Healthcare Landing Page That Sells

Telehealth, simply put, is some type of delivery. It helps to provide health care services when patients and health professionals are separated by distance via remote technologies. Telehealth uses technologies for the exchange of information for the diagnosis and treatment of diseases and injuries for the patients. Live video conferencing, mobile health apps and remote patient monitoring (RPM) are examples of technologies used in telehealth.

It’s Healthtech time

Telehealth is improving the healthcare industry in many ways, the first of which is increasing its accessibility. Telehealth allows specialists to visit patients virtually from any place in the world by improving access as well as making a wider range of healthcare services available via telemedicine.

Today’s Telehealth environment consists of a global ecosystem of myriad digital solutions.  There are two alarming end-users trends that you should pay attention to when considering Telehealth design and solutions.

1. What doctors struggle the most with
2. What people looking for when they choose the healthcare providers

Providing virtualized healthcare to any place in the world is one of the best-known applications of telehealth. But the medical industry is using it in several other ways, including:

• Urgent help in distance. It can be a headache or sore throat. There are many medical complaints that aren’t life-threatening, but they need some professional attention. Virtual care services allow skilled health personnel to treat minor complaints, including providing appropriate prescriptions.
• Stay in contact. Qualified medical personnel can use messages, phone and video calls to follow up the patients after they are discharged from the hospital. This way, improves worker productivity from not having to take time off and travel to appointments and ensures each patient understands the importance and carries out recovery and treatment plans. Also, telehealth platforms can automate much of the communication process, including sending reminders to the patients.
• Updating online prescription. Telehealth provides the possibility to update online prescriptions even If you’ve been unable to get to your own doctor to refill a current prescription.
• Monitoring of patients with chronic conditions. For these patients, it is one of the best benefits of telehealth. Virtual care helps those who have mobility issues, mental illness, and other conditions that may prevent them from going to in person medical appointments.
• Facilitating care to rural areas. Telehealth is a great way to provide patients in places that are outside the current health delivery system with access to quality care. In the event of a medical emergency, telemedicine makes it possible to coordinate with specialists in other regions without wasting time to provide patients with effective treatment.
• Increased patient satisfaction. In addition to referrals, many patients assess and choose healthcare providers through online reviews. As such, you must have positive reviews that will attract new patients. Telemedicine helps improve patient satisfaction scores by providing convenience of care and reducing wait time. The providers have the opportunity to offer remote services to the patients and make it convenient for them to receive medical attention. Also, this process reduces in-hospital visits.
  

All right, let’s move on to the design

Telehealth platforms require a unique approach to service design. As you can imagine, it isn’t the same way, say, for a food delivery service.

Telehealth is not about technology, it’s about people

That’s a good reminder that you need to create space for telehealth that provides human connections and assistance. The healthcare industry is unique and complex, and it can be challenging to set up. Establishing fundamental principles to guide telehealth design will help us keep sight of the user experience and user journey throughout different healthcare systems.

In this article, we’ll highlight the important and unique challenges in the design faced by digital health companies and startups.

1. Research. To begin, you need a shared understanding of how you usually provide face to face care. You will need a solid understanding of the patient’s journey through your service.
2. Construction. Based on our research findings, you need to discuss them with your client. There is the moment when you draft innovative solutions and delve into user journeys. We identify the most promising ideas based on jointly developed options. Service design can be quite abstract. The main idea is to find key service touchpoints.
3. Strategize and develop Next, it is necessary to work with your clients to co-create a product roadmap and business strategy. Together with medical professionals, you develop an extensive plan of the envisioned telehealth design, listing interactions between users, new processes, and workflows. Also, don’t forget to define the physical and digital things that will be used. By the end of this step, you’ve created visual content and material to start the development process.
4. Taking it live. From our experience, we recommend turning digital and physical artifacts into minimum viable products (MVP).  MVP is essential to clinical trials. There is a product that has basic features and can be used to get feedback from the users.

After the main last modifications, it’s time for launch! At this stage, it’s important to provide testing to ensure that the envisioned workflow and interactions are happening as intended.

That’s it

To sum up, telemedicine is full of benefits for patients and healthcare providers. When people have had a taste of telehealth, they’re willing to continue using this convenient care option.

Telehealth’s future looks very bright, doesn’t it?

Also, it’s obvious to see continued strong growth and upgrade around devices, communication channels, telemedicine services, and telehealth platforms. Look for them to become increasingly user-friendly and convenient. As this happens, we can expect to see a resulting increase in users. After all, good design is the right way to improve engagement.

Designers will need to imagine themselves in both the patients’ and providers’ roles during the preparation for the start to create the design for telehealth. Every detail of a visit, from the method of scheduling appointments to the distribution of follow-up procedures, should be carefully planned to ensure the best outcomes and clear understanding.

We can expect to see digital pharmacies, virtual appointments, online triage tools, and remote monitoring gain in popularity. It may well become the new normal in healthcare.

