Understanding SaaS, PaaS, & IaaS: Cloud Computing Basics

If you have a great idea, and it involves creating something innovative, aiming at solving standard problems using unconventional methods and tools, it’s probably worth bringing it to life gradually. This way, you will move from priority features to secondary ones, relying on real users’ opinions – both positive and negative ones. Actually, here, we described the essence of the MVP development process. Below, we will explain its definition and check its benefits and specifics of implementation. 

Understanding MVP in Software Development

If you are going to build an MVP, you should first understand exactly what it is.

In a nutshell, a minimum viable product (MVP) is a product that has basic functionality to satisfy some needs of the target audience. Its main goal is to attract first users, determine their impression of interacting with it, and think through a further strategy for its development.

Key advantages of an MVP approach

When you decide to build MVP, you get the following benefits:

• Ability to confirm or refute hypotheses about the product
• Attracting investors through accelerated confirmation of the idea’s viability
• Help in analyzing the target audience
• Reduction of financial risks
• Development costs reduction thanks to proper prioritization of the product’s features
• Faster engagement of the target audience, long before the launch of a finalized product version
• Early bug fixing
• Reduced time to market

Thus, by resorting to MVP building, you can start to earn faster. At the same time, the development of a minimum marketable product is especially relevant for startups as it allows you to find out the real needs and pain points of your target audience in practice.

Developing Your MVP: Focus on Core Functionality

Now, let's find out what the MVP process looks like.

Identify your target audience

No matter how universal your solution is, its audience still has something in common, be it goals, pain points, demographics, or something else. Therefore, before you hone your product concept, you will have to define who it will be intended for – that is, conduct user research. To do this, you need to draw up a detailed portrait of the client – gender, age, place of work, hobbies, income level, desires, needs, problems, etc.

Come up with core functionalities

Surely, you have already seen a picture on the Internet that reflects the essence of MVP – a skateboard gradually turning into a car. Formally, this means that you need to understand which functions will be fundamental, that is, without which no user will be able to implement the task assigned to your product. These will be your MVP requirements. Then, as you receive reviews from real users, you can add features of less priority that make your solution more usable than the previous version.

Prioritize correctly

Before you start to develop MVP, think about which stages of your project are the most resource-intensive – they will need to be implemented first. As resources become available, you can assign lower-priority tasks to individual members of your team. Actually, this prioritization will determine your product roadmap. Thanks to this approach, you will eliminate downtime in your work processes and will be able to bring the MVP software launch date closer.

Define tools and resources

Finally, you should determine what tools you will use in development and what resources will be needed for this. We are talking about programming languages, wireframing and software development tools, platforms for project management, business messengers, etc.

Iterating Based on User Feedback

Any MVP strategy consists of iterations – that is, constant repetition of the development cycle based on user feedback received after testing its previous version. Let's look at the nuances of implementing these iterations.

Data collection methods

Depending on the resources available, you can collect data from real users by applying different methods. This could be live interviews, questionnaires, A/B product testing, supervised and unsupervised testing, and so on.

Feedback analysis and prioritization

Once the data has been collected, you will need to identify which reviews should be processed first and which ones can be postponed. In fact, everything is simple: the highest priority belongs to those that indicate that the user cannot perform the target action in your solution at all. Second in priority are reviews related to the complexity of the functionality – that is, those in which users claim that they did not immediately figure out what to click, or that they had to spend too much time to perform a simple operation. Everything else that does not affect the accessibility and simplicity of functionality can be optimized later, in subsequent updates.

The importance of iteration

Since building MVP for startups involves creating a primitive version of a full-scale solution, most likely, you will have to deal with a lot of negative feedback. Some will not like the typography, some will find the navigation inconvenient, and some will not even understand what actions need to be performed to achieve the goal. This is okay. At the same time, those who leave you reviews now are likely to use your solution after its optimization, too – therefore, in order not to lose their loyalty, you should constantly improve it. This will show your audience that you appreciate their opinion and that they also contribute to your project.

Launching Your MVP: Getting It Out There

Each iteration that brings your MVP closer to its finalized version must fulfill a specific business task – this could be confirming or refuting hypotheses, testing functionality, attracting users, choosing the best version from several proposed ones, identifying competitive advantage, etc.

