How SaaS Products Can Expand Your Business Prospects in 2023
Daria Lymanska
CEO & Founder
February 21, 2024
2
min read
What is a SaaS product?
SaaS (Software as a service) is a software distribution model in which a cloud provider hosts applications and makes them available to end users over the Internet. Therefore, SaaS applications are not set up and maintained by companies. A monthly subscription fee gives users access to the ready-to-use software. To make an analogy, the SaaS using process is like renting a vehicle, for which the lessor pays the price and uses it on demand. Nowadays, SaaS presents not as a service but as a necessary element at the center of the functioning of every second business.
Here are some statistics referring to SaaS software:
The global SaaS market was valued at $237.48 billion in 2022, with projections to reach $908 billion by 2030, growing at a CAGR of 18.7%.
Over the last seven years, the SaaS industry's size has increased by approximately 500%.
The U.S. SaaS market is expected to grow at a CAGR of 5.64% from 2023 to 2028, reaching over $186 billion by 2028.
By 2026, it's anticipated that public cloud spending will constitute over 45% of total enterprise IT expenditure.
Large companies (with over 1000 employees) use about 150 different SaaS products, comprising 70% of their total software usage.
Top Industries
Leading industries in SaaS adoption include healthcare, financial services, manufacturing, and retail. This trend highlights the importance of cloud-based solutions in driving business efficiency and innovation.
Manufacturing: Projected to surpass $19 billion in SaaS market value by 2026, with increased adoption of cloud solutions for supply chain, inventory, and production planning driving growth.
Web and Video Conferencing: Expected to reach $7 billion by 2026, driven by remote work practices and advancements in IoT, AI, and video compression.
The healthcare SaaS market: Is projected to grow at a CAGR of 19.5% by 2028, driven by ongoing digitalization efforts, including the adoption of electronic health records (EHRs) and telehealth solutions.
CRM (Customer Relationship Management): Expected to grow at a CAGR of 13.43%, reaching $59.4 billion by 2027, driven by higher adoption among SMEs, cloud-based solutions, and a focus on customer engagement.
EdTech (Educational Technology): Projected to grow at a CAGR of 19.1% through 2028, spurred by increased demand for virtual learning platforms and educational content.
HR (Human Resources): Anticipated to expand at a CAGR of 15.8% up to 2028, with growth fueled by the need for efficient management systems, talent acquisition tools, and advanced analytics.
Property Management: Expected to see a CAGR of 15.5% until 2028, driven by demands for automated rental management and enhanced tenant experiences.
Top Players
To get a clearer idea of what a SaaS product is, here is a list of the biggest SaaS companies known around the world:
Microsoft Corporation;
Adobe Inc.;
Figma;
HubSpot;
Trello;
Zoom;
Slack.
Suppose you have experience using one of the above products. In that case, you can imagine how it works, why it is convenient, and how important it is to implement such SaaS platforms in your business.
So, what are the benefits of this system for you? If you clearly understand what function SaaS products perform and your business purpose, you can formulate precise requirements for the end result of using this service. This section will list the main things that SaaS providers can offer for B2B and B2C businesses.
You pay only for the resources and functionality that the company actually uses. There is no need to pay for the full range of services that a SaaS provider offers you. You're free to choose the necessary and critical features for your business and pay only for them.
Economic benefit. This point can be viewed from two angles. First, you know exactly how much you'll have to pay for the subscription period, and you won't have surprises with the increased cost of the resources you've already paid. Second, you won't risk your investment in such a subscription. If your business needs a more powerful or extensive platform to deploy your capacity. You'll end your subscription to one product and switch to another without losing money.
Accessibility to your team from anywhere. Any device your employees use - PC, laptop, mobile phone, tablet - can use the SaaS product.
Shared use of the software by the entire team. There is no need to buy a subscription for each user within the same company; the only exception may be the limit of connected users.
Centralized software updates. There is also no need to worry about updating the paid platform manually; the providers will do everything for the customer.
