Design Digital Insights

Nowadays, having a company website is as essential as having an office, domain or telephone number. By 2020, approximately 4.5 billion people, or more than half of the world’s population, are connected in some way to the World Wide Web in order to satisfy their entertainment, education, research and consumer needs.

If your business does not have a website, we provide a number of benefits to you:

1.  It sets the first impression

When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you can make a positive or negative impact on your audience. The impression you make on them can either get them to remain on your page and learn about your business, or leave your page and turn to a competitor.

2.  Cost-Effective

Use your website to sell goods and services directly to consumers without various forms such as printed media, radio, television, etc. Having the website will make promoting much easier and less expensive.

3. Online 24/7

Anyone, anywhere and anytime, has access to your website and gets business information and details about your products and services.

4. Advertising and Increase Sales

SEO and online advertising are a great way to be the first company that a potential new customer sees when searching for a product or service online. An effective website with great content can attract many more people and increase sales.

5. Customer Service Online

Websites provide an easier way to handle customer service. In the modern world, people buy products and services using mobile phones to browse the internet.  So, it might help customers find your location while they are on the move. This is especially important for restaurants, cafes, and other eateries, but is also relevant for other businesses.

However, there are a few disadvantages of having a website for your business:

1. Reliability

The information on your website might be updated on a regular basis. Otherwise, you will lose some part of potential customers due to unreliable information on the website.

2. Bad Publicity

If customers are unhappy with your products or services, they may feel the need to reference your website in their reviews or comments. This could potentially be damaging, hurting your reputation and your search engine ranking. Of course, not having a website won’t prevent such things from happening, but it might allow you to monitor and be aware of it.

3. Right development team

It is no secret that there are lots of companies that can design and develop a website. Among the sea of designers and developers, you need to find a team that will understand your business goals and the needs of your customers and convert them into a beautiful website.

Having read that, you might come to the conclusion that having a website is a crucial thing in the digital world, and it is a great opportunity to raise your sales.

Darly team understands this fact, and we are going to show how we can provide your business and your potential customers with a great experience.

At Darly Solutions, we offer two main approaches to creating a website:

Creating a website from scratch

Required knowledge and tools:

1. HTML (Hyper Text Markup Language)

HTML is the basic structure of web pages and web applications, which makes the content semantic to the web browser. Every web page you see on the Internet is written using one version of HTML code or another.

2. CSS (Cascading Style Sheets)

CSS is the language for describing the presentation of Web pages, including colors, layout, and fonts. Without CSS, a web page would look like a large white page with some unordered text and image on it. CSS is the thing that makes it all look pretty.

3. Scripting Languages

HTML and CSS cannot be interactive without scripting languages. To make a dynamic web page that will respond to user actions, you need languages like JavaScript and jQuery. Server-side languages like PHP, Python and Ruby might also be needed over time.

4. Database Management

Database Management allows to organize, store and retrieve data from a computer. Database Management Systems like MySQL, MongoDB and PostgreSQL are used on the server-side to do this job efficiently.

5. FTP (File Transfer Protocol)

FTP is a standard Internet protocol for transmitting files between computers on the Internet over TCP/IP connections. FTP is used to transfer a website’s source files to its hosted server more easily.

Creating a website with CMS

WordPress is extremely powerful and can run most types of websites. Statistics show that WordPress is currently the most popular CMS (Content Management System) in the world. It powers 27.8% of all sites on the web, with about 50,000 new sites being created daily. With more and more people viewing sites on their smartphones and other mobile devices, it’s really important to have a site that is responsive to these digital demands. With WordPress, most themes come mobile friendly by default. Usually, WordPress is used for creating blogs where you have to work with a big amount of texts and need to edit them all the time.

Design

The success of any website entirely depends on how good its web design is. It is important so much that 38% of the visitors will leave a website if they find the design unattractive. When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.

You can think of web design like selling a car – it could have the most incredible engine, but if the appearance is hideous, people will not be interested in buying it.

Good website design needs a wide range of professionals having expertise in different areas.

Here in this article, we’ll outline the 5 steps to create the perfect design.

1. Set your goal and strategy

2. Research the latest web design trends

3. Select a team for cooperation

4. Decide on your branding

5. Think about positioning and optimization of your content

We’ll run through all the steps in detail below.

Set your goal and strategy

Before you jump head-first into designing your website, you need to be clear on its purpose. Keep in mind that your visitors want to understand what your business is all about in the blink of an eye. Having multiple main objectives is likely to result in confusion.

Once your purpose is clear, the focus shifts towards what action you want visitors to take when they land on your website. Is your site there just to display information? To sell products? To get sign-ups? The answer to this will ultimately dictate how your website looks and feels. Using E-Commerce as an example, one crucial element of your design is your landing page.

Research the latest web design trends

It’s important to note that just because a web trend is current, it doesn’t mean it’s necessarily right for you. You can look at what competitors are doing and analyze the things and features that you like and dislike. Each sector will have different styles, so it’s important to consider this fact.

Select a team for cooperation

Design of your website plays a vital role in your online marketing campaign’s success. If you want to drive the best results for your business, you must invest in designing a website that encourages people to learn more about your business. At Darly Solutions, we have over 4 years of experience designing websites.

We are a full-service IT company that specializes in web development, mobile app development, UI/UX design and so on. Our team of experts will bring their knowledge and expertise to your campaign. We know the importance of web design and can help you create a website you’ll love.

Wireframes, prototypes and mockups form three of the earlier steps of product design. The great way to explain them is to imagine a parallel between them and the human body. The wireframe is the skeleton or the structure of the product. The prototype is the brain or the organ that decides how the human should move and interact with something. The mockup is the skin, hair, and facial features, or brand, that make the human instantly recognizable.

Decide on your branding

Color is one of the brand’s biggest communication tools. In fact, according to Color Matters, a signature color can boost brand recognition by 80%. There’s a lot of psychology behind people’s perception of color, so it’s important to understand how it’s used in relation to your industry.

Most brands have one dominant color, then two or three secondary colors. Blue is the most popular color, with one third of the top 100 brands using it in their logo.

There are many factors that should be considered like colors, font style, imagery etc. In this case, a professional designer can help and suggest a solution based on your business and your requirements.

Think about positioning and optimization of your content

There are two things that you need to consider: positioning and optimization.

Recent research shows that website users scan a page in a shape that resembles an ‘F’. This is why navigation bars on websites are nearly always displayed across the top of the page. It’s the first thing people are drawn to when landing on the site.

Optimization is the process that helps content rank higher on search engines (primary example being Google). Search Engine Optimization (SEO) can increase the quality or quantity of people landing on your pages.

Conclusion

After all of that, congratulations! Your website is now live. You can publish it, but it’s time to check if everything works before you go live! Ask your family, friends, and colleagues to test the site in preview mode (all website builders and E-Commerce platforms will have this), and see if they find anything wrong. You can even get members of the public to test it too. Always take the time to properly check your website. After that, you’re ready: publish your site!

Now, you’re the owner of a live website. But, if you think that you can kick back and relax now, you are quite wrong. Regularly checking the growth and performance of the site will be your responsibility.

However, you can connect your website to tracking tools or at least have an analytic app to install. Alternatively, you can connect your site to Google Analytics.

The truth is, a web designer’s job is never truly done. If you just sit back and admire your work, others will overtake you. So, you need to keep on top of your site’s performance and check for design trends updates.

Hey, are you here to find a solution for a consolidated and easy-to-access “home” for your business information, which is usually transferred from different places, often unrelated to each other? Then, you probably need to think about creating a digital space where it will be integrated, cleaned, structured, and stored accordingly, for further use in your regular business operations. But what is this space? Let’s find it out right now.

What Is Data Warehousing?

In a nutshell, it is a repository where your business data comes from disparate sources, where it is brought to the proper quality, and where it is stored, providing individuals with the appropriate rights with easy and fast access to it. Typically, such repositories serve as one of the central components in automated analytical solutions, but, as practice shows, the range of their application can be much wider.