This means that with each new iteration, you may have to take different approaches to each stage of the development cycle, from MVP planning, as well as choosing development tools and startup methodology, to testing and determining methods for collecting user feedback. Ultimately, this flexibility will open up further development prospects for your minimum viable prototype and reduce the risks of its possible failure.

Conclusion

Generally speaking, the benefits of creating an MVP from a business point of view cannot be overestimated. This approach helps reduce the risks of failure, attract investors, ensure a more moderate expenditure of the project budget, evaluate its competitiveness, and much more. In addition, it allows you to quickly enter the market because instead of the time-consuming development, you can spend less time creating its primitive version and, thus, more quickly test its viability and prospects in practice.

If you are just considering the possibility of implementing your business idea in MVP format, feel free to contact us. We will take on all stages of its implementation, from concept approval to usability testing and launch, and will repeat iterations until it transforms into a full-fledged product.

The HealthTech inductry is developing rapidly: according to Statista, by the end of 2024, its global capitalization is expected to reach a record 610.20 billion US dollars. This growth is driven by increasing demand for advanced healthcare solutions, especially as the number of digital offerings in this sector rises. With this growth comes intensified competition, pushing organizations to focus on building user loyalty by enhancing the quality of their services. In the healthcare context, providing a top-tier user experience (UX) becomes essential for driving user satisfaction and engagement. This article delves into the principles, challenges, and best practices for crafting exceptional UX in MedTech, telemedicine, and digital health solutions.

HealthTech Market Overview

One of the largest segments of the medtech market is medical equipment, which is projected to reach $511.20 billion in capitalization by 2024. Key areas of development include:

• Diagnostics and intervention: Innovative tools for early detection and treatment of diseases.
• Genetic research: Advanced solutions to decode and leverage genetic data.
• Patient mobility: Technologies that improve access and convenience for patients, especially those with chronic conditions.

This evolution is largely influenced by an aging global population, which drives sustained investment in healthcare technology. To remain competitive, medtech companies must integrate cutting-edge systems and focus on wearables, telemedicine, and personalized healthcare UX design to deliver unparalleled user experiences.

The Role of Telemedicine in Healthcare UX

Telemedicine has transformed healthcare delivery by enabling remote consultations, diagnosis, and treatment through digital platforms. Its success depends heavily on intuitive UX design, ensuring that both patients and healthcare providers can interact seamlessly.

Key UX Considerations for Telemedicine:

1. Real-Time Accessibility: Patients and doctors must connect effortlessly through video calls, chats, and data-sharing interfaces, regardless of their device or location.
2. Intuitive Navigation: Complex interfaces can delay care. Clear layouts and straightforward workflows are essential for urgent medical situations.
3. Security and Compliance: Telemedicine platforms must protect sensitive health data, adhering to HIPAA, GDPR, and other regulatory standards.
4. Integration with EHR/EMR Systems: To provide seamless care, telemedicine solutions must integrate with electronic health records, ensuring real-time access to patient histories and reports.
5. User Support: Telemedicine systems should include built-in assistance features, such as chatbots or FAQs, to guide users through the platform.

In turn, a well-thought-out medical UX design can speed up the execution of targeted actions by users, minimize the risk of errors, and generally reduce the cognitive load that new users of a particular digital solution face the first time.

Digital Health and Personalized Care

Digital health encompasses a broad range of solutions, including fitness apps, chronic disease management platforms, and AI-driven diagnostic tools. Personalization is at the heart of digital health, enabling tailored care for individual patients.

Key Elements of Personalization in Digital Health UX:

1. Adaptive Dashboards: Dashboards that adjust to display metrics relevant to specific users, such as glucose levels for diabetics or activity levels for fitness enthusiasts.
2. AI-Powered Recommendations: Leveraging wearable data and patient history to provide personalized health insights, such as medication reminders or lifestyle adjustments.
3. Behavioral Nudges: Notifications and reminders based on real-time data from wearables, such as prompts to stay active or alerts for irregular heart rates.
4. Collaborative Tools: Features that allow patients to share health progress with their healthcare providers, enabling more informed decision-making.‍
5. Data Visualization: Simplified visuals, such as graphs and heat maps, to help patients understand complex health data without requiring medical expertise.