Business prospects with SaaS products
Enterprises incorporating SaaS products into their business concept are uniquely positioned to benefit from this growing trend. Here are some key business prospects with SaaS products, supported by statistics and numbers:
Cost savings: SaaS service reduces businesses' need to invest in expensive hardware and software, which leads to cost savings. As a result, companies can save up to 20-30% of their IT costs.
Scalability: According to 68% of companies, scalability is one of the main benefits of using SaaS. Therefore, a company can quickly increase or decrease its use of software as needed.
Security: SaaS products offer enterprises advanced security features to reduce the risk of data breaches, including encryption and multifactor authentication. 94% of enterprises report a noticeable increase in security after implementing SaaS.
Competitive Advantage: 74% of companies claim SaaS gives them an advantage through the quick and cost-effective deployment of innovative software.
Summary
As you have already understood, SaaS products are not only an opportunity to effectively manage business processes and business as a whole but also a practical necessity, without which it will be easy to optimize work processes and implement large-scale projects without a platform for necessary control.
By understanding what working principles SaaS is based on, you can maximize the potential of SaaS in your business and achieve greater success by 2030 and beyond.
SaaS (Software as a Service) is a cloud-based software model where applications are hosted online by providers and accessed by users via the Internet, typically through a subscription.
Why is SaaS considered essential for businesses today?
SaaS is crucial because it provides flexible, scalable, and cost-effective software solutions that businesses can use from anywhere, making it easier to manage operations and grow.
What types of businesses benefit most from SaaS?
Businesses of all sizes benefit from SaaS, but it's especially popular in industries like healthcare, financial services, manufacturing, and retail due to its flexibility and efficiency.
Who are the top players in the SaaS market?
Major companies like Microsoft, Adobe, Figma, HubSpot, Trello, Zoom, and Slack are leading the SaaS market, offering various solutions to meet business needs.
In recent years, mental health has taken center stage globally. Currently, approximately 792M people globally have mental issues and lack access to traditional therapy due to financial constraints or societal stigma. The best way to solve the issue — is to go digital. That is where mental health app development comes into play. It cuts costs and makes mental health available to everybody around the globe.
As to the market, in 2024 alone, the app market saw expansion to approximately $7.38B. In a decade, forecasts promise growth up to nearly 10% annually, scorching $17.52B.
If you are ready to build a new solution — now is the perfect time to start. Below, we will explain how to develop a mental health app, share standout mental health app ideas, and highlight key factors to keep in mind.
Why mental health apps are in demand
Even though people have faced mental disorders throughout the entire history, only in recent years solving these problems become normal and generally accepted. And it won’t stop. Let’s numbers speak louder — according to 2019 alone, the global capitalization for the global antidepressant market was estimated at $11.67B. By 2027, the market promises to grow to a record $18.29B.
Of course, depression is not the only issue. According to the World Health Organization (WHO), there is a growing tendency for PTSD, anxiety, and OCD (due to economic instability, military conflicts, pandemics, as well as personal problems).
Additionally, the fast-paced world daily brings panic attacks, triggers, and burnout (prevalent among doctors, teachers, and IT workers). Youngsters are prone to issues, too; among the most “popular” — are low self-esteem and social isolation.
Financial constraints and a lack of free time put hefty pressure on those who need a traditional approach to addressing mental problems. Then, an in-person visit to a psychologist or psychiatrist becomes a real luxury. But what if there is a more efficient, accessible alternative? That’s where developing your mental health app comes in.
Business and monetization models of mental health applications
For mental health app development, the following monetization models have proven to be the most profitable:
Fee for the services of real psychologists. According to this model, the application acts as a platform, connecting users with professional psychologists, coaches, or therapists (similar to a marketplace with reviews, ratings, cost of services, and other attributes). In this case, the application earns the commission from each transaction (usually 15-30%).
Subscription-based model. This model has a fixed fee for regular access to content and/or services for a certain period (month, year, etc.). If your app has diverse content and functions, offer multiple pricing models. This lets users pick a plan that suits their needs best.
