MVP Mastery: Launch Your Software Product

With more than 2.7 billion smartphone users across the world in 2020, it’s no surprise that the mobile app industry is expended with no signs of stopping. Nowadays, smartphones have become a useful and convenient instrument that offers multiple benefits such as communication through emails and social networking, web surfing, entertainment, GPS and various other productivity apps.

In fact, studies show that the average American checks their phone every 12 minutes. 10% of people check their phones every four minutes.

We use our phones every day at work, at home, on the street, in bed, while we are eating, in our cars. You might be reading this article from a mobile device right now.

What are people doing on their phones? Well, 90% of mobile time is spent on apps.

According to these facts, many companies considering mobile apps are facing a common challenge — which app development approach to choose? Should we build a native, mobile web, or hybrid app? More importantly, which is the most appropriate app type for you and your business?

Let’s find out what are native, mobile web, and hybrid apps, analyze the differences between them, as well as the advantages and disadvantages of each. After reading, you will be able to understand which approach will be the right one for your business idea.

Web Apps

A web app is a software program that uses web technologies like HTML5, CSS, JavaScript. It exists entirely within browsers such as Safari and Chrome and is essentially a mobile website. It is therefore not possible to download them from an app store.

Also, the web app is not connected with the device’s operating system and does not use its storage. Unlike an iOS or Android app, there is no software development kit (SDK) for a developer to work with. There are templates and frameworks for developing web apps like Angular, React, and Vue.js that you can use to get a quick start.

So, here are some pros of web application

• Developing a web app can be simple and quick. So, web apps are a cost-effective way to put your product in the hands of a lot of users.
• Web apps can be built for all platforms as long as they can run in an appropriate web browser.
• The user doesn’t have to manage updates manually. The newest version always loads when a user opens a web app.

And some cons:

• Searching for an app might be difficult because the user doesn’t find it in any app store.
• A browser is required to run a web app. It means that users have to take more steps to use a web app, whether that’s searching for the page or typing in a URL.
• Web apps can be slower and lack a lot of benefits. They only work online and they don’t have access to as many phone features like push notifications, contacts, etc.

However, as browsers and web apps become more advanced, PWAs (progressive web apps) offer a wider functionality like:

• Sending push messages
• Using some touch screen elements
• Using some of the device’s hardware

So, If your startup is on a budget and doesn’t require complex functionalities or access to operating system features, then building a web app can be the most suitable solution.

Native Apps

A native app is a software application that is built for specific platforms and is written in languages that the platform accepts. For example, Swift and Objective-C for native iOS apps, Java or Kotlin for native Android apps and C# for the most part for Windows Phone apps. Native apps are also built using the specific Integrated Development Environment (IDE) for the selected operating systems.

Advantages of the native application:

• Native apps offer the fastest, most reliable and most responsive experience to users.
• Good integration with the hardware of the device (e.g. camera, GPS, phone, touch screen)
• It comes with the push notification functionality.
• Great design and user experience possibilities. For example, the implementation of sophisticated UI/UX design and animation.
• These apps can be downloaded from app stores and installed on mobile devices, where they can be placed as a designated icon on the home screen.
• Native apps are also more suitable for working offline.

Disadvantages:

• Need more than one codebase. iOS apps will not run on Android and the opposite, so you will have to work with different codebases for every platform you choose to build in.
• Native apps are usually more expensive in developing, especially for companies that need apps on multiple OS platforms. For both platforms, it will require two separate developers or teams.
• A lot of time is spent on development. Also, it takes time to update the app for different platforms.
• Require constant updates to keep with the current OS versions.
• Expensive to keep your native app updated
• Both Apple App Store and Google Play get a 30% commission from every in-app payment.

To sum up, a bigger budget is required if you want to build your app for multiple platforms (i.e. iPhones and Android) and to keep your native app updated. Native apps are not the best option for simple applications.

By offering a great user experience, better performance and accessibility, native apps are able to offer users a more personalized product.

Hybrid apps

Hybrid apps combine the power of native and web apps to reap the benefits of both. Actually they are made, so they look and feel like native applications, but like web apps, are built with JavaScript, HTML, and CSS. Also, there is a shell that is downloadable and loads the code using a WebView.

