What You Need to Know About Web 3.0

The medical field has been developing for ages, but over the past twenty years, we’ve seen the flourishing of healthtech. And it’s not surprising: this technology is a game-changer for patient care, workflow, and life-saving. 

The healthcare industry includes producing portable devices to monitor vital signs and online medical consultations provided by modern digital health solutions. And, similarly, every private clinic should have a top-notch website where patients can book an appointment with a doctor. 

What are the roles of a medical site?

1. A communication tool with patients. A site can be easily googled. Also, it contains information about available services and specialists. Thus, it makes it much easier for clients to reach out to you.
2. A communicational channel. Internet marketing is one of the most effective tools for attracting customers, but you need a web resource to use it. Thanks to a site, you will be able to find customers among users of search engines and social networks.
3. An image-maker of your organization. You need to give a good impression to make others want to collaborate. 
4. A source of getting feedback and statistical data. Thanks to analytics systems, you can track changes in behavioral factors, perform A/B tests, and monitor the effectiveness of various traffic channels.

So, a medical website must be very comprehensive, secure, and accessible at all hours. To achieve this, it’s important to involve specialists responsible for different aspects of the work at each stage of the healthcare website development. 

Key Considerations When Hiring

Before you hire a health tech development company, it’s essential to ensure their team has the necessary hard and soft skills. The task of the dev team will be to make the site appealing to users and customize traffic channels. In turn, the site owner should provide the essential information and approve tasks in time to avoid excess of the final healthcare website development cost and pauses in the work process.

What should you bear in mind while searching web development companies for healthcare?

• Relevant experience. The more projects related to medicine they have, the better. 
• Technical knowledge. Find out if the developers know the required programming languages. 
• Communication skills. Website development is a team effort not just for the performers but also for the customers, so soft skills are vital here.
• Ability to comply with regulatory requirements. The company must know about HIPAA compliance and other legal provisions. 

Experience in HeathTech

The company you want to hire must understand your business. That’s why your healthtech development company must be experienced with medical data and technology. Look for the company that has previously worked on similar projects. They could have a background in developing electronic health record systems, medical visualization software, remote care platforms, or other products related to healthtech website development. Companies with extensive experience in this field are well prepared to meet the specific demands of healthcare software development.

Technical Expertise 

The company’s tech team should have certain skills required for medical website development. First of all, they need to ensure the security of the medical website. Secondly, it must be able to scale. This will allow you to upgrade a site following current changes like adding new services, functions, categories, or sections. It will also increase functionality and optimize it based on customer requests and company interests.

Another important aspect is defining the right tech stack. The developers must be able to choose a health tech website development programming language that meets business needs. The most popular ones are HTML/CSS, PHP, Python, JavaScript, Java, Ruby, and Swift. The final choice of one or another development tool must be made according to the goal of creating responsive web design and providing a brilliant user experience. The company should also have a skilled designer who can transfer your brand identity into the website’s UX/UI design. 

Regulatory Compliance 

A team working on a health tech site must guarantee its security as patients leave their personal data there – this can be ensured by its knowledge of how to create a secure website for healthcare providers. Specifically, such websites must meet HIPAA regulations and other confidentiality rules in health care, such as GDPR and PCI-DSS. Make sure the company is aware of these norms and can perform HIPAA-compliant website development. 

Communication and Collaboration

Healthcare website development requires ongoing communication between the client and the contractor. For example, in the beginning, you and the tech team will negotiate on choosing the right CMS for the website. Consider hiring only those who are accessible, transparent, and timely. If there are no meetings or any other forms of communication, move on to the next candidates.

Partner’s Reliability

Make sure the chosen company is trustworthy. It must be present on social media and have its website with a portfolio. Seek for clients' feedback on special resources, forums, and social networks. This way, you’ll quickly see what prior customers have said about a company's service delivery. And, if some field-specific media have published case studies about the company’s work, it’s a very good sign. 

Compliance with Your Request for Proposal 

Once you decide on a candidate, it’s time to write a project proposal. Health tech website development proposals include stating the project’s objective, target audience, budget, and other features specific to your project. This way, the potential company will understand your business needs better and be able to provide an individual proposal. 

Impression After Personal Interviewing

A key to successful collaboration lies in communication. Interviewing health tech web developers will allow you to test their understanding of your specific demands and the concept of the website. 

Crucial moments to clarify during interviews: 

1. Ask for details about their experience. Get candidates to talk about a project related to health tech they have participated in. Go into detail to assess their role and expertise.
2. Ask about the development process. Give them thorough questions to test their technical knowledge and figure out the workflow. You can also provide them with a test task to evaluate their skills firsthand.  
3. Uncover their management style. Ask if the team has worked on any cross-functional projects. Look for leadership qualities like guiding, empowering others to succeed, and handling conflicts constructively.
4. Find out the team membership. Alongside those who are usually present in the technical team, such as engineers, QA testers, and tech leads, there should also be a UX designer. 
5. Ask who will own the code. It’s much better for you if the web development companies for healthcare offer a total handover. Yet, the agreement may include a clause that allows the contractor to keep the code. The worst thing that can happen might be that the company charges you more money because of the constant glitches they fix. 
6. Question what happens if the team fails to meet the deadline. Find out how the company can repay for the lost time.