Freemium. These models give free access to basic functionality, with particular features to be paid. Usually, there are personalized recommendations, access to exclusive courses, advanced progress analytics, etc.
One-time purchase. This model involves a one-time purchase of the application, after which the user has access to all its functionality.
In-app purchases. Here, the basic functionality is available for free, but additional materials or services are paid (personalized plans, unique selections of tracks for meditation, etc.).
Ad-supported model. In this case, app is free but includes built-in advertising (banners, videos, native advertising, etc.). At the same time, to improve the user experience, you can offer an option to turn off ads for an extra fee.
B2B model. This model translates into you selling licenses to companies with internal programs to support employee mental health.
Selling merch. This model focused on branded wellness merchandise promotion via scented candles, self-improvement guides, and mindfulness notebooks.
Top mental health apps on the market
Now, let's explore the most popular mental health apps. Perhaps they'll give you extra inspiration for your mental health app development project.
Headspace
Endorsed by the editors of the New York Times and 2.8 million users globally, Headspace is a product of the mental health company of the same name. Its core functionality includes meditations dedicated to improving sleep quality, relaxation, and cultivating mindfulness. They also offer courses on meditation, managing borderline emotional states, and more. Moreover, the platform has scientifically proven results in stress reduction and a user-friendly interface.
Calm
The Calm app is loved for high-quality content and a simple and intuitive interface. by 4.5 million (2023). And it is rightfully so. This app spins everything, from meditation sessions and effective breathing exercises to audio programs that are good for falling asleep faster. As for monetization, there is a free version with limited access. Full access to functionals is only available with a paid subscription.
BetterHelp
BetterHelp has over 2 million users and connects with licensed therapists via text, phone, and video. Patients must pay a fee to continue their subscription and can also volunteer to donate to others. This app goes far beyond mood issues. It covers complex disorders and symptoms, such as clinical depression and PTSD.
Talkspace
Talkspace provides online therapy with licensed therapists through a tiered subscription model (with health insurance coverage). Moreover, this app is ideal for managing medication treatment and has many formats for direct communication with psychotherapists (including cases of emergencies).
Moodfit
Founded in 2018, Moodfit has become the top mood assistant for more than a million people worldwide. It has personalization options, customized mood data analysis through visualization tools, and mood-improving recommendations. In addition, the app has cognitive-behavioral therapy exercises as a handy and entertaining way to deal with mental issues.
Woebot
Woebot is a free AI-driven bot founded by Dr. Alison in 2017. It is based on text format and has cognitive behavioral therapy methods. Initially, this software was intended for youngsters in college and graduate school, but today, people of all ages use it.
Sanvello
Sanvello, created by Dale Beermann and Chris Goettel, provides evidence-based CBT techniques and tools to support mental well-being. Since 2015, the app has offered free features and premium content through subscription or insurance.
Key components of a mental health app
Let's determine what mental health app features should be included by default.
Registration/authentication/authorization system
The main functionality of this system includes two types of registration: full-fledged, with the user’s email, and fast, through social networks (this is implemented through the OAuth 2.0 protocol, which is suitable for integration with Google, Apple, and Facebook).
For better protection of user data, use two-factor authentication and store hashed passwords. This can be done, for example, using bcrypt. Additionally, allow password recovery via email or SMS and register log-in/logout events for a data security audit.
User profile
Include the functionality for adding, saving, and changing personal information (name, age, mental health goals), maintaining the user’s activity history (exercise completed, courses, sessions with psychologists, etc.), and privacy settings (public/anonymous profile). Typically, profile data is stored in a relational database (PostgreSQL/MySQL); it is also necessary to set a clear separation between public and private user data.
Home screen and navigation
The home screen should feature a clickable menu, allowing users to update content based on their settings. You can also add push notifications (for example, using Firebase Cloud Messaging). As for the menu, place meditations, psychological tests, stretching, and yoga exercises in text, video, and/or audio format. You can also include real-time communication with specialists via text, voice, and video chats.
Use cloud platforms such as AWS S3 to ensure scalable content storage. If your application is media-rich — add media streaming via HLS.
