Specifically, according to the Exploding Topics resource, in 2024, Android has a 70.93% global market share while iOS only has about 25% of it. However, both platforms are undoubtedly popular, and each of them, with the right approach to development and promotion, can provide product owners with a stable income. Below, we will reveal the differences and similarities between iOS and Android development, paying special attention to security and customization options.
Android vs. iOS App Development: Key Differences
Let's first look at the fundamental differences in Android and iOS development.
Programming languages
When it comes to native development, the most popular Android development language can be considered Java or Kotlin (they are both officially supported by Android’s original IDE, but the last one is preferable for new projects). As for native development for iOS, here, developers will need knowledge of Objective-C or Swift (generally speaking, this is the best option for new projects, while Objective-C is mainly used to support existing solutions that were originally written in this language).
Development environment
As the primary development environment for the Android platform, Android developers use the open-source Android Studio IDE, although in some cases their choice may also fall on Visual Studio, Eclipse, and some other development environments. At the same time, iOS developers usually resort to the help of Xcode with the integrated iOS SDK.
Differences in design
iOS development requires following the platform’s own principles for user interface design listed in the Human Interface Design Guidelines (the main aspects of which are color variety without shadows (Flat Design Depth), minimalism (Clarity), and content-first approach (Deference)). In the case of Android development, these are the recommendations for recreating Material Design (the main aspects of which are expressing the hierarchy of elements through their size, colors, and shadows (Metaphoric Nature), using bold typography to highlight important elements (Bold Graphical Design), visualizing reactions to user actions (Meaningful Animation), as well as adapting the design to devices of different form factors (Adaptive Design)). Also note that Android allows the development of applications for operation in Kiosk Mode – this will be useful for businesses presenting their services and/or products through software installed on corporate Android-based devices.
Hourly rates
According to Glassdoor, the average annual salary of an Android developer in the US ranges from $91K to $135K, while for an iOS developer this range is from $101K to $174K. From this, we can conclude that, on average, the iOS app development cost (if you stick to the hourly rate for specialists) will be somewhat higher compared to the Android app development cost, all other things being equal (in particular, the same number of supported device formats and OS versions).
Complexity of development
It is worth noting that native Android development tools and iOS mobile app development tools are quite easy to deal with and, in general, have a low entry threshold. That is why the complexity of implementing software for a particular platform should be considered primarily from the point of view of ensuring compatibility. The fact is that if you are planning Android development to cover as many user devices with different form factors as possible, your team will have to spend a lot of effort and time. Also, there is the need to provide compatibility with earlier versions of Android and, accordingly, adapt the software for devices that support them. Therefore, the development process for Android can be much longer than in the case of iOS, a platform that is characterized by a relatively small number of compatible user devices. On the other hand, for iOS development, the entire team must be equipped with macOS-based devices — only then will they be able to build the software and successfully test it in an emulator.
iOS vs. Android: Security and Privacy
The main difference between iOS and Android in terms of security lies in the fact that iOS security is more focused on providing strong software protection (which is facilitated by its closed nature and limited number of supported devices), while Android focuses on a combination of software and hardware protection (due to its initial open source nature, which can still be violated by individual vendors creating their own Android-based OSes, as well the variety of supported user devices). In the end, it is impossible to say that one of these operating systems is more secure or, on the contrary, more vulnerable, since by following the standards and generally accepted rules of secure development, you will be able to achieve optimal compliance for your software as well.
Which Platform Has a Bigger Market Share?
At the very beginning of this article, we indicated that Android is the undisputed leader in the mobile software market, with almost 71% market share. However, it is worth noting that the ratio of market shares between platforms may vary depending on the business niche for which the application is created. Moreover, there is rather old research that owners of iOS devices are more willing to download paid applications, while owners of Android devices prefer free software. As a result, this factor can determine your monetization opportunities for your app, too.
Which Platform Has More Customization Options?
In terms of customization options, Android gives developers more flexibility due to the open nature of the platform. Thus, they get more space for creativity, which allows them to implement non-trivial designs and functionality. In turn, the iOS platform is a closed ecosystem with its own strict compliance rules. This concept is aimed at maintaining uniformity of user interfaces, so it will not be possible to create something too non-standard on its basis.
Android vs. iOS App Development: Which One to Choose
Ultimately, we cannot say that development for any one of the platforms, be it iOS or Android, is more profitable. Everything depends on the niche for which the software solution is being implemented, its localization, and many other factors that determine the size of the target audience.
Additionally, it is important to be aware of app store fees for paid software and software with in-app purchases. In particular, iOS paid apps, in-app purchases of digital goods or services, and/or linking out to purchase digital goods and services on your website are subject to a 17% fee (or 10% If you're enrolled in the App Store Small Business Program/the Apple Video Partner Program/News Partner Program or renew a qualifying auto-renewal subscription beyond one year); also, if you use App Store payment processing and related commerce services for in-app purchases, you will be charged a 3% fee. As for Google Play, here, the fee is 15% on the first $1 million in annual revenue (or 30% on annual revenue exceeding $1 million), 15% on products with an auto-renewing subscription (regardless of annual revenue size), and 15% or less for developers who qualify for the Play Media Experience Program.
By the way, if you find that the ratio of potential users for each platform is approximately 1:1, you can consider the cross-platform app development option, which involves creating a single code base for iOS and Android platforms. In this case, you can save about 30% of the budget compared to developing two native applications, and also bring the launch date of your mobile solution closer. The only thing is that, like any other type of software development, this one also has some restrictions.
Regardless of whether you are considering cross-platform or native mobile app development, you can always choose us as a reliable service provider of custom mobile solutions. We will implement your business idea with the minimum possible budget without compromising its quality and select the best approaches and tech stack to ensure its competitiveness and profitability over the long term.
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