Integration with Wearables

Wearable devices are enabling real-time data collection and fostering proactive patient care. These devices, including fitness trackers, smartwatches, and specialized medical wearables, provide essential metrics such as heart rate, blood pressure, sleep patterns, and oxygen levels.

To stay relevant in the modern healthcare ecosystem, medtech systems must:

1. Seamlessly integrate with wearables: Facilitate data synchronization from devices to centralized healthcare systems.
2. Enable flexibility: Support compatibility with various devices to cater to diverse patient needs.
3. Enhance real-time insights: Convert wearable data into actionable metrics that healthcare providers and patients can use to make informed decisions.

Integration with wearables empowers healthcare providers to:

• Monitor patients remotely, reducing hospital visits.
• Leverage AI-powered analytics to predict health deterioration.
• Tailor personalized care plans based on real-time patient data.

What Is HealthTech UX Design?

Healthcare UX design focuses on creating digital healthcare solutions that are functional, visually appealing, and accessible to all users, including patients and medical staff. A well-executed healthcare UX design reduces cognitive load, minimizes errors, and speeds up workflows in stressful environments.

“When designing for the Healthcare industry, it is crucial to keep in mind that every solution you create affects your users’ health – therefore, you cannot afford to produce half-baked or generic solutions as it puts someone’s well-being at risk. Cater to your users, make your design accessible, and ensure that your solutions are consistent and flexible across all mediums – that’s how you create a truly excellent and literally life-changing product”

Ivan Hohanov, Head of UX

Providing a premium user experience should be one of the fundamental goals in any business sector. However, when it comes to the provision of medical services, often the achievement of this goal is the only possible option to provide some patients with a specific service, which can be explained either by temporary restrictions in mobility or by the presence of permanent mental or physical disabilities. This actually causes the need to create digital solutions according to the principles of simplicity, intuitiveness, and ergonomics.

It is noteworthy that medical personnel are no less in need of advanced user experience in healthcare software products, as they are often forced to act urgently in stressful situations and follow error-free decisions.

Key Principles of HealthTech UX Design

Let's look at a few fundamental principles underlying effective UX design for healthcare:

• Accessibility: patients should be able to fully use the functionality of a particular digital solution, regardless of their physical and mental disabilities.
• Conciseness: the user interface should not be overloaded – instead, it should demonstrate only those functions that the user currently needs.
• Mobility: users must be able to access at least some of the services provided by a particular healthcare organization remotely.
• Consistency: the functionality of a specific digital solution must be presented consistently and logically.
• Control: user actions within a specific digital solution must be controlled to prevent errors.
• Context: the interface of digital solutions must be context-sensitive so that users can intuitively perform targeted actions in it.

Best Practices in HealthTech UX Design

In this paragraph, we suggest that you consider a number of best practices that will help you bring HealthTech UX design to life.

Focus on the end user

Before you start working on a design, you will need to try to perceive it from the point of view of the end user to understand what possible problems they may encounter and what solutions will be optimal for them. Design thinking methods such as user research, as well as creating user personas and user flows based on surveys, personal data, etc., can help you with this.

Don't overload your screens

You should not place all the functions that have to be presented in your digital solution on the same screen. Instead, try to create a convenient, context-sensitive hierarchy and, according to it, divide the functionality into groups, placing each of them on a separate screen.

Create intuitive navigation

Your users must understand intuitively how to perform this or that action. Typically, the “rule of three” is used for this – that is, to complete a particular task, the user must complete no more than three steps. If this is not possible, make sure that your product contains clear and unambiguous hints leading to the goal.

Maintain balance

The visual component of your product also plays an important role: in particular, the user interface should look well-balanced, harmonious, and have a consistent style without being annoying.

Ensure compliance with data security standards and regulations

Make sure that while using your product, consumers cannot accidentally leak personal data (that is, every operation requiring their personal data must be performed by them consciously, after obtaining their consent). To do this, you will need to focus your design development process on FDA recommendations, HIPAA, GDPR, and ISO 62366.