Key Components of a Data Warehouse

In general, its main components are considered to be the following:

• Sources, from which structured and unstructured information comes – these can be third-party databases, tables, systems, applications, etc.;
• Data Extraction, Transformation, and Loading (ETL) tools, which define scenarios for extracting, transforming, and loading the information;
• Data warehouse database, which is the main repository (usually in the form of a database management system, DBMS) with already prepared, i.e., cleaned and structured data, that can be used for analytics, reporting, and other business tasks without additional manipulation;
• Metadata repository, which includes the permissible data types and the rules according to which this data will be used;
• Query and reporting tools, which define algorithms for fast and unified access to data, as well as its analysis;
• Data mart, a subset of the data warehouse that is used for individual business tasks (this can imply, for example, marketing data warehouse design) which formation occurs either directly through the collection from disparate sources or pre-preparing within a consolidated space.

Core Principles of Data Warehouse Design

Now, let's talk about the main data warehouse design principles:

• A clear definition of business requirements and goals, as well as metrics that allow you to objectively assess the degree of their achievement;
• Understanding how information is integrated from multiple sources and what should be the unified format after its transformation;
• Choosing the right type of data modeling – these can be star schemas, snowflake schemas, fact tables, and so on;
• Choosing the right methods and data warehouse software to ensure the quality and consistency of information, in particular, the methods of cleansing, validation, and supplementing of data;
• Planning, scaling, and managing the performance through various methods of indexing, partitioning, compression, etc.;
• Choosing the right tools for metadata management to simplify and improve access to the information;
• Ensuring security and access based on policies and rules (usually, this is achieved through the implementation of advanced encryption algorithms, the introduction of access policies for different user groups, as well as providing reliable authentication and authorization methods);
• Implementing end-to-end monitoring for ensuring data quality and security, performance of processes occurring within the data warehouse, and so on.

Steps in Data Warehouse Design

In this section, we invite you to consider the key steps leading to a successful and agile data warehouse design.

Requirement Gathering

According to the principles to design a data warehouse we defined above, the key to effective data warehouse design is to gather business requirements and clear business goals that it should fulfill. It is also important to identify the requirements for security, scalability, and performance of the repository.

Data Modeling

This is not yet a practical stage, but it still requires the participation of specialists – in particular, it implies the identification of entities, their attributes, as well as possible relationships between them. After this, the most suitable type of DBMS implementation needs to be selected – for example, in the form of tables, columns, indexing, etc. After this, you have to make sure that the selected type performs all the tasks assigned to it according to the predetermined requirements.

ETL Process Design

We have already explained above what the ETL process means, and this stage actually involves choosing the right tools and scenarios for their use.

In particular, you will need to define methods for extracting information from disparate sources (these can be database queries, API calls, file transfers, etc.), methods for bringing data to a single format and ensuring its proper quality (since you will most likely have to deal with big data, there may be many inconsistencies), methods for aggregating data to create complex information structures, automation methods for bulk loading of data (this can be full or incremental loading, and so on) with the usage of temporary storage areas, methods for detecting and eliminating data errors, as well as methods for checking data for completeness and accuracy.

Database Schema Design

There are several well-known data warehouse design patterns, such as:

• Star, which has a fact table at its center and dimension tables associated with it around it;
• Snowflake, which is a more complex Star and also implies additional dimension tables that surround each base dimension table;
• Galaxy, which contains two fact tables and the dimension tables between them.

Data Integration

Now, you can start integrating the data using the previously defined ETL tools and technologies. At this step, you need to make sure that everything works as intended, and the data is transformed into the required unified format.

Data Storage Solutions

At this stage, you need to choose specific data storage solutions according to your requirements for the expected data volume, performance, scalability, and cost. Usually, the choice is made between relational databases, columnar databases, data lakes, and cloud data warehouse solutions.

Data Presentation Layer

Finally, to design data warehouse, you will need to understand what your data presentation layer will be – the layer at which end users will be able to seamlessly access the data and use it to solve specific business problems. This includes developing interfaces, dashboards, reports, and various data visualization tools.

Conclusion

Now that you have a clear guide to data warehouse design, you can begin implementing it with a full understanding of the principles and stages on which it is based. If you would like to delegate this comprehensive task to seasoned data warehouse development specialists, just contact us.

If you are currently looking for a web agency that you can safely entrust with your task regardless of its complexity and scale, this article is for you. Below, we will find out how to identify the best web design agencies and also consider several aspects that will lead you to the best choice.

What Sets Apart Top Web Design Companies

So, what distinctive features should top web development agencies have? In general, you have to check four fundamental ones. 

Innovative Design and Cutting-Edge Technology

If we are talking about a top web solutions agency, you should visit and analyze its website – this way, you will be able to understand whether its specialists follow web design trends, use modern technologies, and whether all this is reflected in the design of their website as well. Just check how modern their website looks, and also visit the Blog, Our Services, and Niches We Cover sections – here, you can get a complete picture of how regularly these guys up their skills.

Client-Centric Approach and Custom Solutions

The best web agencies should have a client-focused design approach, and this is always reflected in their values and mission, which can be described either in the same sections of the website or in the more general About Us block. You can also look through their web design portfolio to make sure that the projects they worked on look diverse and do not repeat the same or a couple of good templates. 

Case Studies: Success Stories

In general, today, it is difficult to find digital web agencies whose websites do not have a blog with case studies (or a private resource where they are posted and to which you can get access upon request), but exceptions do exist. Ultimately, you are better off avoiding those who fall into the second category because no matter how visually attractive their works are, the benefit of the created UX designs can always be measured by specific metrics. This means that if this analysis was not carried out on any of the previous projects, the same thing could happen to yours, and you will simply get pretty pictures instead of an innovative design that will provide you with the necessary conversion rates, user traffic, etc.

Client Testimonials

Finally, you will need to check reviews about cooperation with web development agencies of your choice, left by real clients. It is better to do this on third-party independent web resources where companies post their short presentations, such as Clutch, Upwork, etc. This way, you will be sure that the insights you received are honest and that you did not just read the praises left by employees of the specific agency about themselves.

Key Considerations When Choosing a Web Design Agency

If, after the research briefly described above, you already have a couple of agencies in mind, you can easily narrow down your choice for one by clarifying the following details.

Setting the Right Budget

If you think that you have already found your ideal web design agency and you truly like its ultimate web designs, make sure that your budget allows cooperation with it. The fact is that the pricing policies of agencies can differ greatly from region to region, as well as depend on their position in the market (experienced ones usually have a higher price tag because of their positive reputation and image).

Performing a Thorough Agency Search

If you had several agencies in mind, you may have filtered out the vast majority (or even all) of them in the previous step. In this case, in order not to be limited to a small sample, you will need to expand your list. To do this, you can use not only Google search results (although this is quite an effective tool for such tasks) but also all kinds of online rating platforms, LinkedIn, and, of course, your personal business connections. It is recommended that, at this stage, you have at least five agencies under consideration.

Asking the Right Questions

Now, it is the time to communicate with representatives of your chosen agencies personally and discuss issues that are critical to your possible cooperation with them. They are typically related to experience in your business niche, experience working on projects of your size, understanding your vision for the financial solution, and the supporting collaboration models and types of services (custom design, redesign, template-based design, etc.) that suit you best.

Conclusion

Now, you know the main criteria by which you can distinguish top web design agencies, and you can safely go in search of such one. And, of course, we cannot miss the opportunity to recommend ourselves to you. In particular, you can clarify the considerations that we provided above with our sales representative to gain confidence that your project will fall into the right hands.

Telehealth, simply put, is some type of delivery. It helps to provide health care services when patients and health professionals are separated by distance via remote technologies. Telehealth uses technologies for the exchange of information for the diagnosis and treatment of diseases and injuries for the patients. Live video conferencing, mobile health apps and remote patient monitoring (RPM) are examples of technologies used in telehealth.

It’s Healthtech time

Telehealth is improving the healthcare industry in many ways, the first of which is increasing its accessibility. Telehealth allows specialists to visit patients virtually from any place in the world by improving access as well as making a wider range of healthcare services available via telemedicine.

Today’s Telehealth environment consists of a global ecosystem of myriad digital solutions.  There are two alarming end-users trends that you should pay attention to when considering Telehealth design and solutions.

