes GitHub an excellent choice for open-source projects where visibility and community engagement are essential and for small or medium-sized teams working on collaborative projects. The main advantages of GitHub include:
A large community of developers.
Access to many third-party integrations and plugins.
A user-friendly interface for collaboration.
When choosing a platform, it's not just about the features; it's about your project. It's essential to carefully consider the specifics of your project, the number of participants, the need for integration with other tools and the requirements for continuous integration and deployment. This thoughtful approach will ensure you make the right choice for your project's success.
GitLab and GitHub Alternatives
In the world of software development, there are many tools to help effectively manage repositories. In addition to the popular GitHub and GitLab, other platforms can be useful for your projects. Consider a few of them:
Bitbucket: Offers integration with Jira, making it convenient for teams that use this tool for project management. In addition, Bitbucket supports Mercurial, which can be helpful for teams using this version control system.
SourceForge: This site is famous for open-source projects and has an extensive software archive. It allows users to host projects and provides tools for version management and code collaboration, which makes it attractive for open-source developers.
Azure DevOps: This is a comprehensive platform for DevOps from Microsoft that provides a complete set of tools to manage application development, testing and deployment. Azure DevOps integrates with other Azure services, making it an excellent choice for organizations already using Azure infrastructure.
Conclusion
In the world of software development, you are choosing the platform that best meets the needs of your project. GitHub and GitLab offer powerful tools for managing repositories and collaboration, but their unique advantages make them more suitable for different use cases. In addition to these two popular options, it is worth considering other platforms such as Bitbucket, SourceForge and Azure DevOps, each of which has its characteristics and advantages. Consider the specifics of your project, integration requirements, number of participants and other important factors to make the best choice for your project. The deliberate choice of platform will help to increase the team's efficiency, ensure the final product's quality and contribute to the success of your project as a whole.
In 2024 alone, the medical imaging software market size reached $8.11B. By 2029, it is projected to grow to $11.83B and up to 7.84% at a CAGR. This is a fairly predictable trend due to the development of AI. Especially since big data, cloud technologies, and other advancements are already significantly speeding up the accuracy of diagnostics.
If you are considering custom development of medical image analysis software, now is the most favorable time. Below, we will reveal the specifics of creating such solutions and describe the requirements and the challenges you may face.
What is the definition of medical imaging software?
Medical imaging software — it's the digital tool doctors use to examine medical images. Think X-rays, MRI and CT scans, ultrasounds, PET, and other radiology scans. Basically, it helps to see the details of every complex illness and make informed decisions about patient care.
To maximize efficiency, medical imaging software integrates a range of advanced technologies. These include AI for anomaly detection, ML for image segmentation, and methods for filtering, contrast enhancement, and noise reduction to improve image quality.
Also, 3D reconstruction technologies create volumetric models of organs and tissues. Developers also rely on the DICOM standard for medical images as it allows seamless transfer. They also use cloud tech to access data, integrated medical records, and VR and AR to visualize data and create interactive interfaces.
As a result, with medical image analysis software, healthcare organizations reduce the workload of their doctors and researchers and minimize the likelihood of misdiagnosis.
Examples of medical imaging software
To better grasp how these solutions work, we suggest you look at several medical imaging software examples that have gained worldwide recognition.
RadiAnt DICOM viewer
It is a high-performance medical imaging software that processes DICOM images. Due to its rich functionality, both doctors and researchers use it in their work. It has smart multimodality tools for 3D and 2D visualization and MPR (multiplanar reconstruction). Moreover, developers made the interface very user-friendly, so this software is also a great choice for users with low technical skills.
OsiriX MD
Specifically designed for macOS, OsiriX MD is a powerful DICOM platform that meets the needs of radiologists. Its advanced capabilities support 3D and 4D image analysis, hybrid imaging with PET-CT and PET-MRI, and integration with PACS servers. Crucially, it is FDA- and CE-certified for clinical use.
Horos
Horos is a free OsiriX-based DICOM viewer available on macOS. It has rich customization options for analyzing volumetric data, such as 3D reconstruction, and is especially useful for students and researchers.