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Webflow is an all-inclusive web design platform that permits users to create responsive websites without requiring any coding skills. It merges the simplicity of drag-and-drop editors with the flexibility of coding to present a straightforward web design experience to users. Webflow is particularly beneficial for small businesses, startups, and freelancers who need to establish professional-looking websites swiftly and resourcefully.

What website types can be created with Webflow?

The possibilities are practically limitless! Webflow lets you create almost any kind of website:

• Corporate websites; 

• Portfolios;

• Blogs for web designers or photographers;

• E-commerce websites for online sales;

• Landing pages that attract customers or business card sites with job information;

• Educational tool. 

Essential features that Webflow offers to users

Webflow offers users several key features, including a drag-and-drop interface, responsive design, CMS integration, animation and interaction, and SEO optimization. Marketing agencies, online stores, and creative companies are the industries that most often use the web flow builder. Let's take a closer look at these features:

1. Thanks to its drag-and-drop interface, Webflow simplifies the process of design creation. With this amazing tool, you can drag and drop elements directly onto the canvas and arrange them in any way that works best for your project - no coding required! But if you want to improve your coding skills, you can add custom code to your designs and be more creative.

2. Websites in Webflow look great on any device - large, small, or full-size. You have the ability to preview how your design looks on different screens to ensure perfect responsiveness across all devices.

3. CMS integration allows users to create and manage dynamic pages, content, collections, and custom fields without coding.

4. Bring your design to life with Webflow's easy-to-use interactions and animations! You get hover, interaction, and animation effects in one place to make any project fun and interactive.

5.  You can add meta titles and descriptions, customize images and content, or create sitemaps to maximize your SEO optimization efforts.

6. With Webflow, you can build and manage an online store connected to platforms like Shopify or Foxy without ever leaving your site.

Regardless of the industry or business, Webflow is a great choice for building customized websites, web applications, and landing pages. Its versatility and integration with other marketing tools make it ideal for companies of all sizes.

What industries most often use this platform?

Webflow is quickly becoming the tool of choice for web designers and developers, startups, small businesses, e-commerce stores, and nonprofits that prioritize design and user experience over development efficiency. A popular choice for those who prioritize design and user experience. It is used by creative agencies, small businesses, and online stores. In addition, the low learning curve makes it extremely affordable and ideal for non-profit organizations or educational institutions looking to promote their cause or educate their audience. In short, Webflow is an incredibly powerful tool with a lot of flexible options for web designers/developers, regardless of the size of the industry.

Create your website with Webflow in 5 steps

We would like to share with you our experience of how we have built a website on Webflow.

Step 1

Ask yourself: "What do you want to do?". Start your project with one of the ready-made Webflow templates or create something completely new.

Step 2

Think about the page structure, add blocks and elements necessary for each page. For example, on the home page, you can add a banner to welcome visitors, write customer reviews, or showcase services and products. On the About page, you can post information about your company, photos and videos of employees, etc.

Step 3

Design a website layout in Webflow with the controls. Move, resize, and change colors on elements to your heart's content. 

Step 4

Fill your website with content. Don't forget about high-quality photos and videos, unique text, and SEO keywords. 

Step 5

Before submitting, you'll want to make sure your website is mistake-free. Webflow has a quick and easy error checker to scan for issues like broken links, misplaced content, etc.

Your website is all set to go live! Webflow gives you the option of using your own domain or their subdomain.

Did you know that our website is built on Webflow?

We took a while to pick a platform for publishing. We carefully weighed the pros and cons of other platforms when choosing to publish on Webflow. Despite other platforms' benefits, Webflow was our choice because of its performance-oriented design and flexibility & customization. It's designed for performance, which translates into faster loading times and a smooth user experience that keeps your audience engaged. Webflow also gives us maximum flexibility to create original websites tailored to each client—from design, layout, functionality & UX - so you get exactly what you need from your website. We are confident that Webflow is the best choice for our clients due its quality features, speed & customizability; it guarantees a high-performing site that gets results!

Summary

To summarize, Webflow is the perfect choice for website development. It offers design flexibility, a user-friendly interface, powerful SEO tools, mobile responsiveness, and fast, secure hosting to help you achieve your business goals. Do you want to create a stunning and professional website that will attract the attention of your audience and help you grow your business? Our team of experts will make it happen in no time with Webflow - without compromising on quality. With our team and powerful tools, we'll help you create the perfect online presence in no time. Contact us today to learn more about how we can build the perfect website for you with Webflow.

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If you are working on a digital solution, one of its integral stages will be UX/UI design. While trivial projects usually have “beaten” paths for creating navigation and visuals, any deviation from the standard can lead to dissatisfaction among end users and increase the entry threshold for them. In this regard, no matter how sophisticated the logic of your project is, it is important to understand the usability principles maintained by human psychology to ensure its excellent user experience.