Finally, localize content for users from different regions if you plan to maximize your target audience.
In-app payment system
If you plan to monetize your app through subscription payments or in-app purchases, integrate App Store and Google Play to process payments via the In-App Purchase API. You can deploy the web version via Stripe. Once everything is ready, provide access control based on the paid features.
Analytics and recommendations
Place functionality for tracking user progress and boosting their motivation (e.g., mood changes) and recommendations based on analytics. The latter makes sense to implement using machine learning models (e.g., based on TensorFlow).
What to consider before creating a mental health app?
The basic functionality of a mental health app goes far beyond making it popular and profitable. Therefore, to maximize your chances of success, consider the following factors before creating a mental health app.
Competitive environment
Usually, it involves the user interface, content accessibility, and the quality of the exercises/recommendations. Notably, the Calm application (sleep stories) and BetterHelp (online chat with therapists) are prime examples of such.
Analysis of bad ratings — matters too. In particular, users usually complain about the high subscription costs, lack of personalization, navigation problems, and negative experiences with customer support service. You can use it to make a competitive feature.
Target audience
Your target audience — above all. This can be young people (18-35 years old) who need an effective solution for stress management and improving sleep quality. Or the elderly might be searching for a more convenient professional in-home/palliative care format. Finally, it could be corporate clients who want to implement programs for the mental support of their employees.
Ultimately, user needs may vary. Based on the insights, determine the preferred content format (e.g., meditation, CBT, DBT, video sessions) and presentation style.
Regulatory requirements and user data privacy
The most common and comprehensive regulations are GDPR and HIPAA regulations, which govern the processing of personal data and medical information. To comply with them under the mental health app development process, you must implement data encryption (via SSL/TLS) and ensure transparent privacy policies.
Marketing strategy
To attract a broad user base, create a unique selling proposition. This can be achieved through AI diagnostics, integration with wearable devices via IoT, or simply offering a lower price than competitors. Next, point out the comprehensive marketing strategy. Select the right promotion channels: social media, partnerships with therapists, or advertising through user reviews. is essential for developing a comprehensive marketing strategy. Additionally, to retain users — regularly update content.
Testing and feedback
It’s better to subject an app with a diverse target audience to beta testing. To do so, find the first users who could be your potential consumers, gather feedback, and optimize the app based on their input.
Financial costs and ROI
Finally, estimate the project budget. It should include development, marketing, updates, customer support, and infrastructure maintenance. Given the costs, you must also estimate how long it will take till your project is profitable. It might be useful for future investors.
What are the main phases of mental health app development?
Now that you have so many insights at hand, you can start the mental health app development process. Let's find out how this happens in practice.
Ideation
First, define the problem. It is the mental health issues that trouble your audience and their goals. Obviously, your app should cover it. The solution might vary. It could reduce stress, help with sleep, or heal depression. Moreover, in the very first stage — conduct a competitive analysis. This will help identify niche leaders, find the target audience, and formulate a USP.
Planning
At this stage of the mental health app development process, you will already have enough information to determine the main functionality of your teletherapy application. Select a technology stack (or at least decide whether it will be a native or cross-platform solution), and clarify the business model. Based on this, you can calculate an approximate project budget.
Design
From now on, your mental health app developers can start creating prototypes and gradually turn them into a full-fledged design. Note that to develop mental health apps, you must use WCAG 2.0 guidelines, which ensure all users can access the app's functionality. Once the mental health app design is complete, test usability with real users to refine the navigation.
Development
The mental health app development process is divided into frontend and backend. The first includes the implementation of the user part of the software, and the second – everything that happens on the server side. As individual modules are ready, your mental health app developers will need to perform unit and integration testing to prevent difficult-to-fix bugs in the future.
Testing
Once the entire codebase is ready, QA specialists and testers will create test cases to ensure each function works correctly and the app performs well under high user load. This testing also ensures that all user actions within the app are secure and protect their privacy.