GE Healthcare Centricity PACS
GE Healthcare Centricity PACS is a proprietary enterprise medical image analysis software that analyzes medical images. It has EHR and EMR integration, real-time collaboration, advanced AI analysis, DICOM standards, and format support. It can be a full-fledged assistant for doctors and researchers.
Philips IntelliSpace Portal
Tailored for large clinical institutions, Philips IntelliSpace Portal excels in medical image analysis and visualization. It integrates AI-driven automation and tools for multiparametric imaging in cardiology, neurology, and oncology; this medical imaging software supports multi-user collaboration.
Key features of medical image processing software
This section explores the key functionalities typically found in standard medical imaging software.
Tools for viewing and processing medical images
Ensure your medical imaging software works with various input data (CT scans, MRI scans, X-rays, ultrasounds, and hybrid studies like PET-CT and PET-MRI). Usually, this is done by supporting the DICOM format. In addition, you will need tools to scale, rotate, and adjust image contrast. So, optionally, develop a panel for 3D and 4D visualization, including multiplanar reconstruction.
AI-driven image analysis
AI is key in automating the detection of anomalies in medical scans. It can identify cancerous tumors, blood clots, and fractures early, with a high degree of independence. Also, AI in your medical imaging software can classify pathologies using trained models. It can segment organs and tissues on scans and analyze multiparametric data.
Diagnostic and treatment planning tools
This includes tools for creating 3D models, surgical planning, and evaluating the effectiveness of treatment. You should also consider integrating your medical imaging software with robotic surgical systems.
Medical data management tools
To implement effective medical data management, you will probably need to integrate your medical imaging software with PACS (for storing and transmitting data), EHRs (for centralized access to personal patient information), and cloud solutions (for unimpeded access to images from anywhere in the world where there is an Internet connection).
Collaboration tools
It's mainly for remote access so doctors and specialists can chat and comment on each other's actions. It also involves integrating telemedicine platforms to discuss complex cases and hold educational seminars.
What types of organizations need medical image analysis software development?
A wide range of organizations can benefit from medical image analysis software development. Now, let's find out which areas of healthcare benefit from medical imaging software the most.
Cardiology.
In this field, medical imaging software is mostly used to analyze CT and MRI of the heart and angiography. In addition, it monitors treatment effectiveness, plans operations, and predicts cardiovascular disease risks.
Dentistry.
Inevitable for 3D scanning when planning dental implants, diagnosing jaw diseases, visualizing root canals, etc.
Oncology. Here, medical imaging software detects and classifies tumors, tracks their growth, and assesses treatment effectiveness.
Neurology.
In this sector, medical image analysis software analyzes brain MRIs and CTs and provides 3D visualizations to assess the spine and nerves.
Orthopedics.
Orthopedics studies thrive on precise X-ray analysis, which includes 3D joint modeling and spinal disease diagnostics.
Mammology.
Medical imaging software can detect microcalcifications and early breast cancer through comparative analysis of changes in mammary gland tissue.
Urology.
In this industry, medical imaging software helps diagnose kidney and bladder diseases. It does this by analyzing CT and ultrasound images. Additionally, the software can help plan operations and monitor patients with chronic diseases.
Pulmonology.
Industry specialists can use such software to diagnose lung diseases, analyze chest CT data, and assess COVID-19 damage.
Gynecology.
In most cases, medical image analysis software is used to perform pregnancy ultrasounds. It helps monitor the fetus, find pelvic tumors, and analyze the endometrium and other tissues.
Traumatology and emergency medicine.
In traumatology, 3D medical imaging software can quickly diagnose fractures and internal injuries. It can also visualize organs for urgent decisions.
Still, deciding on the right healthcare sector for your medical imaging project? Contact us and discuss the possibilities of its practical implementation with Darly Solutions' experienced developers.
Medical imaging software development: Steps to follow
Custom development must follow clearly defined stages that most teams use. But, it can still be approached in various ways. Below, we outline how healthcare software development services are delivered in our company.