Theories of Perception in UX/UI Design

Generally speaking, there are several popular theories of perception in UX/UI design:

• Gestalt psychology aimed at gaining an understanding of how people associate individual objects with things that are meaningful to them. The main gestalt principles include figure-ground (according to which some objects, depending on their visual appeal, are perceived as key navigation elements, while others serve as background), similarity (according to which elements with identical visual characteristics are perceived as interconnected), proximity (according to which closely placed objects are also perceived as related to each other), and closure (which states that incomplete objects, if sufficiently detailed, can be perceived by users as complete).
• Affordance theory, claiming that to ensure intuitiveness, users should receive some cues from the interface from the very beginning on how to deal with a particular element – one way to do this is to use skeuomorphism;
• Hick's Law, which states that the time it takes a particular user to make a decision is logarithmic to the number of available options (which means that to maximize intuitiveness, the user's choice should always be limited);
• Fitts' Law, stating that the time it takes a user to reach a desired part of the interface depends on its size and distance (which means that to ensure a great user experience, you need to place interactive elements closer to the user's starting point);
• Signal Detection Theory, claiming that users can subconsciously distinguish between meaningful cues (calls to action) and background noise, meaning that they should be visually separated.

Cognitive Load: Its Effects on UI Design

Now let's move from theory to practice and consider individual insights extracted from the above theories of psychology in UX. 

In particular, the first insight is the minimization of cognitive load, that is, the efforts of the human brain that must be applied to perform a specific target action. Thus, the importance of reducing the amount of information or tasks provided to the user becomes clear – otherwise, there is a high probability that the user will begin to act erroneously. 

In practice, such brevity can be achieved by correctly grouping interrelated elements and removing elements whose functionality duplicates each other.

Emotional Response & UX Design

Another valuable insight from UX design and psychology is to establish an emotional connection with the end user through your interface. This is a global task that begins with user behavior analysis and identifying their desires, pain points, and intentions and ends with transforming the obtained information into design elements that resonate with them. 

Ultimately, you will have to walk in the shoes of the average consumer of your software solution to ensure the proper level of empathy with your emotional design. In terms of practical implementation of the emotional response, such user empathy can be achieved through the integration of “user experience stories” that can be presented by a service provider to users as they get acquainted with the digital solution, as well as the use of the right color palette, forms, audio, pop-ups, and text.

The Role of Memory in User Interaction

Since, according to cognitive psychology in design, the average person can concentrate on one object for up to 20-30 minutes, it is important to take this aspect into account if your software solution involves long-term interaction with it. 

Specifically, you can reduce the load on your users' memory by implementing elements and scenarios that work and occur in a way that is familiar to them. Otherwise, if something does not function as expected, it can lead to users’ confusion and erroneous actions. 

Understanding User Behavior Through Heuristics

Heuristics are specific UI design principles that can predict user psychology. Here are some of them:

• Visibility of system status, which implies the importance of informing end users about what is happening with your software solution at the moment through progress bars, loading animations, or status messages;
• Match between the system and the real world, which emphasizes the importance of correspondence between the system's behavior and the knowledge and experience that users received before they became familiar with your software solution;
• User control and freedom, which implies the need to provide end users with the ability to freely navigate your software solution and manage negative scenarios;
• Consistency and standards, which determine the significance of logical connections between elements, terminology, and layouts;
• Error prevention, which consists of preventing erroneous actions by end users by providing them with unambiguous and understandable instructions;
• Recognition over recall, which states that to ensure better intuitiveness, users should “recognize” familiar patterns from the real world in elements and scenarios of your interface.

Thus, you have to perform a heuristic evaluation to check whether your solution is good in terms of usability. Also, note that in reality, there are many more psychology UI design heuristics, but the above list will be sufficient for a basic understanding of what is meant by the term excellent user experience.

The Impact of Attention on User Experience

Many designers, in order to encourage the user to perform a particular action, abuse pop-up notifications and other features to attract attention, thereby increasing the cognitive load, the inadmissibility of which we have already discussed earlier. 

Instead, you can use such approaches as the correct building of a visual hierarchy, optimization of the color palette, breaking down complex processes into several simple ones, etc. And, of course, do not forget to appeal to the memory of users, which already contains some experience of interaction with other digital solutions and can automate some processes of dealing with them due to the familiarity of the mental models implemented.

User Motivation & Reward Systems in UX/UI Design

Finally, from the point of view of UX psychology, many UX/UI designs benefit from gamification, which motivates users to move toward the target action. In general, gamification is aimed at boosting user engagement and creating an exciting user experience that they don’t want to interrupt. Its main elements are rewards and recognition.

At the same time, it is crucial to note that some reward systems are too confusing for the average user and, thus, create unnecessary cognitive load instead of motivation. Moreover, gamification is not considered a universal approach that could be used in any project. Therefore, you have to always start with the appropriateness and the affordance of implementing this concept clearly and simply for the consumer.

Conclusion

We hope that with the help of this article, you were able to understand the importance of UX design psychology and how it is implemented in UI/UX principles like heuristics, emotional response, lowering cognitive load, user motivation, and others. If you are interested in creating a digital solution that fully meets all these psychological principles, feel free to contact us.