If you have a great idea, and it involves creating something innovative, aiming at solving standard problems using unconventional methods and tools, it’s probably worth bringing it to life gradually. This way, you will move from priority features to secondary ones, relying on real users’ opinions – both positive and negative ones. Actually, here, we described the essence of the MVP development process. Below, we will explain its definition and check its benefits and specifics of implementation.
Understanding MVP in Software Development
If you are going to build an MVP, you should first understand exactly what it is.
In a nutshell, a minimum viable product (MVP) is a product that has basic functionality to satisfy some needs of the target audience. Its main goal is to attract first users, determine their impression of interacting with it, and think through a further strategy for its development.
Key advantages of an MVP approach
When you decide to build MVP, you get the following benefits:
Ability to confirm or refute hypotheses about the product
Attracting investors through accelerated confirmation of the idea’s viability
Help in analyzing the target audience
Reduction of financial risks
Development costs reduction thanks to proper prioritization of the product’s features
Faster engagement of the target audience, long before the launch of a finalized product version
Early bug fixing
Reduced time to market
Thus, by resorting to MVP building, you can start to earn faster. At the same time, the development of a minimum marketable product is especially relevant for startups as it allows you to find out the real needs and pain points of your target audience in practice.
Developing Your MVP: Focus on Core Functionality
Now, let's find out what the MVP process looks like.
Identify your target audience
No matter how universal your solution is, its audience still has something in common, be it goals, pain points, demographics, or something else. Therefore, before you hone your product concept, you will have to define who it will be intended for – that is, conduct user research. To do this, you need to draw up a detailed portrait of the client – gender, age, place of work, hobbies, income level, desires, needs, problems, etc.
Come up with core functionalities
Surely, you have already seen a picture on the Internet that reflects the essence of MVP – a skateboard gradually turning into a car. Formally, this means that you need to understand which functions will be fundamental, that is, without which no user will be able to implement the task assigned to your product. These will be your MVP requirements. Then, as you receive reviews from real users, you can add features of less priority that make your solution more usable than the previous version.
Prioritize correctly
Before you start to develop MVP, think about which stages of your project are the most resource-intensive – they will need to be implemented first. As resources become available, you can assign lower-priority tasks to individual members of your team. Actually, this prioritization will determine your product roadmap. Thanks to this approach, you will eliminate downtime in your work processes and will be able to bring the MVP software launch date closer.
Define tools and resources
Finally, you should determine what tools you will use in development and what resources will be needed for this. We are talking about programming languages, wireframing and software development tools, platforms for project management, business messengers, etc.
Iterating Based on User Feedback
Any MVP strategy consists of iterations – that is, constant repetition of the development cycle based on user feedback received after testing its previous version. Let's look at the nuances of implementing these iterations.
Data collection methods
Depending on the resources available, you can collect data from real users by applying different methods. This could be live interviews, questionnaires, A/B product testing, supervised and unsupervised testing, and so on.
Feedback analysis and prioritization
Once the data has been collected, you will need to identify which reviews should be processed first and which ones can be postponed. In fact, everything is simple: the highest priority belongs to those that indicate that the user cannot perform the target action in your solution at all. Second in priority are reviews related to the complexity of the functionality – that is, those in which users claim that they did not immediately figure out what to click, or that they had to spend too much time to perform a simple operation. Everything else that does not affect the accessibility and simplicity of functionality can be optimized later, in subsequent updates.
The importance of iteration
Since building MVP for startups involves creating a primitive version of a full-scale solution, most likely, you will have to deal with a lot of negative feedback. Some will not like the typography, some will find the navigation inconvenient, and some will not even understand what actions need to be performed to achieve the goal. This is okay. At the same time, those who leave you reviews now are likely to use your solution after its optimization, too – therefore, in order not to lose their loyalty, you should constantly improve it. This will show your audience that you appreciate their opinion and that they also contribute to your project.