Release
Now that testing is complete, and all detected bugs are fixed, you can publish the application in the App Store and/or Google Play (your development team will first need to check whether it meets all platform requirements). After publishing, you can launch an advertising campaign to attract the first users, as well as set up tracking tools like Google Analytics and Amplitude to analyze user behavior.
Post-release support
At this mental health app development stage, you must check your application's speed and stability regularly. You will also need to update/expand its functionality once in a while and optimize what already exists based on feedback from real users. An equally important point is ensuring compatibility with newer versions of iOS/Android.
Challenges in mental health app development
Various challenges can arise during the mental health app development process. Let’s analyze them:
Compliance with regulations. Mental health apps often handle and maintain personal information, including medical data, which imposes obligations on you as a developer to implement GDPR, CCPA, or HIPAA compliance.
Balance between personalization and privacy.
While personalization — is a key feature of these apps, it sometimes conflicts with privacy requirements. To address this, implement advanced mechanisms for anonymizing user data, which will reduce the need to send sensitive information to the server.
Evidence base. The content provided by your app must be scientifically sound and effective for users. To do this, you should either accompany all your treatment plans with individual recommendations from real therapists or initially use approaches with proven effectiveness.
User retention. Many users abandon apps after a few days of use, so your app may need additional retention mechanics (such as gamification and adaptive push notifications) that won’t make users feel guilty or overwhelmed.
Monetization efficiency. Most users search for free or cheap health-related apps. At this point, you need to figure out the balance between user accessibility and the financial sustainability of your software.
How much do developers charge to build a mental health application?
The budget for developing a mental health app development depends on its complexity. So, we can't give exact numbers without first discussing your idea with your development team. But the approximate price ranges from:
$140K for a teletherapy app.
$70K for a simple mood-tracking app with self-monitoring features.
Back-end features, like a database and admin panel, are often overlooked in cost estimates. Developers typically include these in the overall pricing for mental health applications.
If you want to get an estimate of your project, please contact us.
Mental health app design: Best practices
Now, let's analyze several mental health apps (some of which have already been presented to you above) whose design has pleasantly surprised us. Maybe they will help you think better through your mental health app development process.
Headspace
This app is praised for its simple and minimalistic interface, with bright illustrations and smooth animations that literally "nudge" users to meditate with its help. It is also adapted for beginners and is generally perceived as intuitive. This approach to design minimizes anxiety in users and motivates them to meditate regularly.
Calm
The aesthetics of the Calm app lie primarily in the author's images of nature, a soft color scheme, and smooth animations. Together, they create an atmosphere of relaxation - that’s what you need to reduce stress. The app also stands out from its competitors with its "sleep stories" that help people with high anxiety fall asleep faster.
Reflectly
Reflectly's unique design uses artificial intelligence to offer a personalized experience. A clear, user-friendly interface, dynamic prompts, and mood analytics complement this. Together, these features make the app an ideal choice for audiences of all ages.
Daylio
Daylio's intuitive interface is accompanied by simple icons for tracking the user’s mood and activity. Moreover, all these application elements are easy. Developers ensured that performing target actions doesn’t take too long. The application also has a built-in report generator with visualization elements so that users can monitor their progress.
Happify
The Happify app has a gamified interface. It simplifies and informalises the process of improving the psycho-emotional state. The gamification principles here are based on scientific methods to improve mood. So, it does not add to users' cognitive load.
Mental health app ideas to succeed in 2025
In this section, let’s look through the most viral mental health app development ideas so you can pinpoint your project to success:
Integration of AI. AI assistants can help analyze moods and behavior patterns, give personalized recommendations on how to improve well-being, and remind them of any regular upcoming activities, like a daily mood rate system.
Social interaction. This can be implemented via in-app groups of users with similar mental problems where they could share their healing experiences and receive mutual support.
Integration with wearable devices. Through the IoT, you can analyze heart rate, assess stress levels, determine sleep quality, and create a common mental health map.
AR and VR tools integration. It might be useful for relaxation (to enhance the immersion effect).
"Instant help". Through the screen for quick access to ready-made materials and an online chat with a psychotherapist.