Provide alternative control and navigation tools

Your users may have certain limitations in using the vast majority of digital solutions, so your main task will be to help them overcome them within your product. In particular, we are talking about ensuring product usability and accessibility by providing alternative navigation and control tools (for example, through voice input). More information on how to achieve accessibility in interaction design can be found in the WCAG 2.0 guidelines.

Consider implementing responsive design

If you consider launching your solution on multiple platforms (for example, on mobile and desktop devices), you will need to implement a responsive medical app design that will scale the screens of this solution to the dimensions and orientation of a specific user device.

Base on user feedback

As you complete the prototyping stage and/or launch new versions of your ready-made solution, you need to collect feedback from real users and optimize the UX design in accordance with their complaints, needs, goals, and wishes.

Challenges Of UX Design For HealthTech

Along with following the principles described above, you should also understand what challenges you will have to overcome during the UX design implementation.

Bringing complex workflows into the digital plane

Many workflows in the healthcare sector are multi-step and require the participation of multiple parties. In this regard, one of the most difficult tasks of UX designers is to transfer them to the digital plane, accompanied by simplification and reducing the risk of errors. As for overcoming this challenge, most often, teams have to start their work on a project by creating its tree-like architecture - this is the easiest way to remove unnecessary steps and correctly group functionality that requires the same actions on the part of the end user.

Ensuring regulatory compliance

When designing a user interface, designers must take into account standards that ensure the protection of private user data and prevent its abuse. The same applies to providing accessibility for solutions that patients with disabilities can use. After work on the project is completed, it will need to obtain a certificate of conformity from an independent authority authorized to issue such certificates.

Data visualization

If a particular digital solution operates on large volumes of data and generates analytical conclusions based on them, UX designers may well encounter difficulties in presenting them in a simple and understandable form for the end user. Usually, this problem is solved by testing several visualization options: charts, line graphs, pie charts, etc., and choosing the one that seemed most convenient for the vast majority of respondents.

Final Thoughts

We hope that now, you understand the differences between the process of developing a UX design for a medical sector and the usual one. That’s why it’s so important when looking for a UX design healthcare contractor to turn to specialists who already have experience creating digital products in this niche. In particular, you can contact us, and we will bring your idea to life in accordance with all standards and regulations accepted in your region.

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When you are going to create a new web solution from scratch or optimize an existing one, one of the key indicators of top high quality will most likely be a high response rate (to user actions) and SEO-friendliness. 

Unfortunately, client-side rendering, which is done by default in many modern web frameworks and libraries, can become an antagonist for developers pursuing these two goals. In this case, it makes sense to consider the possibility of implementing server-side rendering. Below, we will explain to you what it is, what its features are, with the help of which software tools it can be implemented, and also for which projects it is best suited. 

Definition of Server-Side Rendering

Generally speaking, server-side rendering (SSR), as is probably clear from the name, occurs on the backend side. First, the browser sends a request from the client side to the server, after which the SSR server returns an HTML page with all the necessary meta tags, styles, markup, and other attributes. Then, in the browser, the rendering itself happens, the results of which immediately become visible to the end user.

Why is all this necessary if you can use the default option, client-side rendering (CSR)? – you may ask. In fact, everything is simple: search engine crawlers do not recognize the SEO text contained on the pages (or the page, if it is the only one) of the CSR solution. Thus, if the CEO occupies a significant part of the promotion strategy of your project, you can achieve better results only by implementing SSR. Let us add that projects with sophisticated business logic may “suffer” from CSR in the context of performance since the increased load in the form of several synchronous requests will lead to delays in the interface’s response to user actions. And this is exactly the case where server-side rendering can also become a win-win solution.

Currently, SSR technology is actively used in such world-famous solutions as Airbnb, Upwork, YouTube, Netflix, Uber, etc.

What Are the Benefits of Server-Side Rendering?

Now, based on the above, let's look at the key benefits of SSR.