Portfolio 

Ask companies included in a shortlist to demonstrate their previous projects. A voluminous portfolio is usually a sign of a company that has extensive experience. This way, you’ll wind out what they’re capable of. The portfolio will show you if the team can manage challenging projects and meet high regulatory standards. Also, it will show how good and user-friendly their software is. And, naturally, pay strong attention to websites related to the medical field.

Conclusion

Ideally, a website solves several problems of a healthcare business at once. First, it is one of the most effective tools for attracting new clients. It also acts as a channel of communication with existing patients, forms the image of your organization, and allows you to get feedback and collect your customers’ data. All this is possible if the site is developed by the pros. That’s why you should be very picky when you want to hire a health tech development company. Follow the recommendations listed above to find the perfect fit. 

If your website has existed for a long time, this is a reason to think about redesigning it. The fact is that web development trends are constantly changing, and the things that attracted users around five years ago may seem high and dry today. 

In particular, several years ago, the independent web resource GoodFirms conducted a survey among designers to find the reasons why users leave their websites. It turns out that about 40% of respondents were sure that this was due to the outdated design. Do you need to look for more explanations as to why you need a redesign? If you don’t, this article is for you. 

What Is a Website Redesign?

Website redesign is a modernization that involves changes in the design, content, and functionality of a specific web resource. There may be not only a change in color scheme but also in the website’s structure, which also implies a certain optimization of the HTML code.

Redesign can be done every two years, or less often, every three or four years. However, when the appearance of your website remains the same for five years or more, your users are likely to begin to believe that your business is idle and, therefore, will likely choose a more successful competitor.

Why Is a Site Redesign Important?

Let's imagine that when you launched your website first, it generally satisfied its visitors. However, after a few years, its traffic began to gradually decline, although the quality of your service and/or goods did not decrease. Most likely, the problem is that your website’s design is outdated. Although this may seem to be the only reason why you need a redesign, there are several other reasons that also lead to it:

• You are going to migrate your website to a new engine;
• Despite regularly taking SEO measures, your website is not ranking well in search engines;
• You are planning to expand your audience reach and scale your business;
• Your company has rebranded, and now, this should apply to your website as well;
• You are entering a new market;
• Your product range or the concept of its promotion has completely changed.

Why You Need a Website Redesign Project Plan

In general, there are many goals that you can achieve through a redesign. The benefits of website redesign include improving the user experience, rebranding, increasing reputation, optimizing traffic indicators, conversions, etc., involving the website in marketing campaigns, and so on. 

At the same time, whatever goal you pursue, its achievement must be consistent, and each step must be justified from the point of view of business and available resources. Otherwise, you will act chaotically, and the result of these actions will most likely not live up to your desires. To prevent this from happening, you actually need a project plan for website redesign.

How to Redesign a Website: Applying Key Principles for Success

Now, it's time to find out what five sequential phases the correct redesign strategy includes. 

Setting Clear Objectives

Any well-thought-out project plan for website redesign implies matching goals and needs to redesign tasks to be completed.

Understanding the Need for Redesign

At the very beginning, you will need to correctly identify the reasons for the redesign. For example, this could be an outdated design, a not-mobile-friendly user experience, the functionality update and complicated website structure related to it, etc. You need to describe all these reasons as precisely as possible to make it easier for your team of designers (and possibly developers) to decide on the scope of work.

Defining Your Goals

Once the reasons are clear, you can define SMART (specific, measurable, achievable, relevant, and time-bound) goals. Special cases of such goals may be increasing traffic, achieving better conversion rates, improving user experience, etc.

Research and Preparation

At this stage, you will have to complete more complex tasks that will lay a solid foundation for your team's further work. They will also help you understand how competitive your website is at the moment and which aspects of it have the highest priority.  

Analyzing the Current Website

Your website is probably already connected to some analytics system where you can evaluate the dynamics of its traffic, conversion rates, abandoned carts, and so on. Thus, you have to collect this data, evaluate its changes for better or worse over the last year, and compare these changes with seasonal and local trends in your niche to get the most objective assessment of your website.

Competitor Analysis

You will also have to analyze the websites of your main competitors to understand in what they are good at and what needs optimization. Through this analysis, you will be able to prioritize the tasks that your technical team will have to deal with.

Target Audience Identification

Refine your audience data – this is especially important if you're looking to enter new markets or scale your online business. However, even if your goals are less ambitious, you'll still need to refresh information about your potential customers – their demographics, pain points, goals, needs, etc.