Launching Your MVP: Getting It Out There
Each iteration that brings your MVP closer to its finalized version must fulfill a specific business task – this could be confirming or refuting hypotheses, testing functionality, attracting users, choosing the best version from several proposed ones, identifying competitive advantage, etc.
This means that with each new iteration, you may have to take different approaches to each stage of the development cycle, from MVP planning, as well as choosing development tools and startup methodology, to testing and determining methods for collecting user feedback. Ultimately, this flexibility will open up further development prospects for your minimum viable prototype and reduce the risks of its possible failure.
Conclusion
Generally speaking, the benefits of creating an MVP from a business point of view cannot be overestimated. This approach helps reduce the risks of failure, attract investors, ensure a more moderate expenditure of the project budget, evaluate its competitiveness, and much more. In addition, it allows you to quickly enter the market because instead of the time-consuming development, you can spend less time creating its primitive version and, thus, more quickly test its viability and prospects in practice.
If you are just considering the possibility of implementing your business idea in MVP format, feel free to contact us. We will take on all stages of its implementation, from concept approval to usability testing and launch, and will repeat iterations until it transforms into a full-fledged product.
SaaS (Software as a service) is a software distribution model in which a cloud provider hosts applications and makes them available to end users over the Internet. Therefore, SaaS applications are not set up and maintained by companies. A monthly subscription fee gives users access to the ready-to-use software. To make an analogy, the SaaS using process is like renting a vehicle, for which the lessor pays the price and uses it on demand. Nowadays, SaaS presents not as a service but as a necessary element at the center of the functioning of every second business.
Here are some statistics referring to SaaS software:
The global SaaS market was valued at $237.48 billion in 2022, with projections to reach $908 billion by 2030, growing at a CAGR of 18.7%.
Over the last seven years, the SaaS industry's size has increased by approximately 500%.
The U.S. SaaS market is expected to grow at a CAGR of 5.64% from 2023 to 2028, reaching over $186 billion by 2028.
By 2026, it's anticipated that public cloud spending will constitute over 45% of total enterprise IT expenditure.
Large companies (with over 1000 employees) use about 150 different SaaS products, comprising 70% of their total software usage.
Top Industries
Leading industries in SaaS adoption include healthcare, financial services, manufacturing, and retail. This trend highlights the importance of cloud-based solutions in driving business efficiency and innovation.
Manufacturing: Projected to surpass $19 billion in SaaS market value by 2026, with increased adoption of cloud solutions for supply chain, inventory, and production planning driving growth.
Web and Video Conferencing: Expected to reach $7 billion by 2026, driven by remote work practices and advancements in IoT, AI, and video compression.
The healthcare SaaS market: Is projected to grow at a CAGR of 19.5% by 2028, driven by ongoing digitalization efforts, including the adoption of electronic health records (EHRs) and telehealth solutions.
CRM (Customer Relationship Management): Expected to grow at a CAGR of 13.43%, reaching $59.4 billion by 2027, driven by higher adoption among SMEs, cloud-based solutions, and a focus on customer engagement.
EdTech (Educational Technology): Projected to grow at a CAGR of 19.1% through 2028, spurred by increased demand for virtual learning platforms and educational content.
HR (Human Resources): Anticipated to expand at a CAGR of 15.8% up to 2028, with growth fueled by the need for efficient management systems, talent acquisition tools, and advanced analytics.
Property Management: Expected to see a CAGR of 15.5% until 2028, driven by demands for automated rental management and enhanced tenant experiences.
Top Players
To get a clearer idea of what a SaaS product is, here is a list of the biggest SaaS companies known around the world:
Microsoft Corporation;
Adobe Inc.;
Figma;
HubSpot;
Trello;
Zoom;
Slack.
Suppose you have experience using one of the above products. In that case, you can imagine how it works, why it is convenient, and how important it is to implement such SaaS platforms in your business.
So, what are the benefits of this system for you? If you clearly understand what function SaaS products perform and your business purpose, you can formulate precise requirements for the end result of using this service. This section will list the main things that SaaS providers can offer for B2B and B2C businesses.