Concept formation
Start your medical imaging software project with market analysis. Define the target audience, prioritize tasks the software should solve, and research competitors (to identify their strengths and weaknesses). Based on the insights, our medical imaging software development team assesses the functional requirements and evaluates the need for specific technologies to handle image processing. This ensures that the chosen solutions align with the project's technical needs and optimize the processing of healthcare-related images.
Planning
Once we agree on the conditions with all stakeholders, we will write a technical specification for your medical imaging software. This document will describe its functionality, interface, API, security, and integration requirements. We will also approve the tech stack and necessary integrations. Finally, we create a roadmap that defines the milestones and deliverables for each medical imaging software development project stage.
Prototyping
Now that everything is ready, we can begin creating user stories. They include handling DICOM file uploads and 3D models, among other key tasks. For UX/UI best practices of safe data, we follow the WCAG 2.1 guidelines. They ensure accessibility for users with varying technical skills. We also test prototypes with focus groups to see feedback on complex features, which is helpful for future design improvement. Finally, after the edits are done, we develop a full-fledged design.
Coding
The frontend has algorithms to process and analyze medical images. The backend ensures secure data transfer between the medical imaging software and storage. It also encrypts data and protects against vulnerabilities like SQL injections. These involve writing database queries for smooth software interactions and data storage interactions. And last but not least — we also integrate with your healthcare org's existing systems and services (if any).
Testing
Once the code for your medical imaging software is ready and all components have passed unit tests, we run complete test cases. We check for load, functional, non-functional, security, and usability issues.
Deployment
At this stage, we are choosing hosting for your medical imaging software (usually either cloud or local servers), setting up CI/CD, and training end users, for example, by providing them with documentation, training materials, or live courses. Once we've done it, we deploy the solution (first in the test environment and then — in the actual usage environment).
Support and updates
Finally, after the medical imaging software is deployed, we set up monitoring systems to track its performance and detect errors, fix post-release bugs, optimize it according to user feedback, and add new features if required.
Key tech specifications for medical imaging software development
Such software development can be complex, especially in its early stages. Basically, there is often no clear way to turn an abstract idea into actual requirements.
So, let's examine all the key tech specifications that are usually implemented in medical imaging software apps:
Support for common medical image formats such as DICOM (including DICOM tags for metadata) and standards for storing, transmitting, and processing medical images (such as C-STORE, C-FIND, and C-MOVE).
Compatibility with various devices (CT, MRI, ultrasound, etc.).
Image processing can improve images by adjusting contrast brightness and applying filters. It can also segment them to highlight organs and tissues. Lastly, it can register them to compare scans over time.
2D and 3D visualization, including volume rendering (CT/MRI), support for iso-sections and reconstructions, and interactivity (e.g., rotation, zoom, and pan).
Data security, including HIPAA and GDPR compliance, support for TLS (for data transfer) and AES-256 (for image and metadata storage) encryption standards, as well as access control with role-based authorization and two-factor authentication.
PACS and EHR/EMR integration (e.g., via HL7/FHIR).
Annotation (adding labels, arrows, and text comments) and providing real-time collaboration tools.
PDF report generation and image export.
Scalability (including horizontal scaling via the cloud), multi-threading, and hardware acceleration.
WCAG 2.1 compliance and user interface customization.
Logging and monitoring events (including loading, processing, and exporting scans), auditing user access, tracking system performance, and setting up failure notifications.
Local deployment of software on physical servers (most likely, this will require ensuring compatibility with Linux and Windows OS).
Setting up regular data backups and automatic recovery after system failures.
Of course, this is just a basic list of specifications. In practice, your project team will expand and refine the list of features while specifying the tools and technologies for the project's unique needs.
Medical imaging software development cost
When it comes to the development cost of medical image analysis software it depends on its complexity and the technologies used. Without data and business needs — it's hard to define the precise price, but on average, basic DICOM (Digital Imaging and Communications in Medicine) typically ranges from $30K to $300K. A customized version of Basic DICOM may cost $30K to $50K. Advanced customizations could cost $70K to $150K.
Implementation costs differ based on the size of the practice:
Small practices typically cost $5K to $10K and take 1 to 2 weeks.
Medium facilities cost $20K to $50K and take 1 to 3 months.