Content Audit

Finally, you should conduct a global content audit – for this, you'll probably need the help of SEO experts. Specifically, if your website's main problem is low search engine rankings, it's likely due to poor-quality content that will need to be optimized or replaced with a new one.

Planning and Strategy Development

Actually, you are left with the last steps before you hand over your website rebuild project to your technical team.

Site Structure and Navigation

Based on the key indicators of your website displayed in the analytics, you will be able to determine which of your website’s navigation elements and structure components need to be changed.

Visual Design Considerations

If your current website seems visually outdated, you will need to identify relevant examples from your competitors and indicate which graphical aspects of their websites you like the most.

Technical Requirements

If you find that your website's performance is suffering or, for example, the website itself is not fully displayed on some mobile devices, optimizing these aspects will require the participation of web developers.

SEO and Content Strategy

If the problem is the poor quality of the content (lack of necessary keywords in the texts, low-quality images, outdated data, etc.), you will need to involve SEO specialists in the project as well.

The Design and Development Process

Now, it’s the practical part of your website redesign roadmap, which requires the involvement of technical specialists and the designers themselves.

Wireframing and Prototyping

Now that the project is in the hands of the designers, they can start creating wireframes according to your requirements for the updated version of the website. As your requirements become more detailed, they will build prototypes based on these wireframes.

Design Mockups

An intermediate stage between the development of wireframes and prototypes can be the creation of mockups. Essentially, these are medium-fidelity sketches of your project that, like wireframes, schematically demonstrate the main components of the website but already have a pre-defined color palette and some graphic objects. Typically, this intermediate stage is necessary for websites with a complex and/or non-trivial structure.

Development and Coding

If your site requires migration to a new CMS or you have discovered problems in the previous stages that can only be solved through changes in its program code, you will have to involve developers to eliminate these bottlenecks.

Testing and Quality Assurance

And, of course, don’t forget to staff your project team with quality assurance specialists who will check if the updated version of your website works correctly before it goes public.

Launch and Post-Launch Strategy

Finally, you can begin preparing for the website relaunch.

Preparing for Launch

If your updated website looks the way you like and all the inconsistencies have been ironed out, it makes sense to check its effectiveness on the representatives of its target audience. This way, you may get additional insights about optimization that can still be implemented before your website’s launch.

Launching the Website

Now, developers can upload a new version of the website to the hosting. It may require you to choose a new hosting provider or a new tariff plan from the old one – this makes sense if you plan to expand the reach of your audience.

Post-Launch Activities

This stage will last exactly until the next redesign. In particular, you will have to monitor the analytics of your update to see whether the new key indicators meet your original business requirements. You will also need to constantly work on your website's SEO by regularly uploading new, relevant content.

Conclusion

We hope that in this article, we have helped you understand how to website revamp, and now, you can begin this procedure as consciously as possible. If you are looking for specialists ready to take on not only the planning task but also the implementation of your redesign project, feel free to contact us, and our team will bring your most ambitious goals to life within your budget and timeline.

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The healthcare industry is an area that strongly needs innovations at all times. Diseases constantly evolve, and the care methods should go one step ahead. Infrastructure in healthcare and streamlined communication are not the last points in fostering positive swifts in this industry. These two elements, in conjunction, create favorable conditions for bringing innovations or merely positive changes. The more automation and advancements are introduced, the more effort can be devoted to curing and preventing diseases. That is why the Medical Internet of Things is so emphasized nowadays. Its role is impossible to overestimate, indeed.

Essence and Aim of the Internet of Medical Things (IoMT)

IoMT stands for a tech advancement that envisages the mutual coordination of various elements inside the health system, such as medtools, apps, and other arrays that facilitate steady and ongoing data circulation. The pillar objective of the IoMT is to foster and ease the non-stop collection, handling, transmitting, and sharing of the medinfo among the interested subjects. Most typically the latter ones are state authorities, hospitals, and other members of the healthcare industry. 

Among the main deliverables that IoMT ensures are multiple options to track and manage the state of patients on a real-time basis. It also makes possible timely cure and disease prevention. Variable IoMT devices are already utilized for these purposes – health monitors, intelligent implants, remote diagnostic tools, and patient tracking systems, to mention a few.

How IoMT Works at a Glance

This tech approach is aimed at connecting multiple physical devices, including sensors and implants, through the Internet networks, most typically Wi-Fi. This endeavor is accomplished in order to grasp and transfer the most up-to-date info regarding the patient’s state. 

IoMT also makes it feasible to collect a large scope of data and ascertain the outcomes of treatment as well as the tendencies of disease evolution. At a glance, the said technology is about multiple devices, software, informational systems, algorithms, and storage facilities. All of these elements are related to each other instantaneously and deliver error-free info about the things that fall under the survey. 