You pay only for the resources and functionality that the company actually uses. There is no need to pay for the full range of services that a SaaS provider offers you. You're free to choose the necessary and critical features for your business and pay only for them.
Economic benefit. This point can be viewed from two angles. First, you know exactly how much you'll have to pay for the subscription period, and you won't have surprises with the increased cost of the resources you've already paid. Second, you won't risk your investment in such a subscription. If your business needs a more powerful or extensive platform to deploy your capacity. You'll end your subscription to one product and switch to another without losing money.
Accessibility to your team from anywhere. Any device your employees use - PC, laptop, mobile phone, tablet - can use the SaaS product.
Shared use of the software by the entire team. There is no need to buy a subscription for each user within the same company; the only exception may be the limit of connected users.
Centralized software updates. There is also no need to worry about updating the paid platform manually; the providers will do everything for the customer.
Business prospects with SaaS products
Enterprises incorporating SaaS products into their business concept are uniquely positioned to benefit from this growing trend. Here are some key business prospects with SaaS products, supported by statistics and numbers:
Cost savings: SaaS service reduces businesses' need to invest in expensive hardware and software, which leads to cost savings. As a result, companies can save up to 20-30% of their IT costs.
Scalability: According to 68% of companies, scalability is one of the main benefits of using SaaS. Therefore, a company can quickly increase or decrease its use of software as needed.
Security: SaaS products offer enterprises advanced security features to reduce the risk of data breaches, including encryption and multifactor authentication. 94% of enterprises report a noticeable increase in security after implementing SaaS.
Competitive Advantage: 74% of companies claim SaaS gives them an advantage through the quick and cost-effective deployment of innovative software.
Summary
As you have already understood, SaaS products are not only an opportunity to effectively manage business processes and business as a whole but also a practical necessity, without which it will be easy to optimize work processes and implement large-scale projects without a platform for necessary control.
By understanding what working principles SaaS is based on, you can maximize the potential of SaaS in your business and achieve greater success by 2030 and beyond.
When you are going to create a new web solution from scratch or optimize an existing one, one of the key indicators of top high quality will most likely be a high response rate (to user actions) and SEO-friendliness.
Unfortunately, client-side rendering, which is done by default in many modern web frameworks and libraries, can become an antagonist for developers pursuing these two goals. In this case, it makes sense to consider the possibility of implementing server-side rendering. Below, we will explain to you what it is, what its features are, with the help of which software tools it can be implemented, and also for which projects it is best suited.
Definition of Server-Side Rendering
Generally speaking, server-side rendering (SSR), as is probably clear from the name, occurs on the backend side. First, the browser sends a request from the client side to the server, after which the SSR server returns an HTML page with all the necessary meta tags, styles, markup, and other attributes. Then, in the browser, the rendering itself happens, the results of which immediately become visible to the end user.
Why is all this necessary if you can use the default option, client-side rendering (CSR)? – you may ask. In fact, everything is simple: search engine crawlers do not recognize the SEO text contained on the pages (or the page, if it is the only one) of the CSR solution. Thus, if the CEO occupies a significant part of the promotion strategy of your project, you can achieve better results only by implementing SSR. Let us add that projects with sophisticated business logic may “suffer” from CSR in the context of performance since the increased load in the form of several synchronous requests will lead to delays in the interface’s response to user actions. And this is exactly the case where server-side rendering can also become a win-win solution.
Currently, SSR technology is actively used in such world-famous solutions as Airbnb, Upwork, YouTube, Netflix, Uber, etc.
What Are the Benefits of Server-Side Rendering?
Now, based on the above, let's look at the key benefits of SSR.
SEO and social media friendliness. The server side render approach ensures improved SEO ranking through the correct indexing of pages – now, search robots can recognize SEO text and other attributes important for good ranking. First of all, this is due to the fact that now, search robots do not need to read SSR JavaScript code. As for friendliness for social platforms, it is explained by the ability to display colorful previews when sharing SSR-rendered pages – all due to the correct recognition of meta tags.