• SEO and social media friendliness. The server side render approach ensures improved SEO ranking through the correct indexing of pages – now, search robots can recognize SEO text and other attributes important for good ranking. First of all, this is due to the fact that now, search robots do not need to read SSR JavaScript code. As for friendliness for social platforms, it is explained by the ability to display colorful previews when sharing SSR-rendered pages – all due to the correct recognition of meta tags. 
• Better app/website performance. SSR rendering provides a faster initial page load as the JS to HTML conversion is done on the backend. Thus, users see refreshed content faster than with CSR, in particular when it comes to dynamically updated pages. In the long term, this can ensure a reduced bounce rate for websites and web applications. 
• Lower load on the user's device and better user experience (UX). Due to the fact that user requests are now processed on the server side, the user device will experience minimal load. All that remains for it is to interpret the HTML code returned by the server.

What Are the Risks of Server-Side Rendering?

To ensure the objectivity of our review, let's also analyze the disadvantages of server-side rendering.

• Higher TTFB. TTFB or time to the first byte is one of the highest priority indicators of good (or, vice versa, insufficient) performance of web pages. This parameter indicates the time it takes for the browser to receive the first byte of page data processed on the server side. Typically, compared to CSR, the TTFB value is higher because instead of returning a file with links to JS, the server spends some time converting JS to HTML code.
• Limits on the number of requests simultaneously processed on the server side. Due to the increased load on the server, the number of requests processed synchronously will be less than in the case of client-side rendering. Thus, the server throughput will be reduced.
• Need to wait for all the HTML code to load. While the page is loading HTML code under SSR, the user will not be able to perform any new actions on it.

If we add to the above disadvantages a fairly high entry threshold into SSR, as well as an increase in the budget of such projects (due to frequent requests to the server), it becomes clear that this approach is not suitable for everyone.

Server-Side Rendering Frameworks and Tools

As for the server side rendering frameworks and libraries that can be used to process client-side requests on the backend, these include React, Next.js, Nuxt.js, Angular (v7 and newer), and Svelte/Sapper. They use one of the most universal server-side templating languages – JavaScript.

Below we propose to consider server-side rendering React concepts only since React is one of the main tools that we use in web development.

Server-Side Rendering vs Client-Side Rendering

Server-side rendering is not a one-size-fits-all solution since there are situations where its alternative, client-side rendering, is the best choice. In particular, if the content on web pages is updated dynamically – that is, it requires the rendering of some components only (i.e., those with whom the user interacted) while the whole page doesn’t need to be updated, CSR is better suited since part of the content with which the user did not interact will be already loaded.

However, considering that during initial initialization, the content is not displayed until the page is fully loaded into the browser (this can take 2 or 3 seconds, which is critical for a modern consumer of Internet content), when implementing CSR, the site may have poor SEO regardless from the professionalism of SEO specialists (note that this is not a default situation, because with the right approach, lightweight projects with CSR are still ranked well). And this is where the SSR React approach can come to the rescue as usually, React server side components are well-recognized by search crawlers. Thus, by resorting to it, you will be able to ensure enhanced content visibility for search engines.

Server-Side Rendering: SEO vs. Performance

As you can already understand, server-side rendering is capable of providing the best SEO performance for solutions that really need it. In particular, thanks to this approach, search engines will not need to interpret JavaScript. At the same time, if you decide to render in React applying CSR by default, for the React server side rendering implementation, you will have to use additional tools to indicate metadata (for example, React Helmet).

As for performance, in the case of high-load projects, with the server side React rendering, this indicator will be better than with CSR since the SSR website or application will not be limited by the resources of the user device and browser. Also, the user device itself will be less loaded since its only task in the context of updating content will be its output (without rendering).

Conclusion

To sum up, we would like to emphasize that with the correct use of JavaScript frameworks for SSR, you can solve the problem of poor ranking of single-page applications (SPAs) as well as content-heavy websites where SEO and bootstrap performance are critical. On the other hand, CSR is suitable for software with dynamically updated content, that is, content that should change without completely refreshing the page.

However, you should not limit yourself to just these two rendering approaches. In particular, there are also hybrid rendering approaches that combine the best characteristics of SSR and CSR. For example, you can consider the static site generation (SSG) vs SSR couple – perhaps the first option will be the best choice for your project.

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