Advantages of the hybrid apps:

• Hybrid apps don’t need a web browser like web apps.
• With a hybrid app, you only have one codebase to manage. So, instead of building two apps like with native apps, you’re building one app, and it works on both platforms.
• Hybrid app developers are often less expensive than native application developers. You will probably require half the number of developers two native apps would have required. Or, with the same number of developers, a hybrid app could be published in half the time.
• Hybrid is a great option for developers that create visually intense applications, for instance, games
• Hybrid apps let you retain the same ability to access device features as with native apps.
• Easy to work with, maintain and upgrade
• Because of their native infrastructure, hybrid apps can work offline.
• Hybrid apps are easier to scale to another platform. Once you’ve built for one platform, you can launch on another, like Windows Mobile.

The downside:

• Getting your hybrid app to run appropriately on each platform generally takes substantial work. Sometimes, the total cost might become comparable to that of fully native apps. It all depends on how close you want to get to the “native user experience” or how simple your app is.
• Hybrid apps can be slower than native apps.
• Need to customize to a large number of exciting browsers
• Inability to implement complex features (e.g. in-app analytics, charts, diagrams)
• These hybrid systems make bug fixing more difficult.
• Hybrid apps load in a WebView, so performance can be worse than native applications.

Say you have an idea for an app, and you don’t know if people will like it or not. If you understand that a web app doesn’t really allow you to test this app, the simple version of the hybrid app will be a good solution for you.

You give to people to download and use the app on their device, although you are short on resources. Usually, a startup project is decided to create a hybrid app that in the startup world, this is called an MVP, or minimum viable product.

Conclusion

There are many different directions in which you can take your app, all of which have their pros and cons. The choice between web, native, and hybrid development is dependent on a number of factors, including business needs, app requirements, developer skill, budget and timelines. What’s important is to spend enough time thinking and analyzing before you start building because the apps are expensive enough. So, you may only have one go at getting it right. Find out the information as much as you can about the different kinds of apps and the development stages.

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Over 70% of healthcare providers rely on outsourced IT solutions and specialists to manage their technology infrastructure. As modernization grows more complex—internal teams often struggle to keep up with evolving demands to handle modern IT demands, such as cloud computing, interoperability, and security. 

When there's a lack of expertize, deadlines often get pushed back, and tech infrastructure quality drops (business outcomes hinders too). 

In short, healthcare's digital shift requires speed and security. That is where healthcare software development outsourcing delivers, whereas internal can't.

Outsourcing brings specialized expertise, cost efficiency, and regulatory compliance (HIPAA, GDPR) while enabling scalable growth. This guide breaks down everything you need to know—what healthcare software outsourcing is, its benefits and drawbacks, how to implement it effectively, and what it costs. Let's dive in.

Healthcare IT Outsourcing Market in 2025: Key Trends and Growth Drivers

Healthcare IT outsourcing has become a cornerstone of the healthcare industry's digital transformation, with the global market projected to grow from $60.6B in 2025 to $117.1 billion by 2035 at a compound annual growth rate (CAGR) of 6.8%. This growth is driven by the increasing demand for cost-efficient, scalable, and innovative IT solutions that address operational challenges, improve patient outcomes, and reduce costs.

Key trends in healthcare IT outsourcing in 2025 are:

Integration & Interoperability

• API/IoT integration for EHR interoperability | Secure FHIR-compliant data exchange | Unified "Super Apps" for telehealth/diagnostics.

AI & Custom Solutions

• AI/ML diagnostics & HIPAA-compliant apps | Modular MVPs for healthtech startups | Blockchain-secured data analytics.

Cross-Platform Agility

• Hybrid apps/PWAs with wearables/IoT sync | Device-agnostic apps with secure data sync | Cloud-EHR integration for telehealth.

Automation

• End-to-end workflow automation (appointments, billing) | AI chatbots for triage | Predictive staffing/resource tools.

Analytics & Dashboards

• Real-time patient tracking with predictive analytics | Custom KPI dashboards (compliance, efficiency) | Role-based mobile insights/alerts.