Better app/website performance. SSR rendering provides a faster initial page load as the JS to HTML conversion is done on the backend. Thus, users see refreshed content faster than with CSR, in particular when it comes to dynamically updated pages. In the long term, this can ensure a reduced bounce rate for websites and web applications.
Lower load on the user's device and better user experience (UX). Due to the fact that user requests are now processed on the server side, the user device will experience minimal load. All that remains for it is to interpret the HTML code returned by the server.
What Are the Risks of Server-Side Rendering?
To ensure the objectivity of our review, let's also analyze the disadvantages of server-side rendering.
Higher TTFB. TTFB or time to the first byte is one of the highest priority indicators of good (or, vice versa, insufficient) performance of web pages. This parameter indicates the time it takes for the browser to receive the first byte of page data processed on the server side. Typically, compared to CSR, the TTFB value is higher because instead of returning a file with links to JS, the server spends some time converting JS to HTML code.
Limits on the number of requests simultaneously processed on the server side. Due to the increased load on the server, the number of requests processed synchronously will be less than in the case of client-side rendering. Thus, the server throughput will be reduced.
Need to wait for all the HTML code to load. While the page is loading HTML code under SSR, the user will not be able to perform any new actions on it.
If we add to the above disadvantages a fairly high entry threshold into SSR, as well as an increase in the budget of such projects (due to frequent requests to the server), it becomes clear that this approach is not suitable for everyone.
Server-Side Rendering Frameworks and Tools
As for the server side rendering frameworks and libraries that can be used to process client-side requests on the backend, these include React, Next.js, Nuxt.js, Angular (v7 and newer), and Svelte/Sapper. They use one of the most universal server-side templating languages – JavaScript.
Below we propose to consider server-side rendering React concepts only since React is one of the main tools that we use in web development.
Server-Side Rendering vs Client-Side Rendering
Server-side rendering is not a one-size-fits-all solution since there are situations where its alternative, client-side rendering, is the best choice. In particular, if the content on web pages is updated dynamically – that is, it requires the rendering of some components only (i.e., those with whom the user interacted) while the whole page doesn’t need to be updated, CSR is better suited since part of the content with which the user did not interact will be already loaded.
However, considering that during initial initialization, the content is not displayed until the page is fully loaded into the browser (this can take 2 or 3 seconds, which is critical for a modern consumer of Internet content), when implementing CSR, the site may have poor SEO regardless from the professionalism of SEO specialists (note that this is not a default situation, because with the right approach, lightweight projects with CSR are still ranked well). And this is where the SSR React approach can come to the rescue as usually, React server side components are well-recognized by search crawlers. Thus, by resorting to it, you will be able to ensure enhanced content visibility for search engines.
Server-Side Rendering: SEO vs. Performance
As you can already understand, server-side rendering is capable of providing the best SEO performance for solutions that really need it. In particular, thanks to this approach, search engines will not need to interpret JavaScript. At the same time, if you decide to render in React applying CSR by default, for the React server side rendering implementation, you will have to use additional tools to indicate metadata (for example, React Helmet).
As for performance, in the case of high-load projects, with the server side React rendering, this indicator will be better than with CSR since the SSR website or application will not be limited by the resources of the user device and browser. Also, the user device itself will be less loaded since its only task in the context of updating content will be its output (without rendering).
Conclusion
To sum up, we would like to emphasize that with the correct use of JavaScript frameworks for SSR, you can solve the problem of poor ranking of single-page applications (SPAs) as well as content-heavy websites where SEO and bootstrap performance are critical. On the other hand, CSR is suitable for software with dynamically updated content, that is, content that should change without completely refreshing the page.
However, you should not limit yourself to just these two rendering approaches. In particular, there are also hybrid rendering approaches that combine the best characteristics of SSR and CSR. For example, you can consider the static site generation (SSG) vs SSR couple – perhaps the first option will be the best choice for your project.