1. What doctors struggle the most with
2. What people looking for when they choose the healthcare providers

Providing virtualized healthcare to any place in the world is one of the best-known applications of telehealth. But the medical industry is using it in several other ways, including:

• Urgent help in distance. It can be a headache or sore throat. There are many medical complaints that aren’t life-threatening, but they need some professional attention. Virtual care services allow skilled health personnel to treat minor complaints, including providing appropriate prescriptions.
• Stay in contact. Qualified medical personnel can use messages, phone and video calls to follow up the patients after they are discharged from the hospital. This way, improves worker productivity from not having to take time off and travel to appointments and ensures each patient understands the importance and carries out recovery and treatment plans. Also, telehealth platforms can automate much of the communication process, including sending reminders to the patients.
• Updating online prescription. Telehealth provides the possibility to update online prescriptions even If you’ve been unable to get to your own doctor to refill a current prescription.
• Monitoring of patients with chronic conditions. For these patients, it is one of the best benefits of telehealth. Virtual care helps those who have mobility issues, mental illness, and other conditions that may prevent them from going to in person medical appointments.
• Facilitating care to rural areas. Telehealth is a great way to provide patients in places that are outside the current health delivery system with access to quality care. In the event of a medical emergency, telemedicine makes it possible to coordinate with specialists in other regions without wasting time to provide patients with effective treatment.
• Increased patient satisfaction. In addition to referrals, many patients assess and choose healthcare providers through online reviews. As such, you must have positive reviews that will attract new patients. Telemedicine helps improve patient satisfaction scores by providing convenience of care and reducing wait time. The providers have the opportunity to offer remote services to the patients and make it convenient for them to receive medical attention. Also, this process reduces in-hospital visits.
  

All right, let’s move on to the design

Telehealth platforms require a unique approach to service design. As you can imagine, it isn’t the same way, say, for a food delivery service.

Telehealth is not about technology, it’s about people

That’s a good reminder that you need to create space for telehealth that provides human connections and assistance. The healthcare industry is unique and complex, and it can be challenging to set up. Establishing fundamental principles to guide telehealth design will help us keep sight of the user experience and user journey throughout different healthcare systems.

In this article, we’ll highlight the important and unique challenges in the design faced by digital health companies and startups.

1. Research. To begin, you need a shared understanding of how you usually provide face to face care. You will need a solid understanding of the patient’s journey through your service.
2. Construction. Based on our research findings, you need to discuss them with your client. There is the moment when you draft innovative solutions and delve into user journeys. We identify the most promising ideas based on jointly developed options. Service design can be quite abstract. The main idea is to find key service touchpoints.
3. Strategize and develop Next, it is necessary to work with your clients to co-create a product roadmap and business strategy. Together with medical professionals, you develop an extensive plan of the envisioned telehealth design, listing interactions between users, new processes, and workflows. Also, don’t forget to define the physical and digital things that will be used. By the end of this step, you’ve created visual content and material to start the development process.
4. Taking it live. From our experience, we recommend turning digital and physical artifacts into minimum viable products (MVP).  MVP is essential to clinical trials. There is a product that has basic features and can be used to get feedback from the users.

After the main last modifications, it’s time for launch! At this stage, it’s important to provide testing to ensure that the envisioned workflow and interactions are happening as intended.

That’s it

To sum up, telemedicine is full of benefits for patients and healthcare providers. When people have had a taste of telehealth, they’re willing to continue using this convenient care option.

Telehealth’s future looks very bright, doesn’t it?

Also, it’s obvious to see continued strong growth and upgrade around devices, communication channels, telemedicine services, and telehealth platforms. Look for them to become increasingly user-friendly and convenient. As this happens, we can expect to see a resulting increase in users. After all, good design is the right way to improve engagement.

Designers will need to imagine themselves in both the patients’ and providers’ roles during the preparation for the start to create the design for telehealth. Every detail of a visit, from the method of scheduling appointments to the distribution of follow-up procedures, should be carefully planned to ensure the best outcomes and clear understanding.

We can expect to see digital pharmacies, virtual appointments, online triage tools, and remote monitoring gain in popularity. It may well become the new normal in healthcare.

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There are about 8.93 million mobile apps worldwide, with new ones popping up daily, but not each of them has a good mobile interface design. At the same time, those who have it, win the hearts of customers and earn millions of dollars. So, how can you achieve this goal? Let’s find it out right now.

What Is Mobile App Design?

Mobile app design is the visual identity of an app tailored to the user's behavior. It has two components: UI and UX. UI (user interface) is how the application looks, and what colors, fonts, icons, buttons, or other elements it contains. UX is how an app works, responds to user actions, and helps fulfill people’s needs.

Interface design for a mobile application calls for consideration of the specifics of mobile platforms, such as screen size, data input methods, battery level, and internet connection speed. You should bear in mind that design can have a big impact on the success and popularity of the product, its usability, and its attraction to users.

Key Principles of Mobile App Design

Creating the interface of mobile applications is a truly complex and multi-layered process. It can vary dramatically depending on what project the app is created for, who the target audience is, and what functionality its owner is looking for. However, there are a few fundamentals to keep in mind when designing.

Here are top basic mobile design principles:

1. Prioritize the user’s needs 
2. Focus on visual design
3. Make the app interface convenient
4. Make the content easy to read
5. Add some interaction
6. Optimize the interface for different mobile devices

User Interface (UI) Design Principles

Let’s define the most important user interface design principles.

Simplicity

An eye-catching and straightforward user interface is ideal. There shouldn't be too many interface elements that can confuse a user. Nobody wants to explore a new interface once an application is downloaded – instead, people just want to get what they need or have fun.  All they seek is simple products that “just work”, that’s why, you have to prioritize the main parts for design and remove the unnecessary ones.

There is a simple rule of thumb: one main action per screen. Each screen you design in your application should support a single, genuinely important action for the user. This makes it easier to learn and use. One hundred clear screens are better than a single cluttered one.

Consistency 

The interface has to be intuitive and easy to navigate. You can add a great feature or content, but if people can't find it, it doesn't matter. Mobile navigation should be consistent. To ensure navigation doesn’t require any explanation, you should use the right visual metaphors, and check that each navigation item leads to the appropriate place.

Feedback and Response Time

Feedback informs users whether they are doing the proper action or not. It can be audible (the ding of a new message notification), tactile (the vibrating signal for a new email or call while your phone is set to "silent"), or just visual. Feedback should be provided after each operation to show if it was successful. 

Feedback can be useful in responding to problems in four areas:

1. Locating: Where are you?
2. Current Situation: What's happening? Is it still going on?
3. Prospects: What comes next?
4. Effects: What did you get?

Quick, insightful, and observable feedback is essential to let people know their actions were noticed. The link between the activity and its effect should be clear so that users understand what happened, and what to expect next. Feedback is supposed to optimize and complement the user's experience rather than complicate it.

User Experience (UX) Design Principles

Now, we propose to list the key UX design principles.

Usability

Usability measures how easy and convenient it is for the user to interact with the interface of an application. It depends on the ease of navigation, structure, content quality, text layout, mobile app design, and a bunch of technical features. This aspect affects users' time on an app, conversion rates, and customer loyalty. 

Here are five components of usability:

1. Learnability: how easy is it for people to perform basic tasks the first time?
2. Productivity: how quickly can people complete tasks?
3. Memorability: when people come back to an application after a time out, how easily can they recover their skills?
4. Error recovery: how many errors do users make, how serious are they, and how easily can people fix them?
5. Enjoyment: How engaging is it to use the app? Does it help people accomplish their tasks? 

User-Centric Design

User-centered design is an approach that consistently identifies user needs and translates them into a product. The core value is to focus on what people are used to, on what is “easy” for them and meets their basic needs.

Figure out what users want from your mobile application. On a food delivery app, people want to see available propositions, and discounts, place an order, track a delivery, and that’s it. They don’t want to read the history of a local family restaurant and its owners - this information may be kept in subsections. 

Accessibility 

If you want people to use your app, make it easy to reach. First, make sure it’s available on all mobile platforms and devices. Secondly, remember about inclusivity while designing for mobile devices. Partially blind or colorblind people may also use your product. So, you should help them effortlessly use it by adding voice interaction, and alternative text for images and employing color-blind oriented templates. Additionally, let customers change the text size in the app to suit their visual requirements.