North America leads the market regionally due to its advanced health infrastructure and regulatory environment, followed by Europe and Asia-Pacific.

What is IT Outsourcing in Healthcare

Outsourcing healthcare IT means organizations hire external firms to manage their IT needs. This allows providers to focus on patient care while specialists handle EHR management, network support, software development, cybersecurity, and billing tasks. The approach cuts costs, delivers expert skills, scales with demand, and ultimately improves patient outcomes.

How Does Healthcare IT Outsourcing Work?

Healthcare IT outsourcing starts with identifying which functions need external support, such as custom-built healthcare hardware integrations, EHR management, cybersecurity, or medical billing automation, integration with cloud-based health records and data analytics platforms, custom hardware solutions for telehealth and remote monitoring. Providers then choose a partner based on expertise, security standards, and regulatory compliance. A contract outlines services, security protocols, and performance expectations.

Next comes implementation, where the outsourcing team handles data migration, system integration, and staff training with minimal disruption. Once in place, they provide ongoing support, security monitoring, and compliance audits.

As healthcare organizations grow, outsourced IT services scale with them, expanding telehealth, strengthening security, and optimizing operations. The result? Lower costs, greater efficiency, and more focus on patient care.

Why Do Healthcare Providers Need IT Outsourcing

It is pretty time-consuming for healthcare service providers to go deep into healthcare information technology. Hiring in-house IT experts for long-term projects can be difficult and frustrating. Here's why:

Reduced Time-To-Market.

In healthcare, the rapid deployment of new technologies can significantly impact patient care. Outsourcing to specialized IT providers allows for faster implementation of telehealth platforms, patient portals, and electronic health record (EHR) systems. This speed is crucial in a rapidly evolving healthcare landscape.

This also means that new regulatory changes that require IT implementation can be implemented much faster, keeping the healthcare providers in compliance.

No Tech Skills Required.

Healthcare professionals are experts in patient care, not necessarily in IT. Outsourcing eliminates the need for extensive in-house IT expertise. This allows medical staff to focus on their core competencies while relying on external experts to manage complex IT systems.

Also, this is a great solution for the shortage of qualified IT professionals.

HIPAA Compliant End Product.

Security and privacy must come first in healthcare. IT outsourcing providers specializing in healthcare are well-versed in HIPAA regulations and can ensure that all IT solutions meet stringent compliance standards. This reduces the risk of costly data breaches and legal penalties.

This also reduces the burden of in-house IT staff to keep up with the ever-changing HIPPA regulations.

‍Lower Development Budget.

Maintaining an in-house IT department can be expensive. Outsourcing allows healthcare providers to access specialized IT services without the overhead costs of salaries, benefits, and equipment. This can significantly reduce operational expenses, freeing resources for other critical areas. 

In essence, outsourcing allows for predictable IT costs.

Shorter Recruitment Process.

Hiring and retaining qualified IT professionals can be challenging, especially in the competitive healthcare market. Outsourcing eliminates the need for lengthy recruitment processes, allowing healthcare providers to access the IT expertise they need quickly. Plus, avoiding additional full-time hires can save $100K+ per senior developer per year, while reducing reliance on in-house hiring lowers operational costs by 28%.

Key Healthcare IT Functions You Can Outsource

With rising IT demands, healthcare providers offload tech-heavy tasks to external partners. Outsourcing medical mobile app development, billing software, integration of third-party healthcare services and APIs—ensures agility, compliance, and operational efficiency. Thus, healthcare representatives could focus on what matters most—patient care. Let’s talk in detail about these services:

Medical Billing and Coding Software

Managing medical billing in-house is complex and error-prone. Outsourcing to specialized vendors improves accuracy and accelerates claims processing. This helps reduce billing errors and ensures timely reimbursement. Some companies offer cloud-based medical billing services that automate billing procedures and enhance revenue cycle management.

Telemedicine and Remote Patient Monitoring Solutions

Patients expect remote consultations, digital check-ins, and real-time health monitoring. Developing these solutions in-house is challenging, so many healthcare providers outsource telemedicine and remote monitoring. This expands care access, improves chronic disease management, and ensures HIPAA-compliant, user-friendly platforms. 