In recent years, mental health has taken center stage globally. Currently, approximately 792M people globally have mental issues and lack access to traditional therapy due to financial constraints or societal stigma. The best way to solve the issue — is to go digital. That is where mental health app development comes into play. It cuts costs and makes mental health available to everybody around the globe.
As to the market, in 2024 alone, the app market saw expansion to approximately $7.38B. In a decade, forecasts promise growth up to nearly 10% annually, scorching $17.52B.
If you are ready to build a new solution — now is the perfect time to start. Below, we will explain how to develop a mental health app, share standout mental health app ideas, and highlight key factors to keep in mind.
Why mental health apps are in demand
Even though people have faced mental disorders throughout the entire history, only in recent years solving these problems become normal and generally accepted. And it won’t stop. Let’s numbers speak louder — according to 2019 alone, the global capitalization for the global antidepressant market was estimated at $11.67B. By 2027, the market promises to grow to a record $18.29B.
Of course, depression is not the only issue. According to the World Health Organization (WHO), there is a growing tendency for PTSD, anxiety, and OCD (due to economic instability, military conflicts, pandemics, as well as personal problems).
Additionally, the fast-paced world daily brings panic attacks, triggers, and burnout (prevalent among doctors, teachers, and IT workers). Youngsters are prone to issues, too; among the most “popular” — are low self-esteem and social isolation.
Financial constraints and a lack of free time put hefty pressure on those who need a traditional approach to addressing mental problems. Then, an in-person visit to a psychologist or psychiatrist becomes a real luxury. But what if there is a more efficient, accessible alternative? That’s where developing your mental health app comes in.
Business and monetization models of mental health applications
For mental health app development, the following monetization models have proven to be the most profitable:
Fee for the services of real psychologists. According to this model, the application acts as a platform, connecting users with professional psychologists, coaches, or therapists (similar to a marketplace with reviews, ratings, cost of services, and other attributes). In this case, the application earns the commission from each transaction (usually 15-30%).
Subscription-based model. This model has a fixed fee for regular access to content and/or services for a certain period (month, year, etc.). If your app has diverse content and functions, offer multiple pricing models. This lets users pick a plan that suits their needs best.
Freemium. These models give free access to basic functionality, with particular features to be paid. Usually, there are personalized recommendations, access to exclusive courses, advanced progress analytics, etc.
One-time purchase. This model involves a one-time purchase of the application, after which the user has access to all its functionality.
In-app purchases. Here, the basic functionality is available for free, but additional materials or services are paid (personalized plans, unique selections of tracks for meditation, etc.).
Ad-supported model. In this case, app is free but includes built-in advertising (banners, videos, native advertising, etc.). At the same time, to improve the user experience, you can offer an option to turn off ads for an extra fee.
B2B model. This model translates into you selling licenses to companies with internal programs to support employee mental health.
Selling merch. This model focused on branded wellness merchandise promotion via scented candles, self-improvement guides, and mindfulness notebooks.
Top mental health apps on the market
Now, let's explore the most popular mental health apps. Perhaps they'll give you extra inspiration for your mental health app development project.
Headspace
Endorsed by the editors of the New York Times and 2.8 million users globally, Headspace is a product of the mental health company of the same name. Its core functionality includes meditations dedicated to improving sleep quality, relaxation, and cultivating mindfulness. They also offer courses on meditation, managing borderline emotional states, and more. Moreover, the platform has scientifically proven results in stress reduction and a user-friendly interface.
Calm
The Calm app is loved for high-quality content and a simple and intuitive interface. by 4.5 million (2023). And it is rightfully so. This app spins everything, from meditation sessions and effective breathing exercises to audio programs that are good for falling asleep faster. As for monetization, there is a free version with limited access. Full access to functionals is only available with a paid subscription.