Best Practices in Mobile App Design

Creating an interface that is both attractive and user-friendly is a challenge and an art. To achieve a delicate balance between aesthetics and functionality, designers need to utilize best practices. 

User Interface and Navigation 

Navigation in a mobile application must be intuitive. Each button or link has to state its purpose clearly. All icons must be recognizable and standardized. 

Mobile UX design's best practice for icons is to tag them with text. Tagged icons ensure that the purpose is conveyed quickly and easily.  You can see this in the most popular apps like YouTube, Spotify, and TikTok. 

Content Organization and Data Entry

When directing user attention across the application interface, use visual hierarchy. Distinguish important elements from less significant ones by varying size and spacing. Features that stand out attract attention, and clustering related items makes them easier to understand. For better readability and differentiation between titles, subheadings, and body content, designers should use the proper font sizes and styles. 

As for good examples of great content organization, we’d like to pay attention to Airbnb, an illustration of minimalism and simplicity. People love it for its aesthetic graphic design, balanced font sizes and colors, and the absence of flashy elements or bright banners. Airbnb has also made booking real estate clear: users understand what they are paying for.

Input fields and forms are the basic parts of mobile apps and are also crucial in mobile design principles. Improving the total user experience requires making these elements efficient and usable. Make a user type as little as possible by utilizing default values and input masks. Give consumers immediate feedback on validation so they can fix mistakes quickly. To help users fill out forms correctly, provide them with informative error warnings and visual clues.

Usability and Accessibility 

If you choose the right color palette, you can greatly improve the user experience. Remember about color blindness and test how your app looks to users with different types of color perception. Use contrasting colors for text and background to make content easy to read for anyone and anywhere. Add some extra explanations if needed. 

For example, the choice of clothing color in an online store should have a text explanation to be understood by people with a violation of color perception. Also, consider how the interface will look on small screens.

Performance and Responsiveness 

Take into account a diverse range of screen sizes and resolutions. Your design should be adaptive to ensure perfect display on any device. To check adaptability, test your design on a tablet, smartphone, and computer: this way you can adjust the display of elements in the interface and understand what and where to improve. Make sure the elements are not overlapping and are scaled correctly.

Platform Conformance

Research iOS and Android operating system guidelines. A guideline is a set of rules that determine how mobile apps are designed within an operating system. The iOS and Android systems have recognizable elements that users expect to see, so the guidelines help to create optimal UX and UI. Also, it will speed up the development process and reduce bugs.

Tools for Designing for Mobile Devices

As for the most popular tools designers use to implement solutions for mobile devices, we can consider the next four.

Figma 

Figma is an application for all kinds of graphical works: from creating website layouts to developing mobile interfaces and prototyping. Its biggest advantage is an opportunity to work directly in a browser, allowing access to projects from any computer or platform. You don’t have to buy multiple licenses or install the software. Another plus of the application is the collaboration feature that allows simultaneous changes to the project design by several users without the need to upload files locally.

Adobe XD

XD is designed from scratch to meet the requirements of modern UX/UI design with many features not available in other graphic applications. It solves the main problem that competitors can't cope with: it provides interaction with non-static elements and allows you to implement thoughtful dynamics on the page. Adobe XD is ideal for vector UI design, wireframe modeling, implementing engagement with interactive elements, and prototyping.

Sketch

Sketch is a simple vector tool. Designers and front-end developers use it to create UX/UI components. Sketch is simple and easy to learn, has an intuitive interface, and offers cross-platform design tools. It has a preview feature to see how the project will look on different devices. It has many good plugins and resources, plus some useful functions for working in the cloud.

InVision

InVision is a versatile design tool that focuses on maximizing UX for apps. It can be used to create automatically customized interactive prototypes for different devices. InVision Studio has tools for working with vector drawing, interactive design, and built-in animation. The application can be installed on macOS and Windows.

Mobile Application Design Process

UI UX mobile app design is a complex process that requires a thorough approach to ensure it is visually appealing and compatible with various devices and operating systems. You also need to make sure it’s handy for both experienced users and newcomers and meets modern trends in app design. So, what are the stages of mobile design?

1. Gathering data and design requirements. Research is a crucial part of the design effort, guiding the development of a product concept that accurately defines the market niche, functionality, monetization, and usage scenarios. 
2. Planning the architecture and navigation of the application. UX specialists create architecture based on application usage scenarios, ensuring navigation and consistency. This design stage is crucial for the end-user, as it directly affects the app's navigation and overall user experience.
3. Development of prototypes. Mockups are created for prototyping a mobile application, allowing for easy modification and identification of best solutions. This process involves discussing the architecture with the team and client, and later involving a team of developers to evaluate the technical design.
4. Testing the prototype. Interactive prototypes allow testing the app design to ensure it is suitable for the target audience, allowing for detailed feedback and understanding of user behavior patterns. This stage of development helps identify non-obvious patterns and improves the product's overall functionality.‍
5. Final refinements and development. Next, the agreed prototype is handed over to designers to make the product more attractive, refine the styling, and improve small user interactions, taking into account the final UI of a product. The final design is passed to developers who do the technical part.

Get Some Inspiration with Our Case Studies

Below, we invite you to check out some of our projects where we have successfully implemented all the ideas described above:

• Booking beauty appointment platform
• Takeout food delivery app
• Social network
• Advertising placement system
• Vehicle rental mobile app
• Smart city mobile app

Conclusion

Creating an aesthetically pleasing design is not enough. You also need to make it user-friendly and inclusive, bearing in mind mobile device demands.  Your target audience will be captivated and delighted by the appealing, highly engaging, and intuitive mobile applications if you carefully adhere to mobile app design principles and never stop learning from real-world examples of great mobile applications.

If your website has existed for a long time, this is a reason to think about redesigning it. The fact is that web development trends are constantly changing, and the things that attracted users around five years ago may seem high and dry today. 

In particular, several years ago, the independent web resource GoodFirms conducted a survey among designers to find the reasons why users leave their websites. It turns out that about 40% of respondents were sure that this was due to the outdated design. Do you need to look for more explanations as to why you need a redesign? If you don’t, this article is for you. 

What Is a Website Redesign?

Website redesign is a modernization that involves changes in the design, content, and functionality of a specific web resource. There may be not only a change in color scheme but also in the website’s structure, which also implies a certain optimization of the HTML code.

Redesign can be done every two years, or less often, every three or four years. However, when the appearance of your website remains the same for five years or more, your users are likely to begin to believe that your business is idle and, therefore, will likely choose a more successful competitor.

Why Is a Site Redesign Important?

Let's imagine that when you launched your website first, it generally satisfied its visitors. However, after a few years, its traffic began to gradually decline, although the quality of your service and/or goods did not decrease. Most likely, the problem is that your website’s design is outdated. Although this may seem to be the only reason why you need a redesign, there are several other reasons that also lead to it:

• You are going to migrate your website to a new engine;
• Despite regularly taking SEO measures, your website is not ranking well in search engines;
• You are planning to expand your audience reach and scale your business;
• Your company has rebranded, and now, this should apply to your website as well;
• You are entering a new market;
• Your product range or the concept of its promotion has completely changed.

Why You Need a Website Redesign Project Plan

In general, there are many goals that you can achieve through a redesign. The benefits of website redesign include improving the user experience, rebranding, increasing reputation, optimizing traffic indicators, conversions, etc., involving the website in marketing campaigns, and so on. 

At the same time, whatever goal you pursue, its achievement must be consistent, and each step must be justified from the point of view of business and available resources. Otherwise, you will act chaotically, and the result of these actions will most likely not live up to your desires. To prevent this from happening, you actually need a project plan for website redesign.

How to Redesign a Website: Applying Key Principles for Success

Now, it's time to find out what five sequential phases the correct redesign strategy includes. 

Setting Clear Objectives

Any well-thought-out project plan for website redesign implies matching goals and needs to redesign tasks to be completed.

Understanding the Need for Redesign

At the very beginning, you will need to correctly identify the reasons for the redesign. For example, this could be an outdated design, a not-mobile-friendly user experience, the functionality update and complicated website structure related to it, etc. You need to describe all these reasons as precisely as possible to make it easier for your team of designers (and possibly developers) to decide on the scope of work.