IT Infrastructure Management 

Healthcare providers depend on reliable IT infrastructure for operations, data storage, and security. Outsourcing simplifies maintenance, cuts costs, and ensures scalability as organizations grow. By delegating IT tasks, providers can prioritize patient care without technical concerns.

Benefits of Outsourcing in Healthcare

There's no doubt that outsourcing is reshaping healthcare. It optimizes workflows, lowers costs, and improves care quality from hospitals to labs. Here’s a detailed outlook on how each sector gains:

Benefits of Medical Centers and Hospital IT Outsourcing

From IT services to administrative tasks, outsourcing allows hospitals to focus on patient care while reducing expenses. Read on for details on the benefits of this type of outsourcing:

Cost Optimization and Resource Management

• Reduction in operational expenses through outsourced administrative tasks.
• More efficient allocation of medical staff to core patient care activities.
• Lower infrastructure and technology investment costs.

Enhanced Focus on Patient Care

• Medical professionals can dedicate more time to patient interaction and treatment.
• Improved patient satisfaction through faster service delivery.
• Better management of patient records and documentation.

Access to Specialized Expertise

• Ability to tap into specialized medical professionals without full-time hiring.
• Access to the latest medical technologies without significant capital investment.
• Specialized training and development programs for staff.

Benefits of Outsourcing for Healthtech Startups

Scaling a health tech startup with tight budgets, evolving regulations, and rapid tech advancements is challenging. Outsourcing offers a cost-effective way to access expertise, accelerate growth, and stay competitive. Here’s how it makes a difference.

Rapid Scaling Capabilities

• Faster market entry through ready-to-deploy solutions.
• Ability to scale operations up or down based on market demand.
• Reduced time-to-market for new healthcare solutions.

Technology Implementation

• Access to experienced development teams for healthcare applications.
• Integration of emerging technologies like AI and IoT.
• Compliance with healthcare regulations and standards.

Cost-Effective Innovation

• Reduced R&D expenses through shared resources.
• Access to global talent pools for specialized development.
• Lower operational costs during the crucial growth phase.

Benefits of Outsourcing for Veterinary Clinics

From appointment scheduling to IT management, veterinary clinics can benefit greatly from outsourcing. It reduces workload, improves efficiency, and allows vets to dedicate more time to their patients. Here are details on the benefits:

Operational Efficiency

•  Streamlined appointment scheduling and patient management.
•  Automated billing and insurance processing.
•  Efficient inventory management for medical supplies.

Extended Service Capabilities

• 24/7 emergency support through outsourced services.
• Access to specialized veterinary consultants.
• Enhanced diagnostic capabilities through remote services.

Business Growth Support

• Marketing and client relationship management.
• Financial planning and analysis.
• Staff training and development programs.

Benefits of Outsourcing for Pharmaceutical Companies

With rising production costs and complex regulatory requirements, pharmaceutical companies are turning to outsourcing for efficiency, compliance, and faster innovation. More benefits are listed below:

Research and Development

• Access to specialized research facilities and equipment
• Collaboration with global research teams
• Faster clinical trial processes and data management

Manufacturing and Quality Control

• Cost-effective production through contract manufacturing.
• Stringent quality control processes.
• Flexible production capacity management.

Market Access and Distribution

• Global distribution network access.
• Local market expertise in different regions.
• Regulatory compliance management.

Benefits of Outsourcing for Medical Device Manufacturers

From prototyping to full-scale production, outsourcing enables medical device manufacturers to access specialized expertise, reduce operational costs, and focus on core innovations. Here’s how it drives efficiency and growth.

‍Design and Engineering

• Access to specialized product design expertise.
• Rapid prototyping capabilities.
• Cost-effective research and development.

Production Optimization

• Flexible manufacturing capabilities.
• Quality assurance and compliance.
•   Supply chain management.

Benefits of Outsourcing for Medical Laboratories

From sample processing to data security, outsourcing allows medical laboratories to streamline operations, reduce expenses, and enhance service quality. Here’s why it’s a strategic move.

Testing Capabilities

• Expanded test menu through partnerships.
• Advanced equipment access without capital investment.
• Specialized testing expertise.