BetterHelp
BetterHelp has over 2 million users and connects with licensed therapists via text, phone, and video. Patients must pay a fee to continue their subscription and can also volunteer to donate to others. This app goes far beyond mood issues. It covers complex disorders and symptoms, such as clinical depression and PTSD.
Talkspace
Talkspace provides online therapy with licensed therapists through a tiered subscription model (with health insurance coverage). Moreover, this app is ideal for managing medication treatment and has many formats for direct communication with psychotherapists (including cases of emergencies).
Moodfit
Founded in 2018, Moodfit has become the top mood assistant for more than a million people worldwide. It has personalization options, customized mood data analysis through visualization tools, and mood-improving recommendations. In addition, the app has cognitive-behavioral therapy exercises as a handy and entertaining way to deal with mental issues.
Woebot
Woebot is a free AI-driven bot founded by Dr. Alison in 2017. It is based on text format and has cognitive behavioral therapy methods. Initially, this software was intended for youngsters in college and graduate school, but today, people of all ages use it.
Sanvello
Sanvello, created by Dale Beermann and Chris Goettel, provides evidence-based CBT techniques and tools to support mental well-being. Since 2015, the app has offered free features and premium content through subscription or insurance.
Key components of a mental health app
Let's determine what mental health app features should be included by default.
Registration/authentication/authorization system
The main functionality of this system includes two types of registration: full-fledged, with the user’s email, and fast, through social networks (this is implemented through the OAuth 2.0 protocol, which is suitable for integration with Google, Apple, and Facebook).
For better protection of user data, use two-factor authentication and store hashed passwords. This can be done, for example, using bcrypt. Additionally, allow password recovery via email or SMS and register log-in/logout events for a data security audit.
User profile
Include the functionality for adding, saving, and changing personal information (name, age, mental health goals), maintaining the user’s activity history (exercise completed, courses, sessions with psychologists, etc.), and privacy settings (public/anonymous profile). Typically, profile data is stored in a relational database (PostgreSQL/MySQL); it is also necessary to set a clear separation between public and private user data.
Home screen and navigation
The home screen should feature a clickable menu, allowing users to update content based on their settings. You can also add push notifications (for example, using Firebase Cloud Messaging). As for the menu, place meditations, psychological tests, stretching, and yoga exercises in text, video, and/or audio format. You can also include real-time communication with specialists via text, voice, and video chats.
Use cloud platforms such as AWS S3 to ensure scalable content storage. If your application is media-rich — add media streaming via HLS.
Finally, localize content for users from different regions if you plan to maximize your target audience.
In-app payment system
If you plan to monetize your app through subscription payments or in-app purchases, integrate App Store and Google Play to process payments via the In-App Purchase API. You can deploy the web version via Stripe. Once everything is ready, provide access control based on the paid features.
Analytics and recommendations
Place functionality for tracking user progress and boosting their motivation (e.g., mood changes) and recommendations based on analytics. The latter makes sense to implement using machine learning models (e.g., based on TensorFlow).
What to consider before creating a mental health app?
The basic functionality of a mental health app goes far beyond making it popular and profitable. Therefore, to maximize your chances of success, consider the following factors before creating a mental health app.
Competitive environment
Usually, it involves the user interface, content accessibility, and the quality of the exercises/recommendations. Notably, the Calm application (sleep stories) and BetterHelp (online chat with therapists) are prime examples of such.
Analysis of bad ratings — matters too. In particular, users usually complain about the high subscription costs, lack of personalization, navigation problems, and negative experiences with customer support service. You can use it to make a competitive feature.
Target audience
Your target audience — above all. This can be young people (18-35 years old) who need an effective solution for stress management and improving sleep quality. Or the elderly might be searching for a more convenient professional in-home/palliative care format. Finally, it could be corporate clients who want to implement programs for the mental support of their employees.
Ultimately, user needs may vary. Based on the insights, determine the preferred content format (e.g., meditation, CBT, DBT, video sessions) and presentation style.