Content specially adapted for children and adolescents. For example, these could be games for managing emotions or recommendations for teenagers on dealing with anxiety and stress;
B2B solutions for companies. in particular, these could be psychotherapeutic assistance to prevent burnout.
Highlights of our experience in delivering healthcare solutions
Finally, we'd like to share our experience developing a mental health app. A client approached us to expand their services to the web, specifically to support small businesses recovering from the recession caused by the coronavirus pandemic. The objective was to create a platform to attract a target audience seeking health-related products and services.
For this project, we assembled a team of ten specialists. We chose Ionic and Vue.js for the frontend tech stack, with Laravel for the backend. The result was an online platform featuring a simplified login process, the ability to schedule and reschedule meetings between clients and trainers, an intuitive search for events and classes, role-based access, and an integrated payment system for online payments (covering group and individual courses, as well as event participation). We also implemented live session connections via Google Meet and Zoom. The solution was complemented by a clean, minimalist design with a calming color scheme, ensuring a pleasant and user-friendly experience.
If you want to learn more about this project, please follow this link.
Final thoughts
With this comprehensive guide, you can confidently start looking for specialists who would bring your idea to life. Don’t go any further, as you are already in the right place! Just fill out this form, and our mental health app development team will contact you as soon as possible!
In today's world of IT technologies, cooperation with Ukrainian developers is becoming more and more relevant and promising. Ukraine is ranked as one of the world's top IT service providers and continues to hold that position.
Ukrainian IT market overview
Today, the Ukrainian IT market has positive growth dynamics, as Ukraine is a more favorable center of cooperation than other countries. Why is this so? It is due to our specialists' high level of education, scientific potential, the country's proximity to the European market, and favorable tax conditions. The close geographical location to Europe also ensures faster and more efficient communication between clients and developers. All this makes it possible to double Ukraine's export revenues in the next 4 years.
Currently, more than 200,000 Ukrainian developers work in the international market. That demonstrates the high level of qualification and professionalism of IT specialists who successfully work on projects of any scale and complexity.
In 2021-2022, the IT industry grew by 36%, from $5 billion to $6.8 billion in exports. Over the past three years, these figures have almost doubled, and the growth trend is quite stable. Despite the war and issues many IT companies face nowadays, the IT sector is still a driving force in the Ukrainian economy and continues to develop.
The majority of IT companies today work remotely. But this does not prevent participants in the development process from creating digital products, being in touch with the client, and providing timely updates on the work done. During the full-scale invasion of the aggressor country, all Ukrainian companies have adapted to the new reality and are ready for force-majeure situations at any level.
Our company did not disrupt any project over the past year and delivered all developed products to each customer. Moreover, our practical work resulted in the support of foreign customers who want to cooperate only with Ukrainian companies on convenient terms.
Development tasks that Ukrainian developers solve
Ukrainian developers today are among the most in-demand in the world. Through continuous development and training, top-notch IT specialists contribute to developing international products and participate in their launch and maintenance. They successfully solve many development tasks and problems, including:
Complex technical projects
Ukrainian developers have high technical expertise and can implement projects of any complexity. They use the most advanced technologies and programming languages, such as Java, Python, Ruby, JavaScript, etc.
Mobile application development
A significant amount of experience is available among Ukrainian developers in developing mobile applications for iOS and Android platforms using React Native, Ionic, and other technologies. They know how to create intuitive, user-friendly interfaces that satisfy users' needs. They also specialize in developing cross-platform applications that run on multiple operating systems, which can significantly speed up the development process and reduce project costs.
E-commerce platform development
Ukrainian developers also have considerable experience in developing online stores and e-commerce platforms. They are familiar with major CMS systems such as Magento, Shopify, and WooCommerce.
Software development
It is well known that Ukrainian developers create high-quality software. They know how to write code that will work quickly, efficiently, and reliably. They also have experience in various areas, such as web development, mobile development, artificial intelligence, and more. Ukrainian developers often use modern technologies and development methods such as Agile, Scrum, and DevOps to ensure high quality and fast development time.
