Content sharing platform: Reducing development costs by 67% with a no-code solution
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Project overview
As much as content creators would like to share their favorite venues and products with followers, social media platforms don’t make it easy. It’s impossible to sort recommendations into categories, for one. Making the same recommendation on multiple platforms is also tedious, especially without using a social media management platform.
Our client, Thaces, saw a business opportunity in this friction. So, this Australian startup decided to build a content-sharing platform. On it, content creators could publish their favorite venues and products and group them into categories: Spaces for venues and Things for items. To share recommendations with their followers, all they’d have to do is post a public link to their Thaces profile.
However, the company wanted to validate the idea first. This meant launching the platform as fast as possible and with a minimal upfront investment.
That’s when Thaces turned to us for help.
Services
Business challenges
Our client’s key challenge was inherent to MVP development. The platform had to be built fast and with tight budget constraints in mind, all while ensuring performance and scalability. As the company’s human resources were limited, the platform’s further maintenance and updates had to be made possible without extensive coding.
At the same time, Thaces needed us to ensure the platform’s security with role-based access and responsiveness across devices. Furthermore, since the interface’s UX was crucial for the MVP’s success, we had to ensure all user flows were intuitive, frictionless, and smooth.
Following the discovery phase, we aligned all further work with the client’s strategic business needs and corresponding technical requirements:
Strategic business needs
01 Validate the business idea for the content-sharing platform
02 Launch the MVP while meeting budget constraints and ensuring the fastest time-to-market possible
03 Reach the NPS of at least 50 within the first six months
04 Limit the annual customer churn to 15%
05 Ensure the solution is easy to maintain and update in the future without extensive coding expertise.
Technical requirements
01 Design a responsive UI/UX based on human-centered methodology with a landing page, profile pages, and recommendation categories (Spaces and Things)
02 Ensure the platform’s responsiveness across devices and screen sizes
03 Build the platform using Webflow, a no-code platform, to ensure future flexibility and maintainability
04 Implement role-based access with two levels: user and guest
05 Optimize the backend architecture for scalability and performance
06 Keep the latency under 50ms and ensure a 99.9% uptime
Contact us to discuss how Darly Solutions’ experience with low-code/no-code tools could help you halve it.
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Solutions
Based on our client’s needs and requirements, we settled on low-code/no-code tools to build the solution: Webflow for the frontend, and Wized and Xano for the backend.
The solution consisted of two main components:
- Landing page with key information about the platform
- Profile pages for content creators with recommendations for venues (Spaces) or items (Things)
Thanks to our human-centered methodology and responsive-first approach, the web-based platform looks stunning and remains easy to use on any screen. At the same time, the two implemented access levels serve users with relevant features and ensure the platform’s security. Finally, we ensured the solution could easily be scaled and maintained.
Responsive frontend optimized for performance and UX
We revised the page layout to address the existing friction in the user flows. To that end, we simplified it and reorganized its elements to communicate the information hierarchy more effectively. We also added a page counter, status indicators, and action links to the Explore Actions section.
We integrated a JSON viewer component according to our client’s technical requirements. That ensured fast loading and optimal performance for data-intensive workflows.
These improvements accelerated key user flows, removed sources of friction, and reduced drop-off rates by 18%.
Scalable no-code backend
The platform’s core functionality was supposed to facilitate unstructured data management, so its UI/UX had to make insights as easy to grasp as possible. That’s why we took extra care to revise the Summary Display Module, which received a complete makeover.
This makeover introduced collapsible sections and pill elements, simplifying the former overloaded layout. We also improved the document display, adding expandable rows and highlighted terms to make it more intuitive.
These improvements made working with the platform’s insights more straightforward and faster, improving user productivity by 16%.
Multiple access levels
To enrich the user experience further and facilitate user flows, we revised the platform's notifications and messages. Based on our analysis, we added feedback messages for various processes and steps to keep users well-informed about the platform’s functioning.
We also reviewed error messages and added detailed notifications in several user flows. For example, if the user’s query fails to execute, the notification window explains the reason behind the failure and how to rectify it.
Our improved in-app notifications ensure users receive relevant, straightforward information at the right time — all without disrupting the user experience.
Tech stack
Impact
As a result of our collaboration, Thaces received a scalable, secure, and responsive content sharing platform built using low-code/no-code tools. Besides meeting the stringent time-to-market requirements, we also helped our client reap the following benefits:
We can help refine your MVP with a human-centered design to drive engagement and achieve your KPIs.
Testimonials
We leverage cutting-edge technologies to develop powerful and innovative solutions.
The responsiveness, attention to detail and high-level communication from Darly Solutions was outstanding. Communication with the team was all online and was absolutely seamless. They were highly responsive, worked to tight deadlines and provided great feedback and communication throughout the entire project to ensure it remained on schedule and all quality requirements were being met. They exceeded all of our expectations, from design through to delivery.
LLC Darly Solutions's team performs well since the collaboration started. They are fluent in specific programming languages, they are also fluent in English, and they have a great response time. What is most unique and impressive about Darly Solutions is that everyone in the team is inherently communicative and understands the expertise of their respective fields. The team is very agile and can predict stress situations in which we work together to fix and maintain.
Darly Solutions' work so far inspires confidence, as they're skilled and trustworthy. The health platform is incredibly happy with their work. The team at Darly is communicative, responsive, and responsible. I’d recommend them to people looking to do more than build a simple little software.
By collaborating with Darly Solutions, there is a significant improvement in the project's quality of codes compared to their original codebase. They lead efficient project management and keep the client updated with their reports. They're a flexible team that delivers promising results. They don't just do as they're told, they actively participate in the design process, which is going to yield us a much better platform in the end.
Darly Solutions was able to develop the site with all functions running. The team was responsive throughout the engagement. They excelled at scheduling and delivered projects on the specified timeline. The whole team was a pleasure to work with. I am very glad that I entrusted them with my project, this is the best company for me!
The quality of their work is very high, and we get very good customer feedback on what our site looks like. They're very reliable and have a great overview of the technologies they're using. They meet our deadlines and are very accurate with their time estimations on a project. In addition, they're responsive and great with communication with a great command of English — it's very easy to talk to them. Moreover, we've integrated them into our development and scrum process, where we have daily stand-ups with their project manager and developers through Slack.
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