Regulatory requirements and user data privacy
The most common and comprehensive regulations are GDPR and HIPAA regulations, which govern the processing of personal data and medical information. To comply with them under the mental health app development process, you must implement data encryption (via SSL/TLS) and ensure transparent privacy policies.
Marketing strategy
To attract a broad user base, create a unique selling proposition. This can be achieved through AI diagnostics, integration with wearable devices via IoT, or simply offering a lower price than competitors. Next, point out the comprehensive marketing strategy. Select the right promotion channels: social media, partnerships with therapists, or advertising through user reviews. is essential for developing a comprehensive marketing strategy. Additionally, to retain users — regularly update content.
Testing and feedback
It’s better to subject an app with a diverse target audience to beta testing. To do so, find the first users who could be your potential consumers, gather feedback, and optimize the app based on their input.
Financial costs and ROI
Finally, estimate the project budget. It should include development, marketing, updates, customer support, and infrastructure maintenance. Given the costs, you must also estimate how long it will take till your project is profitable. It might be useful for future investors.
What are the main phases of mental health app development?
Now that you have so many insights at hand, you can start the mental health app development process. Let's find out how this happens in practice.
Ideation
First, define the problem. It is the mental health issues that trouble your audience and their goals. Obviously, your app should cover it. The solution might vary. It could reduce stress, help with sleep, or heal depression. Moreover, in the very first stage — conduct a competitive analysis. This will help identify niche leaders, find the target audience, and formulate a USP.
Planning
At this stage of the mental health app development process, you will already have enough information to determine the main functionality of your teletherapy application. Select a technology stack (or at least decide whether it will be a native or cross-platform solution), and clarify the business model. Based on this, you can calculate an approximate project budget.
Design
From now on, your mental health app developers can start creating prototypes and gradually turn them into a full-fledged design. Note that to develop mental health apps, you must use WCAG 2.0 guidelines, which ensure all users can access the app's functionality. Once the mental health app design is complete, test usability with real users to refine the navigation.
Development
The mental health app development process is divided into frontend and backend. The first includes the implementation of the user part of the software, and the second – everything that happens on the server side. As individual modules are ready, your mental health app developers will need to perform unit and integration testing to prevent difficult-to-fix bugs in the future.
Testing
Once the entire codebase is ready, QA specialists and testers will create test cases to ensure each function works correctly and the app performs well under high user load. This testing also ensures that all user actions within the app are secure and protect their privacy.
Release
Now that testing is complete, and all detected bugs are fixed, you can publish the application in the App Store and/or Google Play (your development team will first need to check whether it meets all platform requirements). After publishing, you can launch an advertising campaign to attract the first users, as well as set up tracking tools like Google Analytics and Amplitude to analyze user behavior.
Post-release support
At this mental health app development stage, you must check your application's speed and stability regularly. You will also need to update/expand its functionality once in a while and optimize what already exists based on feedback from real users. An equally important point is ensuring compatibility with newer versions of iOS/Android.
Challenges in mental health app development
Various challenges can arise during the mental health app development process. Let’s analyze them:
Compliance with regulations. Mental health apps often handle and maintain personal information, including medical data, which imposes obligations on you as a developer to implement GDPR, CCPA, or HIPAA compliance.
Balance between personalization and privacy.
While personalization — is a key feature of these apps, it sometimes conflicts with privacy requirements. To address this, implement advanced mechanisms for anonymizing user data, which will reduce the need to send sensitive information to the server.
Evidence base. The content provided by your app must be scientifically sound and effective for users. To do this, you should either accompany all your treatment plans with individual recommendations from real therapists or initially use approaches with proven effectiveness.
User retention. Many users abandon apps after a few days of use, so your app may need additional retention mechanics (such as gamification and adaptive push notifications) that won’t make users feel guilty or overwhelmed.
Monetization efficiency. Most users search for free or cheap health-related apps. At this point, you need to figure out the balance between user accessibility and the financial sustainability of your software.
How much do developers charge to build a mental health application?