Data Management

• Efficient lab information systems.
• Secure patient data handling.
• Integration with healthcare providers.

Benefits of Outsourcing for Healthcare Insurance Providers

Managing healthcare insurance operations requires speed, accuracy, and compliance. Outsourcing allows providers to reduce overhead, scale operations, and enhance customer satisfaction. Here’s how it benefits the industry.

Claims Processing

• Faster claims adjudication.
• Reduced processing costs.
• Better fraud detection.

Customer Service

• 24/7 support availability.
• Multi-language capabilities.
• Improved response times.

How to Find Out If You Need Healthcare IT Outsourcing

While the benefits of healthcare IT outsourcing are endless, what are the signs that healthcare organizations need to switch to this model? Here are the key indicators:

1. ROI is the name of the game. More hospitals turn to outsourcing to lower expenses, with nearly 90% of healthcare companies reporting positive returns in just three months or less.
2. Immediate access to skilled teams and technology. Technology is advancing fast, making it hard for hospitals to find and keep IT staff, especially in rural areas. Many turn to third-party providers for hosting, network management, help desk support, application support, and IT outsourcing. These services can be done on-site, remotely, or both.
3. Cyber security threads. Many organizations outsource security because in-house teams can’t keep up with evolving threats. Additionally, new security technologies are expensive, while outsourcing spreads costs across multiple clients.
4. The gap in strategic IT leadership. As technology reshapes healthcare, strong IT leadership is more critical than ever. Once a back-end support role, IT now drives hospital strategy, yet many facilities—especially in smaller communities—struggle to fill C-suite positions. Leading outsourcing firms bridge this gap, providing experienced IT executives who align technology with hospital goals.
5. Let the hospital IT staff focus on key tasks. IT outsourcing shifts hospital IT teams from routine maintenance to high-impact projects, allowing leadership to focus on core healthcare priorities.
6. Organizational crisis. When IT issues put patient care at risk, hospitals must act fast, often relying on third-party experts. When it happens, you won’t have to guess.

What Is the Best Healthcare Outsourcing Model for Your Business

There’s no one-size-fits-all answer; the best healthcare outsourcing model depends on your organization’s priorities.

Full Outsourcing

Full outsourcing transfers entire non-core functions to an external provider. You let the vendor handle day-to-day operations while focusing on your core business. This model is ideal for organizations seeking major cost savings and streamlined operations.

Benefits:

• Comprehensive service management
• Significant cost reduction
• Single-point accountability

Best for: Complete departments such as IT, billing, or HR that can operate independently.

Selective Outsourcing

Selective outsourcing lets you outsource specific tasks while keeping essential functions in-house. You benefit from specialized skills without giving up full control over key processes. This model works well for companies looking to optimize certain operations without overhauling their entire structure.

Benefits:

• Focused expertise for targeted tasks
• Retained control over critical processes
• Flexibility in managing workload

Best for: Non-core tasks like data processing, administrative work, or technical support.

Hybrid Outsourcing

Combines onshore and offshore services to balance cost, quality, and flexibility. You maintain local oversight for crucial functions while outsourcing routine tasks to cost-effective teams abroad. This model offers the best of both worlds: quality control and cost efficiency.
Benefits:

• Balanced cost savings and quality
• Flexible resource allocation
• Access to global talent pools

Best for: Organizations that need both local management and international cost advantages.

RPO (Recruitment Process Outsourcing)

Use specialized agencies for staffing needs, streamlining the hiring process. You streamline hiring and gain access to a broader talent pool while reducing the administrative burden on your HR team. This model is especially beneficial for organizations looking to fill specialized roles fast.
Benefits:

• Faster, more efficient hiring
• Access to expert recruitment strategies
• Reduced HR workload

Best for: Rapid staffing needs, especially for specialized healthcare roles.

By assessing your business goals, budget, and desired level of control, you can choose the model that best fits your needs.

Common Challenges in Healthcare IT Outsourcing and Strategies to Overcome Them

Healthcare IT outsourcing benefits abound, yet risks loom. Data security, communication gaps, and control loss threaten progress. HHM Global details these pitfalls and offers actionable solutions. Smart outsourcing means mitigating risk, not ignoring it.

