Content sharing platform: Reducing development costs by 67% with a no-code solution
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Project overview
As much as content creators would like to share their favorite venues and products with followers, social media platforms don’t make it easy. It’s impossible to sort recommendations into categories, for one. Making the same recommendation on multiple platforms is also tedious, especially without using a social media management platform.
Our client, Thaces, saw a business opportunity in this friction. So, this Australian startup decided to build a content-sharing platform. On it, content creators could publish their favorite venues and products and group them into categories: Spaces for venues and Things for items. To share recommendations with their followers, all they’d have to do is post a public link to their Thaces profile.
However, the company wanted to validate the idea first. This meant launching the platform as fast as possible and with a minimal upfront investment.
That’s when Thaces turned to us for help.
Services
Challenges
Our client’s key challenge was inherent to MVP development. The platform had to be built fast and with tight budget constraints in mind, all while ensuring performance and scalability. As the company’s human resources were limited, the platform’s further maintenance and updates had to be made possible without extensive coding.
At the same time, Thaces needed us to ensure the platform’s security with role-based access and responsiveness across devices. Furthermore, since the interface’s UX was crucial for the MVP’s success, we had to ensure all user flows were intuitive, frictionless, and smooth.
Following the discovery phase, we aligned all further work with the client’s strategic business needs and corresponding technical requirements:
Strategic business needs
01 Validate the business idea for the content-sharing platform
02 Launch the MVP while meeting budget constraints and ensuring the fastest time-to-market possible
03 Reach the NPS of at least 50 within the first six months
04 Limit the annual customer churn to 15%
05 Ensure the solution is easy to maintain and update in the future without extensive coding expertise.
Technical requirements
01 Design a responsive UI/UX based on human-centered methodology with a landing page, profile pages, and recommendation categories (Spaces and Things)
02 Ensure the platform’s responsiveness across devices and screen sizes
03 Build the platform using Webflow, a no-code platform, to ensure future flexibility and maintainability
04 Implement role-based access with two levels: user and guest
05 Optimize the backend architecture for scalability and performance
06 Keep the latency under 50ms and ensure a 99.9% uptime
Contact us to discuss how Darly Solutions’ experience with low-code/no-code tools could help you halve it.
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Solutions
Based on our client’s needs and requirements, we settled on low-code/no-code tools to build the solution: Webflow for the frontend, and Wized and Xano for the backend.
The solution consisted of two main components:
- Landing page with key information about the platform
- Profile pages for content creators with recommendations for venues (Spaces) or items (Things)
Thanks to our human-centered methodology and responsive-first approach, the web-based platform looks stunning and remains easy to use on any screen. At the same time, the two implemented access levels serve users with relevant features and ensure the platform’s security. Finally, we ensured the solution could easily be scaled and maintained.
Responsive frontend optimized for performance and UX
We leveraged the human-centered methodology to design the interface and user flows. Thanks to clean layouts and a well-organized information hierarchy, the user flows are intuitive and frictionless, with each task requiring a minimum possible number of steps to complete. Finally, we ensured the interface looks stunning and functions as intended on screens of all sizes.
Our responsive, human-centered UI increased user engagement by 24% and helped our client secure an NPS of 62 within the first six months. Customer churn remained below 9%, as well. Our performance optimizations, in turn, kept the latency under 50ms even under substantial workloads.
Scalable no-code backend
Before diving into backend development, we designed the platform’s architecture with scalability, performance, and security in mind. Then, with the help of Wized and Xano, we brought it to life to power the Webflow interface.
Thanks to using low-code/no-code tools, we could cut down the time-to-market by 71%, TCO by 54%, and development costs by 67%. Our client will also benefit from lower maintenance costs in the long run as platform updates won’t require extensive coding expertise. Furthermore, our scalability-focused approach allowed us to ensure a 99.9% uptime.
Multiple access levels
We implemented two access levels: registered users and guests. The visitor category determines the look of the creator’s profile pages and dedicated Spaces and Current Obsessions sections, as well as the available features.
Thanks to this role-based access, the platform remains resilient to potential security threats, and user data and profiles are protected against malicious actors. At the same time, multiple access levels also ensure different visitor categories enjoy a personalized experience, contributing to user satisfaction.
Tech stack
Impact
As a result of our collaboration, Thaces received a scalable, secure, and responsive content sharing platform built using low-code/no-code tools. Besides meeting the stringent time-to-market requirements, we also helped our client reap the following benefits:
We can help refine your MVP with a human-centered design to drive engagement and achieve your KPIs.
Contact usTestimonials
The responsiveness, attention to detail and high-level communication from Darly Solutions was outstanding. Communication with the team was all online and was absolutely seamless. They were highly responsive, worked to tight deadlines and provided great feedback and communication throughout the entire project to ensure it remained on schedule and all quality requirements were being met. They exceeded all of our expectations, from design through to delivery.
LLC Darly Solutions's team performs well since the collaboration started. They are fluent in specific programming languages, they are also fluent in English, and they have a great response time. What is most unique and impressive about Darly Solutions is that everyone in the team is inherently communicative and understands the expertise of their respective fields. The team is very agile and can predict stress situations in which we work together to fix and maintain.
Darly Solutions' work so far inspires confidence, as they're skilled and trustworthy. The health platform is incredibly happy with their work. The team at Darly is communicative, responsive, and responsible. I’d recommend them to people looking to do more than build a simple little software.
By collaborating with Darly Solutions, there is a significant improvement in the project's quality of codes compared to their original codebase. They lead efficient project management and keep the client updated with their reports. They're a flexible team that delivers promising results. They don't just do as they're told, they actively participate in the design process, which is going to yield us a much better platform in the end.
Darly Solutions was able to develop the site with all functions running. The team was responsive throughout the engagement. They excelled at scheduling and delivered projects on the specified timeline. The whole team was a pleasure to work with. I am very glad that I entrusted them with my project, this is the best company for me!
The quality of their work is very high, and we get very good customer feedback on what our site looks like. They're very reliable and have a great overview of the technologies they're using. They meet our deadlines and are very accurate with their time estimations on a project. In addition, they're responsive and great with communication with a great command of English — it's very easy to talk to them. Moreover, we've integrated them into our development and scrum process, where we have daily stand-ups with their project manager and developers through Slack.
LLC Darly Solutions are highly skilled at UI/UX and follow very good engineering standards, and have been very professional in its approach to all the work to date (including the initial consultancy, which was the deciding factor). They have taken ownership of the work in way that demonstrates how much they value the work they are doing and consequently the work we are doing. I am gaining confidence that the decisions they make are good decisions and that this will result in a product that will exceed our initial expectations.
Darly Solutions developed the app in a quick manner, and the code quality was excellent. The professional team was committed to building a successful product. The code quality was good, and the app has been built in a little more than 1 month, which is a result I'm very happy with. They were laid back but professional at the same time.
Darly Solutions’ work helped my business tremendously. They were able to identify key areas for growth and improvement. The team was communicative and professional throughout the entire engagement. LLC Darly Solutions is a solutions-oriented vendor that drives results. They’re really professional and they know what they’re doing. The team knows how to identify my problems and solve them.
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