Defining Your Goals

Once the reasons are clear, you can define SMART (specific, measurable, achievable, relevant, and time-bound) goals. Special cases of such goals may be increasing traffic, achieving better conversion rates, improving user experience, etc.

Research and Preparation

At this stage, you will have to complete more complex tasks that will lay a solid foundation for your team's further work. They will also help you understand how competitive your website is at the moment and which aspects of it have the highest priority.  

Analyzing the Current Website

Your website is probably already connected to some analytics system where you can evaluate the dynamics of its traffic, conversion rates, abandoned carts, and so on. Thus, you have to collect this data, evaluate its changes for better or worse over the last year, and compare these changes with seasonal and local trends in your niche to get the most objective assessment of your website.

Competitor Analysis

You will also have to analyze the websites of your main competitors to understand in what they are good at and what needs optimization. Through this analysis, you will be able to prioritize the tasks that your technical team will have to deal with.

Target Audience Identification

Refine your audience data – this is especially important if you're looking to enter new markets or scale your online business. However, even if your goals are less ambitious, you'll still need to refresh information about your potential customers – their demographics, pain points, goals, needs, etc.

Content Audit

Finally, you should conduct a global content audit – for this, you'll probably need the help of SEO experts. Specifically, if your website's main problem is low search engine rankings, it's likely due to poor-quality content that will need to be optimized or replaced with a new one.

Planning and Strategy Development

Actually, you are left with the last steps before you hand over your website rebuild project to your technical team.

Site Structure and Navigation

Based on the key indicators of your website displayed in the analytics, you will be able to determine which of your website’s navigation elements and structure components need to be changed.

Visual Design Considerations

If your current website seems visually outdated, you will need to identify relevant examples from your competitors and indicate which graphical aspects of their websites you like the most.

Technical Requirements

If you find that your website's performance is suffering or, for example, the website itself is not fully displayed on some mobile devices, optimizing these aspects will require the participation of web developers.

SEO and Content Strategy

If the problem is the poor quality of the content (lack of necessary keywords in the texts, low-quality images, outdated data, etc.), you will need to involve SEO specialists in the project as well.

The Design and Development Process

Now, it’s the practical part of your website redesign roadmap, which requires the involvement of technical specialists and the designers themselves.

Wireframing and Prototyping

Now that the project is in the hands of the designers, they can start creating wireframes according to your requirements for the updated version of the website. As your requirements become more detailed, they will build prototypes based on these wireframes.

Design Mockups

An intermediate stage between the development of wireframes and prototypes can be the creation of mockups. Essentially, these are medium-fidelity sketches of your project that, like wireframes, schematically demonstrate the main components of the website but already have a pre-defined color palette and some graphic objects. Typically, this intermediate stage is necessary for websites with a complex and/or non-trivial structure.

Development and Coding

If your site requires migration to a new CMS or you have discovered problems in the previous stages that can only be solved through changes in its program code, you will have to involve developers to eliminate these bottlenecks.

Testing and Quality Assurance

And, of course, don’t forget to staff your project team with quality assurance specialists who will check if the updated version of your website works correctly before it goes public.

Launch and Post-Launch Strategy

Finally, you can begin preparing for the website relaunch.

Preparing for Launch

If your updated website looks the way you like and all the inconsistencies have been ironed out, it makes sense to check its effectiveness on the representatives of its target audience. This way, you may get additional insights about optimization that can still be implemented before your website’s launch.

Launching the Website

Now, developers can upload a new version of the website to the hosting. It may require you to choose a new hosting provider or a new tariff plan from the old one – this makes sense if you plan to expand the reach of your audience.

Post-Launch Activities

This stage will last exactly until the next redesign. In particular, you will have to monitor the analytics of your update to see whether the new key indicators meet your original business requirements. You will also need to constantly work on your website's SEO by regularly uploading new, relevant content.

Conclusion

We hope that in this article, we have helped you understand how to website revamp, and now, you can begin this procedure as consciously as possible. If you are looking for specialists ready to take on not only the planning task but also the implementation of your redesign project, feel free to contact us, and our team will bring your most ambitious goals to life within your budget and timeline.

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If you are working on a digital solution, one of its integral stages will be UX/UI design. While trivial projects usually have “beaten” paths for creating navigation and visuals, any deviation from the standard can lead to dissatisfaction among end users and increase the entry threshold for them. In this regard, no matter how sophisticated the logic of your project is, it is important to understand the usability principles maintained by human psychology to ensure its excellent user experience.

Theories of Perception in UX/UI Design

Generally speaking, there are several popular theories of perception in UX/UI design:

• Gestalt psychology aimed at gaining an understanding of how people associate individual objects with things that are meaningful to them. The main gestalt principles include figure-ground (according to which some objects, depending on their visual appeal, are perceived as key navigation elements, while others serve as background), similarity (according to which elements with identical visual characteristics are perceived as interconnected), proximity (according to which closely placed objects are also perceived as related to each other), and closure (which states that incomplete objects, if sufficiently detailed, can be perceived by users as complete).
• Affordance theory, claiming that to ensure intuitiveness, users should receive some cues from the interface from the very beginning on how to deal with a particular element – one way to do this is to use skeuomorphism;
• Hick's Law, which states that the time it takes a particular user to make a decision is logarithmic to the number of available options (which means that to maximize intuitiveness, the user's choice should always be limited);
• Fitts' Law, stating that the time it takes a user to reach a desired part of the interface depends on its size and distance (which means that to ensure a great user experience, you need to place interactive elements closer to the user's starting point);
• Signal Detection Theory, claiming that users can subconsciously distinguish between meaningful cues (calls to action) and background noise, meaning that they should be visually separated.

Cognitive Load: Its Effects on UI Design

Now let's move from theory to practice and consider individual insights extracted from the above theories of psychology in UX. 

In particular, the first insight is the minimization of cognitive load, that is, the efforts of the human brain that must be applied to perform a specific target action. Thus, the importance of reducing the amount of information or tasks provided to the user becomes clear – otherwise, there is a high probability that the user will begin to act erroneously. 

In practice, such brevity can be achieved by correctly grouping interrelated elements and removing elements whose functionality duplicates each other.

Emotional Response & UX Design

Another valuable insight from UX design and psychology is to establish an emotional connection with the end user through your interface. This is a global task that begins with user behavior analysis and identifying their desires, pain points, and intentions and ends with transforming the obtained information into design elements that resonate with them. 

Ultimately, you will have to walk in the shoes of the average consumer of your software solution to ensure the proper level of empathy with your emotional design. In terms of practical implementation of the emotional response, such user empathy can be achieved through the integration of “user experience stories” that can be presented by a service provider to users as they get acquainted with the digital solution, as well as the use of the right color palette, forms, audio, pop-ups, and text.

The Role of Memory in User Interaction

Since, according to cognitive psychology in design, the average person can concentrate on one object for up to 20-30 minutes, it is important to take this aspect into account if your software solution involves long-term interaction with it. 

Specifically, you can reduce the load on your users' memory by implementing elements and scenarios that work and occur in a way that is familiar to them. Otherwise, if something does not function as expected, it can lead to users’ confusion and erroneous actions. 

Understanding User Behavior Through Heuristics

Heuristics are specific UI design principles that can predict user psychology. Here are some of them:

• Visibility of system status, which implies the importance of informing end users about what is happening with your software solution at the moment through progress bars, loading animations, or status messages;
• Match between the system and the real world, which emphasizes the importance of correspondence between the system's behavior and the knowledge and experience that users received before they became familiar with your software solution;
• User control and freedom, which implies the need to provide end users with the ability to freely navigate your software solution and manage negative scenarios;
• Consistency and standards, which determine the significance of logical connections between elements, terminology, and layouts;
• Error prevention, which consists of preventing erroneous actions by end users by providing them with unambiguous and understandable instructions;
• Recognition over recall, which states that to ensure better intuitiveness, users should “recognize” familiar patterns from the real world in elements and scenarios of your interface.

Thus, you have to perform a heuristic evaluation to check whether your solution is good in terms of usability. Also, note that in reality, there are many more psychology UI design heuristics, but the above list will be sufficient for a basic understanding of what is meant by the term excellent user experience.