The budget for developing a mental health app development depends on its complexity. So, we can't give exact numbers without first discussing your idea with your development team. But the approximate price ranges from:
$140K for a teletherapy app.
$70K for a simple mood-tracking app with self-monitoring features.
Back-end features, like a database and admin panel, are often overlooked in cost estimates. Developers typically include these in the overall pricing for mental health applications.
If you want to get an estimate of your project, please contact us.
Mental health app design: Best practices
Now, let's analyze several mental health apps (some of which have already been presented to you above) whose design has pleasantly surprised us. Maybe they will help you think better through your mental health app development process.
Headspace
This app is praised for its simple and minimalistic interface, with bright illustrations and smooth animations that literally "nudge" users to meditate with its help. It is also adapted for beginners and is generally perceived as intuitive. This approach to design minimizes anxiety in users and motivates them to meditate regularly.
Calm
The aesthetics of the Calm app lie primarily in the author's images of nature, a soft color scheme, and smooth animations. Together, they create an atmosphere of relaxation - that’s what you need to reduce stress. The app also stands out from its competitors with its "sleep stories" that help people with high anxiety fall asleep faster.
Reflectly
Reflectly's unique design uses artificial intelligence to offer a personalized experience. A clear, user-friendly interface, dynamic prompts, and mood analytics complement this. Together, these features make the app an ideal choice for audiences of all ages.
Daylio
Daylio's intuitive interface is accompanied by simple icons for tracking the user’s mood and activity. Moreover, all these application elements are easy. Developers ensured that performing target actions doesn’t take too long. The application also has a built-in report generator with visualization elements so that users can monitor their progress.
Happify
The Happify app has a gamified interface. It simplifies and informalises the process of improving the psycho-emotional state. The gamification principles here are based on scientific methods to improve mood. So, it does not add to users' cognitive load.
Mental health app ideas to succeed in 2025
In this section, let’s look through the most viral mental health app development ideas so you can pinpoint your project to success:
Integration of AI. AI assistants can help analyze moods and behavior patterns, give personalized recommendations on how to improve well-being, and remind them of any regular upcoming activities, like a daily mood rate system.
Social interaction. This can be implemented via in-app groups of users with similar mental problems where they could share their healing experiences and receive mutual support.
Integration with wearable devices. Through the IoT, you can analyze heart rate, assess stress levels, determine sleep quality, and create a common mental health map.
AR and VR tools integration. It might be useful for relaxation (to enhance the immersion effect).
"Instant help". Through the screen for quick access to ready-made materials and an online chat with a psychotherapist.
Content specially adapted for children and adolescents. For example, these could be games for managing emotions or recommendations for teenagers on dealing with anxiety and stress;
B2B solutions for companies. in particular, these could be psychotherapeutic assistance to prevent burnout.
Highlights of our experience in delivering healthcare solutions
Finally, we'd like to share our experience developing a mental health app. A client approached us to expand their services to the web, specifically to support small businesses recovering from the recession caused by the coronavirus pandemic. The objective was to create a platform to attract a target audience seeking health-related products and services.
For this project, we assembled a team of ten specialists. We chose Ionic and Vue.js for the frontend tech stack, with Laravel for the backend. The result was an online platform featuring a simplified login process, the ability to schedule and reschedule meetings between clients and trainers, an intuitive search for events and classes, role-based access, and an integrated payment system for online payments (covering group and individual courses, as well as event participation). We also implemented live session connections via Google Meet and Zoom. The solution was complemented by a clean, minimalist design with a calming color scheme, ensuring a pleasant and user-friendly experience.
If you want to learn more about this project, please follow this link.
Final thoughts
With this comprehensive guide, you can confidently start looking for specialists who would bring your idea to life. Don’t go any further, as you are already in the right place! Just fill out this form, and our mental health app development team will contact you as soon as possible!
Connect with us
At this stage, we get acquainted with your needs, outline the goals and desired results. We are always happy to take your project to the next level, and then beyond
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