Data Security and Privacy Concerns

Healthcare IT systems store sensitive patient data that must comply with strict regulations (e.g., HIPAA). Outsourcing increases the risk of data breaches or unauthorized access if security measures are not robust.

Solutions:

• Implement end-to-end encryption and secure VPNs.
• Enforce rigorous vendor compliance and conduct regular security audits.
• Adhere to healthcare-specific compliance standards, such as SOC 2, HIPAA, or ISO 27001.
• Use multi-factor authentication and strict access controls.
• Ensure the vendor adheres to industry standards for data protection.

Pro Tip: Cybersecurity must be a core part of the contract. Specify required security measures, audits, and breach response plans.

Loss of Control Over IT Processes

Outsourcing IT functions may reduce an organization’s direct oversight over critical processes, potentially leading to slower response times for issue resolution or misalignment with internal standards.

Solutions:

• Define comprehensive Service Level Agreements (SLAs) with measurable performance metrics.
• Set up remote monitoring and regular performance reviews.
• Establish clear governance structures and escalation procedures.

Integration and Compatibility Challenges

Integrating diverse healthcare IT systems can lead to data inconsistencies and operational disruptions, hindering seamless workflows and patient care.

Solutions:

• Conduct thorough compatibility assessments before implementation to identify potential conflicts.
• Utilize middleware or Application Programming Interfaces (APIs) to bridge gaps between disparate systems.
• Establish transparent data migration and integration protocols, ensuring data integrity during transitions.
• Standardize data formats across systems to facilitate seamless data exchange.
• Perform comprehensive testing of all integrations in a simulated environment before going live.
• Develop a well-documented integration plan and have a rollback strategy.

Unexpected Costs

One of the reasons organizations turn to outsourcing is to save on costs. However, unexpected expenses can arise if the scope of work isn’t clearly defined. You can also face this challenge if there are hidden fees for additional services like after-hours support or data migrations.

Solutions:

• Conduct a detailed cost analysis, including potential hidden fees and variable expenses.
• Establish clear and comprehensive contracts with fixed pricing or well-defined variable costs.
• Implement regular budget reviews and track expenses against projected costs.
• Include contingency clauses in the contract to address unexpected expenses.
• Request detailed breakdowns of all costs, and avoid vague pricing structures.
• Develop a strong change management process to control scope creep.

Pro Tip: Always plan for the unexpected by setting aside a contingency budget for unforeseen costs, such as additional security measures or system upgrades that might become necessary during the project.

Solutions:

• Establish clear and consistent communication channels, including regular meetings, email updates, and project management tools.
• Define specific roles and responsibilities for both internal and external teams.
• Implement a centralized communication platform for seamless information sharing.
• Conduct regular training sessions to improve communication skills and cultural awareness.
• Establish a clear escalation process for addressing communication issues.
• Foster a collaborative environment through team-building activities and shared goals.
  

How to Outsource Healthcare Software Development

Healthcare IT outsourcing is a one-stop solution for organizations that want to cut costs and drive operational efficiency through the latest tech trends. Scorching numbers here: Business operations that outsource their non-core tasks reduce costs by up to 30%.

The development process kicks off once you choose a healthcare IT vendor that aligns with your needs and budget. First, you establish contract, your request is sent to the Business Development Department. Within 24 hours, a manager with healthcare knowledge will reach out to discuss the next steps. If necessary, an NDA can be signed to ensure confidentiality.

In the next phase, the team clearly views the project's goals, scope, and main issues. To refine the plan and go over quality attributes, the outsourced healthcare team sets up a meeting with a solution architect, business analyst, and designer.If there are uncertainties, the team can arrange additional meetings. 

Once everything is clear, the team provides a rough estimate and timeline. Next is the discovery phase. This phase outlines the software's visual concept and key features, identifies potential risks, and sets the business strategy. Finally, it refines timelines and cost estimates.

Development and quality assurance are the most intensive stages. The software architecture often starts with a Minimum Viable Product (MVP), which helps validate the idea and collect user feedback. At this stage, development happens in sprints, with each cycle defining specific tasks and objectives. A PM oversees whether the process runs smoothly and tracks any changes or extra requirements that arise. QA engineers test the software carefully. They find and report issues, which developers then fix quickly.