The Impact of Attention on User Experience

Many designers, in order to encourage the user to perform a particular action, abuse pop-up notifications and other features to attract attention, thereby increasing the cognitive load, the inadmissibility of which we have already discussed earlier. 

Instead, you can use such approaches as the correct building of a visual hierarchy, optimization of the color palette, breaking down complex processes into several simple ones, etc. And, of course, do not forget to appeal to the memory of users, which already contains some experience of interaction with other digital solutions and can automate some processes of dealing with them due to the familiarity of the mental models implemented.

User Motivation & Reward Systems in UX/UI Design

Finally, from the point of view of UX psychology, many UX/UI designs benefit from gamification, which motivates users to move toward the target action. In general, gamification is aimed at boosting user engagement and creating an exciting user experience that they don’t want to interrupt. Its main elements are rewards and recognition.

At the same time, it is crucial to note that some reward systems are too confusing for the average user and, thus, create unnecessary cognitive load instead of motivation. Moreover, gamification is not considered a universal approach that could be used in any project. Therefore, you have to always start with the appropriateness and the affordance of implementing this concept clearly and simply for the consumer.

Conclusion

We hope that with the help of this article, you were able to understand the importance of UX design psychology and how it is implemented in UI/UX principles like heuristics, emotional response, lowering cognitive load, user motivation, and others. If you are interested in creating a digital solution that fully meets all these psychological principles, feel free to contact us.

In terms of IT, design means much more than just creating visuals for a digital solution. Specifically, while the concepts of UX and UI design have long been familiar to anyone who is at least a little involved in software product development, the "product design" term is a relatively new one. Based on its name, we can already make a preliminary conclusion that the work of product designers involves something more than creating a visual for a product, but what exactly? Let's figure it out right now.

What Is UX Design?

UX design is everything that is aimed at the end user getting a certain experience/impression from interacting with the interface of your solution. Its quality can be measured by whether the user manages to achieve the specific goal, and how easy and pleasant it is for him/her.

Usually, the UX design process includes the following stages:

• End-user research;
• Building information architecture;
• User flow creation;
• Creating visuals;
• Ensuring the convenience and accessibility of the created solution.

Let's dwell on these stages in more detail.

Key Elements of UX Design

So, below we will consider the above stages (elements).

• End-user research. It all starts with a survey of the target audience representatives to understand their needs, desires, and pain points. Then they are provided with raw prototypes for testing so that specialists can identify typical problems and imperfections in their concepts.
• Building information architecture. The next step of UX product development is to build low-fidelity wireframes that demonstrate the hierarchy of the product’s elements and functions. After that, designers build an information architecture, which implies dividing the content into categories that simplify the search for information.
• User flow creation. Now, everything is ready to recreate the sequence of steps that the user must take to achieve the goal with the help of a specific product. After the main steps are reproduced, microinteractions have to be implemented – we mean system feedback that improves the quality of the user experience. Additionally, the product is analyzed in accordance with the WCAG 2.0 guidelines – this is necessary for its accessibility for people with disabilities.
• Creating visuals. At this stage, specialists create the visual part of the user interface including the color palette, icons, typography, etc., and also ensure consistency with the previously created templates.
• Ensuring the convenience and accessibility of the created solution. To assess the convenience of the created solution, designers usually use a heuristic approach. Also, they check compliance with the required WCAF 2.0 level. If significant deficiencies are detected, the product is returned for optimization.

Why Is UX Design Important?

UX design services are primarily focused on ensuring end-user satisfaction with the product – that is, it means that the product is comfortable to use and intuitive, and, in general, allows users to quickly complete the tasks assigned to it. In the long term, a properly created UX design can provide a boost in business revenue, an expansion of its consumer base, an increase in competitive advantage, a reduction in the expenses on regular business operations, and many other things. Ultimately, it is important to understand that all this is a necessary but not sufficient condition for the product success.

UX vs. UI Design

Many people don’t understand the user experience vs design difference. However, while UX product design is aimed at creating a positive user experience when interacting with a product, the UI design is about creating a certain, aesthetically attractive appearance and conveying specific feelings to the end user through it.

What Is Product Design?

Now, let's talk about product design: it is a much more comprehensive term than UX and UI design. It ensures that users do not just enjoy dealing with a specific software solution – instead, they should help the owner of this solution achieve specific business goals through this interaction.

Key Elements of Product Design

To better understand the product design vs UX design difference, we suggest, as in the previous case, to consider the key stages of the first term.

• Planning. It starts with comprehensive market research: analyzing its trends, identifying competitors’ advantages and disadvantages, defining the target audience, etc. After that, specialists must align the client's business goals with the collected information and develop a product roadmap (this is performed in collaboration with other project team members).
• Ensuring end-user focus. Now, having information about the target audience at hand, specialists can create user personas by using their demographics, behavioral patterns, pain points, needs, etc. After that, they begin to build user flows and optimize them through testing.
• Interface design. This stage of the product design process involves creating medium-fidelity prototypes that not only describe user interactions with individual interface components but also contain microinteractions and visual detailing.
• Interaction with the project team. Typically, product designers work in teams that work according to the cross-functional methodology – here, they are encouraged to work closely with specialists from other areas. This allows them to reach alignment on goals and their achievement. At this stage, they use prototypes, which, as their details are agreed upon, specialists optimize into a full-fledged product design.
• User feedback analysis and optimization. Finally, the completed solution is presented to end users (depending on the stage of development, these can be representatives of a focus group or real users) to obtain and process their feedback. After that, the obtained insights are gradually implemented through optimization of the presented version.

Why Is Product Design Important?

Its importance is hard to overestimate: product designers collaborate with other members of the project team throughout its life cycle, thereby ensuring the joint achievement of the goals set by its owner. Even though, as in UX design, the convenience of the user’s interaction with the product also plays an important role, it is perceived as something more global – something that is aimed at solving specific problems within one business.

UX Design vs. Product Design: the Differences

From all of the above, we can conclude that the main goal of product design services is to create a comprehensively successful product: that is, one that surpasses its competitors in some way and satisfies the client's business needs, the specifics of their business niche, the needs of the target audience, market trends, etc. This, in turn, imposes on product designers the need to participate in all stages of product development.

As for UX design, its task is to make the product user-oriented, without covering or only partially covering the business aspects declared by the product owner. Thus, without thinking about the need for product design and implementing the UX design stage only, you can lose sight of the factors that hinder the long-term product’s viability on the market (in particular, this often happens with startups and projects with a non-standard approach to solving ordinary problems). 

Conclusion

Now, knowing the difference between the two above concepts, you can understand who exactly your team needs – a UX/UI service provider or a product designer. Whichever option is closer to you, you can always contact us, and we will select a specialist according to your project requirements or assemble a team that will accompany you from collecting project requirements to its launch and optimization.

The HealthTech inductry is developing rapidly: according to Statista, by the end of 2024, its global capitalization is expected to reach a record 610.20 billion US dollars. This growth is driven by increasing demand for advanced healthcare solutions, especially as the number of digital offerings in this sector rises. With this growth comes intensified competition, pushing organizations to focus on building user loyalty by enhancing the quality of their services. In the healthcare context, providing a top-tier user experience (UX) becomes essential for driving user satisfaction and engagement. This article delves into the principles, challenges, and best practices for crafting exceptional UX in MedTech, telemedicine, and digital health solutions.

HealthTech Market Overview

One of the largest segments of the medtech market is medical equipment, which is projected to reach $511.20 billion in capitalization by 2024. Key areas of development include:

• Diagnostics and intervention: Innovative tools for early detection and treatment of diseases.
• Genetic research: Advanced solutions to decode and leverage genetic data.
• Patient mobility: Technologies that improve access and convenience for patients, especially those with chronic conditions.

This evolution is largely influenced by an aging global population, which drives sustained investment in healthcare technology. To remain competitive, medtech companies must integrate cutting-edge systems and focus on wearables, telemedicine, and personalized healthcare UX design to deliver unparalleled user experiences.

The Role of Telemedicine in Healthcare UX

Telemedicine has transformed healthcare delivery by enabling remote consultations, diagnosis, and treatment through digital platforms. Its success depends heavily on intuitive UX design, ensuring that both patients and healthcare providers can interact seamlessly.