Based on that info, medical personnel and other interested subjects highlight measures that have to be taken for the effectual care of the patients. IoMT is also in charge of elaborating on the list of actions that are needed to be accomplished to prevent similar cases from appearing in the future. Any information obtained during such an operation is extremely valuable and derives numerous benefits. 

Benefits of IoMT

This tech advancement is definitely under the stage of its next development and upgrade. Therefore, the number of benefits may be higher in the short-term perspective. As of now, it is proven that IoMT guarantees these positive swifts across the industry:

• Bolstered efficacy of performance within a healthcare institution – the work of the medical personnel becomes more effective and coherent enabling quick decision-making which is especially crucial in emergency cases. 
• Better and easier identification, including across multiple institutions – people don't need to input the same data many times. Once they have done that, it is transmitted through the internal channels of communication between the medinstitutions.
• Enhanced surveyance – IoMT software ensures timely and correct treatment as well as further post-medical support. The info is collected and processed steadily allowing the interested parties to make relevant conclusions regarding the efficacy of the chosen methods.
• Tackling diseases – collecting the info regarding the reasons why patients suffer from certain diseases enables scientists to elaborate on findings that are very precious for disease prevention. Most typically this is made by eliminating the conditions for such diseases to occur. 

IoMT issues and challenges

On balance, the adoption of the considered tech advancement is associated with specific threats and risks:

• Coherent interaction of various medsystems – frequently, such medsystems have multiple peculiarities of operation since different independent producers develop them. Making all the integrated systems not only joint but also coherent may be quite challenging sometimes.
• Effective information management – this covers clinical data monitoring, storage, and processing. The outputs have to be accurate, relevant, and up-to-date.
• Secure data handling – since the info processed is very sensitive in nature, it requires more advanced measures to be implemented. Fairly saying, this type of data is very nourishing for cybercriminals. Still, encryption and specialized IoMT security software can substantially decrease, even eliminate at all, the risk of data leaks. The goal of ensuring robust data protection is required not from the ethical perspective solely – this is also a compulsory rule among the norms applicable within the industry.
• Alignment with the regulatory standards – the applicable legal rules are quite strict, taking into account the essence of services. To this end, a failure to comply with such often leads to severe fines and other sanctions, up to the liquidation of a medical institution. In addition, the applicable regulatory framework is frequently updated, resulting in the need to take other measures allowing to remain compliant.

What Prospects Does the IoMT Have?

IoMT in healthcare definitely opens wider perspectives, among others, thanks to the following tech advancements:

• AI&ML implementation – these two elements are equally good at bolstering analytics and personal care approaches. This can be achieved through automation in decision-making. Most common cases will not require excessive time to ensure correct treatment – these technological advancements, like AI platform for clinical diagnostics, will handle them quickly, efficiently, and at lower costs.
• Bolstering the quality of wearables and implants – upgraded serviceability and preciseness will deliver more faultless data regarding the patient’s state, particularly one’s life parameters. The advancement will also enable quick and more productive feedback in response to possible changes, especially adverse ones.
• Automated internal arrangements – monitoring the inventory and machines plays a pivotal role in ensuring the straightforward operation of any medinstitution. The less time medical personnel devote to routine assignments, the more time caregivers have for their visitors. Even more, optimized internal flows reduce associated costs drastically as well. The quality of medservices is not sacrificed but boosted under such terms.
• Utilizing big data benefits – IoMT ensures the effective and timely handling of large volumes of medical information for multiple purposes: tendencies, patterns, typical treatment outcomes, opportunities for innovations, etc.
• Quality and upgraded involvement methods – future IoMT will facilitate far more effectual involvement of patients and their awareness of the medcare applied. Informing, consent giving, and providing the updates will be made automatically and faultlessly, preventing any unreasonable delays or discrepancies.
• Effectual dealing across the healthcare sector and the remainder of the sectors concerned – IoMT architecture opens another room for diverse independent service providers, financial institutions, and state authorities to interact and exchange data with each other swiftly and straightforwardly. As a consequence, the interested subjects can drastically bolster their performance and the speed of decision-making.

Conclusion

The Internet of Things medical application is a powerful tool on the way to ensuring top-rated services within the industry and effective disease prevention in the future. It already offers multiple benefits, such as on-time and effective performance, multifunctional diagnostics, disease treatment and prevention, cost-effective operation, and, finally, more accurate forecasts. This tech advancement will undoubtedly bring even more opportunities in the short term since it is evolving steadily. 

So, it was definitely a wise decision to incorporate such tech upgrades in a business yesterday. Now, they have already become compulsory things to have in possession. Our company is a reliable service provider experienced in custom medical software development. We will facilitate you to take the next step ahead by rendering top-notch services swiftly and at a reasonable cost. Enjoy the condensed expertise gained through the years.