Once development is complete, the software is launched in a healthcare system or a specific marketplace, like Google Play or the App Store. QA remains involved during this phase to verify performance and address last-minute issues. The final stage is ongoing support and maintenance. Even after release, the team continues to monitor the software to ensure functionality, compliance, and competitiveness. 

Some updates may include code optimization, integration of modern technologies, and bug fixes to enhance user experience and system performance. This structured approach streamlines and efficiently develops healthcare software.

Want to streamline healthcare IT operations? Darly Solutions is a trusted partner that understands your industry's challenges. Contact us to discover customized solutions that keep your IT systems efficient and secure.

Darly Solutions' Experience in Healthcare IT Outsourcing

At Darly Solutions, we have all the necessary expertise and hands-on experience in creating modern healthcare solutions:

Service Portfolio:

• Custom software development
• App Development
• Cross-platform development
• Automation services
• UI/UX Design
• Integration services

If you need an expert IT team based on managed IT or project augmentation services to partner with you, contact Darly Solutions today to outsource your software development to us!

Wrapping Up

Healthcare organizations are increasingly outsourcing IT functions to reduce costs and enhance efficiency. For instance, hospitals can save substantially by outsourcing electronic medical records systems, freeing up resources for patient care. This trend is further supported by the ability to access specialized cybersecurity and regulatory compliance expertise. Maximize healthcare efficiency with professional IT outsourcing—no time for mediocrity!

If your website has existed for a long time, this is a reason to think about redesigning it. The fact is that web development trends are constantly changing, and the things that attracted users around five years ago may seem high and dry today. 

In particular, several years ago, the independent web resource GoodFirms conducted a survey among designers to find the reasons why users leave their websites. It turns out that about 40% of respondents were sure that this was due to the outdated design. Do you need to look for more explanations as to why you need a redesign? If you don’t, this article is for you. 

What Is a Website Redesign?

Website redesign is a modernization that involves changes in the design, content, and functionality of a specific web resource. There may be not only a change in color scheme but also in the website’s structure, which also implies a certain optimization of the HTML code.

Redesign can be done every two years, or less often, every three or four years. However, when the appearance of your website remains the same for five years or more, your users are likely to begin to believe that your business is idle and, therefore, will likely choose a more successful competitor.

Why Is a Site Redesign Important?

Let's imagine that when you launched your website first, it generally satisfied its visitors. However, after a few years, its traffic began to gradually decline, although the quality of your service and/or goods did not decrease. Most likely, the problem is that your website’s design is outdated. Although this may seem to be the only reason why you need a redesign, there are several other reasons that also lead to it:

• You are going to migrate your website to a new engine;
• Despite regularly taking SEO measures, your website is not ranking well in search engines;
• You are planning to expand your audience reach and scale your business;
• Your company has rebranded, and now, this should apply to your website as well;
• You are entering a new market;
• Your product range or the concept of its promotion has completely changed.

Why You Need a Website Redesign Project Plan

In general, there are many goals that you can achieve through a redesign. The benefits of website redesign include improving the user experience, rebranding, increasing reputation, optimizing traffic indicators, conversions, etc., involving the website in marketing campaigns, and so on. 

At the same time, whatever goal you pursue, its achievement must be consistent, and each step must be justified from the point of view of business and available resources. Otherwise, you will act chaotically, and the result of these actions will most likely not live up to your desires. To prevent this from happening, you actually need a project plan for website redesign.

How to Redesign a Website: Applying Key Principles for Success

Now, it's time to find out what five sequential phases the correct redesign strategy includes. 

Setting Clear Objectives

Any well-thought-out project plan for website redesign implies matching goals and needs to redesign tasks to be completed.

Understanding the Need for Redesign

At the very beginning, you will need to correctly identify the reasons for the redesign. For example, this could be an outdated design, a not-mobile-friendly user experience, the functionality update and complicated website structure related to it, etc. You need to describe all these reasons as precisely as possible to make it easier for your team of designers (and possibly developers) to decide on the scope of work.