Integration and maintenance
Besides developing new software, Ukrainian developers integrate it with existing systems and maintain them. They are ready to solve problems during the operation and ensure the smooth operation of the applications.
Cybersecurity
Ukrainian developers actively work in cybersecurity, providing reliable protection of information and data. They know how to protect applications from threats like hacker attacks, viruses, and other malware. And also use modern technologies and methods such as data protection, encryption, and authentication to keep software secure.
Advantages of cooperation with Ukrainian developers
Cooperation with Ukrainian developers today is one of the most advantageous options for companies looking for reliable and experienced IT specialists. Ukraine is one of the world's leaders in the IT services market, thanks to its talented and highly qualified developers capable of fulfilling tasks of any complexity.
One of the main advantages of working with Ukrainian developers is the high quality of their work. Ukrainian developers have an extensive experience in various fields of IT. They follow the latest trends and use the most advanced technologies. Due to this, they can realize tasks of any complexity, including creating complex websites, mobile applications, software development, and much more.
In addition, Ukrainian developers are known for their speed and efficiency. They strive to complete their projects on time without compromising the quality of their work. Ukrainian IT companies are also ready to provide flexible working conditions, including working in different time zones, which makes cooperation with them even more convenient and effective.
One more advantage of cooperation with Ukrainian developers is their price competitiveness. Ukraine offers more favorable conditions for cooperation than other countries while maintaining a high quality of work and professionalism. That allows companies to save on costs without losing quality.
Flexible cooperation conditions are another advantage of Ukrainian developers. Many of them work remotely, which makes their services more flexible and accessible to clients from all over the world. That reduces the cost of organizing work with remote teams and the time required to find the right specialists. In addition, even remote communication with Ukrainian developers allows you to respond quickly to changes in the project and solve any problems that may arise. Also, communication with Ukrainian developers is in English, which facilitates interaction with customers from around the world.
Summary
Ukraine is one of Europe's largest exporters of IT services, with an excellent knowledge base, great motivation, and great opportunities. Despite the Russian invasion, Ukrainian IT companies continue to provide quality services, support the economy, and maintain a high rate of development and continuous growth.
Cooperation with the Ukrainian company is not only a guarantee of quality work but also support for Ukrainian businesses and Ukraine as a whole. Numerous IT companies survived difficult times and are gaining momentum in their activities due to the trust of international customers and the continuous work of the development team.
Nowadays, AI technology is significantly changing the different industries and the healthcare industry isn’t an exception. One of the additions – chatbots – has the potential to save time and money.
But should the healthcare industry use a bot service, it is a question many medical workers ask. However, we can define healthcare as a service that happens when patients visit the doctors, we will strictly limit our potential productivity gains. Chatbots can help healthcare providers with customer service and interact with healthcare consumers through text conversationally. So it is one of the most effective solutions to increase patient satisfaction.
According to surveys and researches published by IBM, up to 80% of routine questions could be answered by a chatbot. And it isn’t a surprise that the big part of these questions are asked by the patients and a simple chatbot can help with that.
For being in a win-win situation in healthcare, the providers should think about how to give patients, prospective patients, and other site visitors a way to answer questions, find the important information, and even book appointments as soon as possible without calling in. It’s easier and more convenient for people. It’s more efficient and successful for providers. And it can save a tremendous amount of money and time. That’s the dream, right? In the healthcare sector, the patient’s experience and satisfaction continue to be the top priority.
Chatbots in healthcare can offer the best health care service.
So the real question for clinics, hospitals and other private practices looking to improve the patient experience: Is it worth it?
Will chatbots really help and make a difference for your staff and patients?
At the end of the article you will find the answers to all your questions, so let’s have a look at how healthcare chatbots actually work, their benefits, and potential use cases.
