Beauty and wellness marketplace: Securing an 84% satisfaction rate with cloud-first, modular architecture

team size
10
country
Australia
Client Name
Glamezy
Beauty and wellness marketplace: Securing an 84% satisfaction rate with cloud-first, modular architecture
Beauty and wellness marketplace: Securing an 84% satisfaction rate with cloud-first, modular architectureBeauty and wellness marketplace: Securing an 84% satisfaction rate with cloud-first, modular architecture
Beauty and wellness marketplace: Securing an 84% satisfaction rate with cloud-first, modular architecture

Location-based search and map view

To enable users to quickly find nearby venues, we integrated Google Maps using a REST API. In line with Australian privacy regulations, we ensured that the location-based search doesn’t put any user data at risk while remaining convenient for customers.

We implemented this feature with performance and scalability in mind, ensuring an optimal response time for the solution. At the same time, we facilitated search with multiple sorting options and filters (desired services, date, and time).

The ease of search was the most prominently featured advantage in positive user feedback, helping the marketplace secure an 84% satisfaction rate among early users.

Beauty and wellness marketplace: Securing an 84% satisfaction rate with cloud-first, modular architecture

Appointment booking and payment

Once customers find their beauty salon or wellness center, they can select their stylist and book an appointment in several quick steps. With each booked appointment, customers also accumulate loyalty points, which helps drive user engagement and retention.

During usability testing, we identified several points of friction. We removed them by minimizing the number of actions necessary for booking, improving the task success rate to 82% as a result.

We also integrated the platform with a payment processor that accepts Visa and MasterCard payments. The REST API integration was secured to ensure that payment details remain safe in transit.

Beauty and wellness marketplace: Securing an 84% satisfaction rate with cloud-first, modular architecture

Business tools

Our client wanted the marketplace to provide a robust toolkit for various businesses across the beauty and wellness industry. That meant the platform’s business tools had to meet the needs of spas, fitness centers, hair salons, and more.

We enabled businesses to add services like hair styling, nails, and massages and set custom prices per appointment or unit of time (e.g., hour). They can also easily list and manage their venues, staff, working hours, inventory, and more. At the same time, businesses can review all appointments in an intuitive calendar view for each venue, minimizing the risk of double-booking or other errors.

The ensemble of these business tools, optimized for high performance even during spikes in traffic, allowed Glamezy to secure an 84% satisfaction rate among early adopters.

Beauty and wellness marketplace: Securing an 84% satisfaction rate with cloud-first, modular architecture

Promotions and vouchers

The ability to add promotions and vouchers came up as one of the most desired features among businesses during our client’s user research. So, we implemented the functionality, all while adding customization options to meet various business needs.

During our user testing, we identified several ways to decrease the time on task for adding and managing promotions and vouchers. Our improvements reduced it by 21% compared to the first iterations. They also helped us secure a task success rate of 86% for these features.

Beauty and wellness marketplace: Securing an 84% satisfaction rate with cloud-first, modular architecture

Modular cloud-first architecture

We designed the marketplace’s architecture to maximize its performance using the modular microservices approach with cloud deployment in mind. We selected the AWS cloud to host the solution based on our client’s financial, performance, and availability requirements.

Our modular architecture and iterative performance enhancements brought the response time under 0.3s. Cloud deployment, in turn, enabled 99.9% availability. Our comprehensive testing ensured the average error rate (5%) remained under acceptable and reasonable goals.

Beauty and wellness marketplace: Securing an 84% satisfaction rate with cloud-first, modular architecture
Beauty and wellness marketplace: Securing an 84% satisfaction rate with cloud-first, modular architecture
Beauty and wellness marketplace: Securing an 84% satisfaction rate with cloud-first, modular architecture
Beauty Appointment Booking Platform | Darly Solutions Portfolio
5.0 avg rating

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