Defining Your Goals

Once the reasons are clear, you can define SMART (specific, measurable, achievable, relevant, and time-bound) goals. Special cases of such goals may be increasing traffic, achieving better conversion rates, improving user experience, etc.

Research and Preparation

At this stage, you will have to complete more complex tasks that will lay a solid foundation for your team's further work. They will also help you understand how competitive your website is at the moment and which aspects of it have the highest priority.  

Analyzing the Current Website

Your website is probably already connected to some analytics system where you can evaluate the dynamics of its traffic, conversion rates, abandoned carts, and so on. Thus, you have to collect this data, evaluate its changes for better or worse over the last year, and compare these changes with seasonal and local trends in your niche to get the most objective assessment of your website.

Competitor Analysis

You will also have to analyze the websites of your main competitors to understand in what they are good at and what needs optimization. Through this analysis, you will be able to prioritize the tasks that your technical team will have to deal with.

Target Audience Identification

Refine your audience data – this is especially important if you're looking to enter new markets or scale your online business. However, even if your goals are less ambitious, you'll still need to refresh information about your potential customers – their demographics, pain points, goals, needs, etc.

Content Audit

Finally, you should conduct a global content audit – for this, you'll probably need the help of SEO experts. Specifically, if your website's main problem is low search engine rankings, it's likely due to poor-quality content that will need to be optimized or replaced with a new one.

Planning and Strategy Development

Actually, you are left with the last steps before you hand over your website rebuild project to your technical team.

Site Structure and Navigation

Based on the key indicators of your website displayed in the analytics, you will be able to determine which of your website’s navigation elements and structure components need to be changed.

Visual Design Considerations

If your current website seems visually outdated, you will need to identify relevant examples from your competitors and indicate which graphical aspects of their websites you like the most.

Technical Requirements

If you find that your website's performance is suffering or, for example, the website itself is not fully displayed on some mobile devices, optimizing these aspects will require the participation of web developers.

SEO and Content Strategy

If the problem is the poor quality of the content (lack of necessary keywords in the texts, low-quality images, outdated data, etc.), you will need to involve SEO specialists in the project as well.

The Design and Development Process

Now, it’s the practical part of your website redesign roadmap, which requires the involvement of technical specialists and the designers themselves.

Wireframing and Prototyping

Now that the project is in the hands of the designers, they can start creating wireframes according to your requirements for the updated version of the website. As your requirements become more detailed, they will build prototypes based on these wireframes.

Design Mockups

An intermediate stage between the development of wireframes and prototypes can be the creation of mockups. Essentially, these are medium-fidelity sketches of your project that, like wireframes, schematically demonstrate the main components of the website but already have a pre-defined color palette and some graphic objects. Typically, this intermediate stage is necessary for websites with a complex and/or non-trivial structure.

Development and Coding

If your site requires migration to a new CMS or you have discovered problems in the previous stages that can only be solved through changes in its program code, you will have to involve developers to eliminate these bottlenecks.

Testing and Quality Assurance

And, of course, don’t forget to staff your project team with quality assurance specialists who will check if the updated version of your website works correctly before it goes public.

Launch and Post-Launch Strategy

Finally, you can begin preparing for the website relaunch.

Preparing for Launch

If your updated website looks the way you like and all the inconsistencies have been ironed out, it makes sense to check its effectiveness on the representatives of its target audience. This way, you may get additional insights about optimization that can still be implemented before your website’s launch.

Launching the Website

Now, developers can upload a new version of the website to the hosting. It may require you to choose a new hosting provider or a new tariff plan from the old one – this makes sense if you plan to expand the reach of your audience.

Post-Launch Activities

This stage will last exactly until the next redesign. In particular, you will have to monitor the analytics of your update to see whether the new key indicators meet your original business requirements. You will also need to constantly work on your website's SEO by regularly uploading new, relevant content.

Conclusion

We hope that in this article, we have helped you understand how to website revamp, and now, you can begin this procedure as consciously as possible. If you are looking for specialists ready to take on not only the planning task but also the implementation of your redesign project, feel free to contact us, and our team will bring your most ambitious goals to life within your budget and timeline.

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