We can divide chatbots into three categories:
Rules-based: Rule-based chatbots can also be named decision-tree bots. This type of chatbot uses a series of defined rules. These rules are the basis for the types of problems the chatbot is familiar with and can deliver solutions for. Usually, there are very simple or complicated rules. They can’t, however, answer any questions outside of the defined rules. These chatbots do not learn through interactions. They only perform and work with the scenarios you train them for. They follow pre-defined, if-this-then-that “playbooks” that automatically respond to a list of pre-populated queries and questions. These chatbots might answer common questions with simple and canned responses. They might also lead people to dead-ends like “I’m having trouble understanding” due to their limited technical capacity.
Adaptive: Using machine learning (ML), adaptive chatbots can learn patterns the more requests they receive.
AI-powered: An AI-powered chatbot is a smarter version that uses natural language processing (NLP) and ML to better understand the intent of the human and provide a more natural, near-human-level communication. An AI chatbot can quickly determine intent and context, move through more complex and nuanced conversations, and deliver the look and feel of chatting with an actual human being.
Chatbots are created to mimic human conversation. Using chatbots, patients can ask health-related questions, check on their appointments, or explore treatment options without calling in.
Why chatbots are perfectly suitable for healthcare
The chatbot is useful for any type of business. But for the healthcare field, they are especially valuable, because chatbots can provide the required information and actions to patients.
24/7 Service
Anytime chatbots can provide patients service and support. According to this, patients can get immediate engagement and answers.
Follow-up medical care
Quality and results are the most important goals for the patient experience. In many cases, it is difficult for doctors to provide quality care once a patient leaves the hospital. Chatbots could be a good solution for this challenge, and they can give follow-up care by prompting patients to record their symptoms or track their progress.
At-home care
Chatbots can be used anywhere, especially at home. The patient can use the range of actions that include not only looking up symptoms and scheduling appointments, it could also use chatbots for the patients after they are discharged from the hospital. The chatbot could help patients take their medications in time and connect with their doctors.
Keep patient update
This is a new way to address any patient. This will keep the patient and family to remain updated till the last moment. Do you need to go to the appointment? The chatbot will remind you via text message or email. Will the surgery for which you need to be prepared? A chatbot can help patients prepare for any size of surgery or operation beforehand.
Better Patient Experiences
In the end, chatbots no doubt can enhance patient satisfaction. They help improve patient satisfaction scores by providing the convenience of care and reducing wait time. The providers have the opportunity to offer services to the patients and make it convenient for patients to receive medical attention. Chatbots can also facilitate surveys and other patient feedback mechanisms to record and track sentiment.
Use cases in the healthcare industry
Let’s imagine the patient needs urgent help and information on what to do? The chatbot could quickly quiz users on the health problem they’re facing and recommend a sequence of actions until the ambulance arrives.
It can be used as a mass email by local or national health organizations. Nowadays, it is especially relevant to people to get to know important details about vaccinations or epidemics.
It can help patients track their moods or feelings that can be discussed with the psychiatrist or therapist at the next appointment. It could offer tips, notifications and advice between therapy sessions. Furthermore, it even can act more like a personal assistant. It can remind patients to take their medication, help them stay motivated to stick to their schedules and provide other relevant medical information.
The hospitals and clinics can use the chatbot to allow patients to learn more about their health by asking questions, check symptoms or conditions, and find relevant specialists if they need them.
The E-commerce industry that sells medical equipment or supplies could build a bot to recommend products to undecided customers. It is one of the ways to increase the visitors on the websites, directing the users to buy the products from it.
A doctor could set up a chatbot to let users schedule their next appointment easily.
The bot can be built to help users find in-network providers near them based on city or zip code.
A medical spa can increase lead generation and user satisfaction using the bot. It is a great idea to ask what users expressly request. Based on the feedback from the users, and add only those services and products which your users have expressly requested. Finally, it could help the best matches schedule a consultation.
Final Thoughts
The chatbots can significantly replace the great part of live chatting with medical personnel. The main advantage that chatbot can provide is improvement in the patient experience. These chatbots are created to be conversational, so they are more responsive and personal than search engines. Chatbots can pull more specific and relevant information for patients rather than search engines. But they can not completely replace a human medical professional’s expertise, but they can reduce the time and money and make it easier for hospital staff to perform their jobs.
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