Key UX Considerations for Telemedicine:

1. Real-Time Accessibility: Patients and doctors must connect effortlessly through video calls, chats, and data-sharing interfaces, regardless of their device or location.
2. Intuitive Navigation: Complex interfaces can delay care. Clear layouts and straightforward workflows are essential for urgent medical situations.
3. Security and Compliance: Telemedicine platforms must protect sensitive health data, adhering to HIPAA, GDPR, and other regulatory standards.
4. Integration with EHR/EMR Systems: To provide seamless care, telemedicine solutions must integrate with electronic health records, ensuring real-time access to patient histories and reports.
5. User Support: Telemedicine systems should include built-in assistance features, such as chatbots or FAQs, to guide users through the platform.

In turn, a well-thought-out medical UX design can speed up the execution of targeted actions by users, minimize the risk of errors, and generally reduce the cognitive load that new users of a particular digital solution face the first time.

Digital Health and Personalized Care

Digital health encompasses a broad range of solutions, including fitness apps, chronic disease management platforms, and AI-driven diagnostic tools. Personalization is at the heart of digital health, enabling tailored care for individual patients.

Key Elements of Personalization in Digital Health UX:

1. Adaptive Dashboards: Dashboards that adjust to display metrics relevant to specific users, such as glucose levels for diabetics or activity levels for fitness enthusiasts.
2. AI-Powered Recommendations: Leveraging wearable data and patient history to provide personalized health insights, such as medication reminders or lifestyle adjustments.
3. Behavioral Nudges: Notifications and reminders based on real-time data from wearables, such as prompts to stay active or alerts for irregular heart rates.
4. Collaborative Tools: Features that allow patients to share health progress with their healthcare providers, enabling more informed decision-making.‍
5. Data Visualization: Simplified visuals, such as graphs and heat maps, to help patients understand complex health data without requiring medical expertise.

Integration with Wearables

Wearable devices are enabling real-time data collection and fostering proactive patient care. These devices, including fitness trackers, smartwatches, and specialized medical wearables, provide essential metrics such as heart rate, blood pressure, sleep patterns, and oxygen levels.

To stay relevant in the modern healthcare ecosystem, medtech systems must:

1. Seamlessly integrate with wearables: Facilitate data synchronization from devices to centralized healthcare systems.
2. Enable flexibility: Support compatibility with various devices to cater to diverse patient needs.
3. Enhance real-time insights: Convert wearable data into actionable metrics that healthcare providers and patients can use to make informed decisions.

Integration with wearables empowers healthcare providers to:

• Monitor patients remotely, reducing hospital visits.
• Leverage AI-powered analytics to predict health deterioration.
• Tailor personalized care plans based on real-time patient data.

What Is HealthTech UX Design?

Healthcare UX design focuses on creating digital healthcare solutions that are functional, visually appealing, and accessible to all users, including patients and medical staff. A well-executed healthcare UX design reduces cognitive load, minimizes errors, and speeds up workflows in stressful environments.

“When designing for the Healthcare industry, it is crucial to keep in mind that every solution you create affects your users’ health – therefore, you cannot afford to produce half-baked or generic solutions as it puts someone’s well-being at risk. Cater to your users, make your design accessible, and ensure that your solutions are consistent and flexible across all mediums – that’s how you create a truly excellent and literally life-changing product”

Ivan Hohanov, Head of UX

Providing a premium user experience should be one of the fundamental goals in any business sector. However, when it comes to the provision of medical services, often the achievement of this goal is the only possible option to provide some patients with a specific service, which can be explained either by temporary restrictions in mobility or by the presence of permanent mental or physical disabilities. This actually causes the need to create digital solutions according to the principles of simplicity, intuitiveness, and ergonomics.

It is noteworthy that medical personnel are no less in need of advanced user experience in healthcare software products, as they are often forced to act urgently in stressful situations and follow error-free decisions.

Key Principles of HealthTech UX Design

Let's look at a few fundamental principles underlying effective UX design for healthcare:

• Accessibility: patients should be able to fully use the functionality of a particular digital solution, regardless of their physical and mental disabilities.
• Conciseness: the user interface should not be overloaded – instead, it should demonstrate only those functions that the user currently needs.
• Mobility: users must be able to access at least some of the services provided by a particular healthcare organization remotely.
• Consistency: the functionality of a specific digital solution must be presented consistently and logically.
• Control: user actions within a specific digital solution must be controlled to prevent errors.
• Context: the interface of digital solutions must be context-sensitive so that users can intuitively perform targeted actions in it.

Best Practices in HealthTech UX Design

In this paragraph, we suggest that you consider a number of best practices that will help you bring HealthTech UX design to life.

Focus on the end user

Before you start working on a design, you will need to try to perceive it from the point of view of the end user to understand what possible problems they may encounter and what solutions will be optimal for them. Design thinking methods such as user research, as well as creating user personas and user flows based on surveys, personal data, etc., can help you with this.

Don't overload your screens

You should not place all the functions that have to be presented in your digital solution on the same screen. Instead, try to create a convenient, context-sensitive hierarchy and, according to it, divide the functionality into groups, placing each of them on a separate screen.

Create intuitive navigation

Your users must understand intuitively how to perform this or that action. Typically, the “rule of three” is used for this – that is, to complete a particular task, the user must complete no more than three steps. If this is not possible, make sure that your product contains clear and unambiguous hints leading to the goal.

Maintain balance

The visual component of your product also plays an important role: in particular, the user interface should look well-balanced, harmonious, and have a consistent style without being annoying.

Ensure compliance with data security standards and regulations

Make sure that while using your product, consumers cannot accidentally leak personal data (that is, every operation requiring their personal data must be performed by them consciously, after obtaining their consent). To do this, you will need to focus your design development process on FDA recommendations, HIPAA, GDPR, and ISO 62366.

Provide alternative control and navigation tools

Your users may have certain limitations in using the vast majority of digital solutions, so your main task will be to help them overcome them within your product. In particular, we are talking about ensuring product usability and accessibility by providing alternative navigation and control tools (for example, through voice input). More information on how to achieve accessibility in interaction design can be found in the WCAG 2.0 guidelines.

Consider implementing responsive design

If you consider launching your solution on multiple platforms (for example, on mobile and desktop devices), you will need to implement a responsive medical app design that will scale the screens of this solution to the dimensions and orientation of a specific user device.

Base on user feedback

As you complete the prototyping stage and/or launch new versions of your ready-made solution, you need to collect feedback from real users and optimize the UX design in accordance with their complaints, needs, goals, and wishes.

Challenges Of UX Design For HealthTech

Along with following the principles described above, you should also understand what challenges you will have to overcome during the UX design implementation.

Bringing complex workflows into the digital plane

Many workflows in the healthcare sector are multi-step and require the participation of multiple parties. In this regard, one of the most difficult tasks of UX designers is to transfer them to the digital plane, accompanied by simplification and reducing the risk of errors. As for overcoming this challenge, most often, teams have to start their work on a project by creating its tree-like architecture - this is the easiest way to remove unnecessary steps and correctly group functionality that requires the same actions on the part of the end user.

Ensuring regulatory compliance

When designing a user interface, designers must take into account standards that ensure the protection of private user data and prevent its abuse. The same applies to providing accessibility for solutions that patients with disabilities can use. After work on the project is completed, it will need to obtain a certificate of conformity from an independent authority authorized to issue such certificates.

Data visualization

If a particular digital solution operates on large volumes of data and generates analytical conclusions based on them, UX designers may well encounter difficulties in presenting them in a simple and understandable form for the end user. Usually, this problem is solved by testing several visualization options: charts, line graphs, pie charts, etc., and choosing the one that seemed most convenient for the vast majority of respondents.

Final Thoughts

We hope that now, you understand the differences between the process of developing a UX design for a medical sector and the usual one. That’s why it’s so important when looking for a UX design healthcare contractor to turn to specialists who already have experience creating digital products in this niche. In particular, you can contact us, and we will bring your idea to life in accordance with all standards and regulations accepted in your region.

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Imagine your website as a guide for people looking for healthcare answers. But, too much text, complex navigation, and poor mobile layout can stop them from getting the help they need. Who are these visitors about to pick your services, and how do we ensure they find what they're looking for?