Large enterprises may cost $100K to $200K and take 3 to 6 months.
Please complete this form to calculate the precise budget for your medical imaging software development idea. We will contact you shortly.
Challenges in medical imaging software development
Let's examine the main challenges encountered when developing medical imaging software.
Regulatory compliance. Software handling sensitive data, like patient information, must comply with HIPAA, GDPR, FDA 21 CFR Part 11, and CE Marking regulations. Key security measures include code audits, RBAC, 2FA, and strong encryption (e.g., AES-256, TLS). To avoid fines, consult a local lawyer on medical standards.
Integration with existing systems. Integrating PACS, EHRs, and other systems requires DICOM, HL7, and FHIR support. Also, medical organizations have very different established IT infrastructures, which makes it hard to unify their software. If you create a universal solution, you must provide some middleware. It will help users adapt to various services and systems.
High performance and scalability.
Medical images, especially CT and MRI, are large. This can slow their processing and increase resource needs. In this regard, you may need to implement lossless compression mechanisms for images and multithreading and parallel data processing algorithms. By the way, a common fix is to move your software to a cloud solution designed for healthcare businesses.
The complexity of big data management.
Storing and processing massive data, like images and metadata, require a careful choice of databases and storage. In particular, this implies a preference for distributed databases and object storage. For even greater reliability, do not forget to provide backup and auto-recovery.
Risks associated with cyber attacks.
Cyber attacks that leak medical data are a serious problem for healthcare software. To solve it, you must implement constant monitoring. Also, set up regular security updates, including patches and OS updates. Finally, train your staff on social engineering. It can reduce the risks of phishing attacks. Providing a user-friendly interface. Interfaces for doctors and medical personnel should be user-friendly and intuitive, requiring minimal technical training to operate efficiently. To achieve this goal, you must test hi-fi prototypes on the real target audience and perform subsequent optimizations. Also, do not forget to ensure your interface is created under the WCAG 2.1 guidelines.
The future of medical imaging software
Medical imaging software development will advance by adopting the newest technologies, process optimization, and increased integration with other medical systems.
So, here are the core areas in which medical imaging software can be optimized:
Speeding up diagnostic.
Increasing image recognition accuracy.
Costs reduction.
Improving user experience.
This can be achieved through the implementation and development of the following technologies:
Artificial intelligence and machine learning.
For highly accurate and automatic analysis of medical images and accelerated diagnostics.
Cloud computing.
To provide quick access to medical images from anywhere in the world, process large amounts of data without the need to upgrade local infrastructure, and implement remote collaboration between healthcare specialists.
VR/AR.
Medical imaging software development allows anatomy and pathologies to be studied using interactive 3D models and visualize the patient's anatomy before surgery.
Quantum computing.
While most quantum computers are not yet available for widespread use, they will speed up processing large datasets and training neural networks for image recognition in a few years.
Blockchain.
To guarantee the immutability and protection of data from medical imaging software while providing patients with comprehensive control over their medical information.
Our experience in medical imaging software development
This section covers the development of the PrismaORM brain scanner. This platform was crafted for chiropractors, neurologists, and neurosurgeons to monitor brain activity and brainwaves before, during, and after chiropractic treatments.
First, we assembled a team of eight experts to bring this vision to life. They worked closely with two external teams of medical imaging software engineers. We've pointed out a tech stack based on PostgreSQL, Typescript, React Native, Nest.js, Expo, Three.js, and SQLite. This tech of choice lets us build a platform that processes real-time data from brain activity helmets. The BLE protocol transmits this data. A tablet interface visualizes it. A key to the project's success was optimizing the user experience. This included better platform performance and integrating 3D models.
As a result — we've made a powerful tool that empowers medical professionals to conduct more precise diagnostics and offer more effective treatment recommendations.
Now that you understand the specifics of medical image analysis software development, you can begin searching for a team to bring your project to life. We are a reliable provider of custom healthtech solutions, ensuring a smooth, transparent, and predictable collaboration. Simply fill out the form, and we'll get in touch as soon as possible to discuss your medical imaging software project in detail.
Imagine your website as a guide for people looking for healthcare answers. But, too much text, complex navigation, and poor mobile layout can stop them from getting the help they need. Who are these visitors about to pick your services, and how do we ensure they find what they're looking for?
77% initiate their healthcare journey via search engines.
60% of these explorers click through to websites brimming with the healthcare insights they're after.
71% feel disappointed with healthcare websites that fall short on information.
These figures send a clear message to healthcare providers: A strong online presence is vital. To engage and keep potential patients' trust, your website should be accessible and filled with the information they need.
What is a Good Healthcare Landing Page?
A landing page has two key goals: promoting and advertising. Here, we put together a short guide to share our insights, knowledge, and everything else you need to create a high-converting healthcare landing page.
Mobile-Friendliness
Studies show that the average American checks their phone every 12 minutes. Nowadays, a mobile-friendly website is a must-have for every business.
Responsive Web Design (RWD) makes your website attractive for users with any screen, device, or browser. It automatically adjusts the layout and content based on the screen size, ensuring a user-friendly experience on phones and tablets, without the need for zooming or extensive scrolling.
Clear Content
Ensure your content is focused and minimalistic, directly conveying your business's offerings. A healthcare landing page must be clean, emphasizing key points.
Include a prominent Call-to-Action (CTA) - a brief, compelling phrase that encourages visitors to take the next step. This CTA must stand out, guiding users clearly on what to do.
Remember, visitors quickly form opinions; make those initial moments count with straightforward information, ensuring they find what they need swiftly.
Direct Navigation
To enhance your landing page's navigation, focus on a seamless user experience. Use an active voice to directly guide visitors to their desired information through simple, intuitive steps.
Incorporate clear labels, a straightforward layout, and visual cues to ensure easy navigation.
Regularly test your navigation with real users to identify and fix any hurdles, ensuring your landing page is as direct and user-friendly as possible.
Top 5 CMS Platforms to Create a Landing Page
Building an effective landing page is key to a successful marketing strategy, and selecting the right CMS platform can greatly enhance your ability to connect with your audience. Here's a top list of CMS platforms ideal for crafting landing pages, each providing distinct features to meet different requirements:
1. WordPress
The most popular CMS in the world, known for its flexibility and extensive plugin ecosystem. WordPress offers both simple functionalities for beginners and advanced solutions for experienced developers and complex products.
With over 58,000 plugins and thousands of themes, WordPress offers rich opportunities for customization. You can use SEO and analytic tools, social media integration, and contact forms — everything you need for a healthcare landing page.
2. Wix
Wix is renowned for its simplicity, featuring a drag-and-drop interface and stylish templates. It offers an intuitive platform that requires no prior coding or design knowledge.
Ideal for small business owners and web development & design newbies. Wix’s simple platform will enable even a private healthcare practitioner to create a professional-looking landing page.
3. Velo by Wix
For more experienced users, Wix offers an advanced Velo development platform. It provides rich customization options, allowing direct editing of HTML, CSS, and JavaScript, giving full control over the website's look and feel.
Velo also allows for the integration of APIs and external databases, making it possible to build dynamic, data-driven healthcare landing pages.
4. HubSpot CMS
HubSpot CMS shines by integrating powerful marketing tools directly with website management. This includes email marketing, SEO strategies, and other inbound marketing techniques, all within one platform.
It's ideal for marketers and businesses looking for a single platform to manage their website creation and ongoing marketing activities.
5. Webflow
Webflow offers complete control over website design and interactive features through an easy-to-use visual editor, so you don't need to know how to code. It's great for designers and developers who want the freedom to create without complexity.
With Webflow, you can design unique healthcare landing pages that stand out and communicate effectively, thanks to its detailed design capabilities and responsive design options.
Conclusion
The landing page is the connecting bridge between the online, digital marketing message, and the visitors’ next step. The landing page must look good on a smartphone, have informative content, and clear navigation.
For medical businesses and practitioners, it’s essential to have a landing page for each service they’re offering. Are you a doctor, a medical center, or a big healthcare corporation? Contact us for a consultation on attracting more patients.
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