• 77% initiate their healthcare journey via search engines.
• 60% of these explorers click through to websites brimming with the healthcare insights they're after.
• 71% feel disappointed with healthcare websites that fall short on information.

These figures send a clear message to healthcare providers: A strong online presence is vital. To engage and keep potential patients' trust, your website should be accessible and filled with the information they need.

What is a Good Healthcare Landing Page?

A landing page has two key goals: promoting and advertising. Here, we put together a short guide to share our insights, knowledge, and everything else you need to create a high-converting healthcare landing page.

Mobile-Friendliness

Studies show that the average American checks their phone every 12 minutes. Nowadays, a mobile-friendly website is a must-have for every business. 

Responsive Web Design (RWD) makes your website attractive for users with any screen, device, or browser. It automatically adjusts the layout and content based on the screen size, ensuring a user-friendly experience on phones and tablets, without the need for zooming or extensive scrolling.

Clear Content

Ensure your content is focused and minimalistic, directly conveying your business's offerings. A healthcare landing page must be clean, emphasizing key points. 

Include a prominent Call-to-Action (CTA) - a brief, compelling phrase that encourages visitors to take the next step. This CTA must stand out, guiding users clearly on what to do. 

Remember, visitors quickly form opinions; make those initial moments count with straightforward information, ensuring they find what they need swiftly.

Direct Navigation

To enhance your landing page's navigation, focus on a seamless user experience. Use an active voice to directly guide visitors to their desired information through simple, intuitive steps. 

Incorporate clear labels, a straightforward layout, and visual cues to ensure easy navigation. 

Regularly test your navigation with real users to identify and fix any hurdles, ensuring your landing page is as direct and user-friendly as possible.

Top 5 CMS Platforms to Create a Landing Page

Building an effective landing page is key to a successful marketing strategy, and selecting the right CMS platform can greatly enhance your ability to connect with your audience. Here's a top list of CMS platforms ideal for crafting landing pages, each providing distinct features to meet different requirements:

1. WordPress

The most popular CMS in the world, known for its flexibility and extensive plugin ecosystem. WordPress offers both simple functionalities for beginners and advanced solutions for experienced developers and complex products. 

With over 58,000 plugins and thousands of themes, WordPress offers rich opportunities for customization. You can use SEO and analytic tools, social media integration, and contact forms — everything you need for a healthcare landing page.

2. Wix

Wix is renowned for its simplicity, featuring a drag-and-drop interface and stylish templates. It offers an intuitive platform that requires no prior coding or design knowledge.

Ideal for small business owners and web development & design newbies. Wix’s simple platform will enable even a private healthcare practitioner to create a professional-looking landing page.

3. Velo by Wix

For more experienced users, Wix offers an advanced Velo development platform. It provides rich customization options, allowing direct editing of HTML, CSS, and JavaScript, giving full control over the website's look and feel. 

Velo also allows for the integration of APIs and external databases, making it possible to build dynamic, data-driven healthcare landing pages.

4. HubSpot CMS

HubSpot CMS shines by integrating powerful marketing tools directly with website management. This includes email marketing, SEO strategies, and other inbound marketing techniques, all within one platform. 

It's ideal for marketers and businesses looking for a single platform to manage their website creation and ongoing marketing activities.

5. Webflow

Webflow offers complete control over website design and interactive features through an easy-to-use visual editor, so you don't need to know how to code. It's great for designers and developers who want the freedom to create without complexity. 

With Webflow, you can design unique healthcare landing pages that stand out and communicate effectively, thanks to its detailed design capabilities and responsive design options.

Conclusion

The landing page is the connecting bridge between the online, digital marketing message, and the visitors’ next step. The landing page must look good on a smartphone, have informative content, and clear navigation. 

For medical businesses and practitioners, it’s essential to have a landing page for each service they’re offering. Are you a doctor, a medical center, or a big healthcare corporation? Contact us for a consultation on attracting more patients. 

Webflow is an all-inclusive web design platform that permits users to create responsive websites without requiring any coding skills. It merges the simplicity of drag-and-drop editors with the flexibility of coding to present a straightforward web design experience to users. Webflow is particularly beneficial for small businesses, startups, and freelancers who need to establish professional-looking websites swiftly and resourcefully.

What website types can be created with Webflow?

The possibilities are practically limitless! Webflow lets you create almost any kind of website:

• Corporate websites; 

• Portfolios;

• Blogs for web designers or photographers;

• E-commerce websites for online sales;

• Landing pages that attract customers or business card sites with job information;

• Educational tool. 

Essential features that Webflow offers to users

Webflow offers users several key features, including a drag-and-drop interface, responsive design, CMS integration, animation and interaction, and SEO optimization. Marketing agencies, online stores, and creative companies are the industries that most often use the web flow builder. Let's take a closer look at these features:

1. Thanks to its drag-and-drop interface, Webflow simplifies the process of design creation. With this amazing tool, you can drag and drop elements directly onto the canvas and arrange them in any way that works best for your project - no coding required! But if you want to improve your coding skills, you can add custom code to your designs and be more creative.

2. Websites in Webflow look great on any device - large, small, or full-size. You have the ability to preview how your design looks on different screens to ensure perfect responsiveness across all devices.

3. CMS integration allows users to create and manage dynamic pages, content, collections, and custom fields without coding.

4. Bring your design to life with Webflow's easy-to-use interactions and animations! You get hover, interaction, and animation effects in one place to make any project fun and interactive.

5.  You can add meta titles and descriptions, customize images and content, or create sitemaps to maximize your SEO optimization efforts.

6. With Webflow, you can build and manage an online store connected to platforms like Shopify or Foxy without ever leaving your site.

Regardless of the industry or business, Webflow is a great choice for building customized websites, web applications, and landing pages. Its versatility and integration with other marketing tools make it ideal for companies of all sizes.

What industries most often use this platform?

Webflow is quickly becoming the tool of choice for web designers and developers, startups, small businesses, e-commerce stores, and nonprofits that prioritize design and user experience over development efficiency. A popular choice for those who prioritize design and user experience. It is used by creative agencies, small businesses, and online stores. In addition, the low learning curve makes it extremely affordable and ideal for non-profit organizations or educational institutions looking to promote their cause or educate their audience. In short, Webflow is an incredibly powerful tool with a lot of flexible options for web designers/developers, regardless of the size of the industry.

Create your website with Webflow in 5 steps

We would like to share with you our experience of how we have built a website on Webflow.

Step 1

Ask yourself: "What do you want to do?". Start your project with one of the ready-made Webflow templates or create something completely new.

Step 2

Think about the page structure, add blocks and elements necessary for each page. For example, on the home page, you can add a banner to welcome visitors, write customer reviews, or showcase services and products. On the About page, you can post information about your company, photos and videos of employees, etc.

Step 3

Design a website layout in Webflow with the controls. Move, resize, and change colors on elements to your heart's content. 

Step 4

Fill your website with content. Don't forget about high-quality photos and videos, unique text, and SEO keywords. 

Step 5

Before submitting, you'll want to make sure your website is mistake-free. Webflow has a quick and easy error checker to scan for issues like broken links, misplaced content, etc.

Your website is all set to go live! Webflow gives you the option of using your own domain or their subdomain.

Did you know that our website is built on Webflow?

We took a while to pick a platform for publishing. We carefully weighed the pros and cons of other platforms when choosing to publish on Webflow. Despite other platforms' benefits, Webflow was our choice because of its performance-oriented design and flexibility & customization. It's designed for performance, which translates into faster loading times and a smooth user experience that keeps your audience engaged. Webflow also gives us maximum flexibility to create original websites tailored to each client—from design, layout, functionality & UX - so you get exactly what you need from your website. We are confident that Webflow is the best choice for our clients due its quality features, speed & customizability; it guarantees a high-performing site that gets results!

Summary

To summarize, Webflow is the perfect choice for website development. It offers design flexibility, a user-friendly interface, powerful SEO tools, mobile responsiveness, and fast, secure hosting to help you achieve your business goals. Do you want to create a stunning and professional website that will attract the attention of your audience and help you grow your business? Our team of experts will make it happen in no time with Webflow - without compromising on quality. With our team and powerful tools, we'll help you create the perfect online presence in no time. Contact us today to learn more about how we can build the perfect website